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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
81 Back End 17399
82 Backgrounder 9381
83 Balanced scorecard 11197
84 Balloon Test 9512
85 Barometric Price Leadership 19471
86 Barter 7444
87 Bass Diffusion Model 8121
88 Battle of Brands 9111
89 BCG Matrix 23051
90 Behavioral Segmentation 69142
91 Benefit Segmentation 33439
92 Benjamin Franklin Method 5091
93 Black Box Model 44247
94 Blind Box Ad 12538
95 Blue Ocean Strategy 19041
96 Body Copy 28705
97 Bonus Scheme 11927
98 Boomerang Method 13725
99 Bottom Up Forecasting 7170
100 Bottom-Up Pricing 15533
101 Brand 13307
102 Brand Asset Valuator (BAV) 49935
103 Brand Association 15884
104 Brand Awareness 23219
105 Brand Building 66442
106 Brand Development 26432
107 Brand Development Index (BDI) 26957
108 Brand Equity 73110
109 Brand Essence 15138
110 Brand Identity 11335
111 Brand Image 43928
112 Brand Insistence 12950
113 Brand Knowledge 25895
114 Brand Ladder 30454
115 Brand Licensing 8892
116 Brand Loyalty 34896
117 Brand Management 32135
118 Brand Mapping 11389
119 Brand Mark 12819
120 Brand Messaging 9510
121 Brand Mix 27483
122 Brand Name 5716
123 Brand Penetration 24421
124 Brand Personality 20498
125 Brand Portfolio 16863
126 Brand Promise 23499
127 Brand Recall 25156
128 Brand Recognition 10864
129 Brand Salience 30005
130 Brand Strategy 7147
131 Brand Stretching 15104
132 Brand Valuation 18192
133 Brand Value 24011
134 Brand Variant 12234
135 Branding 18020
136 Break Even Analysis 9675
137 Break Even Point 44684
138 Break Even Pricing 11740
139 Breakthrough 14829
140 Broad environment 26155
141 Broadcast Television 13855
142 Brown Goods 9380
143 Business Assessment Array 10166
144 Business Buyer 19940
145 Business Buyer Behaviour 32864
146 Business Level Cooperative Strategies 30458
147 Business Portfolio 21454
148 Business-To-Government 6726
149 Buyer Behavior 20327
150 Buyer Classification 9119
151 Buying Behavior 17754
152 Buying by Specification 13459
153 Buying Criteria 19645
154 Buying Motives 47978
155 Buying Pattern 37854
156 Buying Structure 5238
157 Buzz Marketing 9984
158 By Product Pricing 81607
159 Bypass Attack Strategy (LeapFrog) 34999
160 C-Level Selling 4758
161 C2B (Consumer to Business) 33723
162 C2C (Consumer-to-Consumer) 21140
163 Canned Presentation 18682
164 Canvas 6105
165 Captive Audience 9936
166 Captive Customer 18191
167 Captive Product Pricing 7029
168 Carryover Effects 12912
169 Cash Rebate 22408
170 Catalog Marketing 26860
171 Category Extension 38616
172 Causal Marketing 5853
173 Causal Research 34882
174 Celebrity Advertising 7943
175 Celebrity Testimonial 12688
176 Channel Distribution 24782
177 Channel Length 23252
178 Channel Levels 61789
179 Channel Marketing 9434
180 Channel Value Proposition 11702
 
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