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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
71 Attitude Survey 13891
72 Attitudinal Research 12664
73 Audience Profile 17426
74 Automatic Merchandising 6672
75 Autoship 11290
76 Available Market 29603
77 Average Price Paid 4879
78 Average Profit 23831
79 Awareness, Attitude and Usage (AAU) 7403
80 B2B Marketing 11800
81 Back End 17294
82 Backgrounder 9213
83 Balanced scorecard 11107
84 Balloon Test 9378
85 Barometric Price Leadership 19337
86 Barter 7339
87 Bass Diffusion Model 8041
88 Battle of Brands 8974
89 BCG Matrix 22819
90 Behavioral Segmentation 68657
91 Benefit Segmentation 33315
92 Benjamin Franklin Method 4960
93 Black Box Model 43858
94 Blind Box Ad 12371
95 Blue Ocean Strategy 18978
96 Body Copy 28594
97 Bonus Scheme 11836
98 Boomerang Method 13413
99 Bottom Up Forecasting 7086
100 Bottom-Up Pricing 15399
101 Brand 13181
102 Brand Asset Valuator (BAV) 49567
103 Brand Association 15777
104 Brand Awareness 22944
105 Brand Building 65881
106 Brand Development 26269
107 Brand Development Index (BDI) 26570
108 Brand Equity 72580
109 Brand Essence 15041
110 Brand Identity 11223
111 Brand Image 43605
112 Brand Insistence 12821
113 Brand Knowledge 25544
114 Brand Ladder 30186
115 Brand Licensing 8802
116 Brand Loyalty 34339
117 Brand Management 31882
118 Brand Mapping 11257
119 Brand Mark 12722
120 Brand Messaging 9417
121 Brand Mix 27292
122 Brand Name 5490
123 Brand Penetration 24129
124 Brand Personality 20339
125 Brand Portfolio 16712
126 Brand Promise 23279
127 Brand Recall 24963
128 Brand Recognition 10700
129 Brand Salience 29908
130 Brand Strategy 7052
131 Brand Stretching 14970
132 Brand Valuation 18000
133 Brand Value 23794
134 Brand Variant 12070
135 Branding 17837
136 Break Even Analysis 9555
137 Break Even Point 44516
138 Break Even Pricing 11624
139 Breakthrough 14691
140 Broad environment 26003
141 Broadcast Television 13607
142 Brown Goods 9261
143 Business Assessment Array 10087
144 Business Buyer 19790
145 Business Buyer Behaviour 32664
146 Business Level Cooperative Strategies 30366
147 Business Portfolio 21281
148 Business-To-Government 6622
149 Buyer Behavior 20234
150 Buyer Classification 9037
151 Buying Behavior 17596
152 Buying by Specification 13335
153 Buying Criteria 19508
154 Buying Motives 47704
155 Buying Pattern 37516
156 Buying Structure 5146
157 Buzz Marketing 9919
158 By Product Pricing 81195
159 Bypass Attack Strategy (LeapFrog) 34765
160 C-Level Selling 4627
161 C2B (Consumer to Business) 33492
162 C2C (Consumer-to-Consumer) 21028
163 Canned Presentation 18496
164 Canvas 5998
165 Captive Audience 9719
166 Captive Customer 17994
167 Captive Product Pricing 6922
168 Carryover Effects 12793
169 Cash Rebate 22193
170 Catalog Marketing 26710
 
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