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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
51 Affinity Marketing 8733
52 Affirmative Disclosure 8624
53 After-Marketing 16910
54 Age and Life Cycle 15202
55 Agency of Record 7156
56 Aggressive Exporter 4729
57 Aided Recall 14412
58 AIO- Activities, Interests and Opinions 35534
59 All the Traffic Will Bear 10219
60 Alternative Close 14786
61 Alternative Evaluation 25327
62 Alternative Media 14228
63 Ambient Media 11892
64 Ambush Marketing 7111
65 Ansoff Matrix 45427
66 Arrow Information Paradox 8342
67 Asset Led Marketing 12985
68 Assumptive Close 9055
69 Atmospherics 8939
70 Attitude 27079
71 Attitude Survey 14489
72 Attitudinal Research 13307
73 Audience Profile 18121
74 Automatic Merchandising 7057
75 Autoship 11864
76 Available Market 30732
77 Average Price Paid 5431
78 Average Profit 24464
79 Awareness, Attitude and Usage (AAU) 8056
80 B2B Marketing 12500
81 Back End 17786
82 Backgrounder 9914
83 Balanced scorecard 11449
84 Balloon Test 9906
85 Barometric Price Leadership 19862
86 Barter 7753
87 Bass Diffusion Model 8333
88 Battle of Brands 9480
89 BCG Matrix 23683
90 Behavioral Segmentation 70383
91 Benefit Segmentation 33825
92 Benjamin Franklin Method 5413
93 Black Box Model 45532
94 Blind Box Ad 12946
95 Blue Ocean Strategy 19242
96 Body Copy 29128
97 Bonus Scheme 12293
98 Boomerang Method 14627
99 Bottom Up Forecasting 7404
100 Bottom-Up Pricing 15984
101 Brand 13694
102 Brand Asset Valuator (BAV) 50926
103 Brand Association 16199
104 Brand Awareness 24043
105 Brand Building 68182
106 Brand Development 26950
107 Brand Development Index (BDI) 27983
108 Brand Equity 74482
109 Brand Essence 15469
110 Brand Identity 11758
111 Brand Image 44895
112 Brand Insistence 13366
113 Brand Knowledge 26832
114 Brand Ladder 31123
115 Brand Licensing 9211
116 Brand Loyalty 36427
117 Brand Management 32837
118 Brand Mapping 11721
119 Brand Mark 13107
120 Brand Messaging 9746
121 Brand Mix 28003
122 Brand Name 6459
123 Brand Penetration 25269
124 Brand Personality 20942
125 Brand Portfolio 17356
126 Brand Promise 24201
127 Brand Recall 25686
128 Brand Recognition 11248
129 Brand Salience 30319
130 Brand Strategy 7403
131 Brand Stretching 15463
132 Brand Valuation 18794
133 Brand Value 24516
134 Brand Variant 12570
135 Branding 18496
136 Break Even Analysis 10029
137 Break Even Point 45196
138 Break Even Pricing 12100
139 Breakthrough 15250
140 Broad environment 26504
141 Broadcast Television 14605
142 Brown Goods 9783
143 Business Assessment Array 10388
144 Business Buyer 20345
145 Business Buyer Behaviour 33377
146 Business Level Cooperative Strategies 30768
147 Business Portfolio 21955
148 Business-To-Government 7015
149 Buyer Behavior 20577
150 Buyer Classification 9348
 
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