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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
91 Benefit Segmentation 33629
92 Benjamin Franklin Method 5264
93 Black Box Model 44886
94 Blind Box Ad 12742
95 Blue Ocean Strategy 19138
96 Body Copy 28899
97 Bonus Scheme 12106
98 Boomerang Method 14204
99 Bottom Up Forecasting 7296
100 Bottom-Up Pricing 15775
101 Brand 13489
102 Brand Asset Valuator (BAV) 50477
103 Brand Association 16063
104 Brand Awareness 23643
105 Brand Building 67364
106 Brand Development 26709
107 Brand Development Index (BDI) 27522
108 Brand Equity 73832
109 Brand Essence 15302
110 Brand Identity 11555
111 Brand Image 44446
112 Brand Insistence 13189
113 Brand Knowledge 26408
114 Brand Ladder 30776
115 Brand Licensing 9038
116 Brand Loyalty 35714
117 Brand Management 32518
118 Brand Mapping 11572
119 Brand Mark 12964
120 Brand Messaging 9634
121 Brand Mix 27759
122 Brand Name 6099
123 Brand Penetration 24895
124 Brand Personality 20729
125 Brand Portfolio 17115
126 Brand Promise 23868
127 Brand Recall 25435
128 Brand Recognition 11063
129 Brand Salience 30153
130 Brand Strategy 7277
131 Brand Stretching 15295
132 Brand Valuation 18517
133 Brand Value 24290
134 Brand Variant 12404
135 Branding 18279
136 Break Even Analysis 9873
137 Break Even Point 44951
138 Break Even Pricing 11942
139 Breakthrough 15052
140 Broad environment 26328
141 Broadcast Television 14288
142 Brown Goods 9578
143 Business Assessment Array 10278
144 Business Buyer 20147
145 Business Buyer Behaviour 33135
146 Business Level Cooperative Strategies 30644
147 Business Portfolio 21701
148 Business-To-Government 6869
149 Buyer Behavior 20451
150 Buyer Classification 9225
151 Buying Behavior 17967
152 Buying by Specification 13646
153 Buying Criteria 19815
154 Buying Motives 48331
155 Buying Pattern 38390
156 Buying Structure 5399
157 Buzz Marketing 10065
158 By Product Pricing 82447
159 Bypass Attack Strategy (LeapFrog) 35349
160 C-Level Selling 4939
161 C2B (Consumer to Business) 34054
162 C2C (Consumer-to-Consumer) 21296
163 Canned Presentation 18977
164 Canvas 6218
165 Captive Audience 10231
166 Captive Customer 18458
167 Captive Product Pricing 7207
168 Carryover Effects 13065
169 Cash Rebate 22655
170 Catalog Marketing 27093
171 Category Extension 39073
172 Causal Marketing 6056
173 Causal Research 35010
174 Celebrity Advertising 8069
175 Celebrity Testimonial 12838
176 Channel Distribution 25109
177 Channel Length 23500
178 Channel Levels 62395
179 Channel Marketing 9642
180 Channel Value Proposition 11895
181 Channel-Based Pricing 12800
182 Classified Advertisement 9657
183 Click Only Companies 23262
184 Closing the Sale 16920
185 Cold Canvassing 11218
186 Cold Market 17672
187 Combination Branding 18661
188 Combination Store 13547
189 Commercial Risk 16086
190 Commoditization 8733
 
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