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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
91 Benefit Segmentation 33309
92 Benjamin Franklin Method 4953
93 Black Box Model 43832
94 Blind Box Ad 12353
95 Blue Ocean Strategy 18971
96 Body Copy 28587
97 Bonus Scheme 11831
98 Boomerang Method 13394
99 Bottom Up Forecasting 7079
100 Bottom-Up Pricing 15390
101 Brand 13171
102 Brand Asset Valuator (BAV) 49548
103 Brand Association 15770
104 Brand Awareness 22924
105 Brand Building 65845
106 Brand Development 26260
107 Brand Development Index (BDI) 26548
108 Brand Equity 72551
109 Brand Essence 15034
110 Brand Identity 11215
111 Brand Image 43587
112 Brand Insistence 12815
113 Brand Knowledge 25522
114 Brand Ladder 30162
115 Brand Licensing 8794
116 Brand Loyalty 34313
117 Brand Management 31869
118 Brand Mapping 11251
119 Brand Mark 12717
120 Brand Messaging 9409
121 Brand Mix 27270
122 Brand Name 5479
123 Brand Penetration 24106
124 Brand Personality 20327
125 Brand Portfolio 16701
126 Brand Promise 23255
127 Brand Recall 24945
128 Brand Recognition 10691
129 Brand Salience 29899
130 Brand Strategy 7046
131 Brand Stretching 14963
132 Brand Valuation 17990
133 Brand Value 23780
134 Brand Variant 12060
135 Branding 17831
136 Break Even Analysis 9549
137 Break Even Point 44504
138 Break Even Pricing 11617
139 Breakthrough 14684
140 Broad environment 25993
141 Broadcast Television 13593
142 Brown Goods 9252
143 Business Assessment Array 10083
144 Business Buyer 19781
145 Business Buyer Behaviour 32654
146 Business Level Cooperative Strategies 30360
147 Business Portfolio 21273
148 Business-To-Government 6618
149 Buyer Behavior 20227
150 Buyer Classification 9034
151 Buying Behavior 17589
152 Buying by Specification 13328
153 Buying Criteria 19500
154 Buying Motives 47688
155 Buying Pattern 37502
156 Buying Structure 5137
157 Buzz Marketing 9915
158 By Product Pricing 81160
159 Bypass Attack Strategy (LeapFrog) 34756
160 C-Level Selling 4618
161 C2B (Consumer to Business) 33478
162 C2C (Consumer-to-Consumer) 21022
163 Canned Presentation 18486
164 Canvas 5993
165 Captive Audience 9710
166 Captive Customer 17981
167 Captive Product Pricing 6919
168 Carryover Effects 12788
169 Cash Rebate 22179
170 Catalog Marketing 26700
171 Category Extension 38262
172 Causal Marketing 5697
173 Causal Research 34768
174 Celebrity Advertising 7823
175 Celebrity Testimonial 12596
176 Channel Distribution 24566
177 Channel Length 23128
178 Channel Levels 61355
179 Channel Marketing 9280
180 Channel Value Proposition 11596
181 Channel-Based Pricing 12519
182 Classified Advertisement 9368
183 Click Only Companies 22906
184 Closing the Sale 16618
185 Cold Canvassing 10944
186 Cold Market 17138
187 Combination Branding 18268
188 Combination Store 13198
189 Commercial Risk 15821
190 Commoditization 8440
 
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