1. Business Concepts
    2. ›
  2. Marketing and Strategy

Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
51 Affinity Marketing 8780
52 Affirmative Disclosure 8676
53 After-Marketing 16956
54 Age and Life Cycle 15255
55 Agency of Record 7193
56 Aggressive Exporter 4765
57 Aided Recall 14449
58 AIO- Activities, Interests and Opinions 35673
59 All the Traffic Will Bear 10266
60 Alternative Close 14833
61 Alternative Evaluation 25397
62 Alternative Media 14272
63 Ambient Media 11942
64 Ambush Marketing 7151
65 Ansoff Matrix 45558
66 Arrow Information Paradox 8407
67 Asset Led Marketing 13058
68 Assumptive Close 9080
69 Atmospherics 9004
70 Attitude 27196
71 Attitude Survey 14538
72 Attitudinal Research 13361
73 Audience Profile 18180
74 Automatic Merchandising 7092
75 Autoship 11919
76 Available Market 30819
77 Average Price Paid 5481
78 Average Profit 24526
79 Awareness, Attitude and Usage (AAU) 8114
80 B2B Marketing 12559
81 Back End 17851
82 Backgrounder 9963
83 Balanced scorecard 11487
84 Balloon Test 9959
85 Barometric Price Leadership 19917
86 Barter 7793
87 Bass Diffusion Model 8359
88 Battle of Brands 9532
89 BCG Matrix 23763
90 Behavioral Segmentation 70524
91 Benefit Segmentation 33871
92 Benjamin Franklin Method 5453
93 Black Box Model 45700
94 Blind Box Ad 13004
95 Blue Ocean Strategy 19265
96 Body Copy 29201
97 Bonus Scheme 12344
98 Boomerang Method 14734
99 Bottom Up Forecasting 7435
100 Bottom-Up Pricing 16030
101 Brand 13745
102 Brand Asset Valuator (BAV) 51014
103 Brand Association 16237
104 Brand Awareness 24137
105 Brand Building 68382
106 Brand Development 27015
107 Brand Development Index (BDI) 28103
108 Brand Equity 74684
109 Brand Essence 15513
110 Brand Identity 11807
111 Brand Image 45011
112 Brand Insistence 13417
113 Brand Knowledge 26951
114 Brand Ladder 31231
115 Brand Licensing 9254
116 Brand Loyalty 36607
117 Brand Management 32937
118 Brand Mapping 11768
119 Brand Mark 13154
120 Brand Messaging 9773
121 Brand Mix 28094
122 Brand Name 6546
123 Brand Penetration 25366
124 Brand Personality 21001
125 Brand Portfolio 17417
126 Brand Promise 24294
127 Brand Recall 25761
128 Brand Recognition 11296
129 Brand Salience 30398
130 Brand Strategy 7437
131 Brand Stretching 15510
132 Brand Valuation 18857
133 Brand Value 24571
134 Brand Variant 12612
135 Branding 18567
136 Break Even Analysis 10072
137 Break Even Point 45272
138 Break Even Pricing 12143
139 Breakthrough 15306
140 Broad environment 26561
141 Broadcast Television 14683
142 Brown Goods 9821
143 Business Assessment Array 10419
144 Business Buyer 20410
145 Business Buyer Behaviour 33435
146 Business Level Cooperative Strategies 30803
147 Business Portfolio 22028
148 Business-To-Government 7045
149 Buyer Behavior 20612
150 Buyer Classification 9385
 
Page 1 of 11