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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
31 Advertising Appropriation 8189
32 Advertising Awareness 17128
33 Advertising Brief 20090
34 Advertising Budget 37241
35 Advertising Campaign 9209
36 Advertising Channel 27421
37 Advertising Copy 39971
38 Advertising Coverage 12089
39 Advertising Elasticity of Demand 19479
40 Advertising Frequency 9811
41 Advertising Media 85790
42 Advertising Message 23540
43 Advertising Plan 20064
44 Advertising Research 20319
45 Advertising Strategy 15934
46 Advertising Supplement 13617
47 Advertising Theme 31390
48 Advertising to Sales Ratio 12188
49 Advertising Weight 8463
50 Advertorial 7565
51 Affinity Marketing 8021
52 Affirmative Disclosure 8039
53 After-Marketing 16001
54 Age and Life Cycle 14425
55 Agency of Record 6488
56 Aggressive Exporter 4193
57 Aided Recall 13631
58 AIO- Activities, Interests and Opinions 33785
59 All the Traffic Will Bear 9558
60 Alternative Close 14087
61 Alternative Evaluation 24596
62 Alternative Media 13213
63 Ambient Media 11182
64 Ambush Marketing 6421
65 Ansoff Matrix 43657
66 Arrow Information Paradox 7486
67 Asset Led Marketing 12285
68 Assumptive Close 8492
69 Atmospherics 8202
70 Attitude 25158
71 Attitude Survey 13564
72 Attitudinal Research 12320
73 Audience Profile 17084
74 Automatic Merchandising 6494
75 Autoship 10961
76 Available Market 28796
77 Average Price Paid 4603
78 Average Profit 23493
79 Awareness, Attitude and Usage (AAU) 7022
80 B2B Marketing 11297
81 Back End 16972
82 Backgrounder 8817
83 Balanced scorecard 10893
84 Balloon Test 9050
85 Barometric Price Leadership 19083
86 Barter 7049
87 Bass Diffusion Model 7838
88 Battle of Brands 8701
89 BCG Matrix 22308
90 Behavioral Segmentation 67589
91 Benefit Segmentation 33027
92 Benjamin Franklin Method 4675
93 Black Box Model 42901
94 Blind Box Ad 11892
95 Blue Ocean Strategy 18794
96 Body Copy 28282
97 Bonus Scheme 11397
98 Boomerang Method 12707
99 Bottom Up Forecasting 6908
100 Bottom-Up Pricing 15084
101 Brand 12856
102 Brand Asset Valuator (BAV) 48916
103 Brand Association 15522
104 Brand Awareness 22134
105 Brand Building 64399
106 Brand Development 25884
107 Brand Development Index (BDI) 25885
108 Brand Equity 71333
109 Brand Essence 14791
110 Brand Identity 10908
111 Brand Image 42932
112 Brand Insistence 12575
113 Brand Knowledge 24788
114 Brand Ladder 29547
115 Brand Licensing 8585
116 Brand Loyalty 33182
117 Brand Management 31340
118 Brand Mapping 10936
119 Brand Mark 12483
120 Brand Messaging 9197
121 Brand Mix 26855
122 Brand Name 4856
123 Brand Penetration 23552
124 Brand Personality 19954
125 Brand Portfolio 16353
126 Brand Promise 22778
127 Brand Recall 24532
128 Brand Recognition 10388
129 Brand Salience 29712
130 Brand Strategy 6842
 
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