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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
91 Benefit Segmentation 33970
92 Benjamin Franklin Method 5533
93 Black Box Model 46020
94 Blind Box Ad 13103
95 Blue Ocean Strategy 19318
96 Body Copy 29319
97 Bonus Scheme 12445
98 Boomerang Method 14976
99 Bottom Up Forecasting 7493
100 Bottom-Up Pricing 16135
101 Brand 13848
102 Brand Asset Valuator (BAV) 51201
103 Brand Association 16307
104 Brand Awareness 24316
105 Brand Building 68833
106 Brand Development 27119
107 Brand Development Index (BDI) 28339
108 Brand Equity 75057
109 Brand Essence 15595
110 Brand Identity 11978
111 Brand Image 45241
112 Brand Insistence 13498
113 Brand Knowledge 27158
114 Brand Ladder 31399
115 Brand Licensing 9350
116 Brand Loyalty 36986
117 Brand Management 33110
118 Brand Mapping 11844
119 Brand Mark 13225
120 Brand Messaging 9836
121 Brand Mix 28311
122 Brand Name 6728
123 Brand Penetration 25566
124 Brand Personality 21145
125 Brand Portfolio 17599
126 Brand Promise 24442
127 Brand Recall 25901
128 Brand Recognition 11374
129 Brand Salience 30501
130 Brand Strategy 7503
131 Brand Stretching 15597
132 Brand Valuation 18996
133 Brand Value 24694
134 Brand Variant 12698
135 Branding 18680
136 Break Even Analysis 10250
137 Break Even Point 45494
138 Break Even Pricing 12218
139 Breakthrough 15411
140 Broad environment 26674
141 Broadcast Television 14815
142 Brown Goods 9914
143 Business Assessment Array 10567
144 Business Buyer 20512
145 Business Buyer Behaviour 33539
146 Business Level Cooperative Strategies 30875
147 Business Portfolio 22161
148 Business-To-Government 7117
149 Buyer Behavior 20693
150 Buyer Classification 9461
151 Buying Behavior 18312
152 Buying by Specification 13971
153 Buying Criteria 20114
154 Buying Motives 48986
155 Buying Pattern 39023
156 Buying Structure 5636
157 Buzz Marketing 10254
158 By Product Pricing 83518
159 Bypass Attack Strategy (LeapFrog) 35981
160 C-Level Selling 5316
161 C2B (Consumer to Business) 34642
162 C2C (Consumer-to-Consumer) 21583
163 Canned Presentation 19386
164 Canvas 6435
165 Captive Audience 10689
166 Captive Customer 18888
167 Captive Product Pricing 7567
168 Carryover Effects 13330
169 Cash Rebate 23221
170 Catalog Marketing 27609
171 Category Extension 39774
172 Causal Marketing 6355
173 Causal Research 35325
174 Celebrity Advertising 8317
175 Celebrity Testimonial 13126
176 Channel Distribution 25573
177 Channel Length 23841
178 Channel Levels 63226
179 Channel Marketing 9965
180 Channel Value Proposition 12202
181 Channel-Based Pricing 13079
182 Classified Advertisement 9980
183 Click Only Companies 23606
184 Closing the Sale 17296
185 Cold Canvassing 11506
186 Cold Market 18211
187 Combination Branding 19027
188 Combination Store 13913
189 Commercial Risk 16374
190 Commoditization 8992
 
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