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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
51 Affinity Marketing 8620
52 Affirmative Disclosure 8512
53 After-Marketing 16738
54 Age and Life Cycle 15065
55 Agency of Record 7045
56 Aggressive Exporter 4638
57 Aided Recall 14299
58 AIO- Activities, Interests and Opinions 35224
59 All the Traffic Will Bear 10101
60 Alternative Close 14650
61 Alternative Evaluation 25096
62 Alternative Media 14070
63 Ambient Media 11766
64 Ambush Marketing 6995
65 Ansoff Matrix 45079
66 Arrow Information Paradox 8160
67 Asset Led Marketing 12826
68 Assumptive Close 8946
69 Atmospherics 8795
70 Attitude 26780
71 Attitude Survey 14331
72 Attitudinal Research 13141
73 Audience Profile 17937
74 Automatic Merchandising 6937
75 Autoship 11721
76 Available Market 30438
77 Average Price Paid 5325
78 Average Profit 24279
79 Awareness, Attitude and Usage (AAU) 7889
80 B2B Marketing 12311
81 Back End 17615
82 Backgrounder 9738
83 Balanced scorecard 11357
84 Balloon Test 9765
85 Barometric Price Leadership 19668
86 Barter 7631
87 Bass Diffusion Model 8252
88 Battle of Brands 9338
89 BCG Matrix 23458
90 Behavioral Segmentation 69934
91 Benefit Segmentation 33665
92 Benjamin Franklin Method 5298
93 Black Box Model 45022
94 Blind Box Ad 12791
95 Blue Ocean Strategy 19157
96 Body Copy 28949
97 Bonus Scheme 12151
98 Boomerang Method 14297
99 Bottom Up Forecasting 7316
100 Bottom-Up Pricing 15854
101 Brand 13534
102 Brand Asset Valuator (BAV) 50574
103 Brand Association 16097
104 Brand Awareness 23737
105 Brand Building 67514
106 Brand Development 26752
107 Brand Development Index (BDI) 27620
108 Brand Equity 73948
109 Brand Essence 15334
110 Brand Identity 11608
111 Brand Image 44545
112 Brand Insistence 13223
113 Brand Knowledge 26489
114 Brand Ladder 30851
115 Brand Licensing 9075
116 Brand Loyalty 35884
117 Brand Management 32589
118 Brand Mapping 11608
119 Brand Mark 13000
120 Brand Messaging 9658
121 Brand Mix 27813
122 Brand Name 6180
123 Brand Penetration 24985
124 Brand Personality 20767
125 Brand Portfolio 17169
126 Brand Promise 23937
127 Brand Recall 25484
128 Brand Recognition 11102
129 Brand Salience 30182
130 Brand Strategy 7307
131 Brand Stretching 15328
132 Brand Valuation 18583
133 Brand Value 24355
134 Brand Variant 12441
135 Branding 18323
136 Break Even Analysis 9919
137 Break Even Point 44997
138 Break Even Pricing 11984
139 Breakthrough 15092
140 Broad environment 26363
141 Broadcast Television 14360
142 Brown Goods 9612
143 Business Assessment Array 10298
144 Business Buyer 20193
145 Business Buyer Behaviour 33180
146 Business Level Cooperative Strategies 30671
147 Business Portfolio 21745
148 Business-To-Government 6901
149 Buyer Behavior 20483
150 Buyer Classification 9264
 
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