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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
91 Benefit Segmentation 33528
92 Benjamin Franklin Method 5181
93 Black Box Model 44547
94 Blind Box Ad 12629
95 Blue Ocean Strategy 19091
96 Body Copy 28810
97 Bonus Scheme 12009
98 Boomerang Method 13980
99 Bottom Up Forecasting 7229
100 Bottom-Up Pricing 15618
101 Brand 13392
102 Brand Asset Valuator (BAV) 50170
103 Brand Association 15965
104 Brand Awareness 23398
105 Brand Building 66854
106 Brand Development 26569
107 Brand Development Index (BDI) 27264
108 Brand Equity 73458
109 Brand Essence 15205
110 Brand Identity 11431
111 Brand Image 44155
112 Brand Insistence 13059
113 Brand Knowledge 26153
114 Brand Ladder 30607
115 Brand Licensing 8948
116 Brand Loyalty 35300
117 Brand Management 32302
118 Brand Mapping 11477
119 Brand Mark 12886
120 Brand Messaging 9567
121 Brand Mix 27615
122 Brand Name 5886
123 Brand Penetration 24643
124 Brand Personality 20611
125 Brand Portfolio 16972
126 Brand Promise 23659
127 Brand Recall 25278
128 Brand Recognition 10957
129 Brand Salience 30078
130 Brand Strategy 7200
131 Brand Stretching 15189
132 Brand Valuation 18329
133 Brand Value 24144
134 Brand Variant 12311
135 Branding 18139
136 Break Even Analysis 9757
137 Break Even Point 44801
138 Break Even Pricing 11819
139 Breakthrough 14941
140 Broad environment 26256
141 Broadcast Television 14052
142 Brown Goods 9462
143 Business Assessment Array 10224
144 Business Buyer 20034
145 Business Buyer Behaviour 32990
146 Business Level Cooperative Strategies 30565
147 Business Portfolio 21554
148 Business-To-Government 6790
149 Buyer Behavior 20380
150 Buyer Classification 9172
151 Buying Behavior 17849
152 Buying by Specification 13543
153 Buying Criteria 19725
154 Buying Motives 48137
155 Buying Pattern 38081
156 Buying Structure 5316
157 Buzz Marketing 10023
158 By Product Pricing 82001
159 Bypass Attack Strategy (LeapFrog) 35147
160 C-Level Selling 4840
161 C2B (Consumer to Business) 33890
162 C2C (Consumer-to-Consumer) 21215
163 Canned Presentation 18805
164 Canvas 6156
165 Captive Audience 10074
166 Captive Customer 18312
167 Captive Product Pricing 7101
168 Carryover Effects 12987
169 Cash Rebate 22526
170 Catalog Marketing 26954
171 Category Extension 38831
172 Causal Marketing 5948
173 Causal Research 34946
174 Celebrity Advertising 8006
175 Celebrity Testimonial 12765
176 Channel Distribution 24939
177 Channel Length 23358
178 Channel Levels 62059
179 Channel Marketing 9523
180 Channel Value Proposition 11786
181 Channel-Based Pricing 12714
182 Classified Advertisement 9574
183 Click Only Companies 23156
184 Closing the Sale 16832
185 Cold Canvassing 11144
186 Cold Market 17518
187 Combination Branding 18560
188 Combination Store 13452
189 Commercial Risk 15999
190 Commoditization 8641
 
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