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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
51 Affinity Marketing 8722
52 Affirmative Disclosure 8614
53 After-Marketing 16888
54 Age and Life Cycle 15192
55 Agency of Record 7143
56 Aggressive Exporter 4721
57 Aided Recall 14405
58 AIO- Activities, Interests and Opinions 35493
59 All the Traffic Will Bear 10210
60 Alternative Close 14771
61 Alternative Evaluation 25295
62 Alternative Media 14213
63 Ambient Media 11876
64 Ambush Marketing 7107
65 Ansoff Matrix 45396
66 Arrow Information Paradox 8328
67 Asset Led Marketing 12972
68 Assumptive Close 9047
69 Atmospherics 8921
70 Attitude 27057
71 Attitude Survey 14472
72 Attitudinal Research 13291
73 Audience Profile 18102
74 Automatic Merchandising 7049
75 Autoship 11844
76 Available Market 30696
77 Average Price Paid 5418
78 Average Profit 24443
79 Awareness, Attitude and Usage (AAU) 8042
80 B2B Marketing 12486
81 Back End 17765
82 Backgrounder 9892
83 Balanced scorecard 11442
84 Balloon Test 9893
85 Barometric Price Leadership 19845
86 Barter 7740
87 Bass Diffusion Model 8329
88 Battle of Brands 9467
89 BCG Matrix 23664
90 Behavioral Segmentation 70364
91 Benefit Segmentation 33811
92 Benjamin Franklin Method 5397
93 Black Box Model 45492
94 Blind Box Ad 12931
95 Blue Ocean Strategy 19235
96 Body Copy 29108
97 Bonus Scheme 12278
98 Boomerang Method 14605
99 Bottom Up Forecasting 7397
100 Bottom-Up Pricing 15971
101 Brand 13678
102 Brand Asset Valuator (BAV) 50907
103 Brand Association 16190
104 Brand Awareness 24018
105 Brand Building 68124
106 Brand Development 26937
107 Brand Development Index (BDI) 27954
108 Brand Equity 74437
109 Brand Essence 15459
110 Brand Identity 11741
111 Brand Image 44870
112 Brand Insistence 13354
113 Brand Knowledge 26804
114 Brand Ladder 31092
115 Brand Licensing 9200
116 Brand Loyalty 36382
117 Brand Management 32814
118 Brand Mapping 11712
119 Brand Mark 13095
120 Brand Messaging 9737
121 Brand Mix 27982
122 Brand Name 6438
123 Brand Penetration 25240
124 Brand Personality 20921
125 Brand Portfolio 17343
126 Brand Promise 24179
127 Brand Recall 25671
128 Brand Recognition 11235
129 Brand Salience 30305
130 Brand Strategy 7398
131 Brand Stretching 15451
132 Brand Valuation 18778
133 Brand Value 24501
134 Brand Variant 12560
135 Branding 18480
136 Break Even Analysis 10020
137 Break Even Point 45176
138 Break Even Pricing 12090
139 Breakthrough 15239
140 Broad environment 26487
141 Broadcast Television 14587
142 Brown Goods 9770
143 Business Assessment Array 10381
144 Business Buyer 20333
145 Business Buyer Behaviour 33354
146 Business Level Cooperative Strategies 30763
147 Business Portfolio 21933
148 Business-To-Government 7004
149 Buyer Behavior 20567
150 Buyer Classification 9337
 
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