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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
41 Advertising Media 89202
42 Advertising Message 24334
43 Advertising Plan 21060
44 Advertising Research 21242
45 Advertising Strategy 17123
46 Advertising Supplement 14745
47 Advertising Theme 32817
48 Advertising to Sales Ratio 13087
49 Advertising Weight 9202
50 Advertorial 8212
51 Affinity Marketing 8854
52 Affirmative Disclosure 8751
53 After-Marketing 17042
54 Age and Life Cycle 15320
55 Agency of Record 7248
56 Aggressive Exporter 4808
57 Aided Recall 14508
58 AIO- Activities, Interests and Opinions 35874
59 All the Traffic Will Bear 10326
60 Alternative Close 14902
61 Alternative Evaluation 25467
62 Alternative Media 14338
63 Ambient Media 12004
64 Ambush Marketing 7202
65 Ansoff Matrix 45774
66 Arrow Information Paradox 8479
67 Asset Led Marketing 13127
68 Assumptive Close 9136
69 Atmospherics 9067
70 Attitude 27317
71 Attitude Survey 14619
72 Attitudinal Research 13445
73 Audience Profile 18261
74 Automatic Merchandising 7141
75 Autoship 11996
76 Available Market 30960
77 Average Price Paid 5556
78 Average Profit 24685
79 Awareness, Attitude and Usage (AAU) 8206
80 B2B Marketing 12661
81 Back End 17980
82 Backgrounder 10056
83 Balanced scorecard 11537
84 Balloon Test 10041
85 Barometric Price Leadership 19985
86 Barter 7847
87 Bass Diffusion Model 8391
88 Battle of Brands 9621
89 BCG Matrix 23938
90 Behavioral Segmentation 70719
91 Benefit Segmentation 33939
92 Benjamin Franklin Method 5510
93 Black Box Model 45928
94 Blind Box Ad 13075
95 Blue Ocean Strategy 19300
96 Body Copy 29287
97 Bonus Scheme 12418
98 Boomerang Method 14910
99 Bottom Up Forecasting 7473
100 Bottom-Up Pricing 16110
101 Brand 13817
102 Brand Asset Valuator (BAV) 51142
103 Brand Association 16288
104 Brand Awareness 24265
105 Brand Building 68724
106 Brand Development 27085
107 Brand Development Index (BDI) 28269
108 Brand Equity 74956
109 Brand Essence 15572
110 Brand Identity 11933
111 Brand Image 45176
112 Brand Insistence 13474
113 Brand Knowledge 27097
114 Brand Ladder 31363
115 Brand Licensing 9317
116 Brand Loyalty 36847
117 Brand Management 33064
118 Brand Mapping 11826
119 Brand Mark 13207
120 Brand Messaging 9820
121 Brand Mix 28249
122 Brand Name 6670
123 Brand Penetration 25508
124 Brand Personality 21098
125 Brand Portfolio 17556
126 Brand Promise 24392
127 Brand Recall 25861
128 Brand Recognition 11347
129 Brand Salience 30469
130 Brand Strategy 7489
131 Brand Stretching 15568
132 Brand Valuation 18959
133 Brand Value 24654
134 Brand Variant 12672
135 Branding 18649
136 Break Even Analysis 10197
137 Break Even Point 45432
138 Break Even Pricing 12196
139 Breakthrough 15383
140 Broad environment 26640
 
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