1. Concepts

Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
51 Advertising Strategy 5773
52 Advertising Supplement 4656
53 Advertising Theme 11643
54 Advertising to Sales Ratio 5971
55 Advertising Weight 3492
56 Advertorial 4998
57 Affinity Marketing 3249
58 Affirmative Disclosure 4224
59 After-Marketing 6260
60 Age and Life Cycle 7091
61 Agency of Record 3381
62 Aggressive Exporter 504
63 Aided Recall 5801
64 AIO- Activities, Interests and Opinions 14644
65 All the Traffic Will Bear 3766
66 Alternative Close 7570
67 Alternative Evaluation 15714
68 Alternative Media 6005
69 Ambient Media 6373
70 Ambush Marketing 3803
71 Ansoff Matrix 21836
72 Arrow Information Paradox 3211
73 Asset Led Marketing 7055
74 Assumptive Close 5150
75 Atmospherics 3379
76 Attitude 5934
77 Attitude Survey 3467
78 Attitudinal Research 1466
79 Audience Profile 3628
80 Automatic Merchandising 3309
81 Autoship 3870
82 Available Market 8856
83 Average Price Paid 425
84 Average Profit 12761
85 Awareness, Attitude and Usage (AAU) 788
86 B2B Marketing 3231
87 Back End 7735
88 Backgrounder 861
89 Balanced scorecard 7535
90 Balanced Scorecard Kaplan Norton 5057
91 Balloon Test 3204
92 Barometric Price Leadership 11057
93 Barter 3612
94 Bass Diffusion Model 4144
95 Battle of Brands 3857
96 BCG Matrix 11482
97 Behavioral Segmentation 40393
98 Benefit Segmentation 23092
99 Benjamin Franklin Method 581
100 Blind Box Ad 4056
101 Blue Ocean Strategy 15332
102 Body Copy 14718
103 Bonus Scheme 6134
104 Boomerang Method 5031
105 Bottom Up Forecasting 3767
106 Bottom-Up Pricing 7147
107 Brand 8388
108 Brand Asset Valuator (BAV) 36178
109 Brand Association 11656
110 Brand Awareness 7143
111 Brand Building 28366
112 Brand Development 14386
113 Brand Development Index (BDI) 8261
114 Brand Equity 35995
115 Brand Essence 10374
116 Brand Identity 7119
117 Brand Image 21100
118 Brand Insistence 6146
119 Brand Knowledge 4135
120 Brand Ladder 17405
121 Brand Licensing 5241
122 Brand Loyalty 6144
123 Brand Management 7619
124 Brand Mapping 5819
125 Brand Mark 8615
126 Brand Messaging 5016
127 Brand Mix 15736
128 Brand Penetration 10593
129 Brand Personality Aaker 13166
130 Brand Portfolio 9398
131 Brand Promise 12891
132 Brand Recall 11790
133 Brand Recognition 3598
134 Brand Salience 23423
135 Brand Strategy 3542
136 Brand Stretching 8015
137 Brand Valuation 2240
138 Brand Value 14764
139 Brand Variant 6955
140 Branding 11912
141 Break Even Analysis 5634
142 Break Even Point 35911
143 Break Even Pricing 7822
144 Breakthrough 10100
145 Broad environment 16237
146 Broadcast Television 886
147 Brown Goods 4569
148 Business Assessment Array 6717
149 Business Buyer 9081
150 Business Buyer Behaviour 13398
 
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