1. Business Concepts
    2. ›
  2. Marketing and Strategy

Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
71 Attitude Survey 14441
72 Attitudinal Research 13261
73 Audience Profile 18063
74 Automatic Merchandising 7023
75 Autoship 11808
76 Available Market 30623
77 Average Price Paid 5392
78 Average Profit 24405
79 Awareness, Attitude and Usage (AAU) 8005
80 B2B Marketing 12435
81 Back End 17730
82 Backgrounder 9853
83 Balanced scorecard 11421
84 Balloon Test 9862
85 Barometric Price Leadership 19810
86 Barter 7710
87 Bass Diffusion Model 8310
88 Battle of Brands 9436
89 BCG Matrix 23608
90 Behavioral Segmentation 70255
91 Benefit Segmentation 33772
92 Benjamin Franklin Method 5374
93 Black Box Model 45392
94 Blind Box Ad 12899
95 Blue Ocean Strategy 19218
96 Body Copy 29069
97 Bonus Scheme 12247
98 Boomerang Method 14537
99 Bottom Up Forecasting 7372
100 Bottom-Up Pricing 15936
101 Brand 13650
102 Brand Asset Valuator (BAV) 50835
103 Brand Association 16174
104 Brand Awareness 23951
105 Brand Building 67980
106 Brand Development 26892
107 Brand Development Index (BDI) 27872
108 Brand Equity 74317
109 Brand Essence 15428
110 Brand Identity 11715
111 Brand Image 44769
112 Brand Insistence 13326
113 Brand Knowledge 26740
114 Brand Ladder 31040
115 Brand Licensing 9179
116 Brand Loyalty 36275
117 Brand Management 32762
118 Brand Mapping 11687
119 Brand Mark 13076
120 Brand Messaging 9721
121 Brand Mix 27944
122 Brand Name 6384
123 Brand Penetration 25171
124 Brand Personality 20885
125 Brand Portfolio 17305
126 Brand Promise 24110
127 Brand Recall 25628
128 Brand Recognition 11212
129 Brand Salience 30276
130 Brand Strategy 7376
131 Brand Stretching 15427
132 Brand Valuation 18739
133 Brand Value 24467
134 Brand Variant 12531
135 Branding 18439
136 Break Even Analysis 10000
137 Break Even Point 45133
138 Break Even Pricing 12062
139 Breakthrough 15206
140 Broad environment 26456
141 Broadcast Television 14539
142 Brown Goods 9735
143 Business Assessment Array 10364
144 Business Buyer 20299
145 Business Buyer Behaviour 33308
146 Business Level Cooperative Strategies 30744
147 Business Portfolio 21881
148 Business-To-Government 6977
149 Buyer Behavior 20546
150 Buyer Classification 9320
151 Buying Behavior 18091
152 Buying by Specification 13781
153 Buying Criteria 19940
154 Buying Motives 48631
155 Buying Pattern 38658
156 Buying Structure 5488
157 Buzz Marketing 10141
158 By Product Pricing 82995
159 Bypass Attack Strategy (LeapFrog) 35607
160 C-Level Selling 5054
161 C2B (Consumer to Business) 34308
162 C2C (Consumer-to-Consumer) 21417
163 Canned Presentation 19146
164 Canvas 6313
165 Captive Audience 10434
166 Captive Customer 18636
167 Captive Product Pricing 7380
168 Carryover Effects 13182
169 Cash Rebate 22879
170 Catalog Marketing 27272
 
Page 1 of 11