1. Concepts

Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
91 Balloon Test 3204
92 Barometric Price Leadership 11057
93 Barter 3612
94 Bass Diffusion Model 4144
95 Battle of Brands 3857
96 BCG Matrix 11482
97 Behavioral Segmentation 40394
98 Benefit Segmentation 23093
99 Benjamin Franklin Method 581
100 Blind Box Ad 4056
101 Blue Ocean Strategy 15332
102 Body Copy 14718
103 Bonus Scheme 6134
104 Boomerang Method 5031
105 Bottom Up Forecasting 3767
106 Bottom-Up Pricing 7147
107 Brand 8388
108 Brand Asset Valuator (BAV) 36179
109 Brand Association 11656
110 Brand Awareness 7143
111 Brand Building 28366
112 Brand Development 14387
113 Brand Development Index (BDI) 8261
114 Brand Equity 35995
115 Brand Essence 10374
116 Brand Identity 7119
117 Brand Image 21100
118 Brand Insistence 6146
119 Brand Knowledge 4135
120 Brand Ladder 17405
121 Brand Licensing 5241
122 Brand Loyalty 6144
123 Brand Management 7619
124 Brand Mapping 5819
125 Brand Mark 8615
126 Brand Messaging 5017
127 Brand Mix 15736
128 Brand Penetration 10593
129 Brand Personality Aaker 13166
130 Brand Portfolio 9398
131 Brand Promise 12891
132 Brand Recall 11790
133 Brand Recognition 3598
134 Brand Salience 23423
135 Brand Strategy 3542
136 Brand Stretching 8015
137 Brand Valuation 2240
138 Brand Value 14765
139 Brand Variant 6955
140 Branding 11912
141 Break Even Analysis 5634
142 Break Even Point 35911
143 Break Even Pricing 7822
144 Breakthrough 10100
145 Broad environment 16237
146 Broadcast Television 886
147 Brown Goods 4569
148 Business Assessment Array 6717
149 Business Buyer 9081
150 Business Buyer Behaviour 13398
151 Business Level Cooperative Strategies 21479
152 Business Portfolio 14165
153 Business-To-Government 3704
154 Buyer Behavior 14011
155 Buyer Classification 4621
156 Buying Behavior 10149
157 Buying by Specification 6569
158 Buying Criteria 12782
159 Buying Motive 16811
160 Buying Pattern 17787
161 Buying Structure 658
162 Buzz Marketing 7441
163 By Product Pricing 50620
164 Bypass Attack (Leap frog) 24142
165 C-Level Selling 627
166 C2B (Consumer-to-Business) 23192
167 C2C (Consumer-to-Consumer) 16500
168 Canned Presentation 7863
169 Canvas 3545
170 Captive Audience 3395
171 Captive Customer 6668
172 Captive Pricing 3079
173 Captive-Product Pricing 12343
174 Carryover Effects 7372
175 Cash Rebate 9547
176 Catalogue Marketing 16085
177 Category Extension 22259
178 Causal Marketing 920
179 Causal Research 25120
180 Celebrity Advertising 3099
181 Celebrity Testimonial 5092
182 Channel Distribution 14043
183 Channel Length 11339
184 Channel Levels 35120
185 Channel Marketing 5249
186 Channel Value Proposition 5365
187 Channel-Based Pricing 6219
188 Classified Advertisement 6015
189 Click Only Companies 14258
190 Closing the Sale 7280
 
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