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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
41 Advertising Media 87773
42 Advertising Message 23995
43 Advertising Plan 20629
44 Advertising Research 20873
45 Advertising Strategy 16659
46 Advertising Supplement 14233
47 Advertising Theme 32293
48 Advertising to Sales Ratio 12715
49 Advertising Weight 8855
50 Advertorial 7982
51 Affinity Marketing 8505
52 Affirmative Disclosure 8407
53 After-Marketing 16602
54 Age and Life Cycle 14957
55 Agency of Record 6948
56 Aggressive Exporter 4524
57 Aided Recall 14164
58 AIO- Activities, Interests and Opinions 34926
59 All the Traffic Will Bear 10001
60 Alternative Close 14544
61 Alternative Evaluation 24992
62 Alternative Media 13929
63 Ambient Media 11634
64 Ambush Marketing 6897
65 Ansoff Matrix 44802
66 Arrow Information Paradox 8038
67 Asset Led Marketing 12712
68 Assumptive Close 8842
69 Atmospherics 8675
70 Attitude 26494
71 Attitude Survey 14179
72 Attitudinal Research 12983
73 Audience Profile 17771
74 Automatic Merchandising 6830
75 Autoship 11556
76 Available Market 30176
77 Average Price Paid 5208
78 Average Profit 24092
79 Awareness, Attitude and Usage (AAU) 7741
80 B2B Marketing 12165
81 Back End 17508
82 Backgrounder 9524
83 Balanced scorecard 11275
84 Balloon Test 9642
85 Barometric Price Leadership 19567
86 Barter 7531
87 Bass Diffusion Model 8185
88 Battle of Brands 9212
89 BCG Matrix 23239
90 Behavioral Segmentation 69534
91 Benefit Segmentation 33548
92 Benjamin Franklin Method 5202
93 Black Box Model 44607
94 Blind Box Ad 12642
95 Blue Ocean Strategy 19101
96 Body Copy 28825
97 Bonus Scheme 12025
98 Boomerang Method 14027
99 Bottom Up Forecasting 7238
100 Bottom-Up Pricing 15645
101 Brand 13412
102 Brand Asset Valuator (BAV) 50229
103 Brand Association 15986
104 Brand Awareness 23457
105 Brand Building 66945
106 Brand Development 26595
107 Brand Development Index (BDI) 27318
108 Brand Equity 73533
109 Brand Essence 15224
110 Brand Identity 11453
111 Brand Image 44199
112 Brand Insistence 13076
113 Brand Knowledge 26196
114 Brand Ladder 30641
115 Brand Licensing 8965
116 Brand Loyalty 35366
117 Brand Management 32347
118 Brand Mapping 11494
119 Brand Mark 12898
120 Brand Messaging 9581
121 Brand Mix 27653
122 Brand Name 5929
123 Brand Penetration 24688
124 Brand Personality 20632
125 Brand Portfolio 16997
126 Brand Promise 23700
127 Brand Recall 25304
128 Brand Recognition 10979
129 Brand Salience 30092
130 Brand Strategy 7213
131 Brand Stretching 15207
132 Brand Valuation 18370
133 Brand Value 24180
134 Brand Variant 12325
135 Branding 18163
136 Break Even Analysis 9770
137 Break Even Point 44829
138 Break Even Pricing 11841
139 Breakthrough 14964
140 Broad environment 26269
 
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