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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
41 Advertising Media 85993
42 Advertising Message 23581
43 Advertising Plan 20107
44 Advertising Research 20373
45 Advertising Strategy 15999
46 Advertising Supplement 13670
47 Advertising Theme 31485
48 Advertising to Sales Ratio 12241
49 Advertising Weight 8506
50 Advertorial 7609
51 Affinity Marketing 8082
52 Affirmative Disclosure 8071
53 After-Marketing 16079
54 Age and Life Cycle 14474
55 Agency of Record 6539
56 Aggressive Exporter 4223
57 Aided Recall 13680
58 AIO- Activities, Interests and Opinions 33863
59 All the Traffic Will Bear 9605
60 Alternative Close 14130
61 Alternative Evaluation 24638
62 Alternative Media 13299
63 Ambient Media 11231
64 Ambush Marketing 6488
65 Ansoff Matrix 43772
66 Arrow Information Paradox 7541
67 Asset Led Marketing 12327
68 Assumptive Close 8529
69 Atmospherics 8248
70 Attitude 25245
71 Attitude Survey 13619
72 Attitudinal Research 12382
73 Audience Profile 17147
74 Automatic Merchandising 6532
75 Autoship 11022
76 Available Market 28959
77 Average Price Paid 4649
78 Average Profit 23568
79 Awareness, Attitude and Usage (AAU) 7080
80 B2B Marketing 11383
81 Back End 17030
82 Backgrounder 8891
83 Balanced scorecard 10937
84 Balloon Test 9110
85 Barometric Price Leadership 19125
86 Barter 7113
87 Bass Diffusion Model 7878
88 Battle of Brands 8758
89 BCG Matrix 22406
90 Behavioral Segmentation 67734
91 Benefit Segmentation 33093
92 Benjamin Franklin Method 4732
93 Black Box Model 43052
94 Blind Box Ad 11965
95 Blue Ocean Strategy 18836
96 Body Copy 28349
97 Bonus Scheme 11442
98 Boomerang Method 12800
99 Bottom Up Forecasting 6935
100 Bottom-Up Pricing 15145
101 Brand 12919
102 Brand Asset Valuator (BAV) 49021
103 Brand Association 15556
104 Brand Awareness 22302
105 Brand Building 64634
106 Brand Development 25946
107 Brand Development Index (BDI) 25993
108 Brand Equity 71562
109 Brand Essence 14837
110 Brand Identity 10963
111 Brand Image 43058
112 Brand Insistence 12615
113 Brand Knowledge 24923
114 Brand Ladder 29641
115 Brand Licensing 8626
116 Brand Loyalty 33384
117 Brand Management 31420
118 Brand Mapping 10977
119 Brand Mark 12527
120 Brand Messaging 9233
121 Brand Mix 26926
122 Brand Name 4971
123 Brand Penetration 23659
124 Brand Personality 20025
125 Brand Portfolio 16421
126 Brand Promise 22867
127 Brand Recall 24611
128 Brand Recognition 10443
129 Brand Salience 29748
130 Brand Strategy 6879
131 Brand Stretching 14713
132 Brand Valuation 17615
133 Brand Value 23450
134 Brand Variant 11839
135 Branding 17538
136 Break Even Analysis 9372
137 Break Even Point 44157
138 Break Even Pricing 11435
139 Breakthrough 14463
140 Broad environment 25727
 
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