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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
41 Advertising Media 88694
42 Advertising Message 24209
43 Advertising Plan 20872
44 Advertising Research 21119
45 Advertising Strategy 16954
46 Advertising Supplement 14519
47 Advertising Theme 32637
48 Advertising to Sales Ratio 12961
49 Advertising Weight 9077
50 Advertorial 8136
51 Affinity Marketing 8713
52 Affirmative Disclosure 8608
53 After-Marketing 16882
54 Age and Life Cycle 15181
55 Agency of Record 7138
56 Aggressive Exporter 4713
57 Aided Recall 14397
58 AIO- Activities, Interests and Opinions 35474
59 All the Traffic Will Bear 10204
60 Alternative Close 14759
61 Alternative Evaluation 25284
62 Alternative Media 14204
63 Ambient Media 11865
64 Ambush Marketing 7098
65 Ansoff Matrix 45369
66 Arrow Information Paradox 8321
67 Asset Led Marketing 12951
68 Assumptive Close 9040
69 Atmospherics 8907
70 Attitude 27038
71 Attitude Survey 14462
72 Attitudinal Research 13279
73 Audience Profile 18090
74 Automatic Merchandising 7045
75 Autoship 11830
76 Available Market 30677
77 Average Price Paid 5412
78 Average Profit 24432
79 Awareness, Attitude and Usage (AAU) 8030
80 B2B Marketing 12466
81 Back End 17755
82 Backgrounder 9881
83 Balanced scorecard 11436
84 Balloon Test 9884
85 Barometric Price Leadership 19835
86 Barter 7731
87 Bass Diffusion Model 8323
88 Battle of Brands 9459
89 BCG Matrix 23646
90 Behavioral Segmentation 70333
91 Benefit Segmentation 33798
92 Benjamin Franklin Method 5391
93 Black Box Model 45455
94 Blind Box Ad 12924
95 Blue Ocean Strategy 19230
96 Body Copy 29099
97 Bonus Scheme 12270
98 Boomerang Method 14586
99 Bottom Up Forecasting 7389
100 Bottom-Up Pricing 15963
101 Brand 13671
102 Brand Asset Valuator (BAV) 50892
103 Brand Association 16186
104 Brand Awareness 24002
105 Brand Building 68081
106 Brand Development 26923
107 Brand Development Index (BDI) 27934
108 Brand Equity 74396
109 Brand Essence 15452
110 Brand Identity 11734
111 Brand Image 44835
112 Brand Insistence 13346
113 Brand Knowledge 26786
114 Brand Ladder 31081
115 Brand Licensing 9192
116 Brand Loyalty 36343
117 Brand Management 32794
118 Brand Mapping 11708
119 Brand Mark 13091
120 Brand Messaging 9731
121 Brand Mix 27970
122 Brand Name 6424
123 Brand Penetration 25224
124 Brand Personality 20911
125 Brand Portfolio 17328
126 Brand Promise 24161
127 Brand Recall 25661
128 Brand Recognition 11226
129 Brand Salience 30295
130 Brand Strategy 7390
131 Brand Stretching 15444
132 Brand Valuation 18767
133 Brand Value 24492
134 Brand Variant 12554
135 Branding 18468
136 Break Even Analysis 10012
137 Break Even Point 45162
138 Break Even Pricing 12079
139 Breakthrough 15228
140 Broad environment 26478
 
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