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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
71 Attitude Survey 14135
72 Attitudinal Research 12931
73 Audience Profile 17713
74 Automatic Merchandising 6795
75 Autoship 11499
76 Available Market 30068
77 Average Price Paid 5163
78 Average Profit 24038
79 Awareness, Attitude and Usage (AAU) 7688
80 B2B Marketing 12095
81 Back End 17465
82 Backgrounder 9463
83 Balanced scorecard 11239
84 Balloon Test 9584
85 Barometric Price Leadership 19525
86 Barter 7495
87 Bass Diffusion Model 8159
88 Battle of Brands 9166
89 BCG Matrix 23169
90 Behavioral Segmentation 69353
91 Benefit Segmentation 33501
92 Benjamin Franklin Method 5154
93 Black Box Model 44463
94 Blind Box Ad 12597
95 Blue Ocean Strategy 19077
96 Body Copy 28770
97 Bonus Scheme 11984
98 Boomerang Method 13896
99 Bottom Up Forecasting 7211
100 Bottom-Up Pricing 15585
101 Brand 13369
102 Brand Asset Valuator (BAV) 50098
103 Brand Association 15941
104 Brand Awareness 23341
105 Brand Building 66719
106 Brand Development 26533
107 Brand Development Index (BDI) 27166
108 Brand Equity 73350
109 Brand Essence 15182
110 Brand Identity 11398
111 Brand Image 44074
112 Brand Insistence 13022
113 Brand Knowledge 26082
114 Brand Ladder 30557
115 Brand Licensing 8931
116 Brand Loyalty 35162
117 Brand Management 32248
118 Brand Mapping 11452
119 Brand Mark 12869
120 Brand Messaging 9553
121 Brand Mix 27566
122 Brand Name 5828
123 Brand Penetration 24568
124 Brand Personality 20583
125 Brand Portfolio 16930
126 Brand Promise 23613
127 Brand Recall 25247
128 Brand Recognition 10930
129 Brand Salience 30057
130 Brand Strategy 7188
131 Brand Stretching 15167
132 Brand Valuation 18285
133 Brand Value 24107
134 Brand Variant 12285
135 Branding 18106
136 Break Even Analysis 9739
137 Break Even Point 44764
138 Break Even Pricing 11800
139 Breakthrough 14898
140 Broad environment 26227
141 Broadcast Television 13989
142 Brown Goods 9434
143 Business Assessment Array 10205
144 Business Buyer 20007
145 Business Buyer Behaviour 32955
146 Business Level Cooperative Strategies 30543
147 Business Portfolio 21525
148 Business-To-Government 6773
149 Buyer Behavior 20365
150 Buyer Classification 9154
151 Buying Behavior 17826
152 Buying by Specification 13514
153 Buying Criteria 19701
154 Buying Motives 48090
155 Buying Pattern 38007
156 Buying Structure 5295
157 Buzz Marketing 10012
158 By Product Pricing 81881
159 Bypass Attack Strategy (LeapFrog) 35093
160 C-Level Selling 4820
161 C2B (Consumer to Business) 33832
162 C2C (Consumer-to-Consumer) 21195
163 Canned Presentation 18762
164 Canvas 6142
165 Captive Audience 10036
166 Captive Customer 18278
167 Captive Product Pricing 7077
168 Carryover Effects 12965
169 Cash Rebate 22493
170 Catalog Marketing 26927
 
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