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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
81 Back End 17912
82 Backgrounder 10029
83 Balanced scorecard 11524
84 Balloon Test 10026
85 Barometric Price Leadership 19972
86 Barter 7832
87 Bass Diffusion Model 8384
88 Battle of Brands 9605
89 BCG Matrix 23864
90 Behavioral Segmentation 70675
91 Benefit Segmentation 33921
92 Benjamin Franklin Method 5498
93 Black Box Model 45876
94 Blind Box Ad 13062
95 Blue Ocean Strategy 19293
96 Body Copy 29265
97 Bonus Scheme 12401
98 Boomerang Method 14865
99 Bottom Up Forecasting 7463
100 Bottom-Up Pricing 16090
101 Brand 13795
102 Brand Asset Valuator (BAV) 51111
103 Brand Association 16275
104 Brand Awareness 24240
105 Brand Building 68613
106 Brand Development 27071
107 Brand Development Index (BDI) 28236
108 Brand Equity 74906
109 Brand Essence 15559
110 Brand Identity 11867
111 Brand Image 45143
112 Brand Insistence 13460
113 Brand Knowledge 27065
114 Brand Ladder 31336
115 Brand Licensing 9302
116 Brand Loyalty 36789
117 Brand Management 33037
118 Brand Mapping 11812
119 Brand Mark 13192
120 Brand Messaging 9807
121 Brand Mix 28178
122 Brand Name 6639
123 Brand Penetration 25479
124 Brand Personality 21074
125 Brand Portfolio 17493
126 Brand Promise 24370
127 Brand Recall 25833
128 Brand Recognition 11336
129 Brand Salience 30454
130 Brand Strategy 7478
131 Brand Stretching 15558
132 Brand Valuation 18932
133 Brand Value 24634
134 Brand Variant 12657
135 Branding 18632
136 Break Even Analysis 10134
137 Break Even Point 45357
138 Break Even Pricing 12180
139 Breakthrough 15364
140 Broad environment 26618
141 Broadcast Television 14763
142 Brown Goods 9865
143 Business Assessment Array 10465
144 Business Buyer 20461
145 Business Buyer Behaviour 33492
146 Business Level Cooperative Strategies 30843
147 Business Portfolio 22098
148 Business-To-Government 7085
149 Buyer Behavior 20656
150 Buyer Classification 9429
151 Buying Behavior 18259
152 Buying by Specification 13921
153 Buying Criteria 20077
154 Buying Motives 48914
155 Buying Pattern 38942
156 Buying Structure 5602
157 Buzz Marketing 10228
158 By Product Pricing 83402
159 Bypass Attack Strategy (LeapFrog) 35850
160 C-Level Selling 5205
161 C2B (Consumer to Business) 34589
162 C2C (Consumer-to-Consumer) 21546
163 Canned Presentation 19336
164 Canvas 6405
165 Captive Audience 10636
166 Captive Customer 18839
167 Captive Product Pricing 7522
168 Carryover Effects 13293
169 Cash Rebate 23099
170 Catalog Marketing 27474
171 Category Extension 39690
172 Causal Marketing 6317
173 Causal Research 35288
174 Celebrity Advertising 8292
175 Celebrity Testimonial 13090
176 Channel Distribution 25512
177 Channel Length 23790
178 Channel Levels 63140
179 Channel Marketing 9929
180 Channel Value Proposition 12171
 
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