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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
91 Benefit Segmentation 33053
92 Benjamin Franklin Method 4694
93 Black Box Model 42954
94 Blind Box Ad 11913
95 Blue Ocean Strategy 18809
96 Body Copy 28301
97 Bonus Scheme 11414
98 Boomerang Method 12733
99 Bottom Up Forecasting 6920
100 Bottom-Up Pricing 15105
101 Brand 12877
102 Brand Asset Valuator (BAV) 48948
103 Brand Association 15533
104 Brand Awareness 22183
105 Brand Building 64473
106 Brand Development 25900
107 Brand Development Index (BDI) 25920
108 Brand Equity 71403
109 Brand Essence 14805
110 Brand Identity 10927
111 Brand Image 42974
112 Brand Insistence 12586
113 Brand Knowledge 24821
114 Brand Ladder 29588
115 Brand Licensing 8598
116 Brand Loyalty 33247
117 Brand Management 31370
118 Brand Mapping 10949
119 Brand Mark 12500
120 Brand Messaging 9209
121 Brand Mix 26881
122 Brand Name 4890
123 Brand Penetration 23582
124 Brand Personality 19989
125 Brand Portfolio 16376
126 Brand Promise 22810
127 Brand Recall 24557
128 Brand Recognition 10406
129 Brand Salience 29727
130 Brand Strategy 6854
131 Brand Stretching 14685
132 Brand Valuation 17562
133 Brand Value 23409
134 Brand Variant 11815
135 Branding 17497
136 Break Even Analysis 9341
137 Break Even Point 44118
138 Break Even Pricing 11409
139 Breakthrough 14422
140 Broad environment 25697
141 Broadcast Television 12970
142 Brown Goods 9020
143 Business Assessment Array 9942
144 Business Buyer 19481
145 Business Buyer Behaviour 32315
146 Business Level Cooperative Strategies 30215
147 Business Portfolio 20959
148 Business-To-Government 6394
149 Buyer Behavior 19997
150 Buyer Classification 8862
151 Buying Behavior 17298
152 Buying by Specification 13073
153 Buying Criteria 19252
154 Buying Motives 47213
155 Buying Pattern 36865
156 Buying Structure 4950
157 Buzz Marketing 9753
158 By Product Pricing 80473
159 Bypass Attack Strategy (LeapFrog) 34405
160 C-Level Selling 4356
161 C2B (Consumer to Business) 33029
162 C2C (Consumer-to-Consumer) 20761
163 Canned Presentation 18160
164 Canvas 5818
165 Captive Audience 9350
166 Captive Customer 17537
167 Captive Product Pricing 6730
168 Carryover Effects 12551
169 Cash Rebate 21605
170 Catalog Marketing 26402
171 Category Extension 37736
172 Causal Marketing 5422
173 Causal Research 34554
174 Celebrity Advertising 7635
175 Celebrity Testimonial 12401
176 Channel Distribution 24157
177 Channel Length 22921
178 Channel Levels 60600
179 Channel Marketing 9041
180 Channel Value Proposition 11421
181 Channel-Based Pricing 12326
182 Classified Advertisement 9103
183 Click Only Companies 22600
184 Closing the Sale 16371
185 Cold Canvassing 10754
186 Cold Market 16651
187 Combination Branding 17925
188 Combination Store 12915
189 Commercial Risk 15592
190 Commoditization 8149
 
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