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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
91 Benefit Segmentation 33637
92 Benjamin Franklin Method 5277
93 Black Box Model 44938
94 Blind Box Ad 12758
95 Blue Ocean Strategy 19148
96 Body Copy 28925
97 Bonus Scheme 12123
98 Boomerang Method 14239
99 Bottom Up Forecasting 7300
100 Bottom-Up Pricing 15802
101 Brand 13504
102 Brand Asset Valuator (BAV) 50524
103 Brand Association 16076
104 Brand Awareness 23673
105 Brand Building 67419
106 Brand Development 26725
107 Brand Development Index (BDI) 27562
108 Brand Equity 73872
109 Brand Essence 15316
110 Brand Identity 11574
111 Brand Image 44485
112 Brand Insistence 13205
113 Brand Knowledge 26443
114 Brand Ladder 30797
115 Brand Licensing 9053
116 Brand Loyalty 35759
117 Brand Management 32541
118 Brand Mapping 11583
119 Brand Mark 12979
120 Brand Messaging 9646
121 Brand Mix 27776
122 Brand Name 6127
123 Brand Penetration 24931
124 Brand Personality 20745
125 Brand Portfolio 17128
126 Brand Promise 23892
127 Brand Recall 25456
128 Brand Recognition 11078
129 Brand Salience 30162
130 Brand Strategy 7297
131 Brand Stretching 15306
132 Brand Valuation 18540
133 Brand Value 24312
134 Brand Variant 12413
135 Branding 18293
136 Break Even Analysis 9889
137 Break Even Point 44966
138 Break Even Pricing 11957
139 Breakthrough 15064
140 Broad environment 26341
141 Broadcast Television 14313
142 Brown Goods 9592
143 Business Assessment Array 10288
144 Business Buyer 20165
145 Business Buyer Behaviour 33153
146 Business Level Cooperative Strategies 30656
147 Business Portfolio 21715
148 Business-To-Government 6882
149 Buyer Behavior 20462
150 Buyer Classification 9243
151 Buying Behavior 17979
152 Buying by Specification 13658
153 Buying Criteria 19829
154 Buying Motives 48359
155 Buying Pattern 38416
156 Buying Structure 5404
157 Buzz Marketing 10071
158 By Product Pricing 82511
159 Bypass Attack Strategy (LeapFrog) 35374
160 C-Level Selling 4952
161 C2B (Consumer to Business) 34074
162 C2C (Consumer-to-Consumer) 21309
163 Canned Presentation 18996
164 Canvas 6228
165 Captive Audience 10251
166 Captive Customer 18475
167 Captive Product Pricing 7227
168 Carryover Effects 13075
169 Cash Rebate 22675
170 Catalog Marketing 27112
171 Category Extension 39106
172 Causal Marketing 6070
173 Causal Research 35022
174 Celebrity Advertising 8075
175 Celebrity Testimonial 12845
176 Channel Distribution 25123
177 Channel Length 23517
178 Channel Levels 62433
179 Channel Marketing 9657
180 Channel Value Proposition 11913
181 Channel-Based Pricing 12818
182 Classified Advertisement 9671
183 Click Only Companies 23279
184 Closing the Sale 16934
185 Cold Canvassing 11229
186 Cold Market 17693
187 Combination Branding 18676
188 Combination Store 13561
189 Commercial Risk 16098
190 Commoditization 8747
 
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