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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
41 Advertising Media 78869
42 Advertising Message 22257
43 Advertising Plan 18329
44 Advertising Research 18652
45 Advertising Strategy 14253
46 Advertising Supplement 11910
47 Advertising Theme 27620
48 Advertising to Sales Ratio 10732
49 Advertising Weight 7247
50 Advertorial 6506
51 Affinity Marketing 6622
52 Affirmative Disclosure 6866
53 After-Marketing 13794
54 Age and Life Cycle 12685
55 Agency of Record 5437
56 Aggressive Exporter 3067
57 Aided Recall 11864
58 AIO- Activities, Interests and Opinions 30242
59 All the Traffic Will Bear 8152
60 Alternative Close 12930
61 Alternative Evaluation 22174
62 Alternative Media 11249
63 Ambient Media 9740
64 Ambush Marketing 5363
65 Ansoff Matrix 40307
66 Arrow Information Paradox 6177
67 Asset Led Marketing 10720
68 Assumptive Close 7449
69 Atmospherics 6743
70 Attitude 21744
71 Attitude Survey 11843
72 Attitudinal Research 10351
73 Audience Profile 15269
74 Automatic Merchandising 5482
75 Autoship 8847
76 Available Market 24632
77 Average Price Paid 3316
78 Average Profit 21687
79 Awareness, Attitude and Usage (AAU) 5289
80 B2B Marketing 9190
81 Back End 15046
82 Backgrounder 6962
83 Balanced scorecard 9864
84 Balloon Test 7401
85 Barometric Price Leadership 17383
86 Barter 5835
87 Bass Diffusion Model 6657
88 Battle of Brands 7185
89 BCG Matrix 19485
90 Behavioral Segmentation 62141
91 Benefit Segmentation 31375
92 Benjamin Franklin Method 3304
93 Blind Box Ad 9694
94 Blue Ocean Strategy 17676
95 Body Copy 26601
96 Bonus Scheme 10307
97 Boomerang Method 10731
98 Bottom Up Forecasting 6012
99 Bottom-Up Pricing 13261
100 Brand 11313
101 Brand Asset Valuator (BAV) 45845
102 Brand Association 14400
103 Brand Awareness 18499
104 Brand Building 57874
105 Brand Development 24229
106 Brand Development Index (BDI) 22324
107 Brand Equity 64720
108 Brand Essence 13736
109 Brand Identity 9965
110 Brand Image 38604
111 Brand Insistence 11137
112 Brand Knowledge 20179
113 Brand Ladder 26046
114 Brand Licensing 7677
115 Brand Loyalty 26632
116 Brand Management 28323
117 Brand Mapping 9961
118 Brand Mark 11532
119 Brand Messaging 8211
120 Brand Mix 24433
121 Brand Name 2145
122 Brand Penetration 20691
123 Brand Personality 18143
124 Brand Portfolio 14782
125 Brand Promise 20811
126 Brand Recall 22092
127 Brand Recognition 9168
128 Brand Salience 28432
129 Brand Strategy 5928
130 Brand Stretching 13114
131 Brand Valuation 15242
132 Brand Value 21758
133 Brand Variant 10587
134 Branding 16004
135 Break Even Analysis 8098
136 Break Even Point 41611
137 Break Even Pricing 10346
138 Breakthrough 13349
139 Broad environment 23892
140 Broadcast Television 9899
 
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