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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
91 Benefit Segmentation 33426
92 Benjamin Franklin Method 5083
93 Black Box Model 44231
94 Blind Box Ad 12529
95 Blue Ocean Strategy 19037
96 Body Copy 28698
97 Bonus Scheme 11922
98 Boomerang Method 13709
99 Bottom Up Forecasting 7168
100 Bottom-Up Pricing 15525
101 Brand 13301
102 Brand Asset Valuator (BAV) 49907
103 Brand Association 15879
104 Brand Awareness 23200
105 Brand Building 66413
106 Brand Development 26424
107 Brand Development Index (BDI) 26941
108 Brand Equity 73080
109 Brand Essence 15130
110 Brand Identity 11329
111 Brand Image 43913
112 Brand Insistence 12943
113 Brand Knowledge 25869
114 Brand Ladder 30443
115 Brand Licensing 8885
116 Brand Loyalty 34867
117 Brand Management 32114
118 Brand Mapping 11380
119 Brand Mark 12814
120 Brand Messaging 9503
121 Brand Mix 27472
122 Brand Name 5702
123 Brand Penetration 24401
124 Brand Personality 20491
125 Brand Portfolio 16855
126 Brand Promise 23486
127 Brand Recall 25145
128 Brand Recognition 10853
129 Brand Salience 30000
130 Brand Strategy 7142
131 Brand Stretching 15097
132 Brand Valuation 18186
133 Brand Value 24000
134 Brand Variant 12226
135 Branding 18013
136 Break Even Analysis 9668
137 Break Even Point 44674
138 Break Even Pricing 11736
139 Breakthrough 14820
140 Broad environment 26141
141 Broadcast Television 13843
142 Brown Goods 9374
143 Business Assessment Array 10163
144 Business Buyer 19930
145 Business Buyer Behaviour 32852
146 Business Level Cooperative Strategies 30455
147 Business Portfolio 21441
148 Business-To-Government 6719
149 Buyer Behavior 20321
150 Buyer Classification 9114
151 Buying Behavior 17747
152 Buying by Specification 13450
153 Buying Criteria 19632
154 Buying Motives 47959
155 Buying Pattern 37830
156 Buying Structure 5230
157 Buzz Marketing 9981
158 By Product Pricing 81579
159 Bypass Attack Strategy (LeapFrog) 34989
160 C-Level Selling 4754
161 C2B (Consumer to Business) 33713
162 C2C (Consumer-to-Consumer) 21131
163 Canned Presentation 18667
164 Canvas 6100
165 Captive Audience 9918
166 Captive Customer 18181
167 Captive Product Pricing 7022
168 Carryover Effects 12902
169 Cash Rebate 22389
170 Catalog Marketing 26850
171 Category Extension 38598
172 Causal Marketing 5846
173 Causal Research 34875
174 Celebrity Advertising 7935
175 Celebrity Testimonial 12684
176 Channel Distribution 24772
177 Channel Length 23239
178 Channel Levels 61764
179 Channel Marketing 9428
180 Channel Value Proposition 11693
181 Channel-Based Pricing 12629
182 Classified Advertisement 9494
183 Click Only Companies 23052
184 Closing the Sale 16751
185 Cold Canvassing 11065
186 Cold Market 17356
187 Combination Branding 18446
188 Combination Store 13349
189 Commercial Risk 15921
190 Commoditization 8558
 
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