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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
91 Benefit Segmentation 33769
92 Benjamin Franklin Method 5371
93 Black Box Model 45377
94 Blind Box Ad 12896
95 Blue Ocean Strategy 19215
96 Body Copy 29063
97 Bonus Scheme 12244
98 Boomerang Method 14528
99 Bottom Up Forecasting 7370
100 Bottom-Up Pricing 15933
101 Brand 13645
102 Brand Asset Valuator (BAV) 50820
103 Brand Association 16169
104 Brand Awareness 23945
105 Brand Building 67967
106 Brand Development 26887
107 Brand Development Index (BDI) 27870
108 Brand Equity 74308
109 Brand Essence 15421
110 Brand Identity 11712
111 Brand Image 44755
112 Brand Insistence 13323
113 Brand Knowledge 26732
114 Brand Ladder 31035
115 Brand Licensing 9170
116 Brand Loyalty 36263
117 Brand Management 32757
118 Brand Mapping 11684
119 Brand Mark 13072
120 Brand Messaging 9718
121 Brand Mix 27935
122 Brand Name 6374
123 Brand Penetration 25165
124 Brand Personality 20881
125 Brand Portfolio 17299
126 Brand Promise 24099
127 Brand Recall 25626
128 Brand Recognition 11208
129 Brand Salience 30276
130 Brand Strategy 7373
131 Brand Stretching 15423
132 Brand Valuation 18735
133 Brand Value 24461
134 Brand Variant 12526
135 Branding 18434
136 Break Even Analysis 9996
137 Break Even Point 45128
138 Break Even Pricing 12060
139 Breakthrough 15203
140 Broad environment 26454
141 Broadcast Television 14532
142 Brown Goods 9732
143 Business Assessment Array 10363
144 Business Buyer 20295
145 Business Buyer Behaviour 33303
146 Business Level Cooperative Strategies 30742
147 Business Portfolio 21876
148 Business-To-Government 6976
149 Buyer Behavior 20543
150 Buyer Classification 9317
151 Buying Behavior 18088
152 Buying by Specification 13777
153 Buying Criteria 19935
154 Buying Motives 48624
155 Buying Pattern 38653
156 Buying Structure 5485
157 Buzz Marketing 10139
158 By Product Pricing 82984
159 Bypass Attack Strategy (LeapFrog) 35599
160 C-Level Selling 5052
161 C2B (Consumer to Business) 34299
162 C2C (Consumer-to-Consumer) 21411
163 Canned Presentation 19141
164 Canvas 6311
165 Captive Audience 10428
166 Captive Customer 18634
167 Captive Product Pricing 7374
168 Carryover Effects 13178
169 Cash Rebate 22871
170 Catalog Marketing 27266
171 Category Extension 39401
172 Causal Marketing 6175
173 Causal Research 35128
174 Celebrity Advertising 8174
175 Celebrity Testimonial 12955
176 Channel Distribution 25289
177 Channel Length 23645
178 Channel Levels 62768
179 Channel Marketing 9786
180 Channel Value Proposition 12024
181 Channel-Based Pricing 12923
182 Classified Advertisement 9784
183 Click Only Companies 23390
184 Closing the Sale 17065
185 Cold Canvassing 11335
186 Cold Market 17880
187 Combination Branding 18814
188 Combination Store 13688
189 Commercial Risk 16215
190 Commoditization 8849
 
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