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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
71 Attitude Survey 14226
72 Attitudinal Research 13026
73 Audience Profile 17818
74 Automatic Merchandising 6858
75 Autoship 11615
76 Available Market 30254
77 Average Price Paid 5244
78 Average Profit 24135
79 Awareness, Attitude and Usage (AAU) 7790
80 B2B Marketing 12212
81 Back End 17541
82 Backgrounder 9581
83 Balanced scorecard 11295
84 Balloon Test 9676
85 Barometric Price Leadership 19599
86 Barter 7567
87 Bass Diffusion Model 8211
88 Battle of Brands 9255
89 BCG Matrix 23309
90 Behavioral Segmentation 69668
91 Benefit Segmentation 33581
92 Benjamin Franklin Method 5229
93 Black Box Model 44738
94 Blind Box Ad 12691
95 Blue Ocean Strategy 19118
96 Body Copy 28857
97 Bonus Scheme 12069
98 Boomerang Method 14111
99 Bottom Up Forecasting 7260
100 Bottom-Up Pricing 15693
101 Brand 13446
102 Brand Asset Valuator (BAV) 50338
103 Brand Association 16019
104 Brand Awareness 23533
105 Brand Building 67157
106 Brand Development 26655
107 Brand Development Index (BDI) 27410
108 Brand Equity 73682
109 Brand Essence 15257
110 Brand Identity 11489
111 Brand Image 44318
112 Brand Insistence 13130
113 Brand Knowledge 26298
114 Brand Ladder 30708
115 Brand Licensing 8996
116 Brand Loyalty 35517
117 Brand Management 32424
118 Brand Mapping 11529
119 Brand Mark 12926
120 Brand Messaging 9606
121 Brand Mix 27704
122 Brand Name 6011
123 Brand Penetration 24780
124 Brand Personality 20675
125 Brand Portfolio 17052
126 Brand Promise 23772
127 Brand Recall 25373
128 Brand Recognition 11016
129 Brand Salience 30121
130 Brand Strategy 7242
131 Brand Stretching 15250
132 Brand Valuation 18436
133 Brand Value 24229
134 Brand Variant 12365
135 Branding 18224
136 Break Even Analysis 9811
137 Break Even Point 44888
138 Break Even Pricing 11886
139 Breakthrough 15010
140 Broad environment 26295
141 Broadcast Television 14181
142 Brown Goods 9536
143 Business Assessment Array 10252
144 Business Buyer 20099
145 Business Buyer Behaviour 33079
146 Business Level Cooperative Strategies 30610
147 Business Portfolio 21644
148 Business-To-Government 6839
149 Buyer Behavior 20419
150 Buyer Classification 9200
151 Buying Behavior 17917
152 Buying by Specification 13598
153 Buying Criteria 19772
154 Buying Motives 48247
155 Buying Pattern 38244
156 Buying Structure 5366
157 Buzz Marketing 10041
158 By Product Pricing 82262
159 Bypass Attack Strategy (LeapFrog) 35222
160 C-Level Selling 4898
161 C2B (Consumer to Business) 33972
162 C2C (Consumer-to-Consumer) 21264
163 Canned Presentation 18885
164 Canvas 6197
165 Captive Audience 10174
166 Captive Customer 18391
167 Captive Product Pricing 7161
168 Carryover Effects 13029
169 Cash Rebate 22605
170 Catalog Marketing 27029
 
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