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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
41 Advertising Media 89268
42 Advertising Message 24346
43 Advertising Plan 21078
44 Advertising Research 21261
45 Advertising Strategy 17140
46 Advertising Supplement 14791
47 Advertising Theme 32834
48 Advertising to Sales Ratio 13100
49 Advertising Weight 9212
50 Advertorial 8225
51 Affinity Marketing 8863
52 Affirmative Disclosure 8774
53 After-Marketing 17063
54 Age and Life Cycle 15334
55 Agency of Record 7255
56 Aggressive Exporter 4819
57 Aided Recall 14526
58 AIO- Activities, Interests and Opinions 35927
59 All the Traffic Will Bear 10336
60 Alternative Close 14918
61 Alternative Evaluation 25482
62 Alternative Media 14350
63 Ambient Media 12014
64 Ambush Marketing 7213
65 Ansoff Matrix 45818
66 Arrow Information Paradox 8499
67 Asset Led Marketing 13138
68 Assumptive Close 9149
69 Atmospherics 9082
70 Attitude 27337
71 Attitude Survey 14634
72 Attitudinal Research 13461
73 Audience Profile 18276
74 Automatic Merchandising 7148
75 Autoship 12012
76 Available Market 30991
77 Average Price Paid 5572
78 Average Profit 24734
79 Awareness, Attitude and Usage (AAU) 8225
80 B2B Marketing 12678
81 Back End 18014
82 Backgrounder 10075
83 Balanced scorecard 11546
84 Balloon Test 10053
85 Barometric Price Leadership 19998
86 Barter 7861
87 Bass Diffusion Model 8398
88 Battle of Brands 9642
89 BCG Matrix 23982
90 Behavioral Segmentation 70757
91 Benefit Segmentation 33958
92 Benjamin Franklin Method 5525
93 Black Box Model 45977
94 Blind Box Ad 13093
95 Blue Ocean Strategy 19309
96 Body Copy 29304
97 Bonus Scheme 12435
98 Boomerang Method 14951
99 Bottom Up Forecasting 7481
100 Bottom-Up Pricing 16126
101 Brand 13834
102 Brand Asset Valuator (BAV) 51175
103 Brand Association 16296
104 Brand Awareness 24298
105 Brand Building 68793
106 Brand Development 27101
107 Brand Development Index (BDI) 28309
108 Brand Equity 75016
109 Brand Essence 15583
110 Brand Identity 11966
111 Brand Image 45217
112 Brand Insistence 13487
113 Brand Knowledge 27128
114 Brand Ladder 31382
115 Brand Licensing 9341
116 Brand Loyalty 36924
117 Brand Management 33090
118 Brand Mapping 11834
119 Brand Mark 13217
120 Brand Messaging 9827
121 Brand Mix 28296
122 Brand Name 6708
123 Brand Penetration 25541
124 Brand Personality 21120
125 Brand Portfolio 17592
126 Brand Promise 24418
127 Brand Recall 25884
128 Brand Recognition 11363
129 Brand Salience 30481
130 Brand Strategy 7497
131 Brand Stretching 15585
132 Brand Valuation 18982
133 Brand Value 24677
134 Brand Variant 12689
135 Branding 18662
136 Break Even Analysis 10236
137 Break Even Point 45477
138 Break Even Pricing 12208
139 Breakthrough 15398
140 Broad environment 26662
 
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