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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
81 Back End 15073
82 Backgrounder 6987
83 Balanced scorecard 9884
84 Balloon Test 7429
85 Barometric Price Leadership 17414
86 Barter 5847
87 Bass Diffusion Model 6675
88 Battle of Brands 7204
89 BCG Matrix 19522
90 Behavioral Segmentation 62214
91 Benefit Segmentation 31400
92 Benjamin Franklin Method 3319
93 Blind Box Ad 9725
94 Blue Ocean Strategy 17691
95 Body Copy 26632
96 Bonus Scheme 10323
97 Boomerang Method 10755
98 Bottom Up Forecasting 6029
99 Bottom-Up Pricing 13284
100 Brand 11335
101 Brand Asset Valuator (BAV) 45884
102 Brand Association 14414
103 Brand Awareness 18542
104 Brand Building 57966
105 Brand Development 24257
106 Brand Development Index (BDI) 22378
107 Brand Equity 64836
108 Brand Essence 13754
109 Brand Identity 9977
110 Brand Image 38653
111 Brand Insistence 11153
112 Brand Knowledge 20259
113 Brand Ladder 26085
114 Brand Licensing 7684
115 Brand Loyalty 26726
116 Brand Management 28396
117 Brand Mapping 9979
118 Brand Mark 11545
119 Brand Messaging 8223
120 Brand Mix 24474
121 Brand Name 2171
122 Brand Penetration 20752
123 Brand Personality 18168
124 Brand Portfolio 14801
125 Brand Promise 20836
126 Brand Recall 22134
127 Brand Recognition 9183
128 Brand Salience 28451
129 Brand Strategy 5942
130 Brand Stretching 13131
131 Brand Valuation 15282
132 Brand Value 21779
133 Brand Variant 10602
134 Branding 16018
135 Break Even Analysis 8114
136 Break Even Point 41635
137 Break Even Pricing 10360
138 Breakthrough 13360
139 Broad environment 23918
140 Broadcast Television 9945
141 Brown Goods 7986
142 Business Assessment Array 8915
143 Business Buyer 17935
144 Business Buyer Behaviour 29601
145 Business Level Cooperative Strategies 28669
146 Business Portfolio 19212
147 Business-To-Government 5485
148 Buyer Behavior 18771
149 Buyer Classification 7785
150 Buying Behavior 15883
151 Buying by Specification 11732
152 Buying Criteria 17953
153 Buying Motives 42682
154 Buying Pattern 33054
155 Buying Structure 3889
156 Buzz Marketing 8955
157 By Product Pricing 74416
158 Bypass Attack (Leap frog) 32027
159 C-Level Selling 3292
160 C2B (Consumer to Business) 30845
161 C2C (Consumer-to-Consumer) 19371
162 Canned Presentation 15927
163 Canvas 5161
164 Captive Audience 7814
165 Captive Customer 15037
166 Captive Product Pricing 5562
167 Carryover Effects 11141
168 Cash Rebate 19454
169 Catalog Marketing 24884
170 Category Extension 34574
171 Causal Marketing 4017
172 Causal Research 32976
173 Celebrity Advertising 6752
174 Celebrity Testimonial 11053
175 Channel Distribution 21833
176 Channel Length 20765
177 Channel Levels 55389
178 Channel Marketing 7979
179 Channel Value Proposition 10282
180 Channel-Based Pricing 11156
 
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