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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
51 Affinity Marketing 8667
52 Affirmative Disclosure 8555
53 After-Marketing 16808
54 Age and Life Cycle 15121
55 Agency of Record 7084
56 Aggressive Exporter 4668
57 Aided Recall 14341
58 AIO- Activities, Interests and Opinions 35349
59 All the Traffic Will Bear 10154
60 Alternative Close 14702
61 Alternative Evaluation 25172
62 Alternative Media 14128
63 Ambient Media 11818
64 Ambush Marketing 7040
65 Ansoff Matrix 45206
66 Arrow Information Paradox 8231
67 Asset Led Marketing 12876
68 Assumptive Close 8988
69 Atmospherics 8851
70 Attitude 26900
71 Attitude Survey 14395
72 Attitudinal Research 13214
73 Audience Profile 18011
74 Automatic Merchandising 6988
75 Autoship 11771
76 Available Market 30538
77 Average Price Paid 5363
78 Average Profit 24351
79 Awareness, Attitude and Usage (AAU) 7946
80 B2B Marketing 12377
81 Back End 17678
82 Backgrounder 9803
83 Balanced scorecard 11393
84 Balloon Test 9822
85 Barometric Price Leadership 19746
86 Barter 7674
87 Bass Diffusion Model 8278
88 Battle of Brands 9386
89 BCG Matrix 23541
90 Behavioral Segmentation 70131
91 Benefit Segmentation 33733
92 Benjamin Franklin Method 5344
93 Black Box Model 45252
94 Blind Box Ad 12853
95 Blue Ocean Strategy 19193
96 Body Copy 29011
97 Bonus Scheme 12203
98 Boomerang Method 14445
99 Bottom Up Forecasting 7349
100 Bottom-Up Pricing 15899
101 Brand 13595
102 Brand Asset Valuator (BAV) 50721
103 Brand Association 16148
104 Brand Awareness 23874
105 Brand Building 67784
106 Brand Development 26842
107 Brand Development Index (BDI) 27774
108 Brand Equity 74173
109 Brand Essence 15388
110 Brand Identity 11685
111 Brand Image 44661
112 Brand Insistence 13286
113 Brand Knowledge 26635
114 Brand Ladder 30967
115 Brand Licensing 9143
116 Brand Loyalty 36127
117 Brand Management 32703
118 Brand Mapping 11653
119 Brand Mark 13043
120 Brand Messaging 9697
121 Brand Mix 27886
122 Brand Name 6303
123 Brand Penetration 25095
124 Brand Personality 20835
125 Brand Portfolio 17250
126 Brand Promise 24041
127 Brand Recall 25580
128 Brand Recognition 11170
129 Brand Salience 30244
130 Brand Strategy 7348
131 Brand Stretching 15385
132 Brand Valuation 18675
133 Brand Value 24424
134 Brand Variant 12490
135 Branding 18385
136 Break Even Analysis 9967
137 Break Even Point 45084
138 Break Even Pricing 12029
139 Breakthrough 15161
140 Broad environment 26425
141 Broadcast Television 14464
142 Brown Goods 9694
143 Business Assessment Array 10339
144 Business Buyer 20252
145 Business Buyer Behaviour 33261
146 Business Level Cooperative Strategies 30722
147 Business Portfolio 21832
148 Business-To-Government 6949
149 Buyer Behavior 20524
150 Buyer Classification 9294
 
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