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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
61 Alternative Evaluation 24805
62 Alternative Media 13602
63 Ambient Media 11427
64 Ambush Marketing 6694
65 Ansoff Matrix 44283
66 Arrow Information Paradox 7776
67 Asset Led Marketing 12493
68 Assumptive Close 8680
69 Atmospherics 8434
70 Attitude 25918
71 Attitude Survey 13880
72 Attitudinal Research 12649
73 Audience Profile 17409
74 Automatic Merchandising 6667
75 Autoship 11277
76 Available Market 29585
77 Average Price Paid 4874
78 Average Profit 23819
79 Awareness, Attitude and Usage (AAU) 7393
80 B2B Marketing 11791
81 Back End 17284
82 Backgrounder 9201
83 Balanced scorecard 11099
84 Balloon Test 9365
85 Barometric Price Leadership 19330
86 Barter 7331
87 Bass Diffusion Model 8033
88 Battle of Brands 8969
89 BCG Matrix 22803
90 Behavioral Segmentation 68632
91 Benefit Segmentation 33309
92 Benjamin Franklin Method 4953
93 Black Box Model 43832
94 Blind Box Ad 12354
95 Blue Ocean Strategy 18971
96 Body Copy 28587
97 Bonus Scheme 11831
98 Boomerang Method 13394
99 Bottom Up Forecasting 7079
100 Bottom-Up Pricing 15390
101 Brand 13171
102 Brand Asset Valuator (BAV) 49549
103 Brand Association 15770
104 Brand Awareness 22924
105 Brand Building 65846
106 Brand Development 26260
107 Brand Development Index (BDI) 26549
108 Brand Equity 72553
109 Brand Essence 15035
110 Brand Identity 11215
111 Brand Image 43589
112 Brand Insistence 12815
113 Brand Knowledge 25523
114 Brand Ladder 30163
115 Brand Licensing 8794
116 Brand Loyalty 34313
117 Brand Management 31870
118 Brand Mapping 11251
119 Brand Mark 12717
120 Brand Messaging 9409
121 Brand Mix 27270
122 Brand Name 5479
123 Brand Penetration 24106
124 Brand Personality 20327
125 Brand Portfolio 16701
126 Brand Promise 23255
127 Brand Recall 24945
128 Brand Recognition 10691
129 Brand Salience 29899
130 Brand Strategy 7046
131 Brand Stretching 14963
132 Brand Valuation 17990
133 Brand Value 23780
134 Brand Variant 12060
135 Branding 17831
136 Break Even Analysis 9549
137 Break Even Point 44504
138 Break Even Pricing 11617
139 Breakthrough 14684
140 Broad environment 25993
141 Broadcast Television 13593
142 Brown Goods 9252
143 Business Assessment Array 10083
144 Business Buyer 19781
145 Business Buyer Behaviour 32655
146 Business Level Cooperative Strategies 30360
147 Business Portfolio 21273
148 Business-To-Government 6618
149 Buyer Behavior 20227
150 Buyer Classification 9034
151 Buying Behavior 17589
152 Buying by Specification 13328
153 Buying Criteria 19500
154 Buying Motives 47689
155 Buying Pattern 37503
156 Buying Structure 5137
157 Buzz Marketing 9915
158 By Product Pricing 81160
159 Bypass Attack Strategy (LeapFrog) 34757
160 C-Level Selling 4620
 
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