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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
71 Attitude Survey 14504
72 Attitudinal Research 13329
73 Audience Profile 18141
74 Automatic Merchandising 7071
75 Autoship 11879
76 Available Market 30767
77 Average Price Paid 5448
78 Average Profit 24487
79 Awareness, Attitude and Usage (AAU) 8073
80 B2B Marketing 12517
81 Back End 17809
82 Backgrounder 9933
83 Balanced scorecard 11467
84 Balloon Test 9922
85 Barometric Price Leadership 19881
86 Barter 7767
87 Bass Diffusion Model 8344
88 Battle of Brands 9501
89 BCG Matrix 23710
90 Behavioral Segmentation 70449
91 Benefit Segmentation 33844
92 Benjamin Franklin Method 5432
93 Black Box Model 45593
94 Blind Box Ad 12972
95 Blue Ocean Strategy 19256
96 Body Copy 29163
97 Bonus Scheme 12313
98 Boomerang Method 14668
99 Bottom Up Forecasting 7422
100 Bottom-Up Pricing 16009
101 Brand 13715
102 Brand Asset Valuator (BAV) 50955
103 Brand Association 16213
104 Brand Awareness 24083
105 Brand Building 68267
106 Brand Development 26974
107 Brand Development Index (BDI) 28033
108 Brand Equity 74561
109 Brand Essence 15484
110 Brand Identity 11776
111 Brand Image 44937
112 Brand Insistence 13389
113 Brand Knowledge 26875
114 Brand Ladder 31165
115 Brand Licensing 9232
116 Brand Loyalty 36490
117 Brand Management 32875
118 Brand Mapping 11740
119 Brand Mark 13129
120 Brand Messaging 9756
121 Brand Mix 28035
122 Brand Name 6487
123 Brand Penetration 25311
124 Brand Personality 20967
125 Brand Portfolio 17378
126 Brand Promise 24239
127 Brand Recall 25715
128 Brand Recognition 11267
129 Brand Salience 30347
130 Brand Strategy 7413
131 Brand Stretching 15482
132 Brand Valuation 18823
133 Brand Value 24535
134 Brand Variant 12585
135 Branding 18524
136 Break Even Analysis 10048
137 Break Even Point 45225
138 Break Even Pricing 12117
139 Breakthrough 15269
140 Broad environment 26524
141 Broadcast Television 14640
142 Brown Goods 9791
143 Business Assessment Array 10401
144 Business Buyer 20369
145 Business Buyer Behaviour 33402
146 Business Level Cooperative Strategies 30780
147 Business Portfolio 21981
148 Business-To-Government 7024
149 Buyer Behavior 20592
150 Buyer Classification 9361
151 Buying Behavior 18163
152 Buying by Specification 13835
153 Buying Criteria 19997
154 Buying Motives 48773
155 Buying Pattern 38784
156 Buying Structure 5546
157 Buzz Marketing 10179
158 By Product Pricing 83184
159 Bypass Attack Strategy (LeapFrog) 35707
160 C-Level Selling 5122
161 C2B (Consumer to Business) 34442
162 C2C (Consumer-to-Consumer) 21465
163 Canned Presentation 19220
164 Canvas 6349
165 Captive Audience 10518
166 Captive Customer 18716
167 Captive Product Pricing 7442
168 Carryover Effects 13225
169 Cash Rebate 22961
170 Catalog Marketing 27358
 
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