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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
91 Benefit Segmentation 33582
92 Benjamin Franklin Method 5229
93 Black Box Model 44739
94 Blind Box Ad 12691
95 Blue Ocean Strategy 19118
96 Body Copy 28859
97 Bonus Scheme 12069
98 Boomerang Method 14113
99 Bottom Up Forecasting 7260
100 Bottom-Up Pricing 15694
101 Brand 13448
102 Brand Asset Valuator (BAV) 50339
103 Brand Association 16019
104 Brand Awareness 23538
105 Brand Building 67165
106 Brand Development 26655
107 Brand Development Index (BDI) 27410
108 Brand Equity 73685
109 Brand Essence 15258
110 Brand Identity 11489
111 Brand Image 44320
112 Brand Insistence 13131
113 Brand Knowledge 26299
114 Brand Ladder 30709
115 Brand Licensing 8996
116 Brand Loyalty 35521
117 Brand Management 32425
118 Brand Mapping 11530
119 Brand Mark 12926
120 Brand Messaging 9606
121 Brand Mix 27705
122 Brand Name 6012
123 Brand Penetration 24783
124 Brand Personality 20676
125 Brand Portfolio 17053
126 Brand Promise 23772
127 Brand Recall 25373
128 Brand Recognition 11016
129 Brand Salience 30121
130 Brand Strategy 7242
131 Brand Stretching 15252
132 Brand Valuation 18437
133 Brand Value 24233
134 Brand Variant 12365
135 Branding 18225
136 Break Even Analysis 9811
137 Break Even Point 44888
138 Break Even Pricing 11886
139 Breakthrough 15010
140 Broad environment 26295
141 Broadcast Television 14182
142 Brown Goods 9536
143 Business Assessment Array 10252
144 Business Buyer 20099
145 Business Buyer Behaviour 33080
146 Business Level Cooperative Strategies 30610
147 Business Portfolio 21646
148 Business-To-Government 6839
149 Buyer Behavior 20419
150 Buyer Classification 9200
151 Buying Behavior 17917
152 Buying by Specification 13598
153 Buying Criteria 19773
154 Buying Motives 48251
155 Buying Pattern 38246
156 Buying Structure 5367
157 Buzz Marketing 10041
158 By Product Pricing 82263
159 Bypass Attack Strategy (LeapFrog) 35222
160 C-Level Selling 4899
161 C2B (Consumer to Business) 33973
162 C2C (Consumer-to-Consumer) 21264
163 Canned Presentation 18885
164 Canvas 6197
165 Captive Audience 10175
166 Captive Customer 18391
167 Captive Product Pricing 7161
168 Carryover Effects 13029
169 Cash Rebate 22606
170 Catalog Marketing 27031
171 Category Extension 38975
172 Causal Marketing 6011
173 Causal Research 34981
174 Celebrity Advertising 8043
175 Celebrity Testimonial 12807
176 Channel Distribution 25047
177 Channel Length 23434
178 Channel Levels 62254
179 Channel Marketing 9595
180 Channel Value Proposition 11852
181 Channel-Based Pricing 12768
182 Classified Advertisement 9619
183 Click Only Companies 23219
184 Closing the Sale 16881
185 Cold Canvassing 11186
186 Cold Market 17612
187 Combination Branding 18616
188 Combination Store 13502
189 Commercial Risk 16049
190 Commoditization 8698
 
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