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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
41 Advertising Media 89187
42 Advertising Message 24333
43 Advertising Plan 21054
44 Advertising Research 21238
45 Advertising Strategy 17118
46 Advertising Supplement 14727
47 Advertising Theme 32815
48 Advertising to Sales Ratio 13084
49 Advertising Weight 9199
50 Advertorial 8208
51 Affinity Marketing 8853
52 Affirmative Disclosure 8748
53 After-Marketing 17037
54 Age and Life Cycle 15315
55 Agency of Record 7248
56 Aggressive Exporter 4805
57 Aided Recall 14503
58 AIO- Activities, Interests and Opinions 35866
59 All the Traffic Will Bear 10325
60 Alternative Close 14901
61 Alternative Evaluation 25464
62 Alternative Media 14333
63 Ambient Media 12001
64 Ambush Marketing 7198
65 Ansoff Matrix 45752
66 Arrow Information Paradox 8475
67 Asset Led Marketing 13124
68 Assumptive Close 9135
69 Atmospherics 9064
70 Attitude 27307
71 Attitude Survey 14615
72 Attitudinal Research 13438
73 Audience Profile 18254
74 Automatic Merchandising 7140
75 Autoship 11991
76 Available Market 30951
77 Average Price Paid 5554
78 Average Profit 24663
79 Awareness, Attitude and Usage (AAU) 8198
80 B2B Marketing 12655
81 Back End 17960
82 Backgrounder 10049
83 Balanced scorecard 11535
84 Balloon Test 10038
85 Barometric Price Leadership 19984
86 Barter 7841
87 Bass Diffusion Model 8389
88 Battle of Brands 9615
89 BCG Matrix 23919
90 Behavioral Segmentation 70707
91 Benefit Segmentation 33935
92 Benjamin Franklin Method 5507
93 Black Box Model 45922
94 Blind Box Ad 13069
95 Blue Ocean Strategy 19298
96 Body Copy 29283
97 Bonus Scheme 12411
98 Boomerang Method 14900
99 Bottom Up Forecasting 7472
100 Bottom-Up Pricing 16109
101 Brand 13813
102 Brand Asset Valuator (BAV) 51134
103 Brand Association 16285
104 Brand Awareness 24256
105 Brand Building 68693
106 Brand Development 27083
107 Brand Development Index (BDI) 28263
108 Brand Equity 74939
109 Brand Essence 15567
110 Brand Identity 11917
111 Brand Image 45165
112 Brand Insistence 13469
113 Brand Knowledge 27088
114 Brand Ladder 31354
115 Brand Licensing 9313
116 Brand Loyalty 36831
117 Brand Management 33055
118 Brand Mapping 11820
119 Brand Mark 13203
120 Brand Messaging 9817
121 Brand Mix 28231
122 Brand Name 6660
123 Brand Penetration 25500
124 Brand Personality 21091
125 Brand Portfolio 17540
126 Brand Promise 24384
127 Brand Recall 25855
128 Brand Recognition 11345
129 Brand Salience 30467
130 Brand Strategy 7486
131 Brand Stretching 15566
132 Brand Valuation 18953
133 Brand Value 24650
134 Brand Variant 12668
135 Branding 18642
136 Break Even Analysis 10179
137 Break Even Point 45412
138 Break Even Pricing 12191
139 Breakthrough 15376
140 Broad environment 26634
 
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