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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
91 Benefit Segmentation 33703
92 Benjamin Franklin Method 5326
93 Black Box Model 45163
94 Blind Box Ad 12826
95 Blue Ocean Strategy 19179
96 Body Copy 28984
97 Bonus Scheme 12179
98 Boomerang Method 14382
99 Bottom Up Forecasting 7331
100 Bottom-Up Pricing 15882
101 Brand 13570
102 Brand Asset Valuator (BAV) 50672
103 Brand Association 16128
104 Brand Awareness 23826
105 Brand Building 67682
106 Brand Development 26799
107 Brand Development Index (BDI) 27717
108 Brand Equity 74095
109 Brand Essence 15368
110 Brand Identity 11649
111 Brand Image 44615
112 Brand Insistence 13262
113 Brand Knowledge 26583
114 Brand Ladder 30919
115 Brand Licensing 9111
116 Brand Loyalty 36027
117 Brand Management 32659
118 Brand Mapping 11635
119 Brand Mark 13022
120 Brand Messaging 9681
121 Brand Mix 27854
122 Brand Name 6249
123 Brand Penetration 25059
124 Brand Personality 20806
125 Brand Portfolio 17219
126 Brand Promise 23994
127 Brand Recall 25545
128 Brand Recognition 11147
129 Brand Salience 30220
130 Brand Strategy 7331
131 Brand Stretching 15364
132 Brand Valuation 18643
133 Brand Value 24396
134 Brand Variant 12468
135 Branding 18359
136 Break Even Analysis 9950
137 Break Even Point 45047
138 Break Even Pricing 12011
139 Breakthrough 15130
140 Broad environment 26395
141 Broadcast Television 14417
142 Brown Goods 9655
143 Business Assessment Array 10320
144 Business Buyer 20230
145 Business Buyer Behaviour 33233
146 Business Level Cooperative Strategies 30702
147 Business Portfolio 21799
148 Business-To-Government 6929
149 Buyer Behavior 20506
150 Buyer Classification 9281
151 Buying Behavior 18038
152 Buying by Specification 13719
153 Buying Criteria 19886
154 Buying Motives 48487
155 Buying Pattern 38538
156 Buying Structure 5449
157 Buzz Marketing 10102
158 By Product Pricing 82785
159 Bypass Attack Strategy (LeapFrog) 35479
160 C-Level Selling 4999
161 C2B (Consumer to Business) 34185
162 C2C (Consumer-to-Consumer) 21352
163 Canned Presentation 19076
164 Canvas 6264
165 Captive Audience 10337
166 Captive Customer 18553
167 Captive Product Pricing 7311
168 Carryover Effects 13125
169 Cash Rebate 22767
170 Catalog Marketing 27186
171 Category Extension 39260
172 Causal Marketing 6123
173 Causal Research 35065
174 Celebrity Advertising 8118
175 Celebrity Testimonial 12899
176 Channel Distribution 25205
177 Channel Length 23584
178 Channel Levels 62606
179 Channel Marketing 9719
180 Channel Value Proposition 11967
181 Channel-Based Pricing 12879
182 Classified Advertisement 9728
183 Click Only Companies 23341
184 Closing the Sale 16992
185 Cold Canvassing 11284
186 Cold Market 17790
187 Combination Branding 18754
188 Combination Store 13623
189 Commercial Risk 16160
190 Commoditization 8800
 
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