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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
71 Attitude Survey 14323
72 Attitudinal Research 13135
73 Audience Profile 17929
74 Automatic Merchandising 6935
75 Autoship 11714
76 Available Market 30426
77 Average Price Paid 5322
78 Average Profit 24274
79 Awareness, Attitude and Usage (AAU) 7884
80 B2B Marketing 12309
81 Back End 17613
82 Backgrounder 9730
83 Balanced scorecard 11355
84 Balloon Test 9760
85 Barometric Price Leadership 19660
86 Barter 7629
87 Bass Diffusion Model 8251
88 Battle of Brands 9335
89 BCG Matrix 23452
90 Behavioral Segmentation 69919
91 Benefit Segmentation 33657
92 Benjamin Franklin Method 5295
93 Black Box Model 45008
94 Blind Box Ad 12783
95 Blue Ocean Strategy 19155
96 Body Copy 28944
97 Bonus Scheme 12147
98 Boomerang Method 14285
99 Bottom Up Forecasting 7314
100 Bottom-Up Pricing 15848
101 Brand 13529
102 Brand Asset Valuator (BAV) 50568
103 Brand Association 16092
104 Brand Awareness 23722
105 Brand Building 67497
106 Brand Development 26746
107 Brand Development Index (BDI) 27606
108 Brand Equity 73931
109 Brand Essence 15331
110 Brand Identity 11606
111 Brand Image 44534
112 Brand Insistence 13218
113 Brand Knowledge 26480
114 Brand Ladder 30840
115 Brand Licensing 9073
116 Brand Loyalty 35861
117 Brand Management 32580
118 Brand Mapping 11603
119 Brand Mark 12995
120 Brand Messaging 9656
121 Brand Mix 27805
122 Brand Name 6170
123 Brand Penetration 24978
124 Brand Personality 20764
125 Brand Portfolio 17161
126 Brand Promise 23930
127 Brand Recall 25478
128 Brand Recognition 11098
129 Brand Salience 30175
130 Brand Strategy 7305
131 Brand Stretching 15323
132 Brand Valuation 18572
133 Brand Value 24344
134 Brand Variant 12434
135 Branding 18316
136 Break Even Analysis 9914
137 Break Even Point 44991
138 Break Even Pricing 11981
139 Breakthrough 15090
140 Broad environment 26360
141 Broadcast Television 14350
142 Brown Goods 9608
143 Business Assessment Array 10296
144 Business Buyer 20186
145 Business Buyer Behaviour 33178
146 Business Level Cooperative Strategies 30670
147 Business Portfolio 21738
148 Business-To-Government 6900
149 Buyer Behavior 20480
150 Buyer Classification 9260
151 Buying Behavior 17994
152 Buying by Specification 13678
153 Buying Criteria 19846
154 Buying Motives 48402
155 Buying Pattern 38453
156 Buying Structure 5419
157 Buzz Marketing 10083
158 By Product Pricing 82608
159 Bypass Attack Strategy (LeapFrog) 35401
160 C-Level Selling 4966
161 C2B (Consumer to Business) 34112
162 C2C (Consumer-to-Consumer) 21325
163 Canned Presentation 19022
164 Canvas 6239
165 Captive Audience 10276
166 Captive Customer 18504
167 Captive Product Pricing 7255
168 Carryover Effects 13090
169 Cash Rebate 22705
170 Catalog Marketing 27129
 
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