1. Business Concepts
    2. ›
  2. Marketing and Strategy

Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
51 Affinity Marketing 8844
52 Affirmative Disclosure 8737
53 After-Marketing 17026
54 Age and Life Cycle 15303
55 Agency of Record 7239
56 Aggressive Exporter 4800
57 Aided Recall 14496
58 AIO- Activities, Interests and Opinions 35839
59 All the Traffic Will Bear 10314
60 Alternative Close 14890
61 Alternative Evaluation 25456
62 Alternative Media 14324
63 Ambient Media 11991
64 Ambush Marketing 7189
65 Ansoff Matrix 45709
66 Arrow Information Paradox 8465
67 Asset Led Marketing 13114
68 Assumptive Close 9127
69 Atmospherics 9055
70 Attitude 27295
71 Attitude Survey 14605
72 Attitudinal Research 13428
73 Audience Profile 18244
74 Automatic Merchandising 7132
75 Autoship 11977
76 Available Market 30927
77 Average Price Paid 5539
78 Average Profit 24618
79 Awareness, Attitude and Usage (AAU) 8185
80 B2B Marketing 12646
81 Back End 17920
82 Backgrounder 10030
83 Balanced scorecard 11525
84 Balloon Test 10029
85 Barometric Price Leadership 19974
86 Barter 7834
87 Bass Diffusion Model 8384
88 Battle of Brands 9606
89 BCG Matrix 23872
90 Behavioral Segmentation 70681
91 Benefit Segmentation 33923
92 Benjamin Franklin Method 5500
93 Black Box Model 45884
94 Blind Box Ad 13063
95 Blue Ocean Strategy 19294
96 Body Copy 29269
97 Bonus Scheme 12402
98 Boomerang Method 14871
99 Bottom Up Forecasting 7464
100 Bottom-Up Pricing 16094
101 Brand 13797
102 Brand Asset Valuator (BAV) 51115
103 Brand Association 16276
104 Brand Awareness 24244
105 Brand Building 68625
106 Brand Development 27072
107 Brand Development Index (BDI) 28242
108 Brand Equity 74910
109 Brand Essence 15560
110 Brand Identity 11875
111 Brand Image 45144
112 Brand Insistence 13462
113 Brand Knowledge 27068
114 Brand Ladder 31340
115 Brand Licensing 9304
116 Brand Loyalty 36793
117 Brand Management 33041
118 Brand Mapping 11813
119 Brand Mark 13195
120 Brand Messaging 9808
121 Brand Mix 28186
122 Brand Name 6642
123 Brand Penetration 25481
124 Brand Personality 21078
125 Brand Portfolio 17500
126 Brand Promise 24371
127 Brand Recall 25834
128 Brand Recognition 11339
129 Brand Salience 30454
130 Brand Strategy 7478
131 Brand Stretching 15558
132 Brand Valuation 18935
133 Brand Value 24636
134 Brand Variant 12657
135 Branding 18633
136 Break Even Analysis 10142
137 Break Even Point 45366
138 Break Even Pricing 12181
139 Breakthrough 15367
140 Broad environment 26621
141 Broadcast Television 14764
142 Brown Goods 9868
143 Business Assessment Array 10472
144 Business Buyer 20464
145 Business Buyer Behaviour 33495
146 Business Level Cooperative Strategies 30843
147 Business Portfolio 22102
148 Business-To-Government 7087
149 Buyer Behavior 20661
150 Buyer Classification 9430
 
Page 1 of 11