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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
71 Attitude Survey 11840
72 Attitudinal Research 10349
73 Audience Profile 15268
74 Automatic Merchandising 5481
75 Autoship 8846
76 Available Market 24629
77 Average Price Paid 3313
78 Average Profit 21685
79 Awareness, Attitude and Usage (AAU) 5287
80 B2B Marketing 9188
81 Back End 15040
82 Backgrounder 6962
83 Balanced scorecard 9862
84 Balloon Test 7399
85 Barometric Price Leadership 17380
86 Barter 5835
87 Bass Diffusion Model 6656
88 Battle of Brands 7184
89 BCG Matrix 19485
90 Behavioral Segmentation 62137
91 Benefit Segmentation 31372
92 Benjamin Franklin Method 3303
93 Blind Box Ad 9691
94 Blue Ocean Strategy 17675
95 Body Copy 26598
96 Bonus Scheme 10306
97 Boomerang Method 10728
98 Bottom Up Forecasting 6011
99 Bottom-Up Pricing 13259
100 Brand 11313
101 Brand Asset Valuator (BAV) 45842
102 Brand Association 14398
103 Brand Awareness 18497
104 Brand Building 57872
105 Brand Development 24228
106 Brand Development Index (BDI) 22320
107 Brand Equity 64711
108 Brand Essence 13733
109 Brand Identity 9965
110 Brand Image 38603
111 Brand Insistence 11135
112 Brand Knowledge 20178
113 Brand Ladder 26045
114 Brand Licensing 7676
115 Brand Loyalty 26626
116 Brand Management 28318
117 Brand Mapping 9959
118 Brand Mark 11532
119 Brand Messaging 8210
120 Brand Mix 24429
121 Brand Name 2143
122 Brand Penetration 20687
123 Brand Personality 18142
124 Brand Portfolio 14781
125 Brand Promise 20811
126 Brand Recall 22087
127 Brand Recognition 9166
128 Brand Salience 28431
129 Brand Strategy 5927
130 Brand Stretching 13113
131 Brand Valuation 15241
132 Brand Value 21756
133 Brand Variant 10585
134 Branding 16004
135 Break Even Analysis 8093
136 Break Even Point 41607
137 Break Even Pricing 10345
138 Breakthrough 13348
139 Broad environment 23889
140 Broadcast Television 9893
141 Brown Goods 7970
142 Business Assessment Array 8899
143 Business Buyer 17912
144 Business Buyer Behaviour 29539
145 Business Level Cooperative Strategies 28640
146 Business Portfolio 19191
147 Business-To-Government 5476
148 Buyer Behavior 18757
149 Buyer Classification 7757
150 Buying Behavior 15869
151 Buying by Specification 11717
152 Buying Criteria 17940
153 Buying Motives 42522
154 Buying Pattern 32984
155 Buying Structure 3878
156 Buzz Marketing 8944
157 By Product Pricing 74318
158 Bypass Attack (Leap frog) 31997
159 C-Level Selling 3279
160 C2B (Consumer to Business) 30816
161 C2C (Consumer-to-Consumer) 19350
162 Canned Presentation 15875
163 Canvas 5148
164 Captive Audience 7793
165 Captive Customer 15006
166 Captive Product Pricing 5544
167 Carryover Effects 11128
168 Cash Rebate 19398
169 Catalog Marketing 24866
170 Category Extension 34523
 
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