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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
51 Affinity Marketing 8751
52 Affirmative Disclosure 8642
53 After-Marketing 16930
54 Age and Life Cycle 15226
55 Agency of Record 7169
56 Aggressive Exporter 4744
57 Aided Recall 14428
58 AIO- Activities, Interests and Opinions 35595
59 All the Traffic Will Bear 10241
60 Alternative Close 14807
61 Alternative Evaluation 25361
62 Alternative Media 14246
63 Ambient Media 11916
64 Ambush Marketing 7130
65 Ansoff Matrix 45480
66 Arrow Information Paradox 8361
67 Asset Led Marketing 13022
68 Assumptive Close 9066
69 Atmospherics 8965
70 Attitude 27134
71 Attitude Survey 14505
72 Attitudinal Research 13332
73 Audience Profile 18146
74 Automatic Merchandising 7071
75 Autoship 11882
76 Available Market 30768
77 Average Price Paid 5449
78 Average Profit 24489
79 Awareness, Attitude and Usage (AAU) 8077
80 B2B Marketing 12521
81 Back End 17813
82 Backgrounder 9939
83 Balanced scorecard 11469
84 Balloon Test 9925
85 Barometric Price Leadership 19884
86 Barter 7770
87 Bass Diffusion Model 8344
88 Battle of Brands 9503
89 BCG Matrix 23717
90 Behavioral Segmentation 70456
91 Benefit Segmentation 33846
92 Benjamin Franklin Method 5433
93 Black Box Model 45607
94 Blind Box Ad 12974
95 Blue Ocean Strategy 19256
96 Body Copy 29164
97 Bonus Scheme 12315
98 Boomerang Method 14674
99 Bottom Up Forecasting 7425
100 Bottom-Up Pricing 16011
101 Brand 13719
102 Brand Asset Valuator (BAV) 50958
103 Brand Association 16216
104 Brand Awareness 24087
105 Brand Building 68280
106 Brand Development 26979
107 Brand Development Index (BDI) 28038
108 Brand Equity 74573
109 Brand Essence 15485
110 Brand Identity 11779
111 Brand Image 44945
112 Brand Insistence 13392
113 Brand Knowledge 26888
114 Brand Ladder 31172
115 Brand Licensing 9234
116 Brand Loyalty 36506
117 Brand Management 32881
118 Brand Mapping 11743
119 Brand Mark 13130
120 Brand Messaging 9759
121 Brand Mix 28040
122 Brand Name 6494
123 Brand Penetration 25315
124 Brand Personality 20969
125 Brand Portfolio 17381
126 Brand Promise 24245
127 Brand Recall 25719
128 Brand Recognition 11270
129 Brand Salience 30350
130 Brand Strategy 7415
131 Brand Stretching 15484
132 Brand Valuation 18824
133 Brand Value 24538
134 Brand Variant 12585
135 Branding 18526
136 Break Even Analysis 10049
137 Break Even Point 45227
138 Break Even Pricing 12118
139 Breakthrough 15272
140 Broad environment 26527
141 Broadcast Television 14645
142 Brown Goods 9797
143 Business Assessment Array 10401
144 Business Buyer 20372
145 Business Buyer Behaviour 33403
146 Business Level Cooperative Strategies 30781
147 Business Portfolio 21987
148 Business-To-Government 7027
149 Buyer Behavior 20595
150 Buyer Classification 9366
 
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