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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
91 Benefit Segmentation 33545
92 Benjamin Franklin Method 5199
93 Black Box Model 44601
94 Blind Box Ad 12639
95 Blue Ocean Strategy 19100
96 Body Copy 28822
97 Bonus Scheme 12022
98 Boomerang Method 14021
99 Bottom Up Forecasting 7235
100 Bottom-Up Pricing 15643
101 Brand 13409
102 Brand Asset Valuator (BAV) 50222
103 Brand Association 15984
104 Brand Awareness 23450
105 Brand Building 66933
106 Brand Development 26590
107 Brand Development Index (BDI) 27309
108 Brand Equity 73521
109 Brand Essence 15223
110 Brand Identity 11452
111 Brand Image 44194
112 Brand Insistence 13076
113 Brand Knowledge 26190
114 Brand Ladder 30638
115 Brand Licensing 8963
116 Brand Loyalty 35361
117 Brand Management 32339
118 Brand Mapping 11491
119 Brand Mark 12898
120 Brand Messaging 9580
121 Brand Mix 27648
122 Brand Name 5928
123 Brand Penetration 24681
124 Brand Personality 20630
125 Brand Portfolio 16993
126 Brand Promise 23694
127 Brand Recall 25299
128 Brand Recognition 10978
129 Brand Salience 30090
130 Brand Strategy 7212
131 Brand Stretching 15206
132 Brand Valuation 18366
133 Brand Value 24179
134 Brand Variant 12321
135 Branding 18159
136 Break Even Analysis 9770
137 Break Even Point 44825
138 Break Even Pricing 11838
139 Breakthrough 14962
140 Broad environment 26268
141 Broadcast Television 14089
142 Brown Goods 9482
143 Business Assessment Array 10233
144 Business Buyer 20056
145 Business Buyer Behaviour 33019
146 Business Level Cooperative Strategies 30584
147 Business Portfolio 21585
148 Business-To-Government 6811
149 Buyer Behavior 20390
150 Buyer Classification 9183
151 Buying Behavior 17876
152 Buying by Specification 13561
153 Buying Criteria 19741
154 Buying Motives 48166
155 Buying Pattern 38130
156 Buying Structure 5333
157 Buzz Marketing 10027
158 By Product Pricing 82064
159 Bypass Attack Strategy (LeapFrog) 35174
160 C-Level Selling 4860
161 C2B (Consumer to Business) 33919
162 C2C (Consumer-to-Consumer) 21229
163 Canned Presentation 18832
164 Canvas 6166
165 Captive Audience 10100
166 Captive Customer 18335
167 Captive Product Pricing 7119
168 Carryover Effects 13003
169 Cash Rebate 22552
170 Catalog Marketing 26973
171 Category Extension 38870
172 Causal Marketing 5972
173 Causal Research 34960
174 Celebrity Advertising 8018
175 Celebrity Testimonial 12783
176 Channel Distribution 24975
177 Channel Length 23379
178 Channel Levels 62111
179 Channel Marketing 9543
180 Channel Value Proposition 11806
181 Channel-Based Pricing 12728
182 Classified Advertisement 9591
183 Click Only Companies 23183
184 Closing the Sale 16850
185 Cold Canvassing 11157
186 Cold Market 17549
187 Combination Branding 18571
188 Combination Store 13468
189 Commercial Risk 16013
190 Commoditization 8658
 
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