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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
71 Attitude Survey 14550
72 Attitudinal Research 13369
73 Audience Profile 18184
74 Automatic Merchandising 7098
75 Autoship 11929
76 Available Market 30837
77 Average Price Paid 5489
78 Average Profit 24535
79 Awareness, Attitude and Usage (AAU) 8124
80 B2B Marketing 12573
81 Back End 17856
82 Backgrounder 9969
83 Balanced scorecard 11494
84 Balloon Test 9970
85 Barometric Price Leadership 19924
86 Barter 7800
87 Bass Diffusion Model 8362
88 Battle of Brands 9543
89 BCG Matrix 23778
90 Behavioral Segmentation 70546
91 Benefit Segmentation 33879
92 Benjamin Franklin Method 5459
93 Black Box Model 45730
94 Blind Box Ad 13010
95 Blue Ocean Strategy 19268
96 Body Copy 29212
97 Bonus Scheme 12356
98 Boomerang Method 14758
99 Bottom Up Forecasting 7440
100 Bottom-Up Pricing 16043
101 Brand 13750
102 Brand Asset Valuator (BAV) 51033
103 Brand Association 16242
104 Brand Awareness 24152
105 Brand Building 68422
106 Brand Development 27027
107 Brand Development Index (BDI) 28123
108 Brand Equity 74725
109 Brand Essence 15520
110 Brand Identity 11817
111 Brand Image 45029
112 Brand Insistence 13423
113 Brand Knowledge 26975
114 Brand Ladder 31254
115 Brand Licensing 9263
116 Brand Loyalty 36638
117 Brand Management 32954
118 Brand Mapping 11777
119 Brand Mark 13159
120 Brand Messaging 9781
121 Brand Mix 28108
122 Brand Name 6561
123 Brand Penetration 25388
124 Brand Personality 21013
125 Brand Portfolio 17428
126 Brand Promise 24304
127 Brand Recall 25769
128 Brand Recognition 11301
129 Brand Salience 30408
130 Brand Strategy 7443
131 Brand Stretching 15518
132 Brand Valuation 18866
133 Brand Value 24580
134 Brand Variant 12620
135 Branding 18575
136 Break Even Analysis 10077
137 Break Even Point 45284
138 Break Even Pricing 12149
139 Breakthrough 15315
140 Broad environment 26567
141 Broadcast Television 14695
142 Brown Goods 9832
143 Business Assessment Array 10423
144 Business Buyer 20417
145 Business Buyer Behaviour 33441
146 Business Level Cooperative Strategies 30808
147 Business Portfolio 22040
148 Business-To-Government 7048
149 Buyer Behavior 20621
150 Buyer Classification 9395
151 Buying Behavior 18212
152 Buying by Specification 13870
153 Buying Criteria 20039
154 Buying Motives 48838
155 Buying Pattern 38859
156 Buying Structure 5569
157 Buzz Marketing 10205
158 By Product Pricing 83299
159 Bypass Attack Strategy (LeapFrog) 35771
160 C-Level Selling 5154
161 C2B (Consumer to Business) 34518
162 C2C (Consumer-to-Consumer) 21504
163 Canned Presentation 19269
164 Canvas 6373
165 Captive Audience 10579
166 Captive Customer 18775
167 Captive Product Pricing 7483
168 Carryover Effects 13255
169 Cash Rebate 23016
170 Catalog Marketing 27407
 
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