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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
91 Benefit Segmentation 33916
92 Benjamin Franklin Method 5492
93 Black Box Model 45834
94 Blind Box Ad 13049
95 Blue Ocean Strategy 19287
96 Body Copy 29256
97 Bonus Scheme 12393
98 Boomerang Method 14846
99 Bottom Up Forecasting 7457
100 Bottom-Up Pricing 16081
101 Brand 13782
102 Brand Asset Valuator (BAV) 51097
103 Brand Association 16265
104 Brand Awareness 24214
105 Brand Building 68562
106 Brand Development 27064
107 Brand Development Index (BDI) 28214
108 Brand Equity 74874
109 Brand Essence 15549
110 Brand Identity 11847
111 Brand Image 45122
112 Brand Insistence 13452
113 Brand Knowledge 27047
114 Brand Ladder 31318
115 Brand Licensing 9294
116 Brand Loyalty 36758
117 Brand Management 33025
118 Brand Mapping 11801
119 Brand Mark 13184
120 Brand Messaging 9801
121 Brand Mix 28156
122 Brand Name 6617
123 Brand Penetration 25463
124 Brand Personality 21056
125 Brand Portfolio 17465
126 Brand Promise 24355
127 Brand Recall 25817
128 Brand Recognition 11329
129 Brand Salience 30446
130 Brand Strategy 7471
131 Brand Stretching 15548
132 Brand Valuation 18924
133 Brand Value 24624
134 Brand Variant 12649
135 Branding 18618
136 Break Even Analysis 10109
137 Break Even Point 45327
138 Break Even Pricing 12170
139 Breakthrough 15355
140 Broad environment 26609
141 Broadcast Television 14748
142 Brown Goods 9855
143 Business Assessment Array 10446
144 Business Buyer 20451
145 Business Buyer Behaviour 33482
146 Business Level Cooperative Strategies 30835
147 Business Portfolio 22079
148 Business-To-Government 7076
149 Buyer Behavior 20647
150 Buyer Classification 9420
151 Buying Behavior 18250
152 Buying by Specification 13911
153 Buying Criteria 20069
154 Buying Motives 48886
155 Buying Pattern 38924
156 Buying Structure 5594
157 Buzz Marketing 10223
158 By Product Pricing 83378
159 Bypass Attack Strategy (LeapFrog) 35822
160 C-Level Selling 5184
161 C2B (Consumer to Business) 34574
162 C2C (Consumer-to-Consumer) 21536
163 Canned Presentation 19320
164 Canvas 6397
165 Captive Audience 10623
166 Captive Customer 18828
167 Captive Product Pricing 7512
168 Carryover Effects 13287
169 Cash Rebate 23070
170 Catalog Marketing 27448
171 Category Extension 39673
172 Causal Marketing 6307
173 Causal Research 35279
174 Celebrity Advertising 8286
175 Celebrity Testimonial 13080
176 Channel Distribution 25501
177 Channel Length 23779
178 Channel Levels 63122
179 Channel Marketing 9919
180 Channel Value Proposition 12163
181 Channel-Based Pricing 13037
182 Classified Advertisement 9920
183 Click Only Companies 23550
184 Closing the Sale 17236
185 Cold Canvassing 11468
186 Cold Market 18112
187 Combination Branding 18967
188 Combination Store 13844
189 Commercial Risk 16332
190 Commoditization 8955
 
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