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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
61 Alternative Evaluation 24888
62 Alternative Media 13762
63 Ambient Media 11524
64 Ambush Marketing 6798
65 Ansoff Matrix 44539
66 Arrow Information Paradox 7911
67 Asset Led Marketing 12598
68 Assumptive Close 8761
69 Atmospherics 8546
70 Attitude 26221
71 Attitude Survey 14036
72 Attitudinal Research 12828
73 Audience Profile 17611
74 Automatic Merchandising 6743
75 Autoship 11416
76 Available Market 29894
77 Average Price Paid 5084
78 Average Profit 23956
79 Awareness, Attitude and Usage (AAU) 7588
80 B2B Marketing 11978
81 Back End 17384
82 Backgrounder 9364
83 Balanced scorecard 11189
84 Balloon Test 9501
85 Barometric Price Leadership 19460
86 Barter 7432
87 Bass Diffusion Model 8112
88 Battle of Brands 9100
89 BCG Matrix 23023
90 Behavioral Segmentation 69074
91 Benefit Segmentation 33423
92 Benjamin Franklin Method 5079
93 Black Box Model 44210
94 Blind Box Ad 12516
95 Blue Ocean Strategy 19036
96 Body Copy 28691
97 Bonus Scheme 11918
98 Boomerang Method 13691
99 Bottom Up Forecasting 7162
100 Bottom-Up Pricing 15515
101 Brand 13298
102 Brand Asset Valuator (BAV) 49892
103 Brand Association 15874
104 Brand Awareness 23175
105 Brand Building 66381
106 Brand Development 26416
107 Brand Development Index (BDI) 26914
108 Brand Equity 73057
109 Brand Essence 15126
110 Brand Identity 11326
111 Brand Image 43894
112 Brand Insistence 12935
113 Brand Knowledge 25848
114 Brand Ladder 30428
115 Brand Licensing 8880
116 Brand Loyalty 34844
117 Brand Management 32098
118 Brand Mapping 11376
119 Brand Mark 12811
120 Brand Messaging 9499
121 Brand Mix 27459
122 Brand Name 5689
123 Brand Penetration 24384
124 Brand Personality 20480
125 Brand Portfolio 16851
126 Brand Promise 23472
127 Brand Recall 25139
128 Brand Recognition 10844
129 Brand Salience 29995
130 Brand Strategy 7135
131 Brand Stretching 15091
132 Brand Valuation 18176
133 Brand Value 23994
134 Brand Variant 12207
135 Branding 18002
136 Break Even Analysis 9662
137 Break Even Point 44667
138 Break Even Pricing 11729
139 Breakthrough 14815
140 Broad environment 26138
141 Broadcast Television 13831
142 Brown Goods 9366
143 Business Assessment Array 10162
144 Business Buyer 19923
145 Business Buyer Behaviour 32844
146 Business Level Cooperative Strategies 30454
147 Business Portfolio 21433
148 Business-To-Government 6714
149 Buyer Behavior 20318
150 Buyer Classification 9108
151 Buying Behavior 17742
152 Buying by Specification 13440
153 Buying Criteria 19626
154 Buying Motives 47941
155 Buying Pattern 37811
156 Buying Structure 5226
157 Buzz Marketing 9981
158 By Product Pricing 81553
159 Bypass Attack Strategy (LeapFrog) 34974
160 C-Level Selling 4749
 
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