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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
31 Advertising Appropriation 8586
32 Advertising Awareness 17797
33 Advertising Brief 20677
34 Advertising Budget 37918
35 Advertising Campaign 9482
36 Advertising Channel 28112
37 Advertising Copy 40803
38 Advertising Coverage 12567
39 Advertising Elasticity of Demand 20198
40 Advertising Frequency 10194
41 Advertising Media 87564
42 Advertising Message 23935
43 Advertising Plan 20550
44 Advertising Research 20815
45 Advertising Strategy 16568
46 Advertising Supplement 14162
47 Advertising Theme 32191
48 Advertising to Sales Ratio 12648
49 Advertising Weight 8804
50 Advertorial 7944
51 Affinity Marketing 8458
52 Affirmative Disclosure 8361
53 After-Marketing 16540
54 Age and Life Cycle 14880
55 Agency of Record 6894
56 Aggressive Exporter 4482
57 Aided Recall 14088
58 AIO- Activities, Interests and Opinions 34786
59 All the Traffic Will Bear 9942
60 Alternative Close 14483
61 Alternative Evaluation 24941
62 Alternative Media 13854
63 Ambient Media 11574
64 Ambush Marketing 6848
65 Ansoff Matrix 44670
66 Arrow Information Paradox 7969
67 Asset Led Marketing 12659
68 Assumptive Close 8800
69 Atmospherics 8623
70 Attitude 26361
71 Attitude Survey 14119
72 Attitudinal Research 12912
73 Audience Profile 17697
74 Automatic Merchandising 6784
75 Autoship 11486
76 Available Market 30044
77 Average Price Paid 5145
78 Average Profit 24025
79 Awareness, Attitude and Usage (AAU) 7665
80 B2B Marketing 12076
81 Back End 17452
82 Backgrounder 9450
83 Balanced scorecard 11232
84 Balloon Test 9568
85 Barometric Price Leadership 19516
86 Barter 7485
87 Bass Diffusion Model 8150
88 Battle of Brands 9154
89 BCG Matrix 23153
90 Behavioral Segmentation 69311
91 Benefit Segmentation 33484
92 Benjamin Franklin Method 5145
93 Black Box Model 44426
94 Blind Box Ad 12586
95 Blue Ocean Strategy 19071
96 Body Copy 28761
97 Bonus Scheme 11971
98 Boomerang Method 13864
99 Bottom Up Forecasting 7204
100 Bottom-Up Pricing 15576
101 Brand 13358
102 Brand Asset Valuator (BAV) 50077
103 Brand Association 15926
104 Brand Awareness 23315
105 Brand Building 66667
106 Brand Development 26508
107 Brand Development Index (BDI) 27129
108 Brand Equity 73308
109 Brand Essence 15176
110 Brand Identity 11388
111 Brand Image 44047
112 Brand Insistence 13005
113 Brand Knowledge 26053
114 Brand Ladder 30533
115 Brand Licensing 8924
116 Brand Loyalty 35110
117 Brand Management 32228
118 Brand Mapping 11439
119 Brand Mark 12859
120 Brand Messaging 9545
121 Brand Mix 27551
122 Brand Name 5809
123 Brand Penetration 24536
124 Brand Personality 20569
125 Brand Portfolio 16921
126 Brand Promise 23598
127 Brand Recall 25230
128 Brand Recognition 10917
129 Brand Salience 30049
130 Brand Strategy 7183
 
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