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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
91 Benefit Segmentation 33557
92 Benjamin Franklin Method 5211
93 Black Box Model 44647
94 Blind Box Ad 12652
95 Blue Ocean Strategy 19106
96 Body Copy 28832
97 Bonus Scheme 12034
98 Boomerang Method 14041
99 Bottom Up Forecasting 7242
100 Bottom-Up Pricing 15665
101 Brand 13420
102 Brand Asset Valuator (BAV) 50264
103 Brand Association 15993
104 Brand Awareness 23470
105 Brand Building 67004
106 Brand Development 26613
107 Brand Development Index (BDI) 27342
108 Brand Equity 73570
109 Brand Essence 15232
110 Brand Identity 11464
111 Brand Image 44226
112 Brand Insistence 13087
113 Brand Knowledge 26224
114 Brand Ladder 30660
115 Brand Licensing 8974
116 Brand Loyalty 35409
117 Brand Management 32365
118 Brand Mapping 11502
119 Brand Mark 12907
120 Brand Messaging 9588
121 Brand Mix 27666
122 Brand Name 5947
123 Brand Penetration 24719
124 Brand Personality 20644
125 Brand Portfolio 17013
126 Brand Promise 23720
127 Brand Recall 25321
128 Brand Recognition 10992
129 Brand Salience 30100
130 Brand Strategy 7223
131 Brand Stretching 15220
132 Brand Valuation 18387
133 Brand Value 24194
134 Brand Variant 12337
135 Branding 18177
136 Break Even Analysis 9786
137 Break Even Point 44848
138 Break Even Pricing 11854
139 Breakthrough 14977
140 Broad environment 26274
141 Broadcast Television 14111
142 Brown Goods 9494
143 Business Assessment Array 10242
144 Business Buyer 20068
145 Business Buyer Behaviour 33034
146 Business Level Cooperative Strategies 30590
147 Business Portfolio 21602
148 Business-To-Government 6818
149 Buyer Behavior 20398
150 Buyer Classification 9189
151 Buying Behavior 17889
152 Buying by Specification 13570
153 Buying Criteria 19753
154 Buying Motives 48186
155 Buying Pattern 38169
156 Buying Structure 5339
157 Buzz Marketing 10033
158 By Product Pricing 82128
159 Bypass Attack Strategy (LeapFrog) 35187
160 C-Level Selling 4872
161 C2B (Consumer to Business) 33935
162 C2C (Consumer-to-Consumer) 21244
163 Canned Presentation 18851
164 Canvas 6175
165 Captive Audience 10127
166 Captive Customer 18356
167 Captive Product Pricing 7131
168 Carryover Effects 13011
169 Cash Rebate 22564
170 Catalog Marketing 26989
171 Category Extension 38902
172 Causal Marketing 5983
173 Causal Research 34965
174 Celebrity Advertising 8026
175 Celebrity Testimonial 12784
176 Channel Distribution 24994
177 Channel Length 23396
178 Channel Levels 62148
179 Channel Marketing 9557
180 Channel Value Proposition 11819
181 Channel-Based Pricing 12739
182 Classified Advertisement 9596
183 Click Only Companies 23195
184 Closing the Sale 16855
185 Cold Canvassing 11166
186 Cold Market 17564
187 Combination Branding 18591
188 Combination Store 13479
189 Commercial Risk 16025
190 Commoditization 8673
 
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