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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
71 Attitude Survey 14377
72 Attitudinal Research 13189
73 Audience Profile 17989
74 Automatic Merchandising 6973
75 Autoship 11754
76 Available Market 30507
77 Average Price Paid 5348
78 Average Profit 24325
79 Awareness, Attitude and Usage (AAU) 7925
80 B2B Marketing 12354
81 Back End 17658
82 Backgrounder 9770
83 Balanced scorecard 11379
84 Balloon Test 9804
85 Barometric Price Leadership 19718
86 Barter 7658
87 Bass Diffusion Model 8270
88 Battle of Brands 9368
89 BCG Matrix 23510
90 Behavioral Segmentation 70062
91 Benefit Segmentation 33706
92 Benjamin Franklin Method 5326
93 Black Box Model 45178
94 Blind Box Ad 12828
95 Blue Ocean Strategy 19181
96 Body Copy 28986
97 Bonus Scheme 12183
98 Boomerang Method 14393
99 Bottom Up Forecasting 7332
100 Bottom-Up Pricing 15885
101 Brand 13573
102 Brand Asset Valuator (BAV) 50679
103 Brand Association 16131
104 Brand Awareness 23832
105 Brand Building 67700
106 Brand Development 26803
107 Brand Development Index (BDI) 27722
108 Brand Equity 74105
109 Brand Essence 15369
110 Brand Identity 11652
111 Brand Image 44620
112 Brand Insistence 13268
113 Brand Knowledge 26596
114 Brand Ladder 30924
115 Brand Licensing 9116
116 Brand Loyalty 36043
117 Brand Management 32665
118 Brand Mapping 11639
119 Brand Mark 13025
120 Brand Messaging 9685
121 Brand Mix 27857
122 Brand Name 6257
123 Brand Penetration 25066
124 Brand Personality 20809
125 Brand Portfolio 17225
126 Brand Promise 23997
127 Brand Recall 25548
128 Brand Recognition 11153
129 Brand Salience 30224
130 Brand Strategy 7334
131 Brand Stretching 15364
132 Brand Valuation 18650
133 Brand Value 24399
134 Brand Variant 12472
135 Branding 18363
136 Break Even Analysis 9953
137 Break Even Point 45049
138 Break Even Pricing 12016
139 Breakthrough 15137
140 Broad environment 26398
141 Broadcast Television 14421
142 Brown Goods 9661
143 Business Assessment Array 10321
144 Business Buyer 20233
145 Business Buyer Behaviour 33236
146 Business Level Cooperative Strategies 30706
147 Business Portfolio 21802
148 Business-To-Government 6931
149 Buyer Behavior 20508
150 Buyer Classification 9283
151 Buying Behavior 18041
152 Buying by Specification 13720
153 Buying Criteria 19891
154 Buying Motives 48492
155 Buying Pattern 38543
156 Buying Structure 5450
157 Buzz Marketing 10103
158 By Product Pricing 82799
159 Bypass Attack Strategy (LeapFrog) 35485
160 C-Level Selling 5001
161 C2B (Consumer to Business) 34189
162 C2C (Consumer-to-Consumer) 21356
163 Canned Presentation 19078
164 Canvas 6265
165 Captive Audience 10341
166 Captive Customer 18558
167 Captive Product Pricing 7314
168 Carryover Effects 13128
169 Cash Rebate 22770
170 Catalog Marketing 27190
 
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