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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
91 Benefit Segmentation 33752
92 Benjamin Franklin Method 5362
93 Black Box Model 45330
94 Blind Box Ad 12883
95 Blue Ocean Strategy 19205
96 Body Copy 29035
97 Bonus Scheme 12228
98 Boomerang Method 14493
99 Bottom Up Forecasting 7363
100 Bottom-Up Pricing 15919
101 Brand 13620
102 Brand Asset Valuator (BAV) 50784
103 Brand Association 16160
104 Brand Awareness 23912
105 Brand Building 67901
106 Brand Development 26867
107 Brand Development Index (BDI) 27834
108 Brand Equity 74256
109 Brand Essence 15407
110 Brand Identity 11700
111 Brand Image 44721
112 Brand Insistence 13306
113 Brand Knowledge 26693
114 Brand Ladder 31006
115 Brand Licensing 9159
116 Brand Loyalty 36213
117 Brand Management 32733
118 Brand Mapping 11668
119 Brand Mark 13055
120 Brand Messaging 9708
121 Brand Mix 27910
122 Brand Name 6343
123 Brand Penetration 25141
124 Brand Personality 20866
125 Brand Portfolio 17281
126 Brand Promise 24071
127 Brand Recall 25608
128 Brand Recognition 11191
129 Brand Salience 30258
130 Brand Strategy 7359
131 Brand Stretching 15412
132 Brand Valuation 18712
133 Brand Value 24443
134 Brand Variant 12513
135 Branding 18417
136 Break Even Analysis 9984
137 Break Even Point 45108
138 Break Even Pricing 12045
139 Breakthrough 15187
140 Broad environment 26443
141 Broadcast Television 14505
142 Brown Goods 9718
143 Business Assessment Array 10351
144 Business Buyer 20277
145 Business Buyer Behaviour 33284
146 Business Level Cooperative Strategies 30735
147 Business Portfolio 21853
148 Business-To-Government 6968
149 Buyer Behavior 20534
150 Buyer Classification 9304
151 Buying Behavior 18076
152 Buying by Specification 13760
153 Buying Criteria 19924
154 Buying Motives 48583
155 Buying Pattern 38621
156 Buying Structure 5479
157 Buzz Marketing 10122
158 By Product Pricing 82942
159 Bypass Attack Strategy (LeapFrog) 35560
160 C-Level Selling 5039
161 C2B (Consumer to Business) 34270
162 C2C (Consumer-to-Consumer) 21399
163 Canned Presentation 19118
164 Canvas 6302
165 Captive Audience 10409
166 Captive Customer 18607
167 Captive Product Pricing 7352
168 Carryover Effects 13162
169 Cash Rebate 22843
170 Catalog Marketing 27243
171 Category Extension 39364
172 Causal Marketing 6161
173 Causal Research 35110
174 Celebrity Advertising 8155
175 Celebrity Testimonial 12940
176 Channel Distribution 25268
177 Channel Length 23625
178 Channel Levels 62721
179 Channel Marketing 9761
180 Channel Value Proposition 12006
181 Channel-Based Pricing 12916
182 Classified Advertisement 9770
183 Click Only Companies 23380
184 Closing the Sale 17038
185 Cold Canvassing 11317
186 Cold Market 17858
187 Combination Branding 18797
188 Combination Store 13677
189 Commercial Risk 16204
190 Commoditization 8833
 
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