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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
51 Affinity Marketing 6621
52 Affirmative Disclosure 6863
53 After-Marketing 13790
54 Age and Life Cycle 12682
55 Agency of Record 5436
56 Aggressive Exporter 3065
57 Aided Recall 11861
58 AIO- Activities, Interests and Opinions 30234
59 All the Traffic Will Bear 8150
60 Alternative Close 12930
61 Alternative Evaluation 22172
62 Alternative Media 11247
63 Ambient Media 9738
64 Ambush Marketing 5361
65 Ansoff Matrix 40301
66 Arrow Information Paradox 6175
67 Asset Led Marketing 10715
68 Assumptive Close 7445
69 Atmospherics 6742
70 Attitude 21740
71 Attitude Survey 11839
72 Attitudinal Research 10349
73 Audience Profile 15267
74 Automatic Merchandising 5481
75 Autoship 8846
76 Available Market 24625
77 Average Price Paid 3313
78 Average Profit 21683
79 Awareness, Attitude and Usage (AAU) 5287
80 B2B Marketing 9185
81 Back End 15040
82 Backgrounder 6960
83 Balanced scorecard 9861
84 Balloon Test 7399
85 Barometric Price Leadership 17378
86 Barter 5834
87 Bass Diffusion Model 6655
88 Battle of Brands 7183
89 BCG Matrix 19484
90 Behavioral Segmentation 62132
91 Benefit Segmentation 31370
92 Benjamin Franklin Method 3303
93 Blind Box Ad 9691
94 Blue Ocean Strategy 17675
95 Body Copy 26596
96 Bonus Scheme 10304
97 Boomerang Method 10727
98 Bottom Up Forecasting 6011
99 Bottom-Up Pricing 13258
100 Brand 11313
101 Brand Asset Valuator (BAV) 45837
102 Brand Association 14396
103 Brand Awareness 18493
104 Brand Building 57866
105 Brand Development 24224
106 Brand Development Index (BDI) 22313
107 Brand Equity 64702
108 Brand Essence 13731
109 Brand Identity 9962
110 Brand Image 38600
111 Brand Insistence 11133
112 Brand Knowledge 20174
113 Brand Ladder 26042
114 Brand Licensing 7674
115 Brand Loyalty 26620
116 Brand Management 28316
117 Brand Mapping 9957
118 Brand Mark 11530
119 Brand Messaging 8208
120 Brand Mix 24422
121 Brand Name 2139
122 Brand Penetration 20682
123 Brand Personality 18139
124 Brand Portfolio 14779
125 Brand Promise 20809
126 Brand Recall 22084
127 Brand Recognition 9164
128 Brand Salience 28429
129 Brand Strategy 5924
130 Brand Stretching 13110
131 Brand Valuation 15238
132 Brand Value 21754
133 Brand Variant 10582
134 Branding 15999
135 Break Even Analysis 8091
136 Break Even Point 41604
137 Break Even Pricing 10343
138 Breakthrough 13346
139 Broad environment 23886
140 Broadcast Television 9889
141 Brown Goods 7968
142 Business Assessment Array 8897
143 Business Buyer 17910
144 Business Buyer Behaviour 29534
145 Business Level Cooperative Strategies 28633
146 Business Portfolio 19188
147 Business-To-Government 5474
148 Buyer Behavior 18755
149 Buyer Classification 7755
150 Buying Behavior 15867
 
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