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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
71 Attitude Survey 14517
72 Attitudinal Research 13340
73 Audience Profile 18155
74 Automatic Merchandising 7077
75 Autoship 11898
76 Available Market 30792
77 Average Price Paid 5462
78 Average Profit 24503
79 Awareness, Attitude and Usage (AAU) 8086
80 B2B Marketing 12532
81 Back End 17828
82 Backgrounder 9948
83 Balanced scorecard 11475
84 Balloon Test 9939
85 Barometric Price Leadership 19895
86 Barter 7778
87 Bass Diffusion Model 8350
88 Battle of Brands 9508
89 BCG Matrix 23732
90 Behavioral Segmentation 70478
91 Benefit Segmentation 33856
92 Benjamin Franklin Method 5439
93 Black Box Model 45636
94 Blind Box Ad 12982
95 Blue Ocean Strategy 19259
96 Body Copy 29178
97 Bonus Scheme 12327
98 Boomerang Method 14690
99 Bottom Up Forecasting 7428
100 Bottom-Up Pricing 16018
101 Brand 13727
102 Brand Asset Valuator (BAV) 50979
103 Brand Association 16226
104 Brand Awareness 24099
105 Brand Building 68317
106 Brand Development 26992
107 Brand Development Index (BDI) 28065
108 Brand Equity 74617
109 Brand Essence 15493
110 Brand Identity 11795
111 Brand Image 44968
112 Brand Insistence 13402
113 Brand Knowledge 26916
114 Brand Ladder 31190
115 Brand Licensing 9238
116 Brand Loyalty 36545
117 Brand Management 32899
118 Brand Mapping 11753
119 Brand Mark 13136
120 Brand Messaging 9765
121 Brand Mix 28062
122 Brand Name 6510
123 Brand Penetration 25338
124 Brand Personality 20981
125 Brand Portfolio 17399
126 Brand Promise 24267
127 Brand Recall 25733
128 Brand Recognition 11281
129 Brand Salience 30372
130 Brand Strategy 7421
131 Brand Stretching 15493
132 Brand Valuation 18839
133 Brand Value 24551
134 Brand Variant 12598
135 Branding 18545
136 Break Even Analysis 10057
137 Break Even Point 45244
138 Break Even Pricing 12128
139 Breakthrough 15285
140 Broad environment 26537
141 Broadcast Television 14656
142 Brown Goods 9802
143 Business Assessment Array 10409
144 Business Buyer 20389
145 Business Buyer Behaviour 33417
146 Business Level Cooperative Strategies 30787
147 Business Portfolio 22006
148 Business-To-Government 7032
149 Buyer Behavior 20602
150 Buyer Classification 9372
151 Buying Behavior 18177
152 Buying by Specification 13846
153 Buying Criteria 20011
154 Buying Motives 48794
155 Buying Pattern 38810
156 Buying Structure 5556
157 Buzz Marketing 10185
158 By Product Pricing 83230
159 Bypass Attack Strategy (LeapFrog) 35725
160 C-Level Selling 5132
161 C2B (Consumer to Business) 34468
162 C2C (Consumer-to-Consumer) 21479
163 Canned Presentation 19230
164 Canvas 6357
165 Captive Audience 10539
166 Captive Customer 18738
167 Captive Product Pricing 7455
168 Carryover Effects 13232
169 Cash Rebate 22977
170 Catalog Marketing 27376
 
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