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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
51 Affinity Marketing 8738
52 Affirmative Disclosure 8629
53 After-Marketing 16915
54 Age and Life Cycle 15207
55 Agency of Record 7159
56 Aggressive Exporter 4734
57 Aided Recall 14419
58 AIO- Activities, Interests and Opinions 35549
59 All the Traffic Will Bear 10224
60 Alternative Close 14793
61 Alternative Evaluation 25333
62 Alternative Media 14233
63 Ambient Media 11898
64 Ambush Marketing 7118
65 Ansoff Matrix 45446
66 Arrow Information Paradox 8347
67 Asset Led Marketing 12997
68 Assumptive Close 9059
69 Atmospherics 8943
70 Attitude 27092
71 Attitude Survey 14493
72 Attitudinal Research 13316
73 Audience Profile 18130
74 Automatic Merchandising 7063
75 Autoship 11868
76 Available Market 30746
77 Average Price Paid 5440
78 Average Profit 24470
79 Awareness, Attitude and Usage (AAU) 8062
80 B2B Marketing 12503
81 Back End 17794
82 Backgrounder 9922
83 Balanced scorecard 11454
84 Balloon Test 9912
85 Barometric Price Leadership 19871
86 Barter 7757
87 Bass Diffusion Model 8338
88 Battle of Brands 9487
89 BCG Matrix 23693
90 Behavioral Segmentation 70407
91 Benefit Segmentation 33829
92 Benjamin Franklin Method 5418
93 Black Box Model 45558
94 Blind Box Ad 12955
95 Blue Ocean Strategy 19246
96 Body Copy 29145
97 Bonus Scheme 12300
98 Boomerang Method 14643
99 Bottom Up Forecasting 7409
100 Bottom-Up Pricing 15992
101 Brand 13706
102 Brand Asset Valuator (BAV) 50938
103 Brand Association 16204
104 Brand Awareness 24057
105 Brand Building 68217
106 Brand Development 26957
107 Brand Development Index (BDI) 28002
108 Brand Equity 74504
109 Brand Essence 15475
110 Brand Identity 11766
111 Brand Image 44910
112 Brand Insistence 13374
113 Brand Knowledge 26845
114 Brand Ladder 31139
115 Brand Licensing 9218
116 Brand Loyalty 36444
117 Brand Management 32849
118 Brand Mapping 11730
119 Brand Mark 13116
120 Brand Messaging 9749
121 Brand Mix 28013
122 Brand Name 6467
123 Brand Penetration 25283
124 Brand Personality 20952
125 Brand Portfolio 17366
126 Brand Promise 24213
127 Brand Recall 25695
128 Brand Recognition 11253
129 Brand Salience 30327
130 Brand Strategy 7405
131 Brand Stretching 15468
132 Brand Valuation 18808
133 Brand Value 24521
134 Brand Variant 12576
135 Branding 18506
136 Break Even Analysis 10035
137 Break Even Point 45205
138 Break Even Pricing 12105
139 Breakthrough 15255
140 Broad environment 26507
141 Broadcast Television 14617
142 Brown Goods 9788
143 Business Assessment Array 10393
144 Business Buyer 20356
145 Business Buyer Behaviour 33384
146 Business Level Cooperative Strategies 30773
147 Business Portfolio 21962
148 Business-To-Government 7017
149 Buyer Behavior 20581
150 Buyer Classification 9352
 
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