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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
51 Affinity Marketing 8451
52 Affirmative Disclosure 8350
53 After-Marketing 16530
54 Age and Life Cycle 14869
55 Agency of Record 6885
56 Aggressive Exporter 4477
57 Aided Recall 14072
58 AIO- Activities, Interests and Opinions 34766
59 All the Traffic Will Bear 9933
60 Alternative Close 14476
61 Alternative Evaluation 24936
62 Alternative Media 13845
63 Ambient Media 11567
64 Ambush Marketing 6843
65 Ansoff Matrix 44654
66 Arrow Information Paradox 7961
67 Asset Led Marketing 12647
68 Assumptive Close 8797
69 Atmospherics 8613
70 Attitude 26345
71 Attitude Survey 14109
72 Attitudinal Research 12898
73 Audience Profile 17686
74 Automatic Merchandising 6779
75 Autoship 11476
76 Available Market 30028
77 Average Price Paid 5135
78 Average Profit 24019
79 Awareness, Attitude and Usage (AAU) 7656
80 B2B Marketing 12064
81 Back End 17443
82 Backgrounder 9437
83 Balanced scorecard 11229
84 Balloon Test 9557
85 Barometric Price Leadership 19512
86 Barter 7479
87 Bass Diffusion Model 8147
88 Battle of Brands 9147
89 BCG Matrix 23134
90 Behavioral Segmentation 69289
91 Benefit Segmentation 33477
92 Benjamin Franklin Method 5140
93 Black Box Model 44401
94 Blind Box Ad 12580
95 Blue Ocean Strategy 19063
96 Body Copy 28752
97 Bonus Scheme 11965
98 Boomerang Method 13836
99 Bottom Up Forecasting 7194
100 Bottom-Up Pricing 15569
101 Brand 13350
102 Brand Asset Valuator (BAV) 50053
103 Brand Association 15921
104 Brand Awareness 23292
105 Brand Building 66631
106 Brand Development 26498
107 Brand Development Index (BDI) 27101
108 Brand Equity 73284
109 Brand Essence 15170
110 Brand Identity 11380
111 Brand Image 44026
112 Brand Insistence 12994
113 Brand Knowledge 26025
114 Brand Ladder 30519
115 Brand Licensing 8917
116 Brand Loyalty 35084
117 Brand Management 32210
118 Brand Mapping 11432
119 Brand Mark 12856
120 Brand Messaging 9537
121 Brand Mix 27538
122 Brand Name 5797
123 Brand Penetration 24511
124 Brand Personality 20563
125 Brand Portfolio 16911
126 Brand Promise 23573
127 Brand Recall 25219
128 Brand Recognition 10910
129 Brand Salience 30040
130 Brand Strategy 7176
131 Brand Stretching 15147
132 Brand Valuation 18261
133 Brand Value 24078
134 Brand Variant 12273
135 Branding 18083
136 Break Even Analysis 9718
137 Break Even Point 44738
138 Break Even Pricing 11781
139 Breakthrough 14872
140 Broad environment 26201
141 Broadcast Television 13936
142 Brown Goods 9414
143 Business Assessment Array 10191
144 Business Buyer 19983
145 Business Buyer Behaviour 32930
146 Business Level Cooperative Strategies 30518
147 Business Portfolio 21502
148 Business-To-Government 6757
149 Buyer Behavior 20353
150 Buyer Classification 9146
 
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