1. Business Concepts
    2. ›
  2. Marketing and Strategy

Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
91 Benefit Segmentation 33500
92 Benjamin Franklin Method 5154
93 Black Box Model 44462
94 Blind Box Ad 12597
95 Blue Ocean Strategy 19077
96 Body Copy 28770
97 Bonus Scheme 11984
98 Boomerang Method 13896
99 Bottom Up Forecasting 7211
100 Bottom-Up Pricing 15585
101 Brand 13368
102 Brand Asset Valuator (BAV) 50098
103 Brand Association 15941
104 Brand Awareness 23340
105 Brand Building 66715
106 Brand Development 26531
107 Brand Development Index (BDI) 27166
108 Brand Equity 73348
109 Brand Essence 15182
110 Brand Identity 11398
111 Brand Image 44073
112 Brand Insistence 13022
113 Brand Knowledge 26081
114 Brand Ladder 30555
115 Brand Licensing 8931
116 Brand Loyalty 35159
117 Brand Management 32247
118 Brand Mapping 11452
119 Brand Mark 12869
120 Brand Messaging 9553
121 Brand Mix 27566
122 Brand Name 5828
123 Brand Penetration 24566
124 Brand Personality 20583
125 Brand Portfolio 16930
126 Brand Promise 23613
127 Brand Recall 25247
128 Brand Recognition 10930
129 Brand Salience 30057
130 Brand Strategy 7188
131 Brand Stretching 15165
132 Brand Valuation 18284
133 Brand Value 24106
134 Brand Variant 12285
135 Branding 18105
136 Break Even Analysis 9739
137 Break Even Point 44763
138 Break Even Pricing 11799
139 Breakthrough 14898
140 Broad environment 26227
141 Broadcast Television 13986
142 Brown Goods 9434
143 Business Assessment Array 10205
144 Business Buyer 20006
145 Business Buyer Behaviour 32955
146 Business Level Cooperative Strategies 30543
147 Business Portfolio 21525
148 Business-To-Government 6773
149 Buyer Behavior 20365
150 Buyer Classification 9154
151 Buying Behavior 17826
152 Buying by Specification 13514
153 Buying Criteria 19699
154 Buying Motives 48090
155 Buying Pattern 38006
156 Buying Structure 5295
157 Buzz Marketing 10012
158 By Product Pricing 81878
159 Bypass Attack Strategy (LeapFrog) 35093
160 C-Level Selling 4820
161 C2B (Consumer to Business) 33832
162 C2C (Consumer-to-Consumer) 21195
163 Canned Presentation 18762
164 Canvas 6142
165 Captive Audience 10035
166 Captive Customer 18278
167 Captive Product Pricing 7076
168 Carryover Effects 12964
169 Cash Rebate 22492
170 Catalog Marketing 26927
171 Category Extension 38768
172 Causal Marketing 5921
173 Causal Research 34931
174 Celebrity Advertising 7991
175 Celebrity Testimonial 12746
176 Channel Distribution 24897
177 Channel Length 23317
178 Channel Levels 61965
179 Channel Marketing 9492
180 Channel Value Proposition 11761
181 Channel-Based Pricing 12692
182 Classified Advertisement 9555
183 Click Only Companies 23120
184 Closing the Sale 16814
185 Cold Canvassing 11125
186 Cold Market 17471
187 Combination Branding 18534
188 Combination Store 13424
189 Commercial Risk 15973
190 Commoditization 8615
 
Page 1 of 11