1. Concepts

Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
91 Benefit Segmentation 31308
92 Benjamin Franklin Method 3259
93 Blind Box Ad 9559
94 Blue Ocean Strategy 17639
95 Body Copy 26495
96 Bonus Scheme 10240
97 Boomerang Method 10647
98 Bottom Up Forecasting 5977
99 Bottom-Up Pricing 13192
100 Brand 11265
101 Brand Asset Valuator (BAV) 45706
102 Brand Association 14360
103 Brand Awareness 18356
104 Brand Building 57452
105 Brand Development 24135
106 Brand Development Index (BDI) 22159
107 Brand Equity 64316
108 Brand Essence 13694
109 Brand Identity 9934
110 Brand Image 38380
111 Brand Insistence 11076
112 Brand Knowledge 19958
113 Brand Ladder 25942
114 Brand Licensing 7647
115 Brand Loyalty 26352
116 Brand Management 28087
117 Brand Mapping 9912
118 Brand Mark 11512
119 Brand Messaging 8176
120 Brand Mix 24312
121 Brand Name 2060
122 Brand Penetration 20531
123 Brand Personality 18088
124 Brand Portfolio 14733
125 Brand Promise 20730
126 Brand Recall 21980
127 Brand Recognition 9118
128 Brand Salience 28380
129 Brand Strategy 5901
130 Brand Stretching 13060
131 Brand Valuation 15118
132 Brand Value 21708
133 Brand Variant 10548
134 Branding 15952
135 Break Even Analysis 8054
136 Break Even Point 41531
137 Break Even Pricing 10297
138 Breakthrough 13313
139 Broad environment 23819
140 Broadcast Television 9719
141 Brown Goods 7939
142 Business Assessment Array 8859
143 Business Buyer 17850
144 Business Buyer Behaviour 29371
145 Business Level Cooperative Strategies 28563
146 Business Portfolio 19099
147 Business-To-Government 5454
148 Buyer Behavior 18727
149 Buyer Classification 7724
150 Buying Behavior 15824
151 Buying by Specification 11651
152 Buying Criteria 17880
153 Buying Motives 42105
154 Buying Pattern 32672
155 Buying Structure 3838
156 Buzz Marketing 8925
157 By Product Pricing 74022
158 Bypass Attack (Leap frog) 31921
159 C-Level Selling 3250
160 C2B (Consumer to Business) 30722
161 C2C (Consumer-to-Consumer) 19304
162 Canned Presentation 15765
163 Canvas 5127
164 Captive Audience 7738
165 Captive Customer 14929
166 Captive Product Pricing 5507
167 Carryover Effects 11081
168 Cash Rebate 19252
169 Catalog Marketing 24798
170 Category Extension 34404
171 Causal Marketing 3949
172 Causal Research 32866
173 Celebrity Advertising 6692
174 Celebrity Testimonial 10958
175 Channel Distribution 21690
176 Channel Length 20611
177 Channel Levels 55014
178 Channel Marketing 7926
179 Channel Value Proposition 10230
180 Channel-Based Pricing 11083
181 Classified Advertisement 7982
182 Click Only Companies 20629
183 Closing the Sale 14776
184 Cold Canvassing 9338
185 Cold Market 13939
186 Combination Branding 16094
187 Combination Store 11316
188 Commercial Risk 14055
189 Commoditization 7101
190 Communication Adaptation 26503
 
Page 1 of 11