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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
41 Advertising Media 89277
42 Advertising Message 24350
43 Advertising Plan 21081
44 Advertising Research 21263
45 Advertising Strategy 17144
46 Advertising Supplement 14794
47 Advertising Theme 32841
48 Advertising to Sales Ratio 13103
49 Advertising Weight 9214
50 Advertorial 8227
51 Affinity Marketing 8867
52 Affirmative Disclosure 8776
53 After-Marketing 17066
54 Age and Life Cycle 15336
55 Agency of Record 7256
56 Aggressive Exporter 4822
57 Aided Recall 14530
58 AIO- Activities, Interests and Opinions 35936
59 All the Traffic Will Bear 10339
60 Alternative Close 14922
61 Alternative Evaluation 25486
62 Alternative Media 14352
63 Ambient Media 12015
64 Ambush Marketing 7215
65 Ansoff Matrix 45826
66 Arrow Information Paradox 8503
67 Asset Led Marketing 13141
68 Assumptive Close 9152
69 Atmospherics 9085
70 Attitude 27342
71 Attitude Survey 14638
72 Attitudinal Research 13463
73 Audience Profile 18279
74 Automatic Merchandising 7151
75 Autoship 12018
76 Available Market 30996
77 Average Price Paid 5575
78 Average Profit 24738
79 Awareness, Attitude and Usage (AAU) 8227
80 B2B Marketing 12684
81 Back End 18016
82 Backgrounder 10080
83 Balanced scorecard 11547
84 Balloon Test 10054
85 Barometric Price Leadership 20001
86 Barter 7864
87 Bass Diffusion Model 8400
88 Battle of Brands 9644
89 BCG Matrix 23990
90 Behavioral Segmentation 70767
91 Benefit Segmentation 33962
92 Benjamin Franklin Method 5528
93 Black Box Model 45985
94 Blind Box Ad 13097
95 Blue Ocean Strategy 19310
96 Body Copy 29308
97 Bonus Scheme 12439
98 Boomerang Method 14955
99 Bottom Up Forecasting 7483
100 Bottom-Up Pricing 16129
101 Brand 13838
102 Brand Asset Valuator (BAV) 51180
103 Brand Association 16300
104 Brand Awareness 24303
105 Brand Building 68798
106 Brand Development 27104
107 Brand Development Index (BDI) 28318
108 Brand Equity 75023
109 Brand Essence 15585
110 Brand Identity 11970
111 Brand Image 45221
112 Brand Insistence 13489
113 Brand Knowledge 27135
114 Brand Ladder 31386
115 Brand Licensing 9344
116 Brand Loyalty 36931
117 Brand Management 33099
118 Brand Mapping 11836
119 Brand Mark 13220
120 Brand Messaging 9830
121 Brand Mix 28299
122 Brand Name 6712
123 Brand Penetration 25548
124 Brand Personality 21124
125 Brand Portfolio 17595
126 Brand Promise 24423
127 Brand Recall 25888
128 Brand Recognition 11368
129 Brand Salience 30484
130 Brand Strategy 7499
131 Brand Stretching 15588
132 Brand Valuation 18985
133 Brand Value 24683
134 Brand Variant 12691
135 Branding 18664
136 Break Even Analysis 10239
137 Break Even Point 45482
138 Break Even Pricing 12210
139 Breakthrough 15403
140 Broad environment 26665
 
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