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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
41 Advertising Media 89150
42 Advertising Message 24323
43 Advertising Plan 21039
44 Advertising Research 21225
45 Advertising Strategy 17103
46 Advertising Supplement 14679
47 Advertising Theme 32801
48 Advertising to Sales Ratio 13075
49 Advertising Weight 9183
50 Advertorial 8202
51 Affinity Marketing 8840
52 Affirmative Disclosure 8733
53 After-Marketing 17021
54 Age and Life Cycle 15299
55 Agency of Record 7238
56 Aggressive Exporter 4797
57 Aided Recall 14494
58 AIO- Activities, Interests and Opinions 35830
59 All the Traffic Will Bear 10311
60 Alternative Close 14889
61 Alternative Evaluation 25453
62 Alternative Media 14321
63 Ambient Media 11990
64 Ambush Marketing 7188
65 Ansoff Matrix 45695
66 Arrow Information Paradox 8464
67 Asset Led Marketing 13112
68 Assumptive Close 9124
69 Atmospherics 9050
70 Attitude 27287
71 Attitude Survey 14601
72 Attitudinal Research 13425
73 Audience Profile 18239
74 Automatic Merchandising 7127
75 Autoship 11971
76 Available Market 30921
77 Average Price Paid 5533
78 Average Profit 24604
79 Awareness, Attitude and Usage (AAU) 8181
80 B2B Marketing 12641
81 Back End 17908
82 Backgrounder 10029
83 Balanced scorecard 11524
84 Balloon Test 10026
85 Barometric Price Leadership 19971
86 Barter 7831
87 Bass Diffusion Model 8384
88 Battle of Brands 9604
89 BCG Matrix 23861
90 Behavioral Segmentation 70673
91 Benefit Segmentation 33921
92 Benjamin Franklin Method 5498
93 Black Box Model 45872
94 Blind Box Ad 13062
95 Blue Ocean Strategy 19293
96 Body Copy 29265
97 Bonus Scheme 12400
98 Boomerang Method 14864
99 Bottom Up Forecasting 7463
100 Bottom-Up Pricing 16087
101 Brand 13793
102 Brand Asset Valuator (BAV) 51109
103 Brand Association 16275
104 Brand Awareness 24237
105 Brand Building 68606
106 Brand Development 27070
107 Brand Development Index (BDI) 28234
108 Brand Equity 74902
109 Brand Essence 15558
110 Brand Identity 11863
111 Brand Image 45140
112 Brand Insistence 13460
113 Brand Knowledge 27064
114 Brand Ladder 31331
115 Brand Licensing 9301
116 Brand Loyalty 36787
117 Brand Management 33036
118 Brand Mapping 11811
119 Brand Mark 13192
120 Brand Messaging 9805
121 Brand Mix 28175
122 Brand Name 6637
123 Brand Penetration 25477
124 Brand Personality 21073
125 Brand Portfolio 17490
126 Brand Promise 24367
127 Brand Recall 25832
128 Brand Recognition 11336
129 Brand Salience 30454
130 Brand Strategy 7477
131 Brand Stretching 15556
132 Brand Valuation 18931
133 Brand Value 24634
134 Brand Variant 12656
135 Branding 18630
136 Break Even Analysis 10130
137 Break Even Point 45353
138 Break Even Pricing 12178
139 Breakthrough 15362
140 Broad environment 26616
 
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