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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
31 Advertising Appropriation 8433
32 Advertising Awareness 17542
33 Advertising Brief 20455
34 Advertising Budget 37658
35 Advertising Campaign 9388
36 Advertising Channel 27839
37 Advertising Copy 40510
38 Advertising Coverage 12384
39 Advertising Elasticity of Demand 19909
40 Advertising Frequency 10073
41 Advertising Media 86893
42 Advertising Message 23784
43 Advertising Plan 20379
44 Advertising Research 20626
45 Advertising Strategy 16375
46 Advertising Supplement 13930
47 Advertising Theme 31919
48 Advertising to Sales Ratio 12441
49 Advertising Weight 8680
50 Advertorial 7791
51 Affinity Marketing 8285
52 Affirmative Disclosure 8210
53 After-Marketing 16346
54 Age and Life Cycle 14684
55 Agency of Record 6737
56 Aggressive Exporter 4366
57 Aided Recall 13889
58 AIO- Activities, Interests and Opinions 34381
59 All the Traffic Will Bear 9799
60 Alternative Close 14335
61 Alternative Evaluation 24811
62 Alternative Media 13618
63 Ambient Media 11433
64 Ambush Marketing 6703
65 Ansoff Matrix 44298
66 Arrow Information Paradox 7786
67 Asset Led Marketing 12500
68 Assumptive Close 8687
69 Atmospherics 8442
70 Attitude 25933
71 Attitude Survey 13891
72 Attitudinal Research 12665
73 Audience Profile 17426
74 Automatic Merchandising 6672
75 Autoship 11292
76 Available Market 29605
77 Average Price Paid 4880
78 Average Profit 23831
79 Awareness, Attitude and Usage (AAU) 7403
80 B2B Marketing 11800
81 Back End 17294
82 Backgrounder 9215
83 Balanced scorecard 11107
84 Balloon Test 9378
85 Barometric Price Leadership 19338
86 Barter 7339
87 Bass Diffusion Model 8042
88 Battle of Brands 8974
89 BCG Matrix 22821
90 Behavioral Segmentation 68658
91 Benefit Segmentation 33315
92 Benjamin Franklin Method 4961
93 Black Box Model 43858
94 Blind Box Ad 12371
95 Blue Ocean Strategy 18979
96 Body Copy 28595
97 Bonus Scheme 11836
98 Boomerang Method 13413
99 Bottom Up Forecasting 7086
100 Bottom-Up Pricing 15400
101 Brand 13181
102 Brand Asset Valuator (BAV) 49567
103 Brand Association 15777
104 Brand Awareness 22949
105 Brand Building 65882
106 Brand Development 26271
107 Brand Development Index (BDI) 26570
108 Brand Equity 72580
109 Brand Essence 15041
110 Brand Identity 11223
111 Brand Image 43605
112 Brand Insistence 12821
113 Brand Knowledge 25546
114 Brand Ladder 30187
115 Brand Licensing 8802
116 Brand Loyalty 34342
117 Brand Management 31883
118 Brand Mapping 11257
119 Brand Mark 12722
120 Brand Messaging 9418
121 Brand Mix 27293
122 Brand Name 5490
123 Brand Penetration 24130
124 Brand Personality 20339
125 Brand Portfolio 16712
126 Brand Promise 23280
127 Brand Recall 24965
128 Brand Recognition 10701
129 Brand Salience 29908
130 Brand Strategy 7052
 
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