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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
91 Benefit Segmentation 33539
92 Benjamin Franklin Method 5196
93 Black Box Model 44590
94 Blind Box Ad 12638
95 Blue Ocean Strategy 19099
96 Body Copy 28817
97 Bonus Scheme 12016
98 Boomerang Method 14010
99 Bottom Up Forecasting 7234
100 Bottom-Up Pricing 15636
101 Brand 13405
102 Brand Asset Valuator (BAV) 50208
103 Brand Association 15977
104 Brand Awareness 23441
105 Brand Building 66912
106 Brand Development 26583
107 Brand Development Index (BDI) 27293
108 Brand Equity 73508
109 Brand Essence 15217
110 Brand Identity 11447
111 Brand Image 44185
112 Brand Insistence 13073
113 Brand Knowledge 26176
114 Brand Ladder 30632
115 Brand Licensing 8957
116 Brand Loyalty 35342
117 Brand Management 32330
118 Brand Mapping 11487
119 Brand Mark 12895
120 Brand Messaging 9577
121 Brand Mix 27637
122 Brand Name 5915
123 Brand Penetration 24670
124 Brand Personality 20626
125 Brand Portfolio 16988
126 Brand Promise 23687
127 Brand Recall 25293
128 Brand Recognition 10973
129 Brand Salience 30085
130 Brand Strategy 7210
131 Brand Stretching 15203
132 Brand Valuation 18354
133 Brand Value 24174
134 Brand Variant 12318
135 Branding 18150
136 Break Even Analysis 9766
137 Break Even Point 44819
138 Break Even Pricing 11833
139 Breakthrough 14957
140 Broad environment 26264
141 Broadcast Television 14077
142 Brown Goods 9480
143 Business Assessment Array 10231
144 Business Buyer 20048
145 Business Buyer Behaviour 33010
146 Business Level Cooperative Strategies 30581
147 Business Portfolio 21579
148 Business-To-Government 6804
149 Buyer Behavior 20386
150 Buyer Classification 9177
151 Buying Behavior 17867
152 Buying by Specification 13555
153 Buying Criteria 19738
154 Buying Motives 48161
155 Buying Pattern 38112
156 Buying Structure 5329
157 Buzz Marketing 10025
158 By Product Pricing 82044
159 Bypass Attack Strategy (LeapFrog) 35168
160 C-Level Selling 4854
161 C2B (Consumer to Business) 33913
162 C2C (Consumer-to-Consumer) 21225
163 Canned Presentation 18818
164 Canvas 6163
165 Captive Audience 10093
166 Captive Customer 18325
167 Captive Product Pricing 7115
168 Carryover Effects 13000
169 Cash Rebate 22546
170 Catalog Marketing 26970
171 Category Extension 38860
172 Causal Marketing 5960
173 Causal Research 34958
174 Celebrity Advertising 8013
175 Celebrity Testimonial 12780
176 Channel Distribution 24965
177 Channel Length 23372
178 Channel Levels 62099
179 Channel Marketing 9538
180 Channel Value Proposition 11801
181 Channel-Based Pricing 12725
182 Classified Advertisement 9584
183 Click Only Companies 23175
184 Closing the Sale 16843
185 Cold Canvassing 11155
186 Cold Market 17537
187 Combination Branding 18568
188 Combination Store 13464
189 Commercial Risk 16008
190 Commoditization 8655
 
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