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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
71 Attitude Survey 13570
72 Attitudinal Research 12325
73 Audience Profile 17093
74 Automatic Merchandising 6498
75 Autoship 10966
76 Available Market 28808
77 Average Price Paid 4609
78 Average Profit 23498
79 Awareness, Attitude and Usage (AAU) 7027
80 B2B Marketing 11306
81 Back End 16976
82 Backgrounder 8821
83 Balanced scorecard 10898
84 Balloon Test 9056
85 Barometric Price Leadership 19086
86 Barter 7055
87 Bass Diffusion Model 7842
88 Battle of Brands 8706
89 BCG Matrix 22316
90 Behavioral Segmentation 67599
91 Benefit Segmentation 33032
92 Benjamin Franklin Method 4680
93 Black Box Model 42914
94 Blind Box Ad 11899
95 Blue Ocean Strategy 18799
96 Body Copy 28287
97 Bonus Scheme 11398
98 Boomerang Method 12714
99 Bottom Up Forecasting 6912
100 Bottom-Up Pricing 15091
101 Brand 12863
102 Brand Asset Valuator (BAV) 48923
103 Brand Association 15526
104 Brand Awareness 22150
105 Brand Building 64419
106 Brand Development 25887
107 Brand Development Index (BDI) 25898
108 Brand Equity 71346
109 Brand Essence 14794
110 Brand Identity 10914
111 Brand Image 42942
112 Brand Insistence 12578
113 Brand Knowledge 24795
114 Brand Ladder 29558
115 Brand Licensing 8588
116 Brand Loyalty 33199
117 Brand Management 31350
118 Brand Mapping 10940
119 Brand Mark 12487
120 Brand Messaging 9202
121 Brand Mix 26860
122 Brand Name 4865
123 Brand Penetration 23559
124 Brand Personality 19962
125 Brand Portfolio 16359
126 Brand Promise 22782
127 Brand Recall 24539
128 Brand Recognition 10393
129 Brand Salience 29716
130 Brand Strategy 6845
131 Brand Stretching 14674
132 Brand Valuation 17543
133 Brand Value 23393
134 Brand Variant 11801
135 Branding 17482
136 Break Even Analysis 9326
137 Break Even Point 44093
138 Break Even Pricing 11399
139 Breakthrough 14408
140 Broad environment 25682
141 Broadcast Television 12933
142 Brown Goods 9009
143 Business Assessment Array 9928
144 Business Buyer 19466
145 Business Buyer Behaviour 32296
146 Business Level Cooperative Strategies 30200
147 Business Portfolio 20946
148 Business-To-Government 6387
149 Buyer Behavior 19984
150 Buyer Classification 8852
151 Buying Behavior 17279
152 Buying by Specification 13061
153 Buying Criteria 19237
154 Buying Motives 47195
155 Buying Pattern 36831
156 Buying Structure 4943
157 Buzz Marketing 9740
158 By Product Pricing 80437
159 Bypass Attack Strategy (LeapFrog) 34390
160 C-Level Selling 4344
161 C2B (Consumer to Business) 33014
162 C2C (Consumer-to-Consumer) 20749
163 Canned Presentation 18146
164 Canvas 5810
165 Captive Audience 9334
166 Captive Customer 17516
167 Captive Product Pricing 6717
168 Carryover Effects 12547
169 Cash Rebate 21592
170 Catalog Marketing 26391
 
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