1. Concepts

Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
31 Advertising Appropriation 6629
32 Advertising Awareness 15005
33 Advertising Brief 18128
34 Advertising Budget 34118
35 Advertising Campaign 7923
36 Advertising Channel 24756
37 Advertising Copy 36627
38 Advertising Coverage 10103
39 Advertising Elasticity of Demand 16547
40 Advertising Frequency 8416
41 Advertising Media 78376
42 Advertising Message 22199
43 Advertising Plan 18190
44 Advertising Research 18563
45 Advertising Strategy 14174
46 Advertising Supplement 11835
47 Advertising Theme 27379
48 Advertising to Sales Ratio 10670
49 Advertising Weight 7179
50 Advertorial 6473
51 Affinity Marketing 6566
52 Affirmative Disclosure 6827
53 After-Marketing 13675
54 Age and Life Cycle 12592
55 Agency of Record 5403
56 Aggressive Exporter 3021
57 Aided Recall 11765
58 AIO- Activities, Interests and Opinions 30040
59 All the Traffic Will Bear 8090
60 Alternative Close 12894
61 Alternative Evaluation 22051
62 Alternative Media 11158
63 Ambient Media 9679
64 Ambush Marketing 5327
65 Ansoff Matrix 40146
66 Arrow Information Paradox 6120
67 Asset Led Marketing 10636
68 Assumptive Close 7409
69 Atmospherics 6692
70 Attitude 21565
71 Attitude Survey 11759
72 Attitudinal Research 10277
73 Audience Profile 15202
74 Automatic Merchandising 5448
75 Autoship 8753
76 Available Market 24420
77 Average Price Paid 3269
78 Average Profit 21602
79 Awareness, Attitude and Usage (AAU) 5207
80 B2B Marketing 9072
81 Back End 14935
82 Backgrounder 6870
83 Balanced scorecard 9819
84 Balloon Test 7328
85 Barometric Price Leadership 17297
86 Barter 5787
87 Bass Diffusion Model 6602
88 Battle of Brands 7117
89 BCG Matrix 19364
90 Behavioral Segmentation 61902
91 Benefit Segmentation 31303
92 Benjamin Franklin Method 3257
93 Blind Box Ad 9551
94 Blue Ocean Strategy 17638
95 Body Copy 26492
96 Bonus Scheme 10240
97 Boomerang Method 10644
98 Bottom Up Forecasting 5975
99 Bottom-Up Pricing 13192
100 Brand 11263
101 Brand Asset Valuator (BAV) 45703
102 Brand Association 14360
103 Brand Awareness 18350
104 Brand Building 57435
105 Brand Development 24135
106 Brand Development Index (BDI) 22156
107 Brand Equity 64300
108 Brand Essence 13692
109 Brand Identity 9934
110 Brand Image 38372
111 Brand Insistence 11075
112 Brand Knowledge 19952
113 Brand Ladder 25938
114 Brand Licensing 7645
115 Brand Loyalty 26347
116 Brand Management 28077
117 Brand Mapping 9909
118 Brand Mark 11512
119 Brand Messaging 8174
120 Brand Mix 24312
121 Brand Name 2058
122 Brand Penetration 20528
123 Brand Personality 18086
124 Brand Portfolio 14731
125 Brand Promise 20730
126 Brand Recall 21976
127 Brand Recognition 9117
128 Brand Salience 28377
129 Brand Strategy 5900
130 Brand Stretching 13058
 
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