1. Business Concepts
    2. ›
  2. Marketing and Strategy

Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
71 Attitude Survey 14445
72 Attitudinal Research 13266
73 Audience Profile 18065
74 Automatic Merchandising 7026
75 Autoship 11813
76 Available Market 30638
77 Average Price Paid 5394
78 Average Profit 24410
79 Awareness, Attitude and Usage (AAU) 8007
80 B2B Marketing 12438
81 Back End 17734
82 Backgrounder 9861
83 Balanced scorecard 11421
84 Balloon Test 9868
85 Barometric Price Leadership 19812
86 Barter 7713
87 Bass Diffusion Model 8313
88 Battle of Brands 9441
89 BCG Matrix 23614
90 Behavioral Segmentation 70272
91 Benefit Segmentation 33775
92 Benjamin Franklin Method 5377
93 Black Box Model 45400
94 Blind Box Ad 12905
95 Blue Ocean Strategy 19220
96 Body Copy 29074
97 Bonus Scheme 12251
98 Boomerang Method 14547
99 Bottom Up Forecasting 7375
100 Bottom-Up Pricing 15940
101 Brand 13654
102 Brand Asset Valuator (BAV) 50849
103 Brand Association 16175
104 Brand Awareness 23963
105 Brand Building 68003
106 Brand Development 26897
107 Brand Development Index (BDI) 27883
108 Brand Equity 74331
109 Brand Essence 15435
110 Brand Identity 11718
111 Brand Image 44782
112 Brand Insistence 13331
113 Brand Knowledge 26747
114 Brand Ladder 31046
115 Brand Licensing 9181
116 Brand Loyalty 36286
117 Brand Management 32769
118 Brand Mapping 11689
119 Brand Mark 13078
120 Brand Messaging 9722
121 Brand Mix 27949
122 Brand Name 6392
123 Brand Penetration 25178
124 Brand Personality 20886
125 Brand Portfolio 17309
126 Brand Promise 24112
127 Brand Recall 25634
128 Brand Recognition 11215
129 Brand Salience 30279
130 Brand Strategy 7378
131 Brand Stretching 15432
132 Brand Valuation 18742
133 Brand Value 24474
134 Brand Variant 12536
135 Branding 18443
136 Break Even Analysis 10002
137 Break Even Point 45142
138 Break Even Pricing 12066
139 Breakthrough 15209
140 Broad environment 26462
141 Broadcast Television 14542
142 Brown Goods 9739
143 Business Assessment Array 10367
144 Business Buyer 20306
145 Business Buyer Behaviour 33315
146 Business Level Cooperative Strategies 30747
147 Business Portfolio 21883
148 Business-To-Government 6980
149 Buyer Behavior 20549
150 Buyer Classification 9320
151 Buying Behavior 18093
152 Buying by Specification 13781
153 Buying Criteria 19944
154 Buying Motives 48638
155 Buying Pattern 38667
156 Buying Structure 5493
157 Buzz Marketing 10142
158 By Product Pricing 83007
159 Bypass Attack Strategy (LeapFrog) 35613
160 C-Level Selling 5055
161 C2B (Consumer to Business) 34318
162 C2C (Consumer-to-Consumer) 21417
163 Canned Presentation 19150
164 Canvas 6314
165 Captive Audience 10437
166 Captive Customer 18639
167 Captive Product Pricing 7385
168 Carryover Effects 13184
169 Cash Rebate 22887
170 Catalog Marketing 27276
 
Page 1 of 11