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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
91 Benefit Segmentation 33923
92 Benjamin Franklin Method 5500
93 Black Box Model 45888
94 Blind Box Ad 13063
95 Blue Ocean Strategy 19294
96 Body Copy 29269
97 Bonus Scheme 12403
98 Boomerang Method 14875
99 Bottom Up Forecasting 7466
100 Bottom-Up Pricing 16096
101 Brand 13797
102 Brand Asset Valuator (BAV) 51116
103 Brand Association 16277
104 Brand Awareness 24245
105 Brand Building 68631
106 Brand Development 27072
107 Brand Development Index (BDI) 28243
108 Brand Equity 74913
109 Brand Essence 15560
110 Brand Identity 11881
111 Brand Image 45146
112 Brand Insistence 13462
113 Brand Knowledge 27070
114 Brand Ladder 31341
115 Brand Licensing 9304
116 Brand Loyalty 36798
117 Brand Management 33043
118 Brand Mapping 11814
119 Brand Mark 13195
120 Brand Messaging 9809
121 Brand Mix 28192
122 Brand Name 6643
123 Brand Penetration 25483
124 Brand Personality 21079
125 Brand Portfolio 17504
126 Brand Promise 24373
127 Brand Recall 25836
128 Brand Recognition 11339
129 Brand Salience 30455
130 Brand Strategy 7479
131 Brand Stretching 15559
132 Brand Valuation 18937
133 Brand Value 24636
134 Brand Variant 12657
135 Branding 18634
136 Break Even Analysis 10146
137 Break Even Point 45372
138 Break Even Pricing 12181
139 Breakthrough 15368
140 Broad environment 26624
141 Broadcast Television 14765
142 Brown Goods 9868
143 Business Assessment Array 10476
144 Business Buyer 20465
145 Business Buyer Behaviour 33495
146 Business Level Cooperative Strategies 30843
147 Business Portfolio 22103
148 Business-To-Government 7087
149 Buyer Behavior 20662
150 Buyer Classification 9431
151 Buying Behavior 18261
152 Buying by Specification 13924
153 Buying Criteria 20079
154 Buying Motives 48921
155 Buying Pattern 38951
156 Buying Structure 5605
157 Buzz Marketing 10230
158 By Product Pricing 83405
159 Bypass Attack Strategy (LeapFrog) 35862
160 C-Level Selling 5218
161 C2B (Consumer to Business) 34593
162 C2C (Consumer-to-Consumer) 21551
163 Canned Presentation 19341
164 Canvas 6407
165 Captive Audience 10641
166 Captive Customer 18845
167 Captive Product Pricing 7525
168 Carryover Effects 13296
169 Cash Rebate 23111
170 Catalog Marketing 27485
171 Category Extension 39697
172 Causal Marketing 6320
173 Causal Research 35292
174 Celebrity Advertising 8294
175 Celebrity Testimonial 13092
176 Channel Distribution 25515
177 Channel Length 23794
178 Channel Levels 63148
179 Channel Marketing 9932
180 Channel Value Proposition 12174
181 Channel-Based Pricing 13045
182 Classified Advertisement 9935
183 Click Only Companies 23563
184 Closing the Sale 17252
185 Cold Canvassing 11473
186 Cold Market 18135
187 Combination Branding 18985
188 Combination Store 13861
189 Commercial Risk 16344
190 Commoditization 8964
 
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