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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
91 Benefit Segmentation 33885
92 Benjamin Franklin Method 5467
93 Black Box Model 45748
94 Blind Box Ad 13015
95 Blue Ocean Strategy 19271
96 Body Copy 29219
97 Bonus Scheme 12363
98 Boomerang Method 14771
99 Bottom Up Forecasting 7444
100 Bottom-Up Pricing 16050
101 Brand 13759
102 Brand Asset Valuator (BAV) 51039
103 Brand Association 16246
104 Brand Awareness 24164
105 Brand Building 68453
106 Brand Development 27036
107 Brand Development Index (BDI) 28136
108 Brand Equity 74755
109 Brand Essence 15524
110 Brand Identity 11823
111 Brand Image 45048
112 Brand Insistence 13430
113 Brand Knowledge 26990
114 Brand Ladder 31267
115 Brand Licensing 9270
116 Brand Loyalty 36675
117 Brand Management 32967
118 Brand Mapping 11780
119 Brand Mark 13164
120 Brand Messaging 9785
121 Brand Mix 28117
122 Brand Name 6576
123 Brand Penetration 25400
124 Brand Personality 21021
125 Brand Portfolio 17434
126 Brand Promise 24311
127 Brand Recall 25777
128 Brand Recognition 11308
129 Brand Salience 30416
130 Brand Strategy 7447
131 Brand Stretching 15525
132 Brand Valuation 18876
133 Brand Value 24588
134 Brand Variant 12628
135 Branding 18585
136 Break Even Analysis 10085
137 Break Even Point 45296
138 Break Even Pricing 12153
139 Breakthrough 15320
140 Broad environment 26570
141 Broadcast Television 14705
142 Brown Goods 9834
143 Business Assessment Array 10431
144 Business Buyer 20425
145 Business Buyer Behaviour 33449
146 Business Level Cooperative Strategies 30813
147 Business Portfolio 22052
148 Business-To-Government 7059
149 Buyer Behavior 20626
150 Buyer Classification 9400
151 Buying Behavior 18218
152 Buying by Specification 13876
153 Buying Criteria 20045
154 Buying Motives 48848
155 Buying Pattern 38870
156 Buying Structure 5574
157 Buzz Marketing 10207
158 By Product Pricing 83311
159 Bypass Attack Strategy (LeapFrog) 35783
160 C-Level Selling 5160
161 C2B (Consumer to Business) 34531
162 C2C (Consumer-to-Consumer) 21510
163 Canned Presentation 19280
164 Canvas 6377
165 Captive Audience 10587
166 Captive Customer 18781
167 Captive Product Pricing 7487
168 Carryover Effects 13262
169 Cash Rebate 23026
170 Catalog Marketing 27415
171 Category Extension 39618
172 Causal Marketing 6275
173 Causal Research 35246
174 Celebrity Advertising 8260
175 Celebrity Testimonial 13057
176 Channel Distribution 25456
177 Channel Length 23754
178 Channel Levels 63072
179 Channel Marketing 9891
180 Channel Value Proposition 12137
181 Channel-Based Pricing 13017
182 Classified Advertisement 9890
183 Click Only Companies 23519
184 Closing the Sale 17206
185 Cold Canvassing 11442
186 Cold Market 18079
187 Combination Branding 18935
188 Combination Store 13805
189 Commercial Risk 16309
190 Commoditization 8933
 
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