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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
61 Alternative Evaluation 22174
62 Alternative Media 11248
63 Ambient Media 9740
64 Ambush Marketing 5363
65 Ansoff Matrix 40305
66 Arrow Information Paradox 6177
67 Asset Led Marketing 10719
68 Assumptive Close 7449
69 Atmospherics 6743
70 Attitude 21743
71 Attitude Survey 11843
72 Attitudinal Research 10350
73 Audience Profile 15269
74 Automatic Merchandising 5482
75 Autoship 8846
76 Available Market 24632
77 Average Price Paid 3315
78 Average Profit 21686
79 Awareness, Attitude and Usage (AAU) 5288
80 B2B Marketing 9190
81 Back End 15045
82 Backgrounder 6962
83 Balanced scorecard 9864
84 Balloon Test 7400
85 Barometric Price Leadership 17381
86 Barter 5835
87 Bass Diffusion Model 6657
88 Battle of Brands 7185
89 BCG Matrix 19485
90 Behavioral Segmentation 62139
91 Benefit Segmentation 31373
92 Benjamin Franklin Method 3304
93 Blind Box Ad 9694
94 Blue Ocean Strategy 17676
95 Body Copy 26598
96 Bonus Scheme 10307
97 Boomerang Method 10730
98 Bottom Up Forecasting 6012
99 Bottom-Up Pricing 13260
100 Brand 11313
101 Brand Asset Valuator (BAV) 45843
102 Brand Association 14399
103 Brand Awareness 18498
104 Brand Building 57873
105 Brand Development 24228
106 Brand Development Index (BDI) 22322
107 Brand Equity 64713
108 Brand Essence 13735
109 Brand Identity 9965
110 Brand Image 38604
111 Brand Insistence 11137
112 Brand Knowledge 20179
113 Brand Ladder 26045
114 Brand Licensing 7676
115 Brand Loyalty 26627
116 Brand Management 28321
117 Brand Mapping 9960
118 Brand Mark 11532
119 Brand Messaging 8211
120 Brand Mix 24431
121 Brand Name 2144
122 Brand Penetration 20689
123 Brand Personality 18143
124 Brand Portfolio 14782
125 Brand Promise 20811
126 Brand Recall 22089
127 Brand Recognition 9168
128 Brand Salience 28432
129 Brand Strategy 5928
130 Brand Stretching 13114
131 Brand Valuation 15242
132 Brand Value 21757
133 Brand Variant 10586
134 Branding 16004
135 Break Even Analysis 8097
136 Break Even Point 41608
137 Break Even Pricing 10346
138 Breakthrough 13348
139 Broad environment 23892
140 Broadcast Television 9897
141 Brown Goods 7971
142 Business Assessment Array 8900
143 Business Buyer 17912
144 Business Buyer Behaviour 29541
145 Business Level Cooperative Strategies 28641
146 Business Portfolio 19193
147 Business-To-Government 5478
148 Buyer Behavior 18757
149 Buyer Classification 7758
150 Buying Behavior 15870
151 Buying by Specification 11719
152 Buying Criteria 17940
153 Buying Motives 42527
154 Buying Pattern 32984
155 Buying Structure 3879
156 Buzz Marketing 8944
157 By Product Pricing 74320
158 Bypass Attack (Leap frog) 31997
159 C-Level Selling 3281
160 C2B (Consumer to Business) 30817
 
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