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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
71 Attitude Survey 14462
72 Attitudinal Research 13278
73 Audience Profile 18088
74 Automatic Merchandising 7045
75 Autoship 11828
76 Available Market 30676
77 Average Price Paid 5412
78 Average Profit 24431
79 Awareness, Attitude and Usage (AAU) 8029
80 B2B Marketing 12465
81 Back End 17755
82 Backgrounder 9880
83 Balanced scorecard 11435
84 Balloon Test 9884
85 Barometric Price Leadership 19835
86 Barter 7730
87 Bass Diffusion Model 8322
88 Battle of Brands 9458
89 BCG Matrix 23644
90 Behavioral Segmentation 70330
91 Benefit Segmentation 33798
92 Benjamin Franklin Method 5391
93 Black Box Model 45454
94 Blind Box Ad 12923
95 Blue Ocean Strategy 19230
96 Body Copy 29099
97 Bonus Scheme 12269
98 Boomerang Method 14583
99 Bottom Up Forecasting 7389
100 Bottom-Up Pricing 15962
101 Brand 13671
102 Brand Asset Valuator (BAV) 50891
103 Brand Association 16186
104 Brand Awareness 23999
105 Brand Building 68080
106 Brand Development 26922
107 Brand Development Index (BDI) 27934
108 Brand Equity 74393
109 Brand Essence 15451
110 Brand Identity 11732
111 Brand Image 44835
112 Brand Insistence 13345
113 Brand Knowledge 26786
114 Brand Ladder 31080
115 Brand Licensing 9191
116 Brand Loyalty 36339
117 Brand Management 32793
118 Brand Mapping 11708
119 Brand Mark 13090
120 Brand Messaging 9730
121 Brand Mix 27968
122 Brand Name 6423
123 Brand Penetration 25222
124 Brand Personality 20910
125 Brand Portfolio 17327
126 Brand Promise 24160
127 Brand Recall 25660
128 Brand Recognition 11226
129 Brand Salience 30295
130 Brand Strategy 7389
131 Brand Stretching 15443
132 Brand Valuation 18767
133 Brand Value 24491
134 Brand Variant 12553
135 Branding 18467
136 Break Even Analysis 10012
137 Break Even Point 45161
138 Break Even Pricing 12078
139 Breakthrough 15227
140 Broad environment 26477
141 Broadcast Television 14570
142 Brown Goods 9761
143 Business Assessment Array 10378
144 Business Buyer 20324
145 Business Buyer Behaviour 33339
146 Business Level Cooperative Strategies 30753
147 Business Portfolio 21914
148 Business-To-Government 6996
149 Buyer Behavior 20559
150 Buyer Classification 9331
151 Buying Behavior 18111
152 Buying by Specification 13802
153 Buying Criteria 19958
154 Buying Motives 48683
155 Buying Pattern 38708
156 Buying Structure 5505
157 Buzz Marketing 10148
158 By Product Pricing 83068
159 Bypass Attack Strategy (LeapFrog) 35642
160 C-Level Selling 5070
161 C2B (Consumer to Business) 34344
162 C2C (Consumer-to-Consumer) 21429
163 Canned Presentation 19174
164 Canvas 6320
165 Captive Audience 10461
166 Captive Customer 18660
167 Captive Product Pricing 7407
168 Carryover Effects 13197
169 Cash Rebate 22907
170 Catalog Marketing 27302
 
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