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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
61 Alternative Evaluation 25033
62 Alternative Media 13996
63 Ambient Media 11689
64 Ambush Marketing 6945
65 Ansoff Matrix 44931
66 Arrow Information Paradox 8092
67 Asset Led Marketing 12769
68 Assumptive Close 8884
69 Atmospherics 8734
70 Attitude 26642
71 Attitude Survey 14245
72 Attitudinal Research 13046
73 Audience Profile 17847
74 Automatic Merchandising 6874
75 Autoship 11641
76 Available Market 30299
77 Average Price Paid 5262
78 Average Profit 24164
79 Awareness, Attitude and Usage (AAU) 7813
80 B2B Marketing 12235
81 Back End 17556
82 Backgrounder 9605
83 Balanced scorecard 11307
84 Balloon Test 9692
85 Barometric Price Leadership 19616
86 Barter 7585
87 Bass Diffusion Model 8218
88 Battle of Brands 9276
89 BCG Matrix 23349
90 Behavioral Segmentation 69731
91 Benefit Segmentation 33601
92 Benjamin Franklin Method 5243
93 Black Box Model 44804
94 Blind Box Ad 12712
95 Blue Ocean Strategy 19127
96 Body Copy 28875
97 Bonus Scheme 12086
98 Boomerang Method 14155
99 Bottom Up Forecasting 7273
100 Bottom-Up Pricing 15724
101 Brand 13464
102 Brand Asset Valuator (BAV) 50391
103 Brand Association 16035
104 Brand Awareness 23578
105 Brand Building 67244
106 Brand Development 26677
107 Brand Development Index (BDI) 27455
108 Brand Equity 73741
109 Brand Essence 15277
110 Brand Identity 11512
111 Brand Image 44372
112 Brand Insistence 13151
113 Brand Knowledge 26345
114 Brand Ladder 30730
115 Brand Licensing 9016
116 Brand Loyalty 35581
117 Brand Management 32465
118 Brand Mapping 11547
119 Brand Mark 12944
120 Brand Messaging 9619
121 Brand Mix 27726
122 Brand Name 6053
123 Brand Penetration 24824
124 Brand Personality 20692
125 Brand Portfolio 17083
126 Brand Promise 23812
127 Brand Recall 25399
128 Brand Recognition 11034
129 Brand Salience 30131
130 Brand Strategy 7258
131 Brand Stretching 15266
132 Brand Valuation 18476
133 Brand Value 24256
134 Brand Variant 12380
135 Branding 18248
136 Break Even Analysis 9830
137 Break Even Point 44910
138 Break Even Pricing 11902
139 Breakthrough 15030
140 Broad environment 26308
141 Broadcast Television 14230
142 Brown Goods 9556
143 Business Assessment Array 10259
144 Business Buyer 20121
145 Business Buyer Behaviour 33096
146 Business Level Cooperative Strategies 30625
147 Business Portfolio 21670
148 Business-To-Government 6852
149 Buyer Behavior 20431
150 Buyer Classification 9211
151 Buying Behavior 17939
152 Buying by Specification 13622
153 Buying Criteria 19794
154 Buying Motives 48284
155 Buying Pattern 38293
156 Buying Structure 5383
157 Buzz Marketing 10051
158 By Product Pricing 82332
159 Bypass Attack Strategy (LeapFrog) 35271
160 C-Level Selling 4913
 
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