1. Business Concepts
    2. ›
  2. Marketing and Strategy

Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
81 Back End 17653
82 Backgrounder 9767
83 Balanced scorecard 11374
84 Balloon Test 9802
85 Barometric Price Leadership 19708
86 Barter 7654
87 Bass Diffusion Model 8267
88 Battle of Brands 9362
89 BCG Matrix 23505
90 Behavioral Segmentation 70048
91 Benefit Segmentation 33701
92 Benjamin Franklin Method 5324
93 Black Box Model 45156
94 Blind Box Ad 12823
95 Blue Ocean Strategy 19176
96 Body Copy 28978
97 Bonus Scheme 12177
98 Boomerang Method 14378
99 Bottom Up Forecasting 7329
100 Bottom-Up Pricing 15880
101 Brand 13567
102 Brand Asset Valuator (BAV) 50666
103 Brand Association 16126
104 Brand Awareness 23821
105 Brand Building 67669
106 Brand Development 26795
107 Brand Development Index (BDI) 27711
108 Brand Equity 74088
109 Brand Essence 15365
110 Brand Identity 11644
111 Brand Image 44609
112 Brand Insistence 13260
113 Brand Knowledge 26576
114 Brand Ladder 30914
115 Brand Licensing 9110
116 Brand Loyalty 36019
117 Brand Management 32654
118 Brand Mapping 11633
119 Brand Mark 13021
120 Brand Messaging 9679
121 Brand Mix 27847
122 Brand Name 6244
123 Brand Penetration 25056
124 Brand Personality 20803
125 Brand Portfolio 17217
126 Brand Promise 23991
127 Brand Recall 25542
128 Brand Recognition 11143
129 Brand Salience 30217
130 Brand Strategy 7330
131 Brand Stretching 15360
132 Brand Valuation 18637
133 Brand Value 24394
134 Brand Variant 12468
135 Branding 18353
136 Break Even Analysis 9947
137 Break Even Point 45041
138 Break Even Pricing 12009
139 Breakthrough 15128
140 Broad environment 26392
141 Broadcast Television 14411
142 Brown Goods 9652
143 Business Assessment Array 10320
144 Business Buyer 20227
145 Business Buyer Behaviour 33230
146 Business Level Cooperative Strategies 30701
147 Business Portfolio 21795
148 Business-To-Government 6929
149 Buyer Behavior 20503
150 Buyer Classification 9280
151 Buying Behavior 18035
152 Buying by Specification 13719
153 Buying Criteria 19884
154 Buying Motives 48477
155 Buying Pattern 38531
156 Buying Structure 5447
157 Buzz Marketing 10101
158 By Product Pricing 82770
159 Bypass Attack Strategy (LeapFrog) 35473
160 C-Level Selling 4998
161 C2B (Consumer to Business) 34180
162 C2C (Consumer-to-Consumer) 21351
163 Canned Presentation 19073
164 Canvas 6262
165 Captive Audience 10333
166 Captive Customer 18548
167 Captive Product Pricing 7308
168 Carryover Effects 13123
169 Cash Rebate 22763
170 Catalog Marketing 27182
171 Category Extension 39251
172 Causal Marketing 6121
173 Causal Research 35065
174 Celebrity Advertising 8116
175 Celebrity Testimonial 12895
176 Channel Distribution 25204
177 Channel Length 23583
178 Channel Levels 62597
179 Channel Marketing 9717
180 Channel Value Proposition 11965
 
Page 1 of 11