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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
91 Benefit Segmentation 33676
92 Benjamin Franklin Method 5306
93 Black Box Model 45058
94 Blind Box Ad 12802
95 Blue Ocean Strategy 19162
96 Body Copy 28957
97 Bonus Scheme 12158
98 Boomerang Method 14318
99 Bottom Up Forecasting 7318
100 Bottom-Up Pricing 15864
101 Brand 13545
102 Brand Asset Valuator (BAV) 50596
103 Brand Association 16106
104 Brand Awareness 23768
105 Brand Building 67563
106 Brand Development 26768
107 Brand Development Index (BDI) 27651
108 Brand Equity 73988
109 Brand Essence 15342
110 Brand Identity 11623
111 Brand Image 44563
112 Brand Insistence 13241
113 Brand Knowledge 26516
114 Brand Ladder 30871
115 Brand Licensing 9089
116 Brand Loyalty 35932
117 Brand Management 32607
118 Brand Mapping 11616
119 Brand Mark 13010
120 Brand Messaging 9664
121 Brand Mix 27824
122 Brand Name 6199
123 Brand Penetration 25002
124 Brand Personality 20776
125 Brand Portfolio 17183
126 Brand Promise 23955
127 Brand Recall 25505
128 Brand Recognition 11115
129 Brand Salience 30194
130 Brand Strategy 7317
131 Brand Stretching 15341
132 Brand Valuation 18596
133 Brand Value 24367
134 Brand Variant 12450
135 Branding 18333
136 Break Even Analysis 9928
137 Break Even Point 45015
138 Break Even Pricing 11991
139 Breakthrough 15107
140 Broad environment 26375
141 Broadcast Television 14376
142 Brown Goods 9623
143 Business Assessment Array 10305
144 Business Buyer 20201
145 Business Buyer Behaviour 33193
146 Business Level Cooperative Strategies 30679
147 Business Portfolio 21756
148 Business-To-Government 6906
149 Buyer Behavior 20492
150 Buyer Classification 9272
151 Buying Behavior 18011
152 Buying by Specification 13696
153 Buying Criteria 19862
154 Buying Motives 48435
155 Buying Pattern 38488
156 Buying Structure 5430
157 Buzz Marketing 10089
158 By Product Pricing 82685
159 Bypass Attack Strategy (LeapFrog) 35424
160 C-Level Selling 4981
161 C2B (Consumer to Business) 34137
162 C2C (Consumer-to-Consumer) 21333
163 Canned Presentation 19048
164 Canvas 6250
165 Captive Audience 10298
166 Captive Customer 18529
167 Captive Product Pricing 7274
168 Carryover Effects 13108
169 Cash Rebate 22727
170 Catalog Marketing 27152
171 Category Extension 39200
172 Causal Marketing 6100
173 Causal Research 35049
174 Celebrity Advertising 8100
175 Celebrity Testimonial 12873
176 Channel Distribution 25168
177 Channel Length 23559
178 Channel Levels 62535
179 Channel Marketing 9688
180 Channel Value Proposition 11946
181 Channel-Based Pricing 12853
182 Classified Advertisement 9709
183 Click Only Companies 23311
184 Closing the Sale 16970
185 Cold Canvassing 11262
186 Cold Market 17754
187 Combination Branding 18724
188 Combination Store 13594
189 Commercial Risk 16139
190 Commoditization 8779
 
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