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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
51 Affinity Marketing 8737
52 Affirmative Disclosure 8628
53 After-Marketing 16915
54 Age and Life Cycle 15206
55 Agency of Record 7158
56 Aggressive Exporter 4733
57 Aided Recall 14419
58 AIO- Activities, Interests and Opinions 35543
59 All the Traffic Will Bear 10222
60 Alternative Close 14791
61 Alternative Evaluation 25331
62 Alternative Media 14232
63 Ambient Media 11896
64 Ambush Marketing 7116
65 Ansoff Matrix 45436
66 Arrow Information Paradox 8345
67 Asset Led Marketing 12994
68 Assumptive Close 9059
69 Atmospherics 8943
70 Attitude 27087
71 Attitude Survey 14493
72 Attitudinal Research 13313
73 Audience Profile 18129
74 Automatic Merchandising 7061
75 Autoship 11867
76 Available Market 30743
77 Average Price Paid 5436
78 Average Profit 24468
79 Awareness, Attitude and Usage (AAU) 8059
80 B2B Marketing 12502
81 Back End 17792
82 Backgrounder 9919
83 Balanced scorecard 11453
84 Balloon Test 9912
85 Barometric Price Leadership 19868
86 Barter 7756
87 Bass Diffusion Model 8336
88 Battle of Brands 9484
89 BCG Matrix 23691
90 Behavioral Segmentation 70399
91 Benefit Segmentation 33829
92 Benjamin Franklin Method 5417
93 Black Box Model 45549
94 Blind Box Ad 12953
95 Blue Ocean Strategy 19246
96 Body Copy 29142
97 Bonus Scheme 12299
98 Boomerang Method 14639
99 Bottom Up Forecasting 7408
100 Bottom-Up Pricing 15989
101 Brand 13702
102 Brand Asset Valuator (BAV) 50935
103 Brand Association 16202
104 Brand Awareness 24050
105 Brand Building 68206
106 Brand Development 26954
107 Brand Development Index (BDI) 27995
108 Brand Equity 74496
109 Brand Essence 15472
110 Brand Identity 11762
111 Brand Image 44904
112 Brand Insistence 13371
113 Brand Knowledge 26842
114 Brand Ladder 31136
115 Brand Licensing 9215
116 Brand Loyalty 36440
117 Brand Management 32844
118 Brand Mapping 11728
119 Brand Mark 13113
120 Brand Messaging 9747
121 Brand Mix 28008
122 Brand Name 6465
123 Brand Penetration 25277
124 Brand Personality 20948
125 Brand Portfolio 17361
126 Brand Promise 24209
127 Brand Recall 25693
128 Brand Recognition 11252
129 Brand Salience 30326
130 Brand Strategy 7405
131 Brand Stretching 15467
132 Brand Valuation 18803
133 Brand Value 24519
134 Brand Variant 12575
135 Branding 18502
136 Break Even Analysis 10033
137 Break Even Point 45203
138 Break Even Pricing 12103
139 Breakthrough 15254
140 Broad environment 26507
141 Broadcast Television 14611
142 Brown Goods 9786
143 Business Assessment Array 10390
144 Business Buyer 20354
145 Business Buyer Behaviour 33383
146 Business Level Cooperative Strategies 30771
147 Business Portfolio 21961
148 Business-To-Government 7017
149 Buyer Behavior 20578
150 Buyer Classification 9351
 
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