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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
71 Attitude Survey 14477
72 Attitudinal Research 13295
73 Audience Profile 18108
74 Automatic Merchandising 7049
75 Autoship 11848
76 Available Market 30701
77 Average Price Paid 5420
78 Average Profit 24446
79 Awareness, Attitude and Usage (AAU) 8043
80 B2B Marketing 12487
81 Back End 17769
82 Backgrounder 9899
83 Balanced scorecard 11444
84 Balloon Test 9896
85 Barometric Price Leadership 19849
86 Barter 7743
87 Bass Diffusion Model 8329
88 Battle of Brands 9469
89 BCG Matrix 23668
90 Behavioral Segmentation 70367
91 Benefit Segmentation 33814
92 Benjamin Franklin Method 5398
93 Black Box Model 45500
94 Blind Box Ad 12933
95 Blue Ocean Strategy 19237
96 Body Copy 29110
97 Bonus Scheme 12280
98 Boomerang Method 14607
99 Bottom Up Forecasting 7397
100 Bottom-Up Pricing 15972
101 Brand 13681
102 Brand Asset Valuator (BAV) 50909
103 Brand Association 16191
104 Brand Awareness 24021
105 Brand Building 68134
106 Brand Development 26940
107 Brand Development Index (BDI) 27959
108 Brand Equity 74444
109 Brand Essence 15460
110 Brand Identity 11746
111 Brand Image 44875
112 Brand Insistence 13358
113 Brand Knowledge 26808
114 Brand Ladder 31098
115 Brand Licensing 9201
116 Brand Loyalty 36393
117 Brand Management 32820
118 Brand Mapping 11713
119 Brand Mark 13097
120 Brand Messaging 9740
121 Brand Mix 27986
122 Brand Name 6442
123 Brand Penetration 25246
124 Brand Personality 20926
125 Brand Portfolio 17345
126 Brand Promise 24185
127 Brand Recall 25673
128 Brand Recognition 11240
129 Brand Salience 30306
130 Brand Strategy 7399
131 Brand Stretching 15453
132 Brand Valuation 18780
133 Brand Value 24504
134 Brand Variant 12561
135 Branding 18482
136 Break Even Analysis 10021
137 Break Even Point 45180
138 Break Even Pricing 12092
139 Breakthrough 15242
140 Broad environment 26487
141 Broadcast Television 14591
142 Brown Goods 9772
143 Business Assessment Array 10381
144 Business Buyer 20334
145 Business Buyer Behaviour 33361
146 Business Level Cooperative Strategies 30763
147 Business Portfolio 21939
148 Business-To-Government 7006
149 Buyer Behavior 20569
150 Buyer Classification 9339
151 Buying Behavior 18127
152 Buying by Specification 13809
153 Buying Criteria 19966
154 Buying Motives 48712
155 Buying Pattern 38723
156 Buying Structure 5517
157 Buzz Marketing 10158
158 By Product Pricing 83112
159 Bypass Attack Strategy (LeapFrog) 35658
160 C-Level Selling 5083
161 C2B (Consumer to Business) 34375
162 C2C (Consumer-to-Consumer) 21439
163 Canned Presentation 19188
164 Canvas 6328
165 Captive Audience 10476
166 Captive Customer 18673
167 Captive Product Pricing 7416
168 Carryover Effects 13204
169 Cash Rebate 22924
170 Catalog Marketing 27318
 
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