1. Business Concepts
    2. ›
  2. Marketing and Strategy

Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
61 Alternative Evaluation 24990
62 Alternative Media 13928
63 Ambient Media 11633
64 Ambush Marketing 6894
65 Ansoff Matrix 44798
66 Arrow Information Paradox 8035
67 Asset Led Marketing 12711
68 Assumptive Close 8841
69 Atmospherics 8674
70 Attitude 26492
71 Attitude Survey 14177
72 Attitudinal Research 12981
73 Audience Profile 17768
74 Automatic Merchandising 6829
75 Autoship 11555
76 Available Market 30173
77 Average Price Paid 5206
78 Average Profit 24090
79 Awareness, Attitude and Usage (AAU) 7739
80 B2B Marketing 12163
81 Back End 17506
82 Backgrounder 9523
83 Balanced scorecard 11273
84 Balloon Test 9640
85 Barometric Price Leadership 19566
86 Barter 7530
87 Bass Diffusion Model 8184
88 Battle of Brands 9210
89 BCG Matrix 23237
90 Behavioral Segmentation 69526
91 Benefit Segmentation 33546
92 Benjamin Franklin Method 5200
93 Black Box Model 44604
94 Blind Box Ad 12641
95 Blue Ocean Strategy 19100
96 Body Copy 28824
97 Bonus Scheme 12023
98 Boomerang Method 14023
99 Bottom Up Forecasting 7236
100 Bottom-Up Pricing 15644
101 Brand 13410
102 Brand Asset Valuator (BAV) 50225
103 Brand Association 15985
104 Brand Awareness 23451
105 Brand Building 66937
106 Brand Development 26590
107 Brand Development Index (BDI) 27313
108 Brand Equity 73527
109 Brand Essence 15224
110 Brand Identity 11453
111 Brand Image 44196
112 Brand Insistence 13076
113 Brand Knowledge 26194
114 Brand Ladder 30640
115 Brand Licensing 8964
116 Brand Loyalty 35361
117 Brand Management 32343
118 Brand Mapping 11494
119 Brand Mark 12898
120 Brand Messaging 9580
121 Brand Mix 27652
122 Brand Name 5928
123 Brand Penetration 24685
124 Brand Personality 20632
125 Brand Portfolio 16995
126 Brand Promise 23695
127 Brand Recall 25302
128 Brand Recognition 10978
129 Brand Salience 30091
130 Brand Strategy 7213
131 Brand Stretching 15206
132 Brand Valuation 18367
133 Brand Value 24180
134 Brand Variant 12322
135 Branding 18162
136 Break Even Analysis 9770
137 Break Even Point 44828
138 Break Even Pricing 11839
139 Breakthrough 14964
140 Broad environment 26268
141 Broadcast Television 14091
142 Brown Goods 9484
143 Business Assessment Array 10233
144 Business Buyer 20056
145 Business Buyer Behaviour 33020
146 Business Level Cooperative Strategies 30586
147 Business Portfolio 21586
148 Business-To-Government 6812
149 Buyer Behavior 20392
150 Buyer Classification 9184
151 Buying Behavior 17876
152 Buying by Specification 13562
153 Buying Criteria 19743
154 Buying Motives 48169
155 Buying Pattern 38137
156 Buying Structure 5333
157 Buzz Marketing 10027
158 By Product Pricing 82072
159 Bypass Attack Strategy (LeapFrog) 35175
160 C-Level Selling 4862
 
Page 1 of 11