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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
51 Affinity Marketing 8875
52 Affirmative Disclosure 8785
53 After-Marketing 17078
54 Age and Life Cycle 15345
55 Agency of Record 7265
56 Aggressive Exporter 4827
57 Aided Recall 14539
58 AIO- Activities, Interests and Opinions 35954
59 All the Traffic Will Bear 10350
60 Alternative Close 14932
61 Alternative Evaluation 25493
62 Alternative Media 14360
63 Ambient Media 12023
64 Ambush Marketing 7222
65 Ansoff Matrix 45846
66 Arrow Information Paradox 8511
67 Asset Led Marketing 13147
68 Assumptive Close 9163
69 Atmospherics 9098
70 Attitude 27355
71 Attitude Survey 14650
72 Attitudinal Research 13472
73 Audience Profile 18290
74 Automatic Merchandising 7156
75 Autoship 12027
76 Available Market 31007
77 Average Price Paid 5581
78 Average Profit 24748
79 Awareness, Attitude and Usage (AAU) 8236
80 B2B Marketing 12695
81 Back End 18026
82 Backgrounder 10093
83 Balanced scorecard 11554
84 Balloon Test 10065
85 Barometric Price Leadership 20011
86 Barter 7867
87 Bass Diffusion Model 8404
88 Battle of Brands 9653
89 BCG Matrix 24009
90 Behavioral Segmentation 70795
91 Benefit Segmentation 33970
92 Benjamin Franklin Method 5532
93 Black Box Model 46018
94 Blind Box Ad 13103
95 Blue Ocean Strategy 19317
96 Body Copy 29319
97 Bonus Scheme 12445
98 Boomerang Method 14975
99 Bottom Up Forecasting 7492
100 Bottom-Up Pricing 16135
101 Brand 13848
102 Brand Asset Valuator (BAV) 51199
103 Brand Association 16307
104 Brand Awareness 24314
105 Brand Building 68832
106 Brand Development 27118
107 Brand Development Index (BDI) 28335
108 Brand Equity 75056
109 Brand Essence 15595
110 Brand Identity 11978
111 Brand Image 45240
112 Brand Insistence 13498
113 Brand Knowledge 27158
114 Brand Ladder 31397
115 Brand Licensing 9350
116 Brand Loyalty 36980
117 Brand Management 33109
118 Brand Mapping 11843
119 Brand Mark 13224
120 Brand Messaging 9836
121 Brand Mix 28311
122 Brand Name 6727
123 Brand Penetration 25564
124 Brand Personality 21142
125 Brand Portfolio 17599
126 Brand Promise 24438
127 Brand Recall 25899
128 Brand Recognition 11374
129 Brand Salience 30501
130 Brand Strategy 7503
131 Brand Stretching 15597
132 Brand Valuation 18995
133 Brand Value 24691
134 Brand Variant 12698
135 Branding 18676
136 Break Even Analysis 10250
137 Break Even Point 45494
138 Break Even Pricing 12217
139 Breakthrough 15411
140 Broad environment 26674
141 Broadcast Television 14815
142 Brown Goods 9912
143 Business Assessment Array 10567
144 Business Buyer 20512
145 Business Buyer Behaviour 33537
146 Business Level Cooperative Strategies 30875
147 Business Portfolio 22161
148 Business-To-Government 7117
149 Buyer Behavior 20693
150 Buyer Classification 9461
 
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