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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
41 Advertising Media 88460
42 Advertising Message 24166
43 Advertising Plan 20811
44 Advertising Research 21074
45 Advertising Strategy 16890
46 Advertising Supplement 14446
47 Advertising Theme 32552
48 Advertising to Sales Ratio 12897
49 Advertising Weight 9041
50 Advertorial 8107
51 Affinity Marketing 8673
52 Affirmative Disclosure 8562
53 After-Marketing 16815
54 Age and Life Cycle 15131
55 Agency of Record 7089
56 Aggressive Exporter 4674
57 Aided Recall 14345
58 AIO- Activities, Interests and Opinions 35360
59 All the Traffic Will Bear 10158
60 Alternative Close 14709
61 Alternative Evaluation 25183
62 Alternative Media 14133
63 Ambient Media 11823
64 Ambush Marketing 7046
65 Ansoff Matrix 45230
66 Arrow Information Paradox 8239
67 Asset Led Marketing 12882
68 Assumptive Close 8997
69 Atmospherics 8860
70 Attitude 26913
71 Attitude Survey 14402
72 Attitudinal Research 13222
73 Audience Profile 18023
74 Automatic Merchandising 6994
75 Autoship 11773
76 Available Market 30553
77 Average Price Paid 5369
78 Average Profit 24358
79 Awareness, Attitude and Usage (AAU) 7960
80 B2B Marketing 12387
81 Back End 17687
82 Backgrounder 9808
83 Balanced scorecard 11398
84 Balloon Test 9827
85 Barometric Price Leadership 19756
86 Barter 7680
87 Bass Diffusion Model 8284
88 Battle of Brands 9389
89 BCG Matrix 23550
90 Behavioral Segmentation 70152
91 Benefit Segmentation 33738
92 Benjamin Franklin Method 5348
93 Black Box Model 45273
94 Blind Box Ad 12860
95 Blue Ocean Strategy 19196
96 Body Copy 29019
97 Bonus Scheme 12213
98 Boomerang Method 14459
99 Bottom Up Forecasting 7354
100 Bottom-Up Pricing 15904
101 Brand 13603
102 Brand Asset Valuator (BAV) 50732
103 Brand Association 16153
104 Brand Awareness 23883
105 Brand Building 67814
106 Brand Development 26845
107 Brand Development Index (BDI) 27792
108 Brand Equity 74192
109 Brand Essence 15391
110 Brand Identity 11691
111 Brand Image 44677
112 Brand Insistence 13290
113 Brand Knowledge 26656
114 Brand Ladder 30976
115 Brand Licensing 9149
116 Brand Loyalty 36145
117 Brand Management 32710
118 Brand Mapping 11658
119 Brand Mark 13046
120 Brand Messaging 9702
121 Brand Mix 27890
122 Brand Name 6314
123 Brand Penetration 25109
124 Brand Personality 20842
125 Brand Portfolio 17257
126 Brand Promise 24053
127 Brand Recall 25583
128 Brand Recognition 11175
129 Brand Salience 30249
130 Brand Strategy 7351
131 Brand Stretching 15393
132 Brand Valuation 18682
133 Brand Value 24427
134 Brand Variant 12495
135 Branding 18392
136 Break Even Analysis 9973
137 Break Even Point 45090
138 Break Even Pricing 12033
139 Breakthrough 15174
140 Broad environment 26430
 
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