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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
61 Alternative Evaluation 25392
62 Alternative Media 14266
63 Ambient Media 11937
64 Ambush Marketing 7145
65 Ansoff Matrix 45539
66 Arrow Information Paradox 8395
67 Asset Led Marketing 13047
68 Assumptive Close 9079
69 Atmospherics 8995
70 Attitude 27185
71 Attitude Survey 14532
72 Attitudinal Research 13351
73 Audience Profile 18171
74 Automatic Merchandising 7086
75 Autoship 11910
76 Available Market 30808
77 Average Price Paid 5473
78 Average Profit 24516
79 Awareness, Attitude and Usage (AAU) 8104
80 B2B Marketing 12548
81 Back End 17841
82 Backgrounder 9957
83 Balanced scorecard 11485
84 Balloon Test 9949
85 Barometric Price Leadership 19913
86 Barter 7787
87 Bass Diffusion Model 8357
88 Battle of Brands 9527
89 BCG Matrix 23749
90 Behavioral Segmentation 70508
91 Benefit Segmentation 33866
92 Benjamin Franklin Method 5450
93 Black Box Model 45677
94 Blind Box Ad 12996
95 Blue Ocean Strategy 19264
96 Body Copy 29189
97 Bonus Scheme 12340
98 Boomerang Method 14721
99 Bottom Up Forecasting 7434
100 Bottom-Up Pricing 16024
101 Brand 13742
102 Brand Asset Valuator (BAV) 51001
103 Brand Association 16235
104 Brand Awareness 24130
105 Brand Building 68360
106 Brand Development 27010
107 Brand Development Index (BDI) 28086
108 Brand Equity 74656
109 Brand Essence 15503
110 Brand Identity 11799
111 Brand Image 44996
112 Brand Insistence 13412
113 Brand Knowledge 26936
114 Brand Ladder 31216
115 Brand Licensing 9247
116 Brand Loyalty 36583
117 Brand Management 32924
118 Brand Mapping 11763
119 Brand Mark 13144
120 Brand Messaging 9772
121 Brand Mix 28081
122 Brand Name 6534
123 Brand Penetration 25355
124 Brand Personality 20993
125 Brand Portfolio 17410
126 Brand Promise 24283
127 Brand Recall 25750
128 Brand Recognition 11288
129 Brand Salience 30386
130 Brand Strategy 7433
131 Brand Stretching 15502
132 Brand Valuation 18851
133 Brand Value 24564
134 Brand Variant 12606
135 Branding 18561
136 Break Even Analysis 10068
137 Break Even Point 45260
138 Break Even Pricing 12139
139 Breakthrough 15299
140 Broad environment 26554
141 Broadcast Television 14670
142 Brown Goods 9813
143 Business Assessment Array 10418
144 Business Buyer 20406
145 Business Buyer Behaviour 33428
146 Business Level Cooperative Strategies 30801
147 Business Portfolio 22023
148 Business-To-Government 7043
149 Buyer Behavior 20610
150 Buyer Classification 9379
151 Buying Behavior 18191
152 Buying by Specification 13858
153 Buying Criteria 20025
154 Buying Motives 48808
155 Buying Pattern 38827
156 Buying Structure 5561
157 Buzz Marketing 10193
158 By Product Pricing 83251
159 Bypass Attack Strategy (LeapFrog) 35745
160 C-Level Selling 5140
 
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