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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
81 Back End 16972
82 Backgrounder 8817
83 Balanced scorecard 10893
84 Balloon Test 9050
85 Barometric Price Leadership 19083
86 Barter 7049
87 Bass Diffusion Model 7838
88 Battle of Brands 8701
89 BCG Matrix 22308
90 Behavioral Segmentation 67589
91 Benefit Segmentation 33027
92 Benjamin Franklin Method 4675
93 Black Box Model 42901
94 Blind Box Ad 11892
95 Blue Ocean Strategy 18794
96 Body Copy 28282
97 Bonus Scheme 11397
98 Boomerang Method 12707
99 Bottom Up Forecasting 6908
100 Bottom-Up Pricing 15084
101 Brand 12856
102 Brand Asset Valuator (BAV) 48916
103 Brand Association 15522
104 Brand Awareness 22134
105 Brand Building 64399
106 Brand Development 25884
107 Brand Development Index (BDI) 25885
108 Brand Equity 71333
109 Brand Essence 14791
110 Brand Identity 10908
111 Brand Image 42932
112 Brand Insistence 12575
113 Brand Knowledge 24788
114 Brand Ladder 29547
115 Brand Licensing 8585
116 Brand Loyalty 33182
117 Brand Management 31340
118 Brand Mapping 10936
119 Brand Mark 12483
120 Brand Messaging 9197
121 Brand Mix 26855
122 Brand Name 4856
123 Brand Penetration 23552
124 Brand Personality 19954
125 Brand Portfolio 16353
126 Brand Promise 22778
127 Brand Recall 24532
128 Brand Recognition 10388
129 Brand Salience 29712
130 Brand Strategy 6842
131 Brand Stretching 14668
132 Brand Valuation 17540
133 Brand Value 23388
134 Brand Variant 11797
135 Branding 17477
136 Break Even Analysis 9322
137 Break Even Point 44085
138 Break Even Pricing 11399
139 Breakthrough 14404
140 Broad environment 25676
141 Broadcast Television 12922
142 Brown Goods 9008
143 Business Assessment Array 9925
144 Business Buyer 19461
145 Business Buyer Behaviour 32287
146 Business Level Cooperative Strategies 30197
147 Business Portfolio 20937
148 Business-To-Government 6382
149 Buyer Behavior 19981
150 Buyer Classification 8844
151 Buying Behavior 17275
152 Buying by Specification 13057
153 Buying Criteria 19235
154 Buying Motives 47190
155 Buying Pattern 36820
156 Buying Structure 4941
157 Buzz Marketing 9735
158 By Product Pricing 80424
159 Bypass Attack Strategy (LeapFrog) 34383
160 C-Level Selling 4339
161 C2B (Consumer to Business) 33010
162 C2C (Consumer-to-Consumer) 20743
163 Canned Presentation 18139
164 Canvas 5806
165 Captive Audience 9327
166 Captive Customer 17508
167 Captive Product Pricing 6715
168 Carryover Effects 12542
169 Cash Rebate 21586
170 Catalog Marketing 26385
171 Category Extension 37710
172 Causal Marketing 5403
173 Causal Research 34536
174 Celebrity Advertising 7623
175 Celebrity Testimonial 12362
176 Channel Distribution 24133
177 Channel Length 22906
178 Channel Levels 60536
179 Channel Marketing 9027
180 Channel Value Proposition 11407
 
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