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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
91 Benefit Segmentation 33700
92 Benjamin Franklin Method 5323
93 Black Box Model 45153
94 Blind Box Ad 12822
95 Blue Ocean Strategy 19174
96 Body Copy 28978
97 Bonus Scheme 12175
98 Boomerang Method 14373
99 Bottom Up Forecasting 7329
100 Bottom-Up Pricing 15880
101 Brand 13565
102 Brand Asset Valuator (BAV) 50657
103 Brand Association 16126
104 Brand Awareness 23819
105 Brand Building 67666
106 Brand Development 26793
107 Brand Development Index (BDI) 27706
108 Brand Equity 74079
109 Brand Essence 15364
110 Brand Identity 11644
111 Brand Image 44605
112 Brand Insistence 13260
113 Brand Knowledge 26570
114 Brand Ladder 30914
115 Brand Licensing 9110
116 Brand Loyalty 36015
117 Brand Management 32651
118 Brand Mapping 11633
119 Brand Mark 13020
120 Brand Messaging 9679
121 Brand Mix 27847
122 Brand Name 6240
123 Brand Penetration 25052
124 Brand Personality 20802
125 Brand Portfolio 17215
126 Brand Promise 23987
127 Brand Recall 25539
128 Brand Recognition 11143
129 Brand Salience 30214
130 Brand Strategy 7330
131 Brand Stretching 15358
132 Brand Valuation 18635
133 Brand Value 24393
134 Brand Variant 12468
135 Branding 18353
136 Break Even Analysis 9946
137 Break Even Point 45041
138 Break Even Pricing 12007
139 Breakthrough 15128
140 Broad environment 26392
141 Broadcast Television 14409
142 Brown Goods 9651
143 Business Assessment Array 10319
144 Business Buyer 20226
145 Business Buyer Behaviour 33229
146 Business Level Cooperative Strategies 30699
147 Business Portfolio 21794
148 Business-To-Government 6929
149 Buyer Behavior 20502
150 Buyer Classification 9280
151 Buying Behavior 18034
152 Buying by Specification 13718
153 Buying Criteria 19883
154 Buying Motives 48476
155 Buying Pattern 38530
156 Buying Structure 5447
157 Buzz Marketing 10100
158 By Product Pricing 82763
159 Bypass Attack Strategy (LeapFrog) 35470
160 C-Level Selling 4996
161 C2B (Consumer to Business) 34179
162 C2C (Consumer-to-Consumer) 21351
163 Canned Presentation 19072
164 Canvas 6262
165 Captive Audience 10332
166 Captive Customer 18548
167 Captive Product Pricing 7305
168 Carryover Effects 13121
169 Cash Rebate 22762
170 Catalog Marketing 27181
171 Category Extension 39249
172 Causal Marketing 6121
173 Causal Research 35065
174 Celebrity Advertising 8116
175 Celebrity Testimonial 12895
176 Channel Distribution 25204
177 Channel Length 23582
178 Channel Levels 62593
179 Channel Marketing 9713
180 Channel Value Proposition 11964
181 Channel-Based Pricing 12878
182 Classified Advertisement 9727
183 Click Only Companies 23333
184 Closing the Sale 16990
185 Cold Canvassing 11280
186 Cold Market 17786
187 Combination Branding 18751
188 Combination Store 13619
189 Commercial Risk 16159
190 Commoditization 8794
 
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