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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
41 Advertising Media 88912
42 Advertising Message 24267
43 Advertising Plan 20951
44 Advertising Research 21171
45 Advertising Strategy 17013
46 Advertising Supplement 14594
47 Advertising Theme 32717
48 Advertising to Sales Ratio 13012
49 Advertising Weight 9127
50 Advertorial 8174
51 Affinity Marketing 8764
52 Affirmative Disclosure 8655
53 After-Marketing 16943
54 Age and Life Cycle 15237
55 Agency of Record 7181
56 Aggressive Exporter 4756
57 Aided Recall 14439
58 AIO- Activities, Interests and Opinions 35632
59 All the Traffic Will Bear 10258
60 Alternative Close 14820
61 Alternative Evaluation 25378
62 Alternative Media 14260
63 Ambient Media 11929
64 Ambush Marketing 7142
65 Ansoff Matrix 45518
66 Arrow Information Paradox 8383
67 Asset Led Marketing 13036
68 Assumptive Close 9076
69 Atmospherics 8986
70 Attitude 27162
71 Attitude Survey 14521
72 Attitudinal Research 13345
73 Audience Profile 18161
74 Automatic Merchandising 7083
75 Autoship 11901
76 Available Market 30800
77 Average Price Paid 5466
78 Average Profit 24506
79 Awareness, Attitude and Usage (AAU) 8093
80 B2B Marketing 12541
81 Back End 17831
82 Backgrounder 9951
83 Balanced scorecard 11479
84 Balloon Test 9943
85 Barometric Price Leadership 19905
86 Barter 7779
87 Bass Diffusion Model 8354
88 Battle of Brands 9517
89 BCG Matrix 23736
90 Behavioral Segmentation 70488
91 Benefit Segmentation 33861
92 Benjamin Franklin Method 5444
93 Black Box Model 45650
94 Blind Box Ad 12988
95 Blue Ocean Strategy 19261
96 Body Copy 29183
97 Bonus Scheme 12333
98 Boomerang Method 14703
99 Bottom Up Forecasting 7432
100 Bottom-Up Pricing 16020
101 Brand 13734
102 Brand Asset Valuator (BAV) 50986
103 Brand Association 16229
104 Brand Awareness 24115
105 Brand Building 68340
106 Brand Development 26997
107 Brand Development Index (BDI) 28073
108 Brand Equity 74630
109 Brand Essence 15499
110 Brand Identity 11797
111 Brand Image 44978
112 Brand Insistence 13407
113 Brand Knowledge 26923
114 Brand Ladder 31198
115 Brand Licensing 9241
116 Brand Loyalty 36559
117 Brand Management 32912
118 Brand Mapping 11757
119 Brand Mark 13139
120 Brand Messaging 9768
121 Brand Mix 28068
122 Brand Name 6517
123 Brand Penetration 25344
124 Brand Personality 20987
125 Brand Portfolio 17402
126 Brand Promise 24272
127 Brand Recall 25740
128 Brand Recognition 11284
129 Brand Salience 30380
130 Brand Strategy 7427
131 Brand Stretching 15497
132 Brand Valuation 18845
133 Brand Value 24554
134 Brand Variant 12602
135 Branding 18551
136 Break Even Analysis 10064
137 Break Even Point 45252
138 Break Even Pricing 12133
139 Breakthrough 15289
140 Broad environment 26541
 
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