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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
41 Advertising Media 87999
42 Advertising Message 24050
43 Advertising Plan 20690
44 Advertising Research 20945
45 Advertising Strategy 16737
46 Advertising Supplement 14299
47 Advertising Theme 32369
48 Advertising to Sales Ratio 12768
49 Advertising Weight 8909
50 Advertorial 8022
51 Affinity Marketing 8574
52 Affirmative Disclosure 8461
53 After-Marketing 16667
54 Age and Life Cycle 15003
55 Agency of Record 6993
56 Aggressive Exporter 4600
57 Aided Recall 14234
58 AIO- Activities, Interests and Opinions 35060
59 All the Traffic Will Bear 10049
60 Alternative Close 14593
61 Alternative Evaluation 25036
62 Alternative Media 13998
63 Ambient Media 11690
64 Ambush Marketing 6946
65 Ansoff Matrix 44934
66 Arrow Information Paradox 8093
67 Asset Led Marketing 12773
68 Assumptive Close 8887
69 Atmospherics 8737
70 Attitude 26646
71 Attitude Survey 14249
72 Attitudinal Research 13049
73 Audience Profile 17849
74 Automatic Merchandising 6877
75 Autoship 11643
76 Available Market 30305
77 Average Price Paid 5263
78 Average Profit 24172
79 Awareness, Attitude and Usage (AAU) 7815
80 B2B Marketing 12238
81 Back End 17557
82 Backgrounder 9612
83 Balanced scorecard 11308
84 Balloon Test 9693
85 Barometric Price Leadership 19617
86 Barter 7585
87 Bass Diffusion Model 8219
88 Battle of Brands 9277
89 BCG Matrix 23352
90 Behavioral Segmentation 69733
91 Benefit Segmentation 33602
92 Benjamin Franklin Method 5244
93 Black Box Model 44805
94 Blind Box Ad 12713
95 Blue Ocean Strategy 19128
96 Body Copy 28876
97 Bonus Scheme 12088
98 Boomerang Method 14158
99 Bottom Up Forecasting 7275
100 Bottom-Up Pricing 15728
101 Brand 13464
102 Brand Asset Valuator (BAV) 50395
103 Brand Association 16037
104 Brand Awareness 23583
105 Brand Building 67250
106 Brand Development 26679
107 Brand Development Index (BDI) 27458
108 Brand Equity 73745
109 Brand Essence 15279
110 Brand Identity 11520
111 Brand Image 44375
112 Brand Insistence 13155
113 Brand Knowledge 26350
114 Brand Ladder 30731
115 Brand Licensing 9017
116 Brand Loyalty 35591
117 Brand Management 32467
118 Brand Mapping 11548
119 Brand Mark 12947
120 Brand Messaging 9622
121 Brand Mix 27726
122 Brand Name 6056
123 Brand Penetration 24831
124 Brand Personality 20694
125 Brand Portfolio 17085
126 Brand Promise 23816
127 Brand Recall 25401
128 Brand Recognition 11036
129 Brand Salience 30133
130 Brand Strategy 7260
131 Brand Stretching 15268
132 Brand Valuation 18479
133 Brand Value 24258
134 Brand Variant 12382
135 Branding 18253
136 Break Even Analysis 9835
137 Break Even Point 44913
138 Break Even Pricing 11906
139 Breakthrough 15031
140 Broad environment 26312
 
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