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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
41 Advertising Media 89298
42 Advertising Message 24354
43 Advertising Plan 21083
44 Advertising Research 21268
45 Advertising Strategy 17148
46 Advertising Supplement 14798
47 Advertising Theme 32848
48 Advertising to Sales Ratio 13105
49 Advertising Weight 9218
50 Advertorial 8229
51 Affinity Marketing 8871
52 Affirmative Disclosure 8783
53 After-Marketing 17072
54 Age and Life Cycle 15339
55 Agency of Record 7262
56 Aggressive Exporter 4826
57 Aided Recall 14533
58 AIO- Activities, Interests and Opinions 35945
59 All the Traffic Will Bear 10342
60 Alternative Close 14927
61 Alternative Evaluation 25489
62 Alternative Media 14354
63 Ambient Media 12017
64 Ambush Marketing 7219
65 Ansoff Matrix 45840
66 Arrow Information Paradox 8508
67 Asset Led Marketing 13144
68 Assumptive Close 9159
69 Atmospherics 9091
70 Attitude 27349
71 Attitude Survey 14647
72 Attitudinal Research 13468
73 Audience Profile 18285
74 Automatic Merchandising 7152
75 Autoship 12022
76 Available Market 31000
77 Average Price Paid 5578
78 Average Profit 24743
79 Awareness, Attitude and Usage (AAU) 8231
80 B2B Marketing 12689
81 Back End 18023
82 Backgrounder 10087
83 Balanced scorecard 11551
84 Balloon Test 10059
85 Barometric Price Leadership 20005
86 Barter 7866
87 Bass Diffusion Model 8402
88 Battle of Brands 9647
89 BCG Matrix 23998
90 Behavioral Segmentation 70779
91 Benefit Segmentation 33966
92 Benjamin Franklin Method 5530
93 Black Box Model 46000
94 Blind Box Ad 13100
95 Blue Ocean Strategy 19315
96 Body Copy 29315
97 Bonus Scheme 12442
98 Boomerang Method 14967
99 Bottom Up Forecasting 7489
100 Bottom-Up Pricing 16132
101 Brand 13843
102 Brand Asset Valuator (BAV) 51193
103 Brand Association 16303
104 Brand Awareness 24306
105 Brand Building 68814
106 Brand Development 27114
107 Brand Development Index (BDI) 28326
108 Brand Equity 75039
109 Brand Essence 15588
110 Brand Identity 11976
111 Brand Image 45227
112 Brand Insistence 13494
113 Brand Knowledge 27144
114 Brand Ladder 31393
115 Brand Licensing 9345
116 Brand Loyalty 36951
117 Brand Management 33103
118 Brand Mapping 11838
119 Brand Mark 13220
120 Brand Messaging 9834
121 Brand Mix 28300
122 Brand Name 6718
123 Brand Penetration 25555
124 Brand Personality 21136
125 Brand Portfolio 17597
126 Brand Promise 24428
127 Brand Recall 25896
128 Brand Recognition 11371
129 Brand Salience 30495
130 Brand Strategy 7500
131 Brand Stretching 15595
132 Brand Valuation 18989
133 Brand Value 24688
134 Brand Variant 12696
135 Branding 18670
136 Break Even Analysis 10245
137 Break Even Point 45488
138 Break Even Pricing 12214
139 Breakthrough 15406
140 Broad environment 26672
 
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