1. Business Concepts
    2. ›
  2. Marketing and Strategy

Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
81 Back End 17885
82 Backgrounder 10011
83 Balanced scorecard 11517
84 Balloon Test 10009
85 Barometric Price Leadership 19955
86 Barter 7823
87 Bass Diffusion Model 8374
88 Battle of Brands 9587
89 BCG Matrix 23830
90 Behavioral Segmentation 70633
91 Benefit Segmentation 33910
92 Benjamin Franklin Method 5486
93 Black Box Model 45823
94 Blind Box Ad 13045
95 Blue Ocean Strategy 19283
96 Body Copy 29248
97 Bonus Scheme 12389
98 Boomerang Method 14832
99 Bottom Up Forecasting 7454
100 Bottom-Up Pricing 16076
101 Brand 13780
102 Brand Asset Valuator (BAV) 51089
103 Brand Association 16261
104 Brand Awareness 24206
105 Brand Building 68550
106 Brand Development 27060
107 Brand Development Index (BDI) 28203
108 Brand Equity 74862
109 Brand Essence 15546
110 Brand Identity 11844
111 Brand Image 45112
112 Brand Insistence 13449
113 Brand Knowledge 27042
114 Brand Ladder 31310
115 Brand Licensing 9291
116 Brand Loyalty 36749
117 Brand Management 33019
118 Brand Mapping 11798
119 Brand Mark 13183
120 Brand Messaging 9798
121 Brand Mix 28150
122 Brand Name 6611
123 Brand Penetration 25454
124 Brand Personality 21054
125 Brand Portfolio 17459
126 Brand Promise 24352
127 Brand Recall 25812
128 Brand Recognition 11326
129 Brand Salience 30442
130 Brand Strategy 7467
131 Brand Stretching 15545
132 Brand Valuation 18919
133 Brand Value 24621
134 Brand Variant 12646
135 Branding 18612
136 Break Even Analysis 10104
137 Break Even Point 45322
138 Break Even Pricing 12167
139 Breakthrough 15351
140 Broad environment 26605
141 Broadcast Television 14740
142 Brown Goods 9852
143 Business Assessment Array 10444
144 Business Buyer 20448
145 Business Buyer Behaviour 33479
146 Business Level Cooperative Strategies 30833
147 Business Portfolio 22076
148 Business-To-Government 7073
149 Buyer Behavior 20646
150 Buyer Classification 9417
151 Buying Behavior 18245
152 Buying by Specification 13906
153 Buying Criteria 20065
154 Buying Motives 48882
155 Buying Pattern 38917
156 Buying Structure 5589
157 Buzz Marketing 10221
158 By Product Pricing 83371
159 Bypass Attack Strategy (LeapFrog) 35819
160 C-Level Selling 5181
161 C2B (Consumer to Business) 34567
162 C2C (Consumer-to-Consumer) 21529
163 Canned Presentation 19315
164 Canvas 6395
165 Captive Audience 10619
166 Captive Customer 18825
167 Captive Product Pricing 7508
168 Carryover Effects 13285
169 Cash Rebate 23065
170 Catalog Marketing 27443
171 Category Extension 39669
172 Causal Marketing 6303
173 Causal Research 35273
174 Celebrity Advertising 8281
175 Celebrity Testimonial 13077
176 Channel Distribution 25494
177 Channel Length 23773
178 Channel Levels 63116
179 Channel Marketing 9916
180 Channel Value Proposition 12160
 
Page 1 of 11