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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
41 Advertising Media 89058
42 Advertising Message 24297
43 Advertising Plan 21006
44 Advertising Research 21201
45 Advertising Strategy 17067
46 Advertising Supplement 14637
47 Advertising Theme 32766
48 Advertising to Sales Ratio 13049
49 Advertising Weight 9155
50 Advertorial 8190
51 Affinity Marketing 8805
52 Affirmative Disclosure 8706
53 After-Marketing 16994
54 Age and Life Cycle 15276
55 Agency of Record 7214
56 Aggressive Exporter 4778
57 Aided Recall 14469
58 AIO- Activities, Interests and Opinions 35744
59 All the Traffic Will Bear 10285
60 Alternative Close 14855
61 Alternative Evaluation 25425
62 Alternative Media 14294
63 Ambient Media 11966
64 Ambush Marketing 7167
65 Ansoff Matrix 45619
66 Arrow Information Paradox 8430
67 Asset Led Marketing 13080
68 Assumptive Close 9098
69 Atmospherics 9023
70 Attitude 27232
71 Attitude Survey 14567
72 Attitudinal Research 13388
73 Audience Profile 18201
74 Automatic Merchandising 7106
75 Autoship 11949
76 Available Market 30863
77 Average Price Paid 5507
78 Average Profit 24554
79 Awareness, Attitude and Usage (AAU) 8146
80 B2B Marketing 12596
81 Back End 17865
82 Backgrounder 9995
83 Balanced scorecard 11506
84 Balloon Test 9985
85 Barometric Price Leadership 19939
86 Barter 7811
87 Bass Diffusion Model 8367
88 Battle of Brands 9562
89 BCG Matrix 23804
90 Behavioral Segmentation 70588
91 Benefit Segmentation 33896
92 Benjamin Franklin Method 5474
93 Black Box Model 45773
94 Blind Box Ad 13031
95 Blue Ocean Strategy 19278
96 Body Copy 29227
97 Bonus Scheme 12370
98 Boomerang Method 14794
99 Bottom Up Forecasting 7450
100 Bottom-Up Pricing 16058
101 Brand 13764
102 Brand Asset Valuator (BAV) 51053
103 Brand Association 16251
104 Brand Awareness 24179
105 Brand Building 68483
106 Brand Development 27043
107 Brand Development Index (BDI) 28155
108 Brand Equity 74788
109 Brand Essence 15531
110 Brand Identity 11830
111 Brand Image 45074
112 Brand Insistence 13436
113 Brand Knowledge 27000
114 Brand Ladder 31280
115 Brand Licensing 9280
116 Brand Loyalty 36701
117 Brand Management 32987
118 Brand Mapping 11787
119 Brand Mark 13170
120 Brand Messaging 9789
121 Brand Mix 28130
122 Brand Name 6588
123 Brand Penetration 25420
124 Brand Personality 21029
125 Brand Portfolio 17442
126 Brand Promise 24321
127 Brand Recall 25790
128 Brand Recognition 11313
129 Brand Salience 30426
130 Brand Strategy 7452
131 Brand Stretching 15533
132 Brand Valuation 18888
133 Brand Value 24600
134 Brand Variant 12633
135 Branding 18594
136 Break Even Analysis 10090
137 Break Even Point 45305
138 Break Even Pricing 12158
139 Breakthrough 15328
140 Broad environment 26583
 
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