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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
51 Affinity Marketing 8691
52 Affirmative Disclosure 8580
53 After-Marketing 16847
54 Age and Life Cycle 15150
55 Agency of Record 7112
56 Aggressive Exporter 4692
57 Aided Recall 14369
58 AIO- Activities, Interests and Opinions 35402
59 All the Traffic Will Bear 10177
60 Alternative Close 14727
61 Alternative Evaluation 25243
62 Alternative Media 14165
63 Ambient Media 11840
64 Ambush Marketing 7068
65 Ansoff Matrix 45291
66 Arrow Information Paradox 8277
67 Asset Led Marketing 12911
68 Assumptive Close 9017
69 Atmospherics 8881
70 Attitude 26980
71 Attitude Survey 14427
72 Attitudinal Research 13251
73 Audience Profile 18051
74 Automatic Merchandising 7017
75 Autoship 11796
76 Available Market 30604
77 Average Price Paid 5387
78 Average Profit 24391
79 Awareness, Attitude and Usage (AAU) 7992
80 B2B Marketing 12427
81 Back End 17717
82 Backgrounder 9844
83 Balanced scorecard 11413
84 Balloon Test 9848
85 Barometric Price Leadership 19795
86 Barter 7704
87 Bass Diffusion Model 8300
88 Battle of Brands 9422
89 BCG Matrix 23590
90 Behavioral Segmentation 70228
91 Benefit Segmentation 33760
92 Benjamin Franklin Method 5368
93 Black Box Model 45365
94 Blind Box Ad 12890
95 Blue Ocean Strategy 19211
96 Body Copy 29053
97 Bonus Scheme 12239
98 Boomerang Method 14513
99 Bottom Up Forecasting 7367
100 Bottom-Up Pricing 15926
101 Brand 13637
102 Brand Asset Valuator (BAV) 50807
103 Brand Association 16167
104 Brand Awareness 23931
105 Brand Building 67943
106 Brand Development 26883
107 Brand Development Index (BDI) 27860
108 Brand Equity 74282
109 Brand Essence 15416
110 Brand Identity 11708
111 Brand Image 44741
112 Brand Insistence 13315
113 Brand Knowledge 26719
114 Brand Ladder 31024
115 Brand Licensing 9168
116 Brand Loyalty 36246
117 Brand Management 32747
118 Brand Mapping 11678
119 Brand Mark 13066
120 Brand Messaging 9714
121 Brand Mix 27927
122 Brand Name 6366
123 Brand Penetration 25156
124 Brand Personality 20874
125 Brand Portfolio 17292
126 Brand Promise 24088
127 Brand Recall 25620
128 Brand Recognition 11200
129 Brand Salience 30267
130 Brand Strategy 7368
131 Brand Stretching 15418
132 Brand Valuation 18728
133 Brand Value 24453
134 Brand Variant 12522
135 Branding 18428
136 Break Even Analysis 9988
137 Break Even Point 45122
138 Break Even Pricing 12053
139 Breakthrough 15198
140 Broad environment 26451
141 Broadcast Television 14525
142 Brown Goods 9725
143 Business Assessment Array 10358
144 Business Buyer 20289
145 Business Buyer Behaviour 33293
146 Business Level Cooperative Strategies 30740
147 Business Portfolio 21864
148 Business-To-Government 6972
149 Buyer Behavior 20537
150 Buyer Classification 9312
 
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