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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
91 Benefit Segmentation 33696
92 Benjamin Franklin Method 5319
93 Black Box Model 45134
94 Blind Box Ad 12815
95 Blue Ocean Strategy 19172
96 Body Copy 28974
97 Bonus Scheme 12172
98 Boomerang Method 14359
99 Bottom Up Forecasting 7326
100 Bottom-Up Pricing 15877
101 Brand 13560
102 Brand Asset Valuator (BAV) 50644
103 Brand Association 16119
104 Brand Awareness 23805
105 Brand Building 67642
106 Brand Development 26788
107 Brand Development Index (BDI) 27692
108 Brand Equity 74056
109 Brand Essence 15358
110 Brand Identity 11638
111 Brand Image 44592
112 Brand Insistence 13255
113 Brand Knowledge 26551
114 Brand Ladder 30903
115 Brand Licensing 9104
116 Brand Loyalty 35999
117 Brand Management 32636
118 Brand Mapping 11631
119 Brand Mark 13016
120 Brand Messaging 9674
121 Brand Mix 27842
122 Brand Name 6231
123 Brand Penetration 25038
124 Brand Personality 20797
125 Brand Portfolio 17206
126 Brand Promise 23975
127 Brand Recall 25530
128 Brand Recognition 11137
129 Brand Salience 30210
130 Brand Strategy 7325
131 Brand Stretching 15355
132 Brand Valuation 18628
133 Brand Value 24385
134 Brand Variant 12463
135 Branding 18344
136 Break Even Analysis 9943
137 Break Even Point 45030
138 Break Even Pricing 12004
139 Breakthrough 15122
140 Broad environment 26386
141 Broadcast Television 14401
142 Brown Goods 9645
143 Business Assessment Array 10316
144 Business Buyer 20220
145 Business Buyer Behaviour 33222
146 Business Level Cooperative Strategies 30697
147 Business Portfolio 21784
148 Business-To-Government 6922
149 Buyer Behavior 20500
150 Buyer Classification 9278
151 Buying Behavior 18029
152 Buying by Specification 13711
153 Buying Criteria 19876
154 Buying Motives 48464
155 Buying Pattern 38520
156 Buying Structure 5443
157 Buzz Marketing 10097
158 By Product Pricing 82745
159 Bypass Attack Strategy (LeapFrog) 35462
160 C-Level Selling 4994
161 C2B (Consumer to Business) 34169
162 C2C (Consumer-to-Consumer) 21343
163 Canned Presentation 19067
164 Canvas 6258
165 Captive Audience 10323
166 Captive Customer 18541
167 Captive Product Pricing 7302
168 Carryover Effects 13118
169 Cash Rebate 22753
170 Catalog Marketing 27171
171 Category Extension 39238
172 Causal Marketing 6115
173 Causal Research 35057
174 Celebrity Advertising 8114
175 Celebrity Testimonial 12892
176 Channel Distribution 25196
177 Channel Length 23576
178 Channel Levels 62580
179 Channel Marketing 9706
180 Channel Value Proposition 11960
181 Channel-Based Pricing 12871
182 Classified Advertisement 9722
183 Click Only Companies 23326
184 Closing the Sale 16986
185 Cold Canvassing 11273
186 Cold Market 17774
187 Combination Branding 18743
188 Combination Store 13612
189 Commercial Risk 16153
190 Commoditization 8792
 
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