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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
71 Attitude Survey 14239
72 Attitudinal Research 13039
73 Audience Profile 17840
74 Automatic Merchandising 6870
75 Autoship 11635
76 Available Market 30281
77 Average Price Paid 5255
78 Average Profit 24154
79 Awareness, Attitude and Usage (AAU) 7804
80 B2B Marketing 12226
81 Back End 17549
82 Backgrounder 9594
83 Balanced scorecard 11304
84 Balloon Test 9689
85 Barometric Price Leadership 19611
86 Barter 7576
87 Bass Diffusion Model 8215
88 Battle of Brands 9272
89 BCG Matrix 23336
90 Behavioral Segmentation 69716
91 Benefit Segmentation 33594
92 Benjamin Franklin Method 5239
93 Black Box Model 44779
94 Blind Box Ad 12706
95 Blue Ocean Strategy 19124
96 Body Copy 28868
97 Bonus Scheme 12078
98 Boomerang Method 14141
99 Bottom Up Forecasting 7272
100 Bottom-Up Pricing 15711
101 Brand 13458
102 Brand Asset Valuator (BAV) 50368
103 Brand Association 16028
104 Brand Awareness 23564
105 Brand Building 67218
106 Brand Development 26670
107 Brand Development Index (BDI) 27443
108 Brand Equity 73725
109 Brand Essence 15271
110 Brand Identity 11507
111 Brand Image 44351
112 Brand Insistence 13140
113 Brand Knowledge 26328
114 Brand Ladder 30723
115 Brand Licensing 9007
116 Brand Loyalty 35560
117 Brand Management 32449
118 Brand Mapping 11541
119 Brand Mark 12936
120 Brand Messaging 9613
121 Brand Mix 27719
122 Brand Name 6037
123 Brand Penetration 24807
124 Brand Personality 20686
125 Brand Portfolio 17073
126 Brand Promise 23799
127 Brand Recall 25388
128 Brand Recognition 11029
129 Brand Salience 30128
130 Brand Strategy 7249
131 Brand Stretching 15265
132 Brand Valuation 18464
133 Brand Value 24248
134 Brand Variant 12375
135 Branding 18239
136 Break Even Analysis 9822
137 Break Even Point 44901
138 Break Even Pricing 11897
139 Breakthrough 15023
140 Broad environment 26304
141 Broadcast Television 14217
142 Brown Goods 9549
143 Business Assessment Array 10259
144 Business Buyer 20114
145 Business Buyer Behaviour 33089
146 Business Level Cooperative Strategies 30621
147 Business Portfolio 21660
148 Business-To-Government 6848
149 Buyer Behavior 20426
150 Buyer Classification 9206
151 Buying Behavior 17934
152 Buying by Specification 13613
153 Buying Criteria 19786
154 Buying Motives 48272
155 Buying Pattern 38276
156 Buying Structure 5376
157 Buzz Marketing 10044
158 By Product Pricing 82304
159 Bypass Attack Strategy (LeapFrog) 35242
160 C-Level Selling 4907
161 C2B (Consumer to Business) 33992
162 C2C (Consumer-to-Consumer) 21272
163 Canned Presentation 18907
164 Canvas 6204
165 Captive Audience 10186
166 Captive Customer 18407
167 Captive Product Pricing 7175
168 Carryover Effects 13040
169 Cash Rebate 22617
170 Catalog Marketing 27045
 
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