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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
51 Affinity Marketing 8038
52 Affirmative Disclosure 8053
53 After-Marketing 16026
54 Age and Life Cycle 14439
55 Agency of Record 6505
56 Aggressive Exporter 4204
57 Aided Recall 13651
58 AIO- Activities, Interests and Opinions 33815
59 All the Traffic Will Bear 9577
60 Alternative Close 14102
61 Alternative Evaluation 24614
62 Alternative Media 13242
63 Ambient Media 11195
64 Ambush Marketing 6445
65 Ansoff Matrix 43689
66 Arrow Information Paradox 7512
67 Asset Led Marketing 12303
68 Assumptive Close 8505
69 Atmospherics 8221
70 Attitude 25182
71 Attitude Survey 13582
72 Attitudinal Research 12340
73 Audience Profile 17110
74 Automatic Merchandising 6510
75 Autoship 10980
76 Available Market 28842
77 Average Price Paid 4621
78 Average Profit 23521
79 Awareness, Attitude and Usage (AAU) 7043
80 B2B Marketing 11327
81 Back End 16988
82 Backgrounder 8841
83 Balanced scorecard 10910
84 Balloon Test 9071
85 Barometric Price Leadership 19097
86 Barter 7069
87 Bass Diffusion Model 7857
88 Battle of Brands 8720
89 BCG Matrix 22345
90 Behavioral Segmentation 67631
91 Benefit Segmentation 33054
92 Benjamin Franklin Method 4694
93 Black Box Model 42954
94 Blind Box Ad 11913
95 Blue Ocean Strategy 18809
96 Body Copy 28301
97 Bonus Scheme 11414
98 Boomerang Method 12733
99 Bottom Up Forecasting 6920
100 Bottom-Up Pricing 15105
101 Brand 12877
102 Brand Asset Valuator (BAV) 48948
103 Brand Association 15533
104 Brand Awareness 22183
105 Brand Building 64473
106 Brand Development 25900
107 Brand Development Index (BDI) 25920
108 Brand Equity 71404
109 Brand Essence 14805
110 Brand Identity 10927
111 Brand Image 42974
112 Brand Insistence 12586
113 Brand Knowledge 24821
114 Brand Ladder 29588
115 Brand Licensing 8598
116 Brand Loyalty 33247
117 Brand Management 31370
118 Brand Mapping 10949
119 Brand Mark 12500
120 Brand Messaging 9209
121 Brand Mix 26881
122 Brand Name 4890
123 Brand Penetration 23582
124 Brand Personality 19989
125 Brand Portfolio 16376
126 Brand Promise 22810
127 Brand Recall 24557
128 Brand Recognition 10406
129 Brand Salience 29727
130 Brand Strategy 6854
131 Brand Stretching 14685
132 Brand Valuation 17562
133 Brand Value 23409
134 Brand Variant 11815
135 Branding 17497
136 Break Even Analysis 9341
137 Break Even Point 44118
138 Break Even Pricing 11409
139 Breakthrough 14422
140 Broad environment 25697
141 Broadcast Television 12970
142 Brown Goods 9020
143 Business Assessment Array 9942
144 Business Buyer 19481
145 Business Buyer Behaviour 32315
146 Business Level Cooperative Strategies 30215
147 Business Portfolio 20959
148 Business-To-Government 6394
149 Buyer Behavior 19997
150 Buyer Classification 8862
 
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