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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
31 Advertising Appropriation 8910
32 Advertising Awareness 18387
33 Advertising Brief 21168
34 Advertising Budget 38473
35 Advertising Campaign 9680
36 Advertising Channel 28590
37 Advertising Copy 41664
38 Advertising Coverage 12977
39 Advertising Elasticity of Demand 20787
40 Advertising Frequency 10501
41 Advertising Media 88988
42 Advertising Message 24286
43 Advertising Plan 20987
44 Advertising Research 21187
45 Advertising Strategy 17043
46 Advertising Supplement 14618
47 Advertising Theme 32743
48 Advertising to Sales Ratio 13035
49 Advertising Weight 9142
50 Advertorial 8181
51 Affinity Marketing 8787
52 Affirmative Disclosure 8687
53 After-Marketing 16969
54 Age and Life Cycle 15261
55 Agency of Record 7196
56 Aggressive Exporter 4769
57 Aided Recall 14457
58 AIO- Activities, Interests and Opinions 35690
59 All the Traffic Will Bear 10268
60 Alternative Close 14838
61 Alternative Evaluation 25405
62 Alternative Media 14276
63 Ambient Media 11948
64 Ambush Marketing 7155
65 Ansoff Matrix 45578
66 Arrow Information Paradox 8415
67 Asset Led Marketing 13068
68 Assumptive Close 9086
69 Atmospherics 9007
70 Attitude 27207
71 Attitude Survey 14549
72 Attitudinal Research 13368
73 Audience Profile 18183
74 Automatic Merchandising 7096
75 Autoship 11926
76 Available Market 30836
77 Average Price Paid 5487
78 Average Profit 24533
79 Awareness, Attitude and Usage (AAU) 8124
80 B2B Marketing 12568
81 Back End 17855
82 Backgrounder 9968
83 Balanced scorecard 11492
84 Balloon Test 9970
85 Barometric Price Leadership 19923
86 Barter 7799
87 Bass Diffusion Model 8362
88 Battle of Brands 9542
89 BCG Matrix 23774
90 Behavioral Segmentation 70545
91 Benefit Segmentation 33879
92 Benjamin Franklin Method 5458
93 Black Box Model 45724
94 Blind Box Ad 13009
95 Blue Ocean Strategy 19267
96 Body Copy 29209
97 Bonus Scheme 12353
98 Boomerang Method 14754
99 Bottom Up Forecasting 7440
100 Bottom-Up Pricing 16037
101 Brand 13749
102 Brand Asset Valuator (BAV) 51030
103 Brand Association 16241
104 Brand Awareness 24150
105 Brand Building 68416
106 Brand Development 27025
107 Brand Development Index (BDI) 28121
108 Brand Equity 74717
109 Brand Essence 15518
110 Brand Identity 11815
111 Brand Image 45027
112 Brand Insistence 13422
113 Brand Knowledge 26972
114 Brand Ladder 31250
115 Brand Licensing 9259
116 Brand Loyalty 36633
117 Brand Management 32951
118 Brand Mapping 11775
119 Brand Mark 13159
120 Brand Messaging 9781
121 Brand Mix 28108
122 Brand Name 6560
123 Brand Penetration 25385
124 Brand Personality 21013
125 Brand Portfolio 17427
126 Brand Promise 24302
127 Brand Recall 25766
128 Brand Recognition 11300
129 Brand Salience 30408
130 Brand Strategy 7442
 
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