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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
41 Advertising Media 89243
42 Advertising Message 24341
43 Advertising Plan 21075
44 Advertising Research 21252
45 Advertising Strategy 17133
46 Advertising Supplement 14783
47 Advertising Theme 32829
48 Advertising to Sales Ratio 13096
49 Advertising Weight 9207
50 Advertorial 8219
51 Affinity Marketing 8860
52 Affirmative Disclosure 8768
53 After-Marketing 17059
54 Age and Life Cycle 15328
55 Agency of Record 7253
56 Aggressive Exporter 4814
57 Aided Recall 14523
58 AIO- Activities, Interests and Opinions 35913
59 All the Traffic Will Bear 10332
60 Alternative Close 14912
61 Alternative Evaluation 25477
62 Alternative Media 14347
63 Ambient Media 12013
64 Ambush Marketing 7208
65 Ansoff Matrix 45813
66 Arrow Information Paradox 8492
67 Asset Led Marketing 13134
68 Assumptive Close 9144
69 Atmospherics 9071
70 Attitude 27331
71 Attitude Survey 14627
72 Attitudinal Research 13456
73 Audience Profile 18272
74 Automatic Merchandising 7146
75 Autoship 12003
76 Available Market 30980
77 Average Price Paid 5567
78 Average Profit 24724
79 Awareness, Attitude and Usage (AAU) 8216
80 B2B Marketing 12672
81 Back End 18009
82 Backgrounder 10072
83 Balanced scorecard 11544
84 Balloon Test 10050
85 Barometric Price Leadership 19993
86 Barter 7857
87 Bass Diffusion Model 8397
88 Battle of Brands 9633
89 BCG Matrix 23975
90 Behavioral Segmentation 70748
91 Benefit Segmentation 33953
92 Benjamin Franklin Method 5522
93 Black Box Model 45960
94 Blind Box Ad 13089
95 Blue Ocean Strategy 19307
96 Body Copy 29300
97 Bonus Scheme 12429
98 Boomerang Method 14937
99 Bottom Up Forecasting 7477
100 Bottom-Up Pricing 16119
101 Brand 13829
102 Brand Asset Valuator (BAV) 51169
103 Brand Association 16293
104 Brand Awareness 24291
105 Brand Building 68782
106 Brand Development 27097
107 Brand Development Index (BDI) 28299
108 Brand Equity 74997
109 Brand Essence 15582
110 Brand Identity 11964
111 Brand Image 45204
112 Brand Insistence 13483
113 Brand Knowledge 27117
114 Brand Ladder 31377
115 Brand Licensing 9336
116 Brand Loyalty 36906
117 Brand Management 33086
118 Brand Mapping 11832
119 Brand Mark 13213
120 Brand Messaging 9827
121 Brand Mix 28286
122 Brand Name 6696
123 Brand Penetration 25533
124 Brand Personality 21112
125 Brand Portfolio 17587
126 Brand Promise 24412
127 Brand Recall 25877
128 Brand Recognition 11357
129 Brand Salience 30477
130 Brand Strategy 7497
131 Brand Stretching 15580
132 Brand Valuation 18977
133 Brand Value 24668
134 Brand Variant 12684
135 Branding 18658
136 Break Even Analysis 10231
137 Break Even Point 45474
138 Break Even Pricing 12203
139 Breakthrough 15393
140 Broad environment 26655
 
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