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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
81 Back End 18010
82 Backgrounder 10072
83 Balanced scorecard 11544
84 Balloon Test 10050
85 Barometric Price Leadership 19993
86 Barter 7857
87 Bass Diffusion Model 8397
88 Battle of Brands 9634
89 BCG Matrix 23975
90 Behavioral Segmentation 70748
91 Benefit Segmentation 33953
92 Benjamin Franklin Method 5522
93 Black Box Model 45961
94 Blind Box Ad 13089
95 Blue Ocean Strategy 19307
96 Body Copy 29300
97 Bonus Scheme 12429
98 Boomerang Method 14938
99 Bottom Up Forecasting 7478
100 Bottom-Up Pricing 16121
101 Brand 13830
102 Brand Asset Valuator (BAV) 51170
103 Brand Association 16293
104 Brand Awareness 24293
105 Brand Building 68783
106 Brand Development 27097
107 Brand Development Index (BDI) 28299
108 Brand Equity 74998
109 Brand Essence 15582
110 Brand Identity 11964
111 Brand Image 45205
112 Brand Insistence 13483
113 Brand Knowledge 27118
114 Brand Ladder 31377
115 Brand Licensing 9336
116 Brand Loyalty 36909
117 Brand Management 33087
118 Brand Mapping 11832
119 Brand Mark 13213
120 Brand Messaging 9827
121 Brand Mix 28288
122 Brand Name 6697
123 Brand Penetration 25534
124 Brand Personality 21115
125 Brand Portfolio 17588
126 Brand Promise 24413
127 Brand Recall 25878
128 Brand Recognition 11358
129 Brand Salience 30478
130 Brand Strategy 7497
131 Brand Stretching 15580
132 Brand Valuation 18977
133 Brand Value 24668
134 Brand Variant 12685
135 Branding 18658
136 Break Even Analysis 10232
137 Break Even Point 45474
138 Break Even Pricing 12203
139 Breakthrough 15393
140 Broad environment 26657
141 Broadcast Television 14796
142 Brown Goods 9896
143 Business Assessment Array 10554
144 Business Buyer 20489
145 Business Buyer Behaviour 33513
146 Business Level Cooperative Strategies 30864
147 Business Portfolio 22140
148 Business-To-Government 7104
149 Buyer Behavior 20680
150 Buyer Classification 9450
151 Buying Behavior 18291
152 Buying by Specification 13950
153 Buying Criteria 20098
154 Buying Motives 48955
155 Buying Pattern 38991
156 Buying Structure 5623
157 Buzz Marketing 10245
158 By Product Pricing 83482
159 Bypass Attack Strategy (LeapFrog) 35960
160 C-Level Selling 5305
161 C2B (Consumer to Business) 34623
162 C2C (Consumer-to-Consumer) 21571
163 Canned Presentation 19367
164 Canvas 6424
165 Captive Audience 10670
166 Captive Customer 18866
167 Captive Product Pricing 7550
168 Carryover Effects 13314
169 Cash Rebate 23199
170 Catalog Marketing 27583
171 Category Extension 39741
172 Causal Marketing 6343
173 Causal Research 35314
174 Celebrity Advertising 8310
175 Celebrity Testimonial 13114
176 Channel Distribution 25552
177 Channel Length 23818
178 Channel Levels 63196
179 Channel Marketing 9945
180 Channel Value Proposition 12188
 
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