1. Business Concepts
    2. ›
  2. Marketing and Strategy

Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
71 Attitude Survey 14425
72 Attitudinal Research 13249
73 Audience Profile 18048
74 Automatic Merchandising 7013
75 Autoship 11791
76 Available Market 30597
77 Average Price Paid 5385
78 Average Profit 24388
79 Awareness, Attitude and Usage (AAU) 7988
80 B2B Marketing 12421
81 Back End 17711
82 Backgrounder 9843
83 Balanced scorecard 11411
84 Balloon Test 9845
85 Barometric Price Leadership 19790
86 Barter 7701
87 Bass Diffusion Model 8300
88 Battle of Brands 9413
89 BCG Matrix 23584
90 Behavioral Segmentation 70222
91 Benefit Segmentation 33756
92 Benjamin Franklin Method 5366
93 Black Box Model 45354
94 Blind Box Ad 12887
95 Blue Ocean Strategy 19209
96 Body Copy 29047
97 Bonus Scheme 12234
98 Boomerang Method 14505
99 Bottom Up Forecasting 7367
100 Bottom-Up Pricing 15923
101 Brand 13631
102 Brand Asset Valuator (BAV) 50804
103 Brand Association 16166
104 Brand Awareness 23925
105 Brand Building 67928
106 Brand Development 26880
107 Brand Development Index (BDI) 27855
108 Brand Equity 74275
109 Brand Essence 15414
110 Brand Identity 11706
111 Brand Image 44734
112 Brand Insistence 13310
113 Brand Knowledge 26714
114 Brand Ladder 31023
115 Brand Licensing 9165
116 Brand Loyalty 36237
117 Brand Management 32742
118 Brand Mapping 11674
119 Brand Mark 13062
120 Brand Messaging 9712
121 Brand Mix 27919
122 Brand Name 6358
123 Brand Penetration 25152
124 Brand Personality 20872
125 Brand Portfolio 17289
126 Brand Promise 24085
127 Brand Recall 25617
128 Brand Recognition 11197
129 Brand Salience 30266
130 Brand Strategy 7364
131 Brand Stretching 15418
132 Brand Valuation 18721
133 Brand Value 24451
134 Brand Variant 12519
135 Branding 18425
136 Break Even Analysis 9985
137 Break Even Point 45118
138 Break Even Pricing 12051
139 Breakthrough 15196
140 Broad environment 26447
141 Broadcast Television 14520
142 Brown Goods 9721
143 Business Assessment Array 10358
144 Business Buyer 20285
145 Business Buyer Behaviour 33290
146 Business Level Cooperative Strategies 30739
147 Business Portfolio 21860
148 Business-To-Government 6972
149 Buyer Behavior 20537
150 Buyer Classification 9310
151 Buying Behavior 18082
152 Buying by Specification 13765
153 Buying Criteria 19928
154 Buying Motives 48600
155 Buying Pattern 38635
156 Buying Structure 5481
157 Buzz Marketing 10129
158 By Product Pricing 82959
159 Bypass Attack Strategy (LeapFrog) 35574
160 C-Level Selling 5043
161 C2B (Consumer to Business) 34283
162 C2C (Consumer-to-Consumer) 21404
163 Canned Presentation 19126
164 Canvas 6307
165 Captive Audience 10417
166 Captive Customer 18617
167 Captive Product Pricing 7364
168 Carryover Effects 13168
169 Cash Rebate 22856
170 Catalog Marketing 27247
 
Page 1 of 11