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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
71 Attitude Survey 14392
72 Attitudinal Research 13208
73 Audience Profile 18004
74 Automatic Merchandising 6986
75 Autoship 11769
76 Available Market 30535
77 Average Price Paid 5360
78 Average Profit 24344
79 Awareness, Attitude and Usage (AAU) 7943
80 B2B Marketing 12374
81 Back End 17675
82 Backgrounder 9795
83 Balanced scorecard 11389
84 Balloon Test 9817
85 Barometric Price Leadership 19741
86 Barter 7672
87 Bass Diffusion Model 8276
88 Battle of Brands 9382
89 BCG Matrix 23535
90 Behavioral Segmentation 70117
91 Benefit Segmentation 33730
92 Benjamin Franklin Method 5342
93 Black Box Model 45233
94 Blind Box Ad 12848
95 Blue Ocean Strategy 19192
96 Body Copy 29006
97 Bonus Scheme 12200
98 Boomerang Method 14436
99 Bottom Up Forecasting 7345
100 Bottom-Up Pricing 15897
101 Brand 13588
102 Brand Asset Valuator (BAV) 50716
103 Brand Association 16145
104 Brand Awareness 23866
105 Brand Building 67771
106 Brand Development 26838
107 Brand Development Index (BDI) 27763
108 Brand Equity 74160
109 Brand Essence 15381
110 Brand Identity 11679
111 Brand Image 44658
112 Brand Insistence 13283
113 Brand Knowledge 26626
114 Brand Ladder 30958
115 Brand Licensing 9140
116 Brand Loyalty 36108
117 Brand Management 32696
118 Brand Mapping 11648
119 Brand Mark 13037
120 Brand Messaging 9694
121 Brand Mix 27879
122 Brand Name 6297
123 Brand Penetration 25091
124 Brand Personality 20830
125 Brand Portfolio 17247
126 Brand Promise 24034
127 Brand Recall 25573
128 Brand Recognition 11168
129 Brand Salience 30241
130 Brand Strategy 7346
131 Brand Stretching 15380
132 Brand Valuation 18670
133 Brand Value 24421
134 Brand Variant 12488
135 Branding 18382
136 Break Even Analysis 9964
137 Break Even Point 45078
138 Break Even Pricing 12027
139 Breakthrough 15156
140 Broad environment 26419
141 Broadcast Television 14452
142 Brown Goods 9689
143 Business Assessment Array 10334
144 Business Buyer 20250
145 Business Buyer Behaviour 33258
146 Business Level Cooperative Strategies 30715
147 Business Portfolio 21829
148 Business-To-Government 6944
149 Buyer Behavior 20522
150 Buyer Classification 9292
151 Buying Behavior 18057
152 Buying by Specification 13734
153 Buying Criteria 19905
154 Buying Motives 48526
155 Buying Pattern 38565
156 Buying Structure 5464
157 Buzz Marketing 10115
158 By Product Pricing 82865
159 Bypass Attack Strategy (LeapFrog) 35515
160 C-Level Selling 5015
161 C2B (Consumer to Business) 34220
162 C2C (Consumer-to-Consumer) 21371
163 Canned Presentation 19093
164 Canvas 6278
165 Captive Audience 10373
166 Captive Customer 18576
167 Captive Product Pricing 7334
168 Carryover Effects 13141
169 Cash Rebate 22799
170 Catalog Marketing 27214
 
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