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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
71 Attitude Survey 14192
72 Attitudinal Research 12991
73 Audience Profile 17782
74 Automatic Merchandising 6834
75 Autoship 11572
76 Available Market 30193
77 Average Price Paid 5215
78 Average Profit 24105
79 Awareness, Attitude and Usage (AAU) 7751
80 B2B Marketing 12174
81 Back End 17516
82 Backgrounder 9540
83 Balanced scorecard 11279
84 Balloon Test 9649
85 Barometric Price Leadership 19572
86 Barter 7542
87 Bass Diffusion Model 8185
88 Battle of Brands 9223
89 BCG Matrix 23257
90 Behavioral Segmentation 69560
91 Benefit Segmentation 33557
92 Benjamin Franklin Method 5211
93 Black Box Model 44643
94 Blind Box Ad 12652
95 Blue Ocean Strategy 19106
96 Body Copy 28832
97 Bonus Scheme 12033
98 Boomerang Method 14041
99 Bottom Up Forecasting 7242
100 Bottom-Up Pricing 15661
101 Brand 13419
102 Brand Asset Valuator (BAV) 50262
103 Brand Association 15992
104 Brand Awareness 23470
105 Brand Building 67001
106 Brand Development 26612
107 Brand Development Index (BDI) 27342
108 Brand Equity 73567
109 Brand Essence 15231
110 Brand Identity 11461
111 Brand Image 44223
112 Brand Insistence 13086
113 Brand Knowledge 26223
114 Brand Ladder 30658
115 Brand Licensing 8973
116 Brand Loyalty 35409
117 Brand Management 32364
118 Brand Mapping 11501
119 Brand Mark 12906
120 Brand Messaging 9588
121 Brand Mix 27664
122 Brand Name 5945
123 Brand Penetration 24717
124 Brand Personality 20644
125 Brand Portfolio 17013
126 Brand Promise 23716
127 Brand Recall 25320
128 Brand Recognition 10990
129 Brand Salience 30100
130 Brand Strategy 7223
131 Brand Stretching 15219
132 Brand Valuation 18386
133 Brand Value 24193
134 Brand Variant 12336
135 Branding 18177
136 Break Even Analysis 9786
137 Break Even Point 44847
138 Break Even Pricing 11854
139 Breakthrough 14977
140 Broad environment 26273
141 Broadcast Television 14111
142 Brown Goods 9494
143 Business Assessment Array 10242
144 Business Buyer 20067
145 Business Buyer Behaviour 33033
146 Business Level Cooperative Strategies 30590
147 Business Portfolio 21601
148 Business-To-Government 6818
149 Buyer Behavior 20397
150 Buyer Classification 9189
151 Buying Behavior 17888
152 Buying by Specification 13570
153 Buying Criteria 19751
154 Buying Motives 48183
155 Buying Pattern 38166
156 Buying Structure 5339
157 Buzz Marketing 10032
158 By Product Pricing 82124
159 Bypass Attack Strategy (LeapFrog) 35187
160 C-Level Selling 4872
161 C2B (Consumer to Business) 33934
162 C2C (Consumer-to-Consumer) 21243
163 Canned Presentation 18850
164 Canvas 6175
165 Captive Audience 10127
166 Captive Customer 18356
167 Captive Product Pricing 7130
168 Carryover Effects 13011
169 Cash Rebate 22564
170 Catalog Marketing 26988
 
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