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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
61 Alternative Evaluation 25183
62 Alternative Media 14132
63 Ambient Media 11823
64 Ambush Marketing 7046
65 Ansoff Matrix 45229
66 Arrow Information Paradox 8239
67 Asset Led Marketing 12882
68 Assumptive Close 8996
69 Atmospherics 8859
70 Attitude 26911
71 Attitude Survey 14402
72 Attitudinal Research 13221
73 Audience Profile 18023
74 Automatic Merchandising 6993
75 Autoship 11773
76 Available Market 30552
77 Average Price Paid 5369
78 Average Profit 24358
79 Awareness, Attitude and Usage (AAU) 7959
80 B2B Marketing 12387
81 Back End 17686
82 Backgrounder 9808
83 Balanced scorecard 11397
84 Balloon Test 9826
85 Barometric Price Leadership 19756
86 Barter 7680
87 Bass Diffusion Model 8284
88 Battle of Brands 9389
89 BCG Matrix 23549
90 Behavioral Segmentation 70151
91 Benefit Segmentation 33738
92 Benjamin Franklin Method 5348
93 Black Box Model 45272
94 Blind Box Ad 12859
95 Blue Ocean Strategy 19196
96 Body Copy 29018
97 Bonus Scheme 12210
98 Boomerang Method 14458
99 Bottom Up Forecasting 7354
100 Bottom-Up Pricing 15904
101 Brand 13603
102 Brand Asset Valuator (BAV) 50732
103 Brand Association 16153
104 Brand Awareness 23882
105 Brand Building 67811
106 Brand Development 26845
107 Brand Development Index (BDI) 27790
108 Brand Equity 74190
109 Brand Essence 15391
110 Brand Identity 11691
111 Brand Image 44677
112 Brand Insistence 13290
113 Brand Knowledge 26655
114 Brand Ladder 30975
115 Brand Licensing 9149
116 Brand Loyalty 36144
117 Brand Management 32710
118 Brand Mapping 11657
119 Brand Mark 13046
120 Brand Messaging 9702
121 Brand Mix 27890
122 Brand Name 6313
123 Brand Penetration 25108
124 Brand Personality 20841
125 Brand Portfolio 17257
126 Brand Promise 24051
127 Brand Recall 25583
128 Brand Recognition 11175
129 Brand Salience 30249
130 Brand Strategy 7351
131 Brand Stretching 15392
132 Brand Valuation 18682
133 Brand Value 24427
134 Brand Variant 12495
135 Branding 18392
136 Break Even Analysis 9972
137 Break Even Point 45089
138 Break Even Pricing 12033
139 Breakthrough 15174
140 Broad environment 26430
141 Broadcast Television 14474
142 Brown Goods 9700
143 Business Assessment Array 10341
144 Business Buyer 20256
145 Business Buyer Behaviour 33265
146 Business Level Cooperative Strategies 30725
147 Business Portfolio 21838
148 Business-To-Government 6953
149 Buyer Behavior 20527
150 Buyer Classification 9294
151 Buying Behavior 18063
152 Buying by Specification 13743
153 Buying Criteria 19914
154 Buying Motives 48550
155 Buying Pattern 38581
156 Buying Structure 5467
157 Buzz Marketing 10118
158 By Product Pricing 82898
159 Bypass Attack Strategy (LeapFrog) 35530
160 C-Level Selling 5026
 
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