1. Concepts

Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
61 Agency of Record 3363
62 Aggressive Exporter 489
63 Aided Recall 5763
64 AIO- Activities, Interests and Opinions 14581
65 All the Traffic Will Bear 3748
66 Alternative Close 7526
67 Alternative Evaluation 15686
68 Alternative Media 5972
69 Ambient Media 6350
70 Ambush Marketing 3799
71 Ansoff Matrix 21724
72 Arrow Information Paradox 3197
73 Asset Led Marketing 7030
74 Assumptive Close 5134
75 Atmospherics 3358
76 Attitude 5849
77 Attitude Survey 3449
78 Attitudinal Research 1434
79 Audience Profile 3597
80 Automatic Merchandising 3296
81 Autoship 3831
82 Available Market 8822
83 Average Price Paid 412
84 Average Profit 12716
85 Awareness, Attitude and Usage (AAU) 778
86 B2B Marketing 3217
87 Back End 7692
88 Backgrounder 835
89 Balanced scorecard 7521
90 Balanced Scorecard Kaplan Norton 5043
91 Balloon Test 3183
92 Barometric Price Leadership 11014
93 Barter 3592
94 Bass Diffusion Model 4129
95 Battle of Brands 3841
96 BCG Matrix 11455
97 Behavioral Segmentation 40209
98 Benefit Segmentation 23009
99 Benjamin Franklin Method 568
100 Blind Box Ad 4025
101 Blue Ocean Strategy 15316
102 Body Copy 14649
103 Bonus Scheme 6104
104 Boomerang Method 5003
105 Bottom Up Forecasting 3753
106 Bottom-Up Pricing 7109
107 Brand 8374
108 Brand Asset Valuator (BAV) 36100
109 Brand Association 11627
110 Brand Awareness 7080
111 Brand Building 28240
112 Brand Development 14324
113 Brand Development Index (BDI) 8207
114 Brand Equity 35804
115 Brand Essence 10348
116 Brand Identity 7085
117 Brand Image 21025
118 Brand Insistence 6097
119 Brand Knowledge 4078
120 Brand Ladder 17355
121 Brand Licensing 5218
122 Brand Loyalty 6033
123 Brand Management 7590
124 Brand Mapping 5788
125 Brand Mark 8594
126 Brand Messaging 4988
127 Brand Mix 15690
128 Brand Penetration 10554
129 Brand Personality Aaker 13153
130 Brand Portfolio 9366
131 Brand Promise 12836
132 Brand Recall 11735
133 Brand Recognition 3561
134 Brand Salience 23369
135 Brand Strategy 3520
136 Brand Stretching 7974
137 Brand Valuation 2184
138 Brand Value 14671
139 Brand Variant 6935
140 Branding 11882
141 Break Even Analysis 5616
142 Break Even Point 35874
143 Break Even Pricing 7810
144 Breakthrough 10080
145 Broad environment 16187
146 Broadcast Television 871
147 Brown Goods 4542
148 Business Assessment Array 6698
149 Business Buyer 9044
150 Business Buyer Behaviour 13331
151 Business Level Cooperative Strategies 21429
152 Business Portfolio 14155
153 Business-To-Government 3692
154 Buyer Behavior 13951
155 Buyer Classification 4606
156 Buying Behavior 10104
157 Buying by Specification 6546
158 Buying Criteria 12752
159 Buying Motive 16751
160 Buying Pattern 17712
 
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