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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
51 Affinity Marketing 8494
52 Affirmative Disclosure 8396
53 After-Marketing 16588
54 Age and Life Cycle 14939
55 Agency of Record 6939
56 Aggressive Exporter 4517
57 Aided Recall 14155
58 AIO- Activities, Interests and Opinions 34905
59 All the Traffic Will Bear 9994
60 Alternative Close 14533
61 Alternative Evaluation 24984
62 Alternative Media 13921
63 Ambient Media 11620
64 Ambush Marketing 6887
65 Ansoff Matrix 44786
66 Arrow Information Paradox 8027
67 Asset Led Marketing 12704
68 Assumptive Close 8838
69 Atmospherics 8667
70 Attitude 26474
71 Attitude Survey 14165
72 Attitudinal Research 12972
73 Audience Profile 17758
74 Automatic Merchandising 6824
75 Autoship 11543
76 Available Market 30156
77 Average Price Paid 5198
78 Average Profit 24085
79 Awareness, Attitude and Usage (AAU) 7729
80 B2B Marketing 12150
81 Back End 17497
82 Backgrounder 9512
83 Balanced scorecard 11268
84 Balloon Test 9631
85 Barometric Price Leadership 19561
86 Barter 7523
87 Bass Diffusion Model 8182
88 Battle of Brands 9204
89 BCG Matrix 23224
90 Behavioral Segmentation 69494
91 Benefit Segmentation 33537
92 Benjamin Franklin Method 5193
93 Black Box Model 44582
94 Blind Box Ad 12637
95 Blue Ocean Strategy 19095
96 Body Copy 28817
97 Bonus Scheme 12015
98 Boomerang Method 14006
99 Bottom Up Forecasting 7233
100 Bottom-Up Pricing 15633
101 Brand 13403
102 Brand Asset Valuator (BAV) 50201
103 Brand Association 15975
104 Brand Awareness 23432
105 Brand Building 66902
106 Brand Development 26579
107 Brand Development Index (BDI) 27290
108 Brand Equity 73502
109 Brand Essence 15216
110 Brand Identity 11444
111 Brand Image 44179
112 Brand Insistence 13071
113 Brand Knowledge 26172
114 Brand Ladder 30627
115 Brand Licensing 8956
116 Brand Loyalty 35336
117 Brand Management 32323
118 Brand Mapping 11485
119 Brand Mark 12893
120 Brand Messaging 9576
121 Brand Mix 27634
122 Brand Name 5909
123 Brand Penetration 24669
124 Brand Personality 20620
125 Brand Portfolio 16986
126 Brand Promise 23683
127 Brand Recall 25289
128 Brand Recognition 10972
129 Brand Salience 30085
130 Brand Strategy 7209
131 Brand Stretching 15202
132 Brand Valuation 18346
133 Brand Value 24166
134 Brand Variant 12317
135 Branding 18147
136 Break Even Analysis 9763
137 Break Even Point 44816
138 Break Even Pricing 11831
139 Breakthrough 14957
140 Broad environment 26262
141 Broadcast Television 14073
142 Brown Goods 9478
143 Business Assessment Array 10230
144 Business Buyer 20045
145 Business Buyer Behaviour 33008
146 Business Level Cooperative Strategies 30576
147 Business Portfolio 21574
148 Business-To-Government 6802
149 Buyer Behavior 20385
150 Buyer Classification 9176
 
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