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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
71 Attitude Survey 14380
72 Attitudinal Research 13196
73 Audience Profile 17992
74 Automatic Merchandising 6975
75 Autoship 11755
76 Available Market 30514
77 Average Price Paid 5350
78 Average Profit 24328
79 Awareness, Attitude and Usage (AAU) 7933
80 B2B Marketing 12360
81 Back End 17662
82 Backgrounder 9775
83 Balanced scorecard 11381
84 Balloon Test 9807
85 Barometric Price Leadership 19724
86 Barter 7661
87 Bass Diffusion Model 8271
88 Battle of Brands 9373
89 BCG Matrix 23517
90 Behavioral Segmentation 70078
91 Benefit Segmentation 33713
92 Benjamin Franklin Method 5332
93 Black Box Model 45190
94 Blind Box Ad 12835
95 Blue Ocean Strategy 19182
96 Body Copy 28991
97 Bonus Scheme 12189
98 Boomerang Method 14406
99 Bottom Up Forecasting 7335
100 Bottom-Up Pricing 15888
101 Brand 13578
102 Brand Asset Valuator (BAV) 50693
103 Brand Association 16134
104 Brand Awareness 23840
105 Brand Building 67722
106 Brand Development 26810
107 Brand Development Index (BDI) 27729
108 Brand Equity 74121
109 Brand Essence 15375
110 Brand Identity 11656
111 Brand Image 44630
112 Brand Insistence 13273
113 Brand Knowledge 26603
114 Brand Ladder 30935
115 Brand Licensing 9123
116 Brand Loyalty 36065
117 Brand Management 32675
118 Brand Mapping 11642
119 Brand Mark 13027
120 Brand Messaging 9687
121 Brand Mix 27863
122 Brand Name 6266
123 Brand Penetration 25073
124 Brand Personality 20814
125 Brand Portfolio 17232
126 Brand Promise 24008
127 Brand Recall 25553
128 Brand Recognition 11157
129 Brand Salience 30227
130 Brand Strategy 7337
131 Brand Stretching 15368
132 Brand Valuation 18657
133 Brand Value 24401
134 Brand Variant 12475
135 Branding 18366
136 Break Even Analysis 9955
137 Break Even Point 45054
138 Break Even Pricing 12019
139 Breakthrough 15144
140 Broad environment 26404
141 Broadcast Television 14429
142 Brown Goods 9666
143 Business Assessment Array 10323
144 Business Buyer 20239
145 Business Buyer Behaviour 33242
146 Business Level Cooperative Strategies 30708
147 Business Portfolio 21808
148 Business-To-Government 6935
149 Buyer Behavior 20510
150 Buyer Classification 9284
151 Buying Behavior 18043
152 Buying by Specification 13722
153 Buying Criteria 19897
154 Buying Motives 48498
155 Buying Pattern 38551
156 Buying Structure 5450
157 Buzz Marketing 10104
158 By Product Pricing 82818
159 Bypass Attack Strategy (LeapFrog) 35492
160 C-Level Selling 5005
161 C2B (Consumer to Business) 34199
162 C2C (Consumer-to-Consumer) 21359
163 Canned Presentation 19083
164 Canvas 6268
165 Captive Audience 10354
166 Captive Customer 18561
167 Captive Product Pricing 7323
168 Carryover Effects 13130
169 Cash Rebate 22775
170 Catalog Marketing 27194
 
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