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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
41 Advertising Media 89011
42 Advertising Message 24287
43 Advertising Plan 20991
44 Advertising Research 21192
45 Advertising Strategy 17053
46 Advertising Supplement 14623
47 Advertising Theme 32748
48 Advertising to Sales Ratio 13039
49 Advertising Weight 9145
50 Advertorial 8185
51 Affinity Marketing 8790
52 Affirmative Disclosure 8691
53 After-Marketing 16976
54 Age and Life Cycle 15264
55 Agency of Record 7200
56 Aggressive Exporter 4770
57 Aided Recall 14459
58 AIO- Activities, Interests and Opinions 35707
59 All the Traffic Will Bear 10275
60 Alternative Close 14845
61 Alternative Evaluation 25409
62 Alternative Media 14279
63 Ambient Media 11951
64 Ambush Marketing 7158
65 Ansoff Matrix 45595
66 Arrow Information Paradox 8417
67 Asset Led Marketing 13069
68 Assumptive Close 9089
69 Atmospherics 9010
70 Attitude 27213
71 Attitude Survey 14552
72 Attitudinal Research 13370
73 Audience Profile 18189
74 Automatic Merchandising 7101
75 Autoship 11931
76 Available Market 30844
77 Average Price Paid 5492
78 Average Profit 24539
79 Awareness, Attitude and Usage (AAU) 8127
80 B2B Marketing 12580
81 Back End 17858
82 Backgrounder 9978
83 Balanced scorecard 11497
84 Balloon Test 9973
85 Barometric Price Leadership 19928
86 Barter 7802
87 Bass Diffusion Model 8363
88 Battle of Brands 9548
89 BCG Matrix 23784
90 Behavioral Segmentation 70558
91 Benefit Segmentation 33882
92 Benjamin Franklin Method 5465
93 Black Box Model 45738
94 Blind Box Ad 13013
95 Blue Ocean Strategy 19270
96 Body Copy 29216
97 Bonus Scheme 12361
98 Boomerang Method 14766
99 Bottom Up Forecasting 7444
100 Bottom-Up Pricing 16048
101 Brand 13756
102 Brand Asset Valuator (BAV) 51035
103 Brand Association 16243
104 Brand Awareness 24157
105 Brand Building 68440
106 Brand Development 27028
107 Brand Development Index (BDI) 28132
108 Brand Equity 74747
109 Brand Essence 15523
110 Brand Identity 11819
111 Brand Image 45041
112 Brand Insistence 13428
113 Brand Knowledge 26983
114 Brand Ladder 31260
115 Brand Licensing 9267
116 Brand Loyalty 36661
117 Brand Management 32961
118 Brand Mapping 11780
119 Brand Mark 13162
120 Brand Messaging 9783
121 Brand Mix 28113
122 Brand Name 6571
123 Brand Penetration 25394
124 Brand Personality 21017
125 Brand Portfolio 17432
126 Brand Promise 24308
127 Brand Recall 25771
128 Brand Recognition 11304
129 Brand Salience 30412
130 Brand Strategy 7446
131 Brand Stretching 15522
132 Brand Valuation 18872
133 Brand Value 24583
134 Brand Variant 12626
135 Branding 18577
136 Break Even Analysis 10082
137 Break Even Point 45291
138 Break Even Pricing 12150
139 Breakthrough 15318
140 Broad environment 26568
 
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