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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
71 Attitude Survey 14648
72 Attitudinal Research 13470
73 Audience Profile 18287
74 Automatic Merchandising 7154
75 Autoship 12022
76 Available Market 31002
77 Average Price Paid 5579
78 Average Profit 24745
79 Awareness, Attitude and Usage (AAU) 8233
80 B2B Marketing 12691
81 Back End 18023
82 Backgrounder 10089
83 Balanced scorecard 11552
84 Balloon Test 10062
85 Barometric Price Leadership 20007
86 Barter 7866
87 Bass Diffusion Model 8403
88 Battle of Brands 9649
89 BCG Matrix 24000
90 Behavioral Segmentation 70779
91 Benefit Segmentation 33966
92 Benjamin Franklin Method 5530
93 Black Box Model 46006
94 Blind Box Ad 13100
95 Blue Ocean Strategy 19316
96 Body Copy 29315
97 Bonus Scheme 12443
98 Boomerang Method 14969
99 Bottom Up Forecasting 7490
100 Bottom-Up Pricing 16132
101 Brand 13845
102 Brand Asset Valuator (BAV) 51196
103 Brand Association 16303
104 Brand Awareness 24310
105 Brand Building 68819
106 Brand Development 27115
107 Brand Development Index (BDI) 28329
108 Brand Equity 75042
109 Brand Essence 15590
110 Brand Identity 11977
111 Brand Image 45228
112 Brand Insistence 13495
113 Brand Knowledge 27148
114 Brand Ladder 31394
115 Brand Licensing 9347
116 Brand Loyalty 36960
117 Brand Management 33104
118 Brand Mapping 11839
119 Brand Mark 13221
120 Brand Messaging 9834
121 Brand Mix 28301
122 Brand Name 6719
123 Brand Penetration 25559
124 Brand Personality 21138
125 Brand Portfolio 17597
126 Brand Promise 24431
127 Brand Recall 25898
128 Brand Recognition 11371
129 Brand Salience 30498
130 Brand Strategy 7501
131 Brand Stretching 15595
132 Brand Valuation 18991
133 Brand Value 24689
134 Brand Variant 12697
135 Branding 18672
136 Break Even Analysis 10246
137 Break Even Point 45489
138 Break Even Pricing 12214
139 Breakthrough 15406
140 Broad environment 26673
141 Broadcast Television 14813
142 Brown Goods 9906
143 Business Assessment Array 10564
144 Business Buyer 20508
145 Business Buyer Behaviour 33532
146 Business Level Cooperative Strategies 30874
147 Business Portfolio 22154
148 Business-To-Government 7116
149 Buyer Behavior 20689
150 Buyer Classification 9458
151 Buying Behavior 18306
152 Buying by Specification 13967
153 Buying Criteria 20110
154 Buying Motives 48976
155 Buying Pattern 39014
156 Buying Structure 5634
157 Buzz Marketing 10251
158 By Product Pricing 83514
159 Bypass Attack Strategy (LeapFrog) 35978
160 C-Level Selling 5313
161 C2B (Consumer to Business) 34638
162 C2C (Consumer-to-Consumer) 21581
163 Canned Presentation 19381
164 Canvas 6429
165 Captive Audience 10687
166 Captive Customer 18886
167 Captive Product Pricing 7563
168 Carryover Effects 13326
169 Cash Rebate 23215
170 Catalog Marketing 27605
 
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