1. Business Concepts
    2. ›
  2. Marketing and Strategy

Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
91 Benefit Segmentation 33595
92 Benjamin Franklin Method 5239
93 Black Box Model 44781
94 Blind Box Ad 12707
95 Blue Ocean Strategy 19125
96 Body Copy 28870
97 Bonus Scheme 12078
98 Boomerang Method 14142
99 Bottom Up Forecasting 7272
100 Bottom-Up Pricing 15712
101 Brand 13458
102 Brand Asset Valuator (BAV) 50374
103 Brand Association 16028
104 Brand Awareness 23564
105 Brand Building 67223
106 Brand Development 26670
107 Brand Development Index (BDI) 27446
108 Brand Equity 73728
109 Brand Essence 15271
110 Brand Identity 11508
111 Brand Image 44353
112 Brand Insistence 13141
113 Brand Knowledge 26330
114 Brand Ladder 30724
115 Brand Licensing 9009
116 Brand Loyalty 35563
117 Brand Management 32452
118 Brand Mapping 11542
119 Brand Mark 12938
120 Brand Messaging 9613
121 Brand Mix 27719
122 Brand Name 6038
123 Brand Penetration 24809
124 Brand Personality 20687
125 Brand Portfolio 17073
126 Brand Promise 23800
127 Brand Recall 25389
128 Brand Recognition 11030
129 Brand Salience 30128
130 Brand Strategy 7249
131 Brand Stretching 15265
132 Brand Valuation 18466
133 Brand Value 24250
134 Brand Variant 12376
135 Branding 18239
136 Break Even Analysis 9823
137 Break Even Point 44902
138 Break Even Pricing 11897
139 Breakthrough 15023
140 Broad environment 26305
141 Broadcast Television 14219
142 Brown Goods 9550
143 Business Assessment Array 10259
144 Business Buyer 20115
145 Business Buyer Behaviour 33090
146 Business Level Cooperative Strategies 30621
147 Business Portfolio 21660
148 Business-To-Government 6848
149 Buyer Behavior 20427
150 Buyer Classification 9206
151 Buying Behavior 17934
152 Buying by Specification 13615
153 Buying Criteria 19786
154 Buying Motives 48274
155 Buying Pattern 38278
156 Buying Structure 5377
157 Buzz Marketing 10045
158 By Product Pricing 82307
159 Bypass Attack Strategy (LeapFrog) 35243
160 C-Level Selling 4908
161 C2B (Consumer to Business) 33994
162 C2C (Consumer-to-Consumer) 21273
163 Canned Presentation 18908
164 Canvas 6204
165 Captive Audience 10186
166 Captive Customer 18408
167 Captive Product Pricing 7175
168 Carryover Effects 13040
169 Cash Rebate 22620
170 Catalog Marketing 27046
171 Category Extension 38997
172 Causal Marketing 6020
173 Causal Research 34988
174 Celebrity Advertising 8050
175 Celebrity Testimonial 12817
176 Channel Distribution 25062
177 Channel Length 23447
178 Channel Levels 62292
179 Channel Marketing 9607
180 Channel Value Proposition 11864
181 Channel-Based Pricing 12776
182 Classified Advertisement 9628
183 Click Only Companies 23234
184 Closing the Sale 16895
185 Cold Canvassing 11191
186 Cold Market 17627
187 Combination Branding 18626
188 Combination Store 13515
189 Commercial Risk 16058
190 Commoditization 8705
 
Page 1 of 11