1. Concepts

Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
81 Autoship 3878
82 Available Market 8870
83 Average Price Paid 427
84 Average Profit 12772
85 Awareness, Attitude and Usage (AAU) 792
86 B2B Marketing 3233
87 Back End 7750
88 Backgrounder 871
89 Balanced scorecard 7541
90 Balanced Scorecard Kaplan Norton 5067
91 Balloon Test 3208
92 Barometric Price Leadership 11070
93 Barter 3617
94 Bass Diffusion Model 4147
95 Battle of Brands 3860
96 BCG Matrix 11494
97 Behavioral Segmentation 40460
98 Benefit Segmentation 23118
99 Benjamin Franklin Method 585
100 Blind Box Ad 4060
101 Blue Ocean Strategy 15338
102 Body Copy 14736
103 Bonus Scheme 6152
104 Boomerang Method 5047
105 Bottom Up Forecasting 3775
106 Bottom-Up Pricing 7158
107 Brand 8393
108 Brand Asset Valuator (BAV) 36210
109 Brand Association 11674
110 Brand Awareness 7176
111 Brand Building 28419
112 Brand Development 14416
113 Brand Development Index (BDI) 8284
114 Brand Equity 36067
115 Brand Essence 10387
116 Brand Identity 7131
117 Brand Image 21138
118 Brand Insistence 6161
119 Brand Knowledge 4165
120 Brand Ladder 17425
121 Brand Licensing 5251
122 Brand Loyalty 6179
123 Brand Management 7633
124 Brand Mapping 5831
125 Brand Mark 8624
126 Brand Messaging 5025
127 Brand Mix 15748
128 Brand Penetration 10620
129 Brand Personality Aaker 13170
130 Brand Portfolio 9407
131 Brand Promise 12914
132 Brand Recall 11818
133 Brand Recognition 3619
134 Brand Salience 23439
135 Brand Strategy 3547
136 Brand Stretching 8024
137 Brand Valuation 2265
138 Brand Value 14798
139 Brand Variant 6964
140 Branding 11926
141 Break Even Analysis 5639
142 Break Even Point 35916
143 Break Even Pricing 7829
144 Breakthrough 10107
145 Broad environment 16253
146 Broadcast Television 896
147 Brown Goods 4603
148 Business Assessment Array 6721
149 Business Buyer 9096
150 Business Buyer Behaviour 13421
151 Business Level Cooperative Strategies 21512
152 Business Portfolio 14173
153 Business-To-Government 3708
154 Buyer Behavior 14042
155 Buyer Classification 4626
156 Buying Behavior 10169
157 Buying by Specification 6578
158 Buying Criteria 12791
159 Buying Motive 16846
160 Buying Pattern 17817
161 Buying Structure 664
162 Buzz Marketing 7451
163 By Product Pricing 50650
164 Bypass Attack (Leap frog) 24174
165 C-Level Selling 629
166 C2B (Consumer-to-Business) 23201
167 C2C (Consumer-to-Consumer) 16512
168 Canned Presentation 7876
169 Canvas 3550
170 Captive Audience 3402
171 Captive Customer 6684
172 Captive Pricing 3085
173 Captive-Product Pricing 12351
174 Carryover Effects 7379
175 Cash Rebate 9566
176 Catalogue Marketing 16099
177 Category Extension 22286
178 Causal Marketing 926
179 Causal Research 25134
180 Celebrity Advertising 3108
 
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