1. Business Concepts
    2. ›
  2. Marketing and Strategy

Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
91 Benefit Segmentation 33833
92 Benjamin Franklin Method 5425
93 Black Box Model 45569
94 Blind Box Ad 12960
95 Blue Ocean Strategy 19250
96 Body Copy 29153
97 Bonus Scheme 12305
98 Boomerang Method 14651
99 Bottom Up Forecasting 7415
100 Bottom-Up Pricing 15997
101 Brand 13710
102 Brand Asset Valuator (BAV) 50944
103 Brand Association 16206
104 Brand Awareness 24070
105 Brand Building 68243
106 Brand Development 26965
107 Brand Development Index (BDI) 28018
108 Brand Equity 74522
109 Brand Essence 15478
110 Brand Identity 11768
111 Brand Image 44921
112 Brand Insistence 13379
113 Brand Knowledge 26857
114 Brand Ladder 31148
115 Brand Licensing 9223
116 Brand Loyalty 36464
117 Brand Management 32856
118 Brand Mapping 11734
119 Brand Mark 13120
120 Brand Messaging 9752
121 Brand Mix 28022
122 Brand Name 6474
123 Brand Penetration 25291
124 Brand Personality 20958
125 Brand Portfolio 17371
126 Brand Promise 24224
127 Brand Recall 25704
128 Brand Recognition 11256
129 Brand Salience 30336
130 Brand Strategy 7410
131 Brand Stretching 15471
132 Brand Valuation 18813
133 Brand Value 24524
134 Brand Variant 12580
135 Branding 18514
136 Break Even Analysis 10040
137 Break Even Point 45213
138 Break Even Pricing 12110
139 Breakthrough 15260
140 Broad environment 26512
141 Broadcast Television 14627
142 Brown Goods 9788
143 Business Assessment Array 10397
144 Business Buyer 20361
145 Business Buyer Behaviour 33392
146 Business Level Cooperative Strategies 30775
147 Business Portfolio 21970
148 Business-To-Government 7018
149 Buyer Behavior 20587
150 Buyer Classification 9355
151 Buying Behavior 18152
152 Buying by Specification 13831
153 Buying Criteria 19988
154 Buying Motives 48754
155 Buying Pattern 38767
156 Buying Structure 5538
157 Buzz Marketing 10175
158 By Product Pricing 83166
159 Bypass Attack Strategy (LeapFrog) 35692
160 C-Level Selling 5114
161 C2B (Consumer to Business) 34421
162 C2C (Consumer-to-Consumer) 21457
163 Canned Presentation 19208
164 Canvas 6342
165 Captive Audience 10505
166 Captive Customer 18707
167 Captive Product Pricing 7437
168 Carryover Effects 13219
169 Cash Rebate 22951
170 Catalog Marketing 27354
171 Category Extension 39505
172 Causal Marketing 6223
173 Causal Research 35183
174 Celebrity Advertising 8219
175 Celebrity Testimonial 13009
176 Channel Distribution 25371
177 Channel Length 23703
178 Channel Levels 62933
179 Channel Marketing 9843
180 Channel Value Proposition 12081
181 Channel-Based Pricing 12966
182 Classified Advertisement 9841
183 Click Only Companies 23456
184 Closing the Sale 17134
185 Cold Canvassing 11391
186 Cold Market 17991
187 Combination Branding 18877
188 Combination Store 13745
189 Commercial Risk 16266
190 Commoditization 8891
 
Page 1 of 11