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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
51 Affinity Marketing 8696
52 Affirmative Disclosure 8589
53 After-Marketing 16861
54 Age and Life Cycle 15158
55 Agency of Record 7119
56 Aggressive Exporter 4699
57 Aided Recall 14375
58 AIO- Activities, Interests and Opinions 35427
59 All the Traffic Will Bear 10187
60 Alternative Close 14734
61 Alternative Evaluation 25251
62 Alternative Media 14177
63 Ambient Media 11850
64 Ambush Marketing 7076
65 Ansoff Matrix 45320
66 Arrow Information Paradox 8290
67 Asset Led Marketing 12923
68 Assumptive Close 9024
69 Atmospherics 8888
70 Attitude 27005
71 Attitude Survey 14443
72 Attitudinal Research 13263
73 Audience Profile 18064
74 Automatic Merchandising 7023
75 Autoship 11811
76 Available Market 30631
77 Average Price Paid 5393
78 Average Profit 24407
79 Awareness, Attitude and Usage (AAU) 8005
80 B2B Marketing 12436
81 Back End 17733
82 Backgrounder 9854
83 Balanced scorecard 11421
84 Balloon Test 9864
85 Barometric Price Leadership 19811
86 Barter 7712
87 Bass Diffusion Model 8311
88 Battle of Brands 9437
89 BCG Matrix 23611
90 Behavioral Segmentation 70263
91 Benefit Segmentation 33775
92 Benjamin Franklin Method 5375
93 Black Box Model 45395
94 Blind Box Ad 12901
95 Blue Ocean Strategy 19218
96 Body Copy 29070
97 Bonus Scheme 12249
98 Boomerang Method 14542
99 Bottom Up Forecasting 7372
100 Bottom-Up Pricing 15938
101 Brand 13652
102 Brand Asset Valuator (BAV) 50842
103 Brand Association 16175
104 Brand Awareness 23955
105 Brand Building 67991
106 Brand Development 26895
107 Brand Development Index (BDI) 27878
108 Brand Equity 74323
109 Brand Essence 15431
110 Brand Identity 11716
111 Brand Image 44775
112 Brand Insistence 13327
113 Brand Knowledge 26742
114 Brand Ladder 31044
115 Brand Licensing 9180
116 Brand Loyalty 36280
117 Brand Management 32766
118 Brand Mapping 11687
119 Brand Mark 13076
120 Brand Messaging 9721
121 Brand Mix 27946
122 Brand Name 6387
123 Brand Penetration 25175
124 Brand Personality 20885
125 Brand Portfolio 17306
126 Brand Promise 24112
127 Brand Recall 25629
128 Brand Recognition 11214
129 Brand Salience 30277
130 Brand Strategy 7377
131 Brand Stretching 15428
132 Brand Valuation 18741
133 Brand Value 24471
134 Brand Variant 12533
135 Branding 18442
136 Break Even Analysis 10001
137 Break Even Point 45136
138 Break Even Pricing 12065
139 Breakthrough 15207
140 Broad environment 26459
141 Broadcast Television 14541
142 Brown Goods 9737
143 Business Assessment Array 10366
144 Business Buyer 20301
145 Business Buyer Behaviour 33311
146 Business Level Cooperative Strategies 30745
147 Business Portfolio 21881
148 Business-To-Government 6978
149 Buyer Behavior 20546
150 Buyer Classification 9320
 
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