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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
51 Affinity Marketing 8287
52 Affirmative Disclosure 8211
53 After-Marketing 16347
54 Age and Life Cycle 14685
55 Agency of Record 6738
56 Aggressive Exporter 4367
57 Aided Recall 13890
58 AIO- Activities, Interests and Opinions 34383
59 All the Traffic Will Bear 9800
60 Alternative Close 14336
61 Alternative Evaluation 24812
62 Alternative Media 13620
63 Ambient Media 11434
64 Ambush Marketing 6704
65 Ansoff Matrix 44300
66 Arrow Information Paradox 7788
67 Asset Led Marketing 12501
68 Assumptive Close 8688
69 Atmospherics 8443
70 Attitude 25934
71 Attitude Survey 13893
72 Attitudinal Research 12667
73 Audience Profile 17428
74 Automatic Merchandising 6674
75 Autoship 11294
76 Available Market 29609
77 Average Price Paid 4882
78 Average Profit 23833
79 Awareness, Attitude and Usage (AAU) 7405
80 B2B Marketing 11801
81 Back End 17295
82 Backgrounder 9216
83 Balanced scorecard 11109
84 Balloon Test 9380
85 Barometric Price Leadership 19339
86 Barter 7341
87 Bass Diffusion Model 8043
88 Battle of Brands 8975
89 BCG Matrix 22822
90 Behavioral Segmentation 68661
91 Benefit Segmentation 33316
92 Benjamin Franklin Method 4963
93 Black Box Model 43861
94 Blind Box Ad 12373
95 Blue Ocean Strategy 18980
96 Body Copy 28596
97 Bonus Scheme 11837
98 Boomerang Method 13418
99 Bottom Up Forecasting 7088
100 Bottom-Up Pricing 15400
101 Brand 13182
102 Brand Asset Valuator (BAV) 49570
103 Brand Association 15778
104 Brand Awareness 22951
105 Brand Building 65886
106 Brand Development 26274
107 Brand Development Index (BDI) 26573
108 Brand Equity 72586
109 Brand Essence 15041
110 Brand Identity 11225
111 Brand Image 43605
112 Brand Insistence 12822
113 Brand Knowledge 25546
114 Brand Ladder 30189
115 Brand Licensing 8802
116 Brand Loyalty 34346
117 Brand Management 31885
118 Brand Mapping 11259
119 Brand Mark 12723
120 Brand Messaging 9418
121 Brand Mix 27295
122 Brand Name 5492
123 Brand Penetration 24132
124 Brand Personality 20340
125 Brand Portfolio 16712
126 Brand Promise 23281
127 Brand Recall 24966
128 Brand Recognition 10702
129 Brand Salience 29908
130 Brand Strategy 7053
131 Brand Stretching 14972
132 Brand Valuation 18003
133 Brand Value 23795
134 Brand Variant 12071
135 Branding 17840
136 Break Even Analysis 9557
137 Break Even Point 44519
138 Break Even Pricing 11625
139 Breakthrough 14691
140 Broad environment 26005
141 Broadcast Television 13610
142 Brown Goods 9262
143 Business Assessment Array 10089
144 Business Buyer 19792
145 Business Buyer Behaviour 32666
146 Business Level Cooperative Strategies 30367
147 Business Portfolio 21282
148 Business-To-Government 6624
149 Buyer Behavior 20234
150 Buyer Classification 9038
 
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