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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
71 Attitude Survey 14358
72 Attitudinal Research 13176
73 Audience Profile 17977
74 Automatic Merchandising 6963
75 Autoship 11744
76 Available Market 30479
77 Average Price Paid 5340
78 Average Profit 24312
79 Awareness, Attitude and Usage (AAU) 7916
80 B2B Marketing 12344
81 Back End 17649
82 Backgrounder 9760
83 Balanced scorecard 11372
84 Balloon Test 9797
85 Barometric Price Leadership 19702
86 Barter 7649
87 Bass Diffusion Model 8265
88 Battle of Brands 9357
89 BCG Matrix 23493
90 Behavioral Segmentation 70031
91 Benefit Segmentation 33696
92 Benjamin Franklin Method 5320
93 Black Box Model 45134
94 Blind Box Ad 12816
95 Blue Ocean Strategy 19172
96 Body Copy 28974
97 Bonus Scheme 12172
98 Boomerang Method 14360
99 Bottom Up Forecasting 7326
100 Bottom-Up Pricing 15877
101 Brand 13562
102 Brand Asset Valuator (BAV) 50646
103 Brand Association 16120
104 Brand Awareness 23806
105 Brand Building 67642
106 Brand Development 26788
107 Brand Development Index (BDI) 27694
108 Brand Equity 74056
109 Brand Essence 15359
110 Brand Identity 11638
111 Brand Image 44594
112 Brand Insistence 13255
113 Brand Knowledge 26551
114 Brand Ladder 30904
115 Brand Licensing 9105
116 Brand Loyalty 36000
117 Brand Management 32639
118 Brand Mapping 11631
119 Brand Mark 13017
120 Brand Messaging 9674
121 Brand Mix 27842
122 Brand Name 6231
123 Brand Penetration 25039
124 Brand Personality 20798
125 Brand Portfolio 17209
126 Brand Promise 23975
127 Brand Recall 25530
128 Brand Recognition 11139
129 Brand Salience 30210
130 Brand Strategy 7325
131 Brand Stretching 15355
132 Brand Valuation 18629
133 Brand Value 24385
134 Brand Variant 12463
135 Branding 18344
136 Break Even Analysis 9944
137 Break Even Point 45031
138 Break Even Pricing 12005
139 Breakthrough 15122
140 Broad environment 26386
141 Broadcast Television 14402
142 Brown Goods 9645
143 Business Assessment Array 10316
144 Business Buyer 20221
145 Business Buyer Behaviour 33222
146 Business Level Cooperative Strategies 30697
147 Business Portfolio 21784
148 Business-To-Government 6922
149 Buyer Behavior 20500
150 Buyer Classification 9278
151 Buying Behavior 18030
152 Buying by Specification 13711
153 Buying Criteria 19878
154 Buying Motives 48465
155 Buying Pattern 38522
156 Buying Structure 5443
157 Buzz Marketing 10097
158 By Product Pricing 82746
159 Bypass Attack Strategy (LeapFrog) 35463
160 C-Level Selling 4994
161 C2B (Consumer to Business) 34170
162 C2C (Consumer-to-Consumer) 21343
163 Canned Presentation 19067
164 Canvas 6259
165 Captive Audience 10324
166 Captive Customer 18541
167 Captive Product Pricing 7302
168 Carryover Effects 13118
169 Cash Rebate 22753
170 Catalog Marketing 27172
 
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