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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
71 Attitude Survey 14241
72 Attitudinal Research 13043
73 Audience Profile 17844
74 Automatic Merchandising 6872
75 Autoship 11641
76 Available Market 30295
77 Average Price Paid 5262
78 Average Profit 24160
79 Awareness, Attitude and Usage (AAU) 7810
80 B2B Marketing 12231
81 Back End 17555
82 Backgrounder 9600
83 Balanced scorecard 11306
84 Balloon Test 9691
85 Barometric Price Leadership 19614
86 Barter 7582
87 Bass Diffusion Model 8216
88 Battle of Brands 9275
89 BCG Matrix 23342
90 Behavioral Segmentation 69727
91 Benefit Segmentation 33599
92 Benjamin Franklin Method 5242
93 Black Box Model 44796
94 Blind Box Ad 12711
95 Blue Ocean Strategy 19127
96 Body Copy 28874
97 Bonus Scheme 12085
98 Boomerang Method 14153
99 Bottom Up Forecasting 7273
100 Bottom-Up Pricing 15719
101 Brand 13461
102 Brand Asset Valuator (BAV) 50385
103 Brand Association 16031
104 Brand Awareness 23571
105 Brand Building 67238
106 Brand Development 26675
107 Brand Development Index (BDI) 27451
108 Brand Equity 73733
109 Brand Essence 15276
110 Brand Identity 11510
111 Brand Image 44370
112 Brand Insistence 13149
113 Brand Knowledge 26339
114 Brand Ladder 30727
115 Brand Licensing 9014
116 Brand Loyalty 35575
117 Brand Management 32460
118 Brand Mapping 11546
119 Brand Mark 12943
120 Brand Messaging 9615
121 Brand Mix 27723
122 Brand Name 6048
123 Brand Penetration 24817
124 Brand Personality 20690
125 Brand Portfolio 17077
126 Brand Promise 23808
127 Brand Recall 25395
128 Brand Recognition 11033
129 Brand Salience 30131
130 Brand Strategy 7251
131 Brand Stretching 15266
132 Brand Valuation 18471
133 Brand Value 24254
134 Brand Variant 12379
135 Branding 18242
136 Break Even Analysis 9825
137 Break Even Point 44907
138 Break Even Pricing 11899
139 Breakthrough 15027
140 Broad environment 26306
141 Broadcast Television 14226
142 Brown Goods 9553
143 Business Assessment Array 10259
144 Business Buyer 20120
145 Business Buyer Behaviour 33094
146 Business Level Cooperative Strategies 30623
147 Business Portfolio 21665
148 Business-To-Government 6851
149 Buyer Behavior 20429
150 Buyer Classification 9210
151 Buying Behavior 17937
152 Buying by Specification 13621
153 Buying Criteria 19791
154 Buying Motives 48279
155 Buying Pattern 38287
156 Buying Structure 5380
157 Buzz Marketing 10049
158 By Product Pricing 82320
159 Bypass Attack Strategy (LeapFrog) 35260
160 C-Level Selling 4910
161 C2B (Consumer to Business) 33998
162 C2C (Consumer-to-Consumer) 21277
163 Canned Presentation 18918
164 Canvas 6206
165 Captive Audience 10192
166 Captive Customer 18413
167 Captive Product Pricing 7180
168 Carryover Effects 13042
169 Cash Rebate 22623
170 Catalog Marketing 27054
 
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