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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
81 Back End 17795
82 Backgrounder 9923
83 Balanced scorecard 11458
84 Balloon Test 9912
85 Barometric Price Leadership 19872
86 Barter 7758
87 Bass Diffusion Model 8340
88 Battle of Brands 9489
89 BCG Matrix 23695
90 Behavioral Segmentation 70411
91 Benefit Segmentation 33829
92 Benjamin Franklin Method 5421
93 Black Box Model 45564
94 Blind Box Ad 12956
95 Blue Ocean Strategy 19247
96 Body Copy 29148
97 Bonus Scheme 12303
98 Boomerang Method 14648
99 Bottom Up Forecasting 7413
100 Bottom-Up Pricing 15994
101 Brand 13707
102 Brand Asset Valuator (BAV) 50939
103 Brand Association 16204
104 Brand Awareness 24064
105 Brand Building 68231
106 Brand Development 26960
107 Brand Development Index (BDI) 28010
108 Brand Equity 74511
109 Brand Essence 15477
110 Brand Identity 11767
111 Brand Image 44916
112 Brand Insistence 13376
113 Brand Knowledge 26850
114 Brand Ladder 31143
115 Brand Licensing 9219
116 Brand Loyalty 36452
117 Brand Management 32850
118 Brand Mapping 11732
119 Brand Mark 13119
120 Brand Messaging 9750
121 Brand Mix 28016
122 Brand Name 6468
123 Brand Penetration 25287
124 Brand Personality 20955
125 Brand Portfolio 17368
126 Brand Promise 24219
127 Brand Recall 25700
128 Brand Recognition 11253
129 Brand Salience 30331
130 Brand Strategy 7407
131 Brand Stretching 15469
132 Brand Valuation 18809
133 Brand Value 24521
134 Brand Variant 12577
135 Branding 18509
136 Break Even Analysis 10039
137 Break Even Point 45207
138 Break Even Pricing 12107
139 Breakthrough 15257
140 Broad environment 26510
141 Broadcast Television 14619
142 Brown Goods 9788
143 Business Assessment Array 10394
144 Business Buyer 20359
145 Business Buyer Behaviour 33387
146 Business Level Cooperative Strategies 30773
147 Business Portfolio 21965
148 Business-To-Government 7018
149 Buyer Behavior 20583
150 Buyer Classification 9352
151 Buying Behavior 18149
152 Buying by Specification 13828
153 Buying Criteria 19985
154 Buying Motives 48748
155 Buying Pattern 38760
156 Buying Structure 5533
157 Buzz Marketing 10173
158 By Product Pricing 83163
159 Bypass Attack Strategy (LeapFrog) 35691
160 C-Level Selling 5110
161 C2B (Consumer to Business) 34415
162 C2C (Consumer-to-Consumer) 21454
163 Canned Presentation 19206
164 Canvas 6339
165 Captive Audience 10504
166 Captive Customer 18701
167 Captive Product Pricing 7434
168 Carryover Effects 13218
169 Cash Rebate 22946
170 Catalog Marketing 27351
171 Category Extension 39500
172 Causal Marketing 6221
173 Causal Research 35181
174 Celebrity Advertising 8214
175 Celebrity Testimonial 13006
176 Channel Distribution 25367
177 Channel Length 23700
178 Channel Levels 62922
179 Channel Marketing 9841
180 Channel Value Proposition 12079
 
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