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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
41 Advertising Media 86879
42 Advertising Message 23779
43 Advertising Plan 20375
44 Advertising Research 20623
45 Advertising Strategy 16371
46 Advertising Supplement 13926
47 Advertising Theme 31913
48 Advertising to Sales Ratio 12436
49 Advertising Weight 8677
50 Advertorial 7787
51 Affinity Marketing 8279
52 Affirmative Disclosure 8203
53 After-Marketing 16342
54 Age and Life Cycle 14681
55 Agency of Record 6733
56 Aggressive Exporter 4362
57 Aided Recall 13886
58 AIO- Activities, Interests and Opinions 34369
59 All the Traffic Will Bear 9792
60 Alternative Close 14330
61 Alternative Evaluation 24807
62 Alternative Media 13612
63 Ambient Media 11430
64 Ambush Marketing 6699
65 Ansoff Matrix 44290
66 Arrow Information Paradox 7781
67 Asset Led Marketing 12498
68 Assumptive Close 8683
69 Atmospherics 8437
70 Attitude 25927
71 Attitude Survey 13883
72 Attitudinal Research 12655
73 Audience Profile 17420
74 Automatic Merchandising 6671
75 Autoship 11286
76 Available Market 29597
77 Average Price Paid 4876
78 Average Profit 23827
79 Awareness, Attitude and Usage (AAU) 7397
80 B2B Marketing 11796
81 Back End 17290
82 Backgrounder 9205
83 Balanced scorecard 11104
84 Balloon Test 9371
85 Barometric Price Leadership 19334
86 Barter 7336
87 Bass Diffusion Model 8036
88 Battle of Brands 8973
89 BCG Matrix 22814
90 Behavioral Segmentation 68651
91 Benefit Segmentation 33312
92 Benjamin Franklin Method 4956
93 Black Box Model 43846
94 Blind Box Ad 12364
95 Blue Ocean Strategy 18973
96 Body Copy 28592
97 Bonus Scheme 11835
98 Boomerang Method 13404
99 Bottom Up Forecasting 7085
100 Bottom-Up Pricing 15394
101 Brand 13175
102 Brand Asset Valuator (BAV) 49559
103 Brand Association 15773
104 Brand Awareness 22933
105 Brand Building 65869
106 Brand Development 26265
107 Brand Development Index (BDI) 26564
108 Brand Equity 72571
109 Brand Essence 15039
110 Brand Identity 11218
111 Brand Image 43598
112 Brand Insistence 12818
113 Brand Knowledge 25532
114 Brand Ladder 30177
115 Brand Licensing 8801
116 Brand Loyalty 34328
117 Brand Management 31876
118 Brand Mapping 11253
119 Brand Mark 12721
120 Brand Messaging 9415
121 Brand Mix 27281
122 Brand Name 5483
123 Brand Penetration 24119
124 Brand Personality 20332
125 Brand Portfolio 16707
126 Brand Promise 23267
127 Brand Recall 24960
128 Brand Recognition 10695
129 Brand Salience 29903
130 Brand Strategy 7048
131 Brand Stretching 14966
132 Brand Valuation 17995
133 Brand Value 23788
134 Brand Variant 12065
135 Branding 17835
136 Break Even Analysis 9554
137 Break Even Point 44512
138 Break Even Pricing 11619
139 Breakthrough 14688
140 Broad environment 26000
 
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