1. Business Concepts
    2. ›
  2. Marketing and Strategy

Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
91 Benefit Segmentation 33804
92 Benjamin Franklin Method 5395
93 Black Box Model 45465
94 Blind Box Ad 12927
95 Blue Ocean Strategy 19231
96 Body Copy 29103
97 Bonus Scheme 12271
98 Boomerang Method 14592
99 Bottom Up Forecasting 7393
100 Bottom-Up Pricing 15963
101 Brand 13673
102 Brand Asset Valuator (BAV) 50898
103 Brand Association 16187
104 Brand Awareness 24011
105 Brand Building 68098
106 Brand Development 26927
107 Brand Development Index (BDI) 27939
108 Brand Equity 74409
109 Brand Essence 15458
110 Brand Identity 11736
111 Brand Image 44848
112 Brand Insistence 13347
113 Brand Knowledge 26794
114 Brand Ladder 31083
115 Brand Licensing 9196
116 Brand Loyalty 36356
117 Brand Management 32798
118 Brand Mapping 11709
119 Brand Mark 13092
120 Brand Messaging 9735
121 Brand Mix 27974
122 Brand Name 6425
123 Brand Penetration 25227
124 Brand Personality 20915
125 Brand Portfolio 17332
126 Brand Promise 24167
127 Brand Recall 25664
128 Brand Recognition 11232
129 Brand Salience 30298
130 Brand Strategy 7392
131 Brand Stretching 15446
132 Brand Valuation 18771
133 Brand Value 24496
134 Brand Variant 12556
135 Branding 18471
136 Break Even Analysis 10014
137 Break Even Point 45167
138 Break Even Pricing 12083
139 Breakthrough 15233
140 Broad environment 26480
141 Broadcast Television 14576
142 Brown Goods 9766
143 Business Assessment Array 10379
144 Business Buyer 20328
145 Business Buyer Behaviour 33345
146 Business Level Cooperative Strategies 30759
147 Business Portfolio 21923
148 Business-To-Government 7000
149 Buyer Behavior 20562
150 Buyer Classification 9333
151 Buying Behavior 18118
152 Buying by Specification 13804
153 Buying Criteria 19960
154 Buying Motives 48692
155 Buying Pattern 38714
156 Buying Structure 5511
157 Buzz Marketing 10151
158 By Product Pricing 83081
159 Bypass Attack Strategy (LeapFrog) 35644
160 C-Level Selling 5073
161 C2B (Consumer to Business) 34353
162 C2C (Consumer-to-Consumer) 21432
163 Canned Presentation 19179
164 Canvas 6323
165 Captive Audience 10465
166 Captive Customer 18664
167 Captive Product Pricing 7411
168 Carryover Effects 13198
169 Cash Rebate 22913
170 Catalog Marketing 27310
171 Category Extension 39448
172 Causal Marketing 6202
173 Causal Research 35157
174 Celebrity Advertising 8195
175 Celebrity Testimonial 12981
176 Channel Distribution 25326
177 Channel Length 23673
178 Channel Levels 62842
179 Channel Marketing 9810
180 Channel Value Proposition 12050
181 Channel-Based Pricing 12948
182 Classified Advertisement 9813
183 Click Only Companies 23419
184 Closing the Sale 17103
185 Cold Canvassing 11361
186 Cold Market 17931
187 Combination Branding 18844
188 Combination Store 13716
189 Commercial Risk 16236
190 Commoditization 8871
 
Page 1 of 11