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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
71 Attitude Survey 14456
72 Attitudinal Research 13277
73 Audience Profile 18082
74 Automatic Merchandising 7039
75 Autoship 11826
76 Available Market 30665
77 Average Price Paid 5408
78 Average Profit 24427
79 Awareness, Attitude and Usage (AAU) 8025
80 B2B Marketing 12458
81 Back End 17749
82 Backgrounder 9879
83 Balanced scorecard 11429
84 Balloon Test 9876
85 Barometric Price Leadership 19832
86 Barter 7725
87 Bass Diffusion Model 8320
88 Battle of Brands 9456
89 BCG Matrix 23636
90 Behavioral Segmentation 70311
91 Benefit Segmentation 33794
92 Benjamin Franklin Method 5388
93 Black Box Model 45438
94 Blind Box Ad 12921
95 Blue Ocean Strategy 19227
96 Body Copy 29091
97 Bonus Scheme 12264
98 Boomerang Method 14575
99 Bottom Up Forecasting 7387
100 Bottom-Up Pricing 15958
101 Brand 13662
102 Brand Asset Valuator (BAV) 50877
103 Brand Association 16182
104 Brand Awareness 23986
105 Brand Building 68058
106 Brand Development 26914
107 Brand Development Index (BDI) 27917
108 Brand Equity 74376
109 Brand Essence 15448
110 Brand Identity 11727
111 Brand Image 44823
112 Brand Insistence 13342
113 Brand Knowledge 26772
114 Brand Ladder 31070
115 Brand Licensing 9188
116 Brand Loyalty 36324
117 Brand Management 32785
118 Brand Mapping 11701
119 Brand Mark 13086
120 Brand Messaging 9726
121 Brand Mix 27964
122 Brand Name 6418
123 Brand Penetration 25214
124 Brand Personality 20900
125 Brand Portfolio 17322
126 Brand Promise 24147
127 Brand Recall 25652
128 Brand Recognition 11221
129 Brand Salience 30293
130 Brand Strategy 7387
131 Brand Stretching 15441
132 Brand Valuation 18757
133 Brand Value 24487
134 Brand Variant 12546
135 Branding 18463
136 Break Even Analysis 10008
137 Break Even Point 45157
138 Break Even Pricing 12074
139 Breakthrough 15223
140 Broad environment 26475
141 Broadcast Television 14563
142 Brown Goods 9757
143 Business Assessment Array 10376
144 Business Buyer 20320
145 Business Buyer Behaviour 33337
146 Business Level Cooperative Strategies 30752
147 Business Portfolio 21908
148 Business-To-Government 6992
149 Buyer Behavior 20557
150 Buyer Classification 9329
151 Buying Behavior 18106
152 Buying by Specification 13794
153 Buying Criteria 19953
154 Buying Motives 48672
155 Buying Pattern 38695
156 Buying Structure 5501
157 Buzz Marketing 10148
158 By Product Pricing 83051
159 Bypass Attack Strategy (LeapFrog) 35636
160 C-Level Selling 5065
161 C2B (Consumer to Business) 34336
162 C2C (Consumer-to-Consumer) 21426
163 Canned Presentation 19172
164 Canvas 6320
165 Captive Audience 10458
166 Captive Customer 18655
167 Captive Product Pricing 7399
168 Carryover Effects 13195
169 Cash Rebate 22901
170 Catalog Marketing 27300
 
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