1. Business Concepts
    2. ›
  2. Marketing and Strategy

Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
81 Back End 17291
82 Backgrounder 9206
83 Balanced scorecard 11105
84 Balloon Test 9371
85 Barometric Price Leadership 19335
86 Barter 7336
87 Bass Diffusion Model 8036
88 Battle of Brands 8973
89 BCG Matrix 22814
90 Behavioral Segmentation 68653
91 Benefit Segmentation 33312
92 Benjamin Franklin Method 4957
93 Black Box Model 43849
94 Blind Box Ad 12367
95 Blue Ocean Strategy 18975
96 Body Copy 28593
97 Bonus Scheme 11835
98 Boomerang Method 13406
99 Bottom Up Forecasting 7085
100 Bottom-Up Pricing 15395
101 Brand 13176
102 Brand Asset Valuator (BAV) 49561
103 Brand Association 15773
104 Brand Awareness 22933
105 Brand Building 65871
106 Brand Development 26265
107 Brand Development Index (BDI) 26565
108 Brand Equity 72573
109 Brand Essence 15039
110 Brand Identity 11219
111 Brand Image 43598
112 Brand Insistence 12819
113 Brand Knowledge 25534
114 Brand Ladder 30178
115 Brand Licensing 8801
116 Brand Loyalty 34330
117 Brand Management 31876
118 Brand Mapping 11253
119 Brand Mark 12721
120 Brand Messaging 9416
121 Brand Mix 27285
122 Brand Name 5485
123 Brand Penetration 24119
124 Brand Personality 20334
125 Brand Portfolio 16707
126 Brand Promise 23268
127 Brand Recall 24960
128 Brand Recognition 10696
129 Brand Salience 29905
130 Brand Strategy 7048
131 Brand Stretching 14967
132 Brand Valuation 17995
133 Brand Value 23789
134 Brand Variant 12067
135 Branding 17835
136 Break Even Analysis 9554
137 Break Even Point 44513
138 Break Even Pricing 11619
139 Breakthrough 14688
140 Broad environment 26001
141 Broadcast Television 13600
142 Brown Goods 9258
143 Business Assessment Array 10084
144 Business Buyer 19786
145 Business Buyer Behaviour 32661
146 Business Level Cooperative Strategies 30364
147 Business Portfolio 21278
148 Business-To-Government 6620
149 Buyer Behavior 20232
150 Buyer Classification 9036
151 Buying Behavior 17593
152 Buying by Specification 13334
153 Buying Criteria 19505
154 Buying Motives 47699
155 Buying Pattern 37512
156 Buying Structure 5141
157 Buzz Marketing 9918
158 By Product Pricing 81184
159 Bypass Attack Strategy (LeapFrog) 34761
160 C-Level Selling 4624
161 C2B (Consumer to Business) 33486
162 C2C (Consumer-to-Consumer) 21025
163 Canned Presentation 18492
164 Canvas 5997
165 Captive Audience 9717
166 Captive Customer 17990
167 Captive Product Pricing 6920
168 Carryover Effects 12789
169 Cash Rebate 22184
170 Catalog Marketing 26705
171 Category Extension 38274
172 Causal Marketing 5703
173 Causal Research 34775
174 Celebrity Advertising 7828
175 Celebrity Testimonial 12600
176 Channel Distribution 24577
177 Channel Length 23132
178 Channel Levels 61371
179 Channel Marketing 9285
180 Channel Value Proposition 11600
 
Page 1 of 11