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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
41 Advertising Media 87456
42 Advertising Message 23907
43 Advertising Plan 20520
44 Advertising Research 20779
45 Advertising Strategy 16540
46 Advertising Supplement 14123
47 Advertising Theme 32145
48 Advertising to Sales Ratio 12619
49 Advertising Weight 8783
50 Advertorial 7912
51 Affinity Marketing 8433
52 Affirmative Disclosure 8328
53 After-Marketing 16508
54 Age and Life Cycle 14850
55 Agency of Record 6865
56 Aggressive Exporter 4459
57 Aided Recall 14050
58 AIO- Activities, Interests and Opinions 34727
59 All the Traffic Will Bear 9916
60 Alternative Close 14451
61 Alternative Evaluation 24918
62 Alternative Media 13819
63 Ambient Media 11555
64 Ambush Marketing 6826
65 Ansoff Matrix 44604
66 Arrow Information Paradox 7945
67 Asset Led Marketing 12629
68 Assumptive Close 8779
69 Atmospherics 8587
70 Attitude 26298
71 Attitude Survey 14082
72 Attitudinal Research 12872
73 Audience Profile 17666
74 Automatic Merchandising 6764
75 Autoship 11459
76 Available Market 29985
77 Average Price Paid 5115
78 Average Profit 23991
79 Awareness, Attitude and Usage (AAU) 7622
80 B2B Marketing 12033
81 Back End 17420
82 Backgrounder 9411
83 Balanced scorecard 11212
84 Balloon Test 9533
85 Barometric Price Leadership 19491
86 Barter 7460
87 Bass Diffusion Model 8136
88 Battle of Brands 9132
89 BCG Matrix 23091
90 Behavioral Segmentation 69230
91 Benefit Segmentation 33460
92 Benjamin Franklin Method 5115
93 Black Box Model 44343
94 Blind Box Ad 12566
95 Blue Ocean Strategy 19053
96 Body Copy 28732
97 Bonus Scheme 11943
98 Boomerang Method 13789
99 Bottom Up Forecasting 7186
100 Bottom-Up Pricing 15552
101 Brand 13330
102 Brand Asset Valuator (BAV) 49995
103 Brand Association 15904
104 Brand Awareness 23261
105 Brand Building 66548
106 Brand Development 26474
107 Brand Development Index (BDI) 27039
108 Brand Equity 73204
109 Brand Essence 15157
110 Brand Identity 11362
111 Brand Image 43972
112 Brand Insistence 12970
113 Brand Knowledge 25969
114 Brand Ladder 30484
115 Brand Licensing 8908
116 Brand Loyalty 34993
117 Brand Management 32173
118 Brand Mapping 11411
119 Brand Mark 12840
120 Brand Messaging 9526
121 Brand Mix 27512
122 Brand Name 5759
123 Brand Penetration 24471
124 Brand Personality 20527
125 Brand Portfolio 16889
126 Brand Promise 23544
127 Brand Recall 25190
128 Brand Recognition 10893
129 Brand Salience 30022
130 Brand Strategy 7163
131 Brand Stretching 15126
132 Brand Valuation 18224
133 Brand Value 24044
134 Brand Variant 12257
135 Branding 18049
136 Break Even Analysis 9700
137 Break Even Point 44713
138 Break Even Pricing 11765
139 Breakthrough 14851
140 Broad environment 26176
 
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