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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
71 Attitude Survey 14260
72 Attitudinal Research 13059
73 Audience Profile 17860
74 Automatic Merchandising 6890
75 Autoship 11659
76 Available Market 30327
77 Average Price Paid 5273
78 Average Profit 24190
79 Awareness, Attitude and Usage (AAU) 7830
80 B2B Marketing 12251
81 Back End 17565
82 Backgrounder 9640
83 Balanced scorecard 11318
84 Balloon Test 9703
85 Barometric Price Leadership 19626
86 Barter 7592
87 Bass Diffusion Model 8223
88 Battle of Brands 9285
89 BCG Matrix 23372
90 Behavioral Segmentation 69772
91 Benefit Segmentation 33614
92 Benjamin Franklin Method 5253
93 Black Box Model 44850
94 Blind Box Ad 12722
95 Blue Ocean Strategy 19133
96 Body Copy 28887
97 Bonus Scheme 12095
98 Boomerang Method 14183
99 Bottom Up Forecasting 7285
100 Bottom-Up Pricing 15758
101 Brand 13475
102 Brand Asset Valuator (BAV) 50437
103 Brand Association 16049
104 Brand Awareness 23607
105 Brand Building 67308
106 Brand Development 26698
107 Brand Development Index (BDI) 27490
108 Brand Equity 73784
109 Brand Essence 15290
110 Brand Identity 11539
111 Brand Image 44407
112 Brand Insistence 13171
113 Brand Knowledge 26378
114 Brand Ladder 30748
115 Brand Licensing 9028
116 Brand Loyalty 35658
117 Brand Management 32495
118 Brand Mapping 11563
119 Brand Mark 12955
120 Brand Messaging 9628
121 Brand Mix 27744
122 Brand Name 6074
123 Brand Penetration 24866
124 Brand Personality 20708
125 Brand Portfolio 17101
126 Brand Promise 23838
127 Brand Recall 25417
128 Brand Recognition 11048
129 Brand Salience 30142
130 Brand Strategy 7271
131 Brand Stretching 15282
132 Brand Valuation 18497
133 Brand Value 24273
134 Brand Variant 12392
135 Branding 18269
136 Break Even Analysis 9856
137 Break Even Point 44934
138 Break Even Pricing 11924
139 Breakthrough 15040
140 Broad environment 26316
141 Broadcast Television 14258
142 Brown Goods 9566
143 Business Assessment Array 10266
144 Business Buyer 20132
145 Business Buyer Behaviour 33117
146 Business Level Cooperative Strategies 30633
147 Business Portfolio 21685
148 Business-To-Government 6861
149 Buyer Behavior 20443
150 Buyer Classification 9217
151 Buying Behavior 17954
152 Buying by Specification 13632
153 Buying Criteria 19805
154 Buying Motives 48308
155 Buying Pattern 38341
156 Buying Structure 5389
157 Buzz Marketing 10060
158 By Product Pricing 82397
159 Bypass Attack Strategy (LeapFrog) 35319
160 C-Level Selling 4924
161 C2B (Consumer to Business) 34022
162 C2C (Consumer-to-Consumer) 21288
163 Canned Presentation 18960
164 Canvas 6213
165 Captive Audience 10212
166 Captive Customer 18441
167 Captive Product Pricing 7194
168 Carryover Effects 13054
169 Cash Rebate 22639
170 Catalog Marketing 27075
 
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