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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
91 Benefit Segmentation 33718
92 Benjamin Franklin Method 5336
93 Black Box Model 45208
94 Blind Box Ad 12840
95 Blue Ocean Strategy 19186
96 Body Copy 28994
97 Bonus Scheme 12192
98 Boomerang Method 14419
99 Bottom Up Forecasting 7339
100 Bottom-Up Pricing 15893
101 Brand 13582
102 Brand Asset Valuator (BAV) 50702
103 Brand Association 16136
104 Brand Awareness 23855
105 Brand Building 67743
106 Brand Development 26826
107 Brand Development Index (BDI) 27741
108 Brand Equity 74143
109 Brand Essence 15379
110 Brand Identity 11660
111 Brand Image 44638
112 Brand Insistence 13276
113 Brand Knowledge 26615
114 Brand Ladder 30944
115 Brand Licensing 9134
116 Brand Loyalty 36081
117 Brand Management 32687
118 Brand Mapping 11645
119 Brand Mark 13030
120 Brand Messaging 9690
121 Brand Mix 27870
122 Brand Name 6282
123 Brand Penetration 25077
124 Brand Personality 20823
125 Brand Portfolio 17236
126 Brand Promise 24017
127 Brand Recall 25563
128 Brand Recognition 11162
129 Brand Salience 30233
130 Brand Strategy 7339
131 Brand Stretching 15374
132 Brand Valuation 18665
133 Brand Value 24410
134 Brand Variant 12479
135 Branding 18371
136 Break Even Analysis 9959
137 Break Even Point 45066
138 Break Even Pricing 12022
139 Breakthrough 15147
140 Broad environment 26409
141 Broadcast Television 14438
142 Brown Goods 9678
143 Business Assessment Array 10328
144 Business Buyer 20245
145 Business Buyer Behaviour 33254
146 Business Level Cooperative Strategies 30711
147 Business Portfolio 21816
148 Business-To-Government 6940
149 Buyer Behavior 20514
150 Buyer Classification 9285
151 Buying Behavior 18047
152 Buying by Specification 13726
153 Buying Criteria 19900
154 Buying Motives 48507
155 Buying Pattern 38555
156 Buying Structure 5457
157 Buzz Marketing 10108
158 By Product Pricing 82839
159 Bypass Attack Strategy (LeapFrog) 35500
160 C-Level Selling 5010
161 C2B (Consumer to Business) 34210
162 C2C (Consumer-to-Consumer) 21363
163 Canned Presentation 19086
164 Canvas 6270
165 Captive Audience 10366
166 Captive Customer 18568
167 Captive Product Pricing 7327
168 Carryover Effects 13133
169 Cash Rebate 22785
170 Catalog Marketing 27200
171 Category Extension 39289
172 Causal Marketing 6135
173 Causal Research 35079
174 Celebrity Advertising 8131
175 Celebrity Testimonial 12907
176 Channel Distribution 25223
177 Channel Length 23595
178 Channel Levels 62635
179 Channel Marketing 9729
180 Channel Value Proposition 11981
181 Channel-Based Pricing 12889
182 Classified Advertisement 9740
183 Click Only Companies 23356
184 Closing the Sale 17004
185 Cold Canvassing 11294
186 Cold Market 17808
187 Combination Branding 18766
188 Combination Store 13637
189 Commercial Risk 16176
190 Commoditization 8812
 
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