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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
51 Affinity Marketing 8741
52 Affirmative Disclosure 8630
53 After-Marketing 16919
54 Age and Life Cycle 15212
55 Agency of Record 7161
56 Aggressive Exporter 4737
57 Aided Recall 14421
58 AIO- Activities, Interests and Opinions 35554
59 All the Traffic Will Bear 10228
60 Alternative Close 14794
61 Alternative Evaluation 25337
62 Alternative Media 14235
63 Ambient Media 11901
64 Ambush Marketing 7119
65 Ansoff Matrix 45453
66 Arrow Information Paradox 8354
67 Asset Led Marketing 13005
68 Assumptive Close 9059
69 Atmospherics 8947
70 Attitude 27105
71 Attitude Survey 14494
72 Attitudinal Research 13318
73 Audience Profile 18133
74 Automatic Merchandising 7065
75 Autoship 11870
76 Available Market 30751
77 Average Price Paid 5442
78 Average Profit 24475
79 Awareness, Attitude and Usage (AAU) 8064
80 B2B Marketing 12507
81 Back End 17798
82 Backgrounder 9924
83 Balanced scorecard 11459
84 Balloon Test 9913
85 Barometric Price Leadership 19872
86 Barter 7759
87 Bass Diffusion Model 8340
88 Battle of Brands 9492
89 BCG Matrix 23696
90 Behavioral Segmentation 70416
91 Benefit Segmentation 33832
92 Benjamin Franklin Method 5424
93 Black Box Model 45569
94 Blind Box Ad 12959
95 Blue Ocean Strategy 19249
96 Body Copy 29153
97 Bonus Scheme 12305
98 Boomerang Method 14650
99 Bottom Up Forecasting 7413
100 Bottom-Up Pricing 15996
101 Brand 13710
102 Brand Asset Valuator (BAV) 50941
103 Brand Association 16205
104 Brand Awareness 24068
105 Brand Building 68239
106 Brand Development 26963
107 Brand Development Index (BDI) 28017
108 Brand Equity 74517
109 Brand Essence 15478
110 Brand Identity 11768
111 Brand Image 44919
112 Brand Insistence 13378
113 Brand Knowledge 26856
114 Brand Ladder 31147
115 Brand Licensing 9223
116 Brand Loyalty 36462
117 Brand Management 32851
118 Brand Mapping 11733
119 Brand Mark 13120
120 Brand Messaging 9751
121 Brand Mix 28020
122 Brand Name 6472
123 Brand Penetration 25289
124 Brand Personality 20957
125 Brand Portfolio 17369
126 Brand Promise 24222
127 Brand Recall 25702
128 Brand Recognition 11254
129 Brand Salience 30335
130 Brand Strategy 7408
131 Brand Stretching 15470
132 Brand Valuation 18812
133 Brand Value 24523
134 Brand Variant 12579
135 Branding 18514
136 Break Even Analysis 10039
137 Break Even Point 45209
138 Break Even Pricing 12109
139 Breakthrough 15259
140 Broad environment 26511
141 Broadcast Television 14626
142 Brown Goods 9788
143 Business Assessment Array 10395
144 Business Buyer 20360
145 Business Buyer Behaviour 33391
146 Business Level Cooperative Strategies 30773
147 Business Portfolio 21966
148 Business-To-Government 7018
149 Buyer Behavior 20584
150 Buyer Classification 9353
 
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