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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
51 Affinity Marketing 8863
52 Affirmative Disclosure 8773
53 After-Marketing 17062
54 Age and Life Cycle 15333
55 Agency of Record 7254
56 Aggressive Exporter 4818
57 Aided Recall 14523
58 AIO- Activities, Interests and Opinions 35922
59 All the Traffic Will Bear 10334
60 Alternative Close 14917
61 Alternative Evaluation 25481
62 Alternative Media 14349
63 Ambient Media 12013
64 Ambush Marketing 7210
65 Ansoff Matrix 45815
66 Arrow Information Paradox 8498
67 Asset Led Marketing 13137
68 Assumptive Close 9147
69 Atmospherics 9078
70 Attitude 27337
71 Attitude Survey 14631
72 Attitudinal Research 13461
73 Audience Profile 18276
74 Automatic Merchandising 7146
75 Autoship 12010
76 Available Market 30985
77 Average Price Paid 5570
78 Average Profit 24730
79 Awareness, Attitude and Usage (AAU) 8225
80 B2B Marketing 12676
81 Back End 18013
82 Backgrounder 10074
83 Balanced scorecard 11545
84 Balloon Test 10052
85 Barometric Price Leadership 19996
86 Barter 7860
87 Bass Diffusion Model 8397
88 Battle of Brands 9638
89 BCG Matrix 23977
90 Behavioral Segmentation 70753
91 Benefit Segmentation 33958
92 Benjamin Franklin Method 5525
93 Black Box Model 45973
94 Blind Box Ad 13092
95 Blue Ocean Strategy 19308
96 Body Copy 29302
97 Bonus Scheme 12433
98 Boomerang Method 14947
99 Bottom Up Forecasting 7479
100 Bottom-Up Pricing 16125
101 Brand 13832
102 Brand Asset Valuator (BAV) 51174
103 Brand Association 16295
104 Brand Awareness 24298
105 Brand Building 68790
106 Brand Development 27100
107 Brand Development Index (BDI) 28305
108 Brand Equity 75005
109 Brand Essence 15583
110 Brand Identity 11966
111 Brand Image 45211
112 Brand Insistence 13486
113 Brand Knowledge 27125
114 Brand Ladder 31380
115 Brand Licensing 9340
116 Brand Loyalty 36919
117 Brand Management 33090
118 Brand Mapping 11834
119 Brand Mark 13215
120 Brand Messaging 9827
121 Brand Mix 28292
122 Brand Name 6703
123 Brand Penetration 25538
124 Brand Personality 21118
125 Brand Portfolio 17591
126 Brand Promise 24417
127 Brand Recall 25882
128 Brand Recognition 11362
129 Brand Salience 30479
130 Brand Strategy 7497
131 Brand Stretching 15584
132 Brand Valuation 18981
133 Brand Value 24673
134 Brand Variant 12688
135 Branding 18661
136 Break Even Analysis 10235
137 Break Even Point 45477
138 Break Even Pricing 12207
139 Breakthrough 15396
140 Broad environment 26660
141 Broadcast Television 14801
142 Brown Goods 9899
143 Business Assessment Array 10555
144 Business Buyer 20492
145 Business Buyer Behaviour 33517
146 Business Level Cooperative Strategies 30864
147 Business Portfolio 22143
148 Business-To-Government 7106
149 Buyer Behavior 20682
150 Buyer Classification 9454
 
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