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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
71 Attitude Survey 14615
72 Attitudinal Research 13438
73 Audience Profile 18254
74 Automatic Merchandising 7140
75 Autoship 11991
76 Available Market 30951
77 Average Price Paid 5554
78 Average Profit 24663
79 Awareness, Attitude and Usage (AAU) 8198
80 B2B Marketing 12654
81 Back End 17959
82 Backgrounder 10049
83 Balanced scorecard 11535
84 Balloon Test 10038
85 Barometric Price Leadership 19984
86 Barter 7841
87 Bass Diffusion Model 8389
88 Battle of Brands 9615
89 BCG Matrix 23918
90 Behavioral Segmentation 70707
91 Benefit Segmentation 33935
92 Benjamin Franklin Method 5507
93 Black Box Model 45921
94 Blind Box Ad 13069
95 Blue Ocean Strategy 19298
96 Body Copy 29283
97 Bonus Scheme 12411
98 Boomerang Method 14900
99 Bottom Up Forecasting 7472
100 Bottom-Up Pricing 16109
101 Brand 13812
102 Brand Asset Valuator (BAV) 51134
103 Brand Association 16285
104 Brand Awareness 24256
105 Brand Building 68691
106 Brand Development 27082
107 Brand Development Index (BDI) 28263
108 Brand Equity 74938
109 Brand Essence 15565
110 Brand Identity 11916
111 Brand Image 45165
112 Brand Insistence 13469
113 Brand Knowledge 27088
114 Brand Ladder 31354
115 Brand Licensing 9313
116 Brand Loyalty 36829
117 Brand Management 33055
118 Brand Mapping 11820
119 Brand Mark 13203
120 Brand Messaging 9817
121 Brand Mix 28230
122 Brand Name 6660
123 Brand Penetration 25499
124 Brand Personality 21090
125 Brand Portfolio 17539
126 Brand Promise 24383
127 Brand Recall 25854
128 Brand Recognition 11345
129 Brand Salience 30467
130 Brand Strategy 7486
131 Brand Stretching 15566
132 Brand Valuation 18953
133 Brand Value 24650
134 Brand Variant 12668
135 Branding 18641
136 Break Even Analysis 10178
137 Break Even Point 45412
138 Break Even Pricing 12191
139 Breakthrough 15375
140 Broad environment 26634
141 Broadcast Television 14775
142 Brown Goods 9878
143 Business Assessment Array 10507
144 Business Buyer 20473
145 Business Buyer Behaviour 33501
146 Business Level Cooperative Strategies 30846
147 Business Portfolio 22116
148 Business-To-Government 7094
149 Buyer Behavior 20669
150 Buyer Classification 9436
151 Buying Behavior 18267
152 Buying by Specification 13935
153 Buying Criteria 20086
154 Buying Motives 48935
155 Buying Pattern 38962
156 Buying Structure 5612
157 Buzz Marketing 10235
158 By Product Pricing 83428
159 Bypass Attack Strategy (LeapFrog) 35899
160 C-Level Selling 5253
161 C2B (Consumer to Business) 34604
162 C2C (Consumer-to-Consumer) 21558
163 Canned Presentation 19348
164 Canvas 6414
165 Captive Audience 10653
166 Captive Customer 18854
167 Captive Product Pricing 7540
168 Carryover Effects 13300
169 Cash Rebate 23147
170 Catalog Marketing 27519
 
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