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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
41 Advertising Media 87664
42 Advertising Message 23966
43 Advertising Plan 20585
44 Advertising Research 20849
45 Advertising Strategy 16617
46 Advertising Supplement 14203
47 Advertising Theme 32241
48 Advertising to Sales Ratio 12676
49 Advertising Weight 8829
50 Advertorial 7966
51 Affinity Marketing 8483
52 Affirmative Disclosure 8381
53 After-Marketing 16568
54 Age and Life Cycle 14917
55 Agency of Record 6920
56 Aggressive Exporter 4506
57 Aided Recall 14132
58 AIO- Activities, Interests and Opinions 34862
59 All the Traffic Will Bear 9975
60 Alternative Close 14517
61 Alternative Evaluation 24967
62 Alternative Media 13895
63 Ambient Media 11602
64 Ambush Marketing 6869
65 Ansoff Matrix 44751
66 Arrow Information Paradox 8002
67 Asset Led Marketing 12690
68 Assumptive Close 8822
69 Atmospherics 8652
70 Attitude 26429
71 Attitude Survey 14149
72 Attitudinal Research 12951
73 Audience Profile 17733
74 Automatic Merchandising 6808
75 Autoship 11521
76 Available Market 30112
77 Average Price Paid 5176
78 Average Profit 24064
79 Awareness, Attitude and Usage (AAU) 7704
80 B2B Marketing 12127
81 Back End 17485
82 Backgrounder 9487
83 Balanced scorecard 11252
84 Balloon Test 9607
85 Barometric Price Leadership 19546
86 Barter 7508
87 Bass Diffusion Model 8173
88 Battle of Brands 9182
89 BCG Matrix 23196
90 Behavioral Segmentation 69427
91 Benefit Segmentation 33519
92 Benjamin Franklin Method 5171
93 Black Box Model 44518
94 Blind Box Ad 12614
95 Blue Ocean Strategy 19088
96 Body Copy 28799
97 Bonus Scheme 12004
98 Boomerang Method 13957
99 Bottom Up Forecasting 7223
100 Bottom-Up Pricing 15605
101 Brand 13383
102 Brand Asset Valuator (BAV) 50144
103 Brand Association 15954
104 Brand Awareness 23381
105 Brand Building 66808
106 Brand Development 26559
107 Brand Development Index (BDI) 27240
108 Brand Equity 73429
109 Brand Essence 15197
110 Brand Identity 11421
111 Brand Image 44127
112 Brand Insistence 13044
113 Brand Knowledge 26130
114 Brand Ladder 30590
115 Brand Licensing 8942
116 Brand Loyalty 35248
117 Brand Management 32282
118 Brand Mapping 11469
119 Brand Mark 12879
120 Brand Messaging 9562
121 Brand Mix 27599
122 Brand Name 5871
123 Brand Penetration 24611
124 Brand Personality 20600
125 Brand Portfolio 16953
126 Brand Promise 23645
127 Brand Recall 25268
128 Brand Recognition 10949
129 Brand Salience 30069
130 Brand Strategy 7198
131 Brand Stretching 15182
132 Brand Valuation 18313
133 Brand Value 24136
134 Brand Variant 12302
135 Branding 18131
136 Break Even Analysis 9751
137 Break Even Point 44786
138 Break Even Pricing 11813
139 Breakthrough 14930
140 Broad environment 26243
 
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