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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
91 Benefit Segmentation 33958
92 Benjamin Franklin Method 5525
93 Black Box Model 45975
94 Blind Box Ad 13093
95 Blue Ocean Strategy 19309
96 Body Copy 29303
97 Bonus Scheme 12435
98 Boomerang Method 14948
99 Bottom Up Forecasting 7480
100 Bottom-Up Pricing 16126
101 Brand 13833
102 Brand Asset Valuator (BAV) 51174
103 Brand Association 16296
104 Brand Awareness 24298
105 Brand Building 68791
106 Brand Development 27100
107 Brand Development Index (BDI) 28307
108 Brand Equity 75007
109 Brand Essence 15583
110 Brand Identity 11966
111 Brand Image 45214
112 Brand Insistence 13487
113 Brand Knowledge 27126
114 Brand Ladder 31381
115 Brand Licensing 9340
116 Brand Loyalty 36921
117 Brand Management 33090
118 Brand Mapping 11834
119 Brand Mark 13216
120 Brand Messaging 9827
121 Brand Mix 28293
122 Brand Name 6705
123 Brand Penetration 25540
124 Brand Personality 21119
125 Brand Portfolio 17591
126 Brand Promise 24418
127 Brand Recall 25883
128 Brand Recognition 11363
129 Brand Salience 30479
130 Brand Strategy 7497
131 Brand Stretching 15584
132 Brand Valuation 18981
133 Brand Value 24675
134 Brand Variant 12688
135 Branding 18662
136 Break Even Analysis 10236
137 Break Even Point 45477
138 Break Even Pricing 12208
139 Breakthrough 15397
140 Broad environment 26660
141 Broadcast Television 14804
142 Brown Goods 9899
143 Business Assessment Array 10555
144 Business Buyer 20493
145 Business Buyer Behaviour 33518
146 Business Level Cooperative Strategies 30864
147 Business Portfolio 22143
148 Business-To-Government 7106
149 Buyer Behavior 20682
150 Buyer Classification 9454
151 Buying Behavior 18294
152 Buying by Specification 13953
153 Buying Criteria 20103
154 Buying Motives 48961
155 Buying Pattern 38998
156 Buying Structure 5625
157 Buzz Marketing 10247
158 By Product Pricing 83490
159 Bypass Attack Strategy (LeapFrog) 35963
160 C-Level Selling 5306
161 C2B (Consumer to Business) 34626
162 C2C (Consumer-to-Consumer) 21574
163 Canned Presentation 19368
164 Canvas 6427
165 Captive Audience 10676
166 Captive Customer 18874
167 Captive Product Pricing 7552
168 Carryover Effects 13319
169 Cash Rebate 23205
170 Catalog Marketing 27589
171 Category Extension 39749
172 Causal Marketing 6345
173 Causal Research 35316
174 Celebrity Advertising 8311
175 Celebrity Testimonial 13116
176 Channel Distribution 25554
177 Channel Length 23823
178 Channel Levels 63204
179 Channel Marketing 9952
180 Channel Value Proposition 12192
181 Channel-Based Pricing 13069
182 Classified Advertisement 9959
183 Click Only Companies 23592
184 Closing the Sale 17276
185 Cold Canvassing 11495
186 Cold Market 18187
187 Combination Branding 19012
188 Combination Store 13893
189 Commercial Risk 16364
190 Commoditization 8981
 
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