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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
81 Back End 17858
82 Backgrounder 9979
83 Balanced scorecard 11497
84 Balloon Test 9974
85 Barometric Price Leadership 19930
86 Barter 7802
87 Bass Diffusion Model 8363
88 Battle of Brands 9548
89 BCG Matrix 23785
90 Behavioral Segmentation 70561
91 Benefit Segmentation 33884
92 Benjamin Franklin Method 5465
93 Black Box Model 45739
94 Blind Box Ad 13013
95 Blue Ocean Strategy 19270
96 Body Copy 29216
97 Bonus Scheme 12361
98 Boomerang Method 14767
99 Bottom Up Forecasting 7444
100 Bottom-Up Pricing 16048
101 Brand 13756
102 Brand Asset Valuator (BAV) 51036
103 Brand Association 16243
104 Brand Awareness 24159
105 Brand Building 68444
106 Brand Development 27031
107 Brand Development Index (BDI) 28133
108 Brand Equity 74750
109 Brand Essence 15523
110 Brand Identity 11821
111 Brand Image 45044
112 Brand Insistence 13428
113 Brand Knowledge 26984
114 Brand Ladder 31263
115 Brand Licensing 9267
116 Brand Loyalty 36664
117 Brand Management 32962
118 Brand Mapping 11780
119 Brand Mark 13162
120 Brand Messaging 9783
121 Brand Mix 28113
122 Brand Name 6572
123 Brand Penetration 25394
124 Brand Personality 21018
125 Brand Portfolio 17432
126 Brand Promise 24309
127 Brand Recall 25773
128 Brand Recognition 11305
129 Brand Salience 30413
130 Brand Strategy 7446
131 Brand Stretching 15522
132 Brand Valuation 18872
133 Brand Value 24585
134 Brand Variant 12626
135 Branding 18580
136 Break Even Analysis 10082
137 Break Even Point 45293
138 Break Even Pricing 12150
139 Breakthrough 15318
140 Broad environment 26568
141 Broadcast Television 14701
142 Brown Goods 9833
143 Business Assessment Array 10428
144 Business Buyer 20421
145 Business Buyer Behaviour 33444
146 Business Level Cooperative Strategies 30811
147 Business Portfolio 22046
148 Business-To-Government 7056
149 Buyer Behavior 20623
150 Buyer Classification 9398
151 Buying Behavior 18216
152 Buying by Specification 13873
153 Buying Criteria 20042
154 Buying Motives 48842
155 Buying Pattern 38865
156 Buying Structure 5572
157 Buzz Marketing 10206
158 By Product Pricing 83306
159 Bypass Attack Strategy (LeapFrog) 35779
160 C-Level Selling 5158
161 C2B (Consumer to Business) 34526
162 C2C (Consumer-to-Consumer) 21507
163 Canned Presentation 19275
164 Canvas 6376
165 Captive Audience 10582
166 Captive Customer 18779
167 Captive Product Pricing 7485
168 Carryover Effects 13259
169 Cash Rebate 23023
170 Catalog Marketing 27411
171 Category Extension 39611
172 Causal Marketing 6273
173 Causal Research 35243
174 Celebrity Advertising 8256
175 Celebrity Testimonial 13055
176 Channel Distribution 25450
177 Channel Length 23752
178 Channel Levels 63063
179 Channel Marketing 9888
180 Channel Value Proposition 12134
 
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