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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
71 Attitude Survey 14299
72 Attitudinal Research 13106
73 Audience Profile 17905
74 Automatic Merchandising 6922
75 Autoship 11697
76 Available Market 30396
77 Average Price Paid 5310
78 Average Profit 24239
79 Awareness, Attitude and Usage (AAU) 7870
80 B2B Marketing 12290
81 Back End 17596
82 Backgrounder 9699
83 Balanced scorecard 11344
84 Balloon Test 9740
85 Barometric Price Leadership 19647
86 Barter 7619
87 Bass Diffusion Model 8241
88 Battle of Brands 9321
89 BCG Matrix 23429
90 Behavioral Segmentation 69871
91 Benefit Segmentation 33640
92 Benjamin Franklin Method 5280
93 Black Box Model 44948
94 Blind Box Ad 12762
95 Blue Ocean Strategy 19150
96 Body Copy 28926
97 Bonus Scheme 12127
98 Boomerang Method 14251
99 Bottom Up Forecasting 7303
100 Bottom-Up Pricing 15812
101 Brand 13511
102 Brand Asset Valuator (BAV) 50531
103 Brand Association 16078
104 Brand Awareness 23682
105 Brand Building 67436
106 Brand Development 26727
107 Brand Development Index (BDI) 27567
108 Brand Equity 73888
109 Brand Essence 15318
110 Brand Identity 11580
111 Brand Image 44497
112 Brand Insistence 13206
113 Brand Knowledge 26452
114 Brand Ladder 30805
115 Brand Licensing 9060
116 Brand Loyalty 35777
117 Brand Management 32550
118 Brand Mapping 11588
119 Brand Mark 12984
120 Brand Messaging 9648
121 Brand Mix 27783
122 Brand Name 6135
123 Brand Penetration 24938
124 Brand Personality 20750
125 Brand Portfolio 17136
126 Brand Promise 23904
127 Brand Recall 25459
128 Brand Recognition 11082
129 Brand Salience 30165
130 Brand Strategy 7298
131 Brand Stretching 15309
132 Brand Valuation 18545
133 Brand Value 24317
134 Brand Variant 12418
135 Branding 18298
136 Break Even Analysis 9894
137 Break Even Point 44973
138 Break Even Pricing 11961
139 Breakthrough 15072
140 Broad environment 26345
141 Broadcast Television 14320
142 Brown Goods 9596
143 Business Assessment Array 10290
144 Business Buyer 20169
145 Business Buyer Behaviour 33157
146 Business Level Cooperative Strategies 30660
147 Business Portfolio 21718
148 Business-To-Government 6886
149 Buyer Behavior 20465
150 Buyer Classification 9245
151 Buying Behavior 17982
152 Buying by Specification 13661
153 Buying Criteria 19834
154 Buying Motives 48373
155 Buying Pattern 38424
156 Buying Structure 5405
157 Buzz Marketing 10076
158 By Product Pricing 82533
159 Bypass Attack Strategy (LeapFrog) 35383
160 C-Level Selling 4954
161 C2B (Consumer to Business) 34085
162 C2C (Consumer-to-Consumer) 21312
163 Canned Presentation 19001
164 Canvas 6231
165 Captive Audience 10255
166 Captive Customer 18484
167 Captive Product Pricing 7232
168 Carryover Effects 13078
169 Cash Rebate 22678
170 Catalog Marketing 27113
 
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