1. Concepts

Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
21 Add-On Sale 10334
22 Additional Mark-On 20700
23 ADL Matrix 35891
24 Administered Price 7921
25 Administered VMS 28394
26 Adopter Categories 24891
27 Adoption Process 17817
28 Advertiser 9185
29 Advertising 43581
30 Advertising Appeal 47987
31 Advertising Appropriation 6631
32 Advertising Awareness 15010
33 Advertising Brief 18133
34 Advertising Budget 34126
35 Advertising Campaign 7925
36 Advertising Channel 24771
37 Advertising Copy 36636
38 Advertising Coverage 10107
39 Advertising Elasticity of Demand 16551
40 Advertising Frequency 8417
41 Advertising Media 78398
42 Advertising Message 22203
43 Advertising Plan 18193
44 Advertising Research 18569
45 Advertising Strategy 14177
46 Advertising Supplement 11838
47 Advertising Theme 27388
48 Advertising to Sales Ratio 10672
49 Advertising Weight 7182
50 Advertorial 6475
51 Affinity Marketing 6569
52 Affirmative Disclosure 6827
53 After-Marketing 13680
54 Age and Life Cycle 12599
55 Agency of Record 5403
56 Aggressive Exporter 3025
57 Aided Recall 11767
58 AIO- Activities, Interests and Opinions 30049
59 All the Traffic Will Bear 8092
60 Alternative Close 12897
61 Alternative Evaluation 22054
62 Alternative Media 11164
63 Ambient Media 9680
64 Ambush Marketing 5328
65 Ansoff Matrix 40153
66 Arrow Information Paradox 6123
67 Asset Led Marketing 10640
68 Assumptive Close 7413
69 Atmospherics 6692
70 Attitude 21574
71 Attitude Survey 11760
72 Attitudinal Research 10282
73 Audience Profile 15209
74 Automatic Merchandising 5450
75 Autoship 8755
76 Available Market 24431
77 Average Price Paid 3269
78 Average Profit 21606
79 Awareness, Attitude and Usage (AAU) 5212
80 B2B Marketing 9076
81 Back End 14941
82 Backgrounder 6875
83 Balanced scorecard 9821
84 Balloon Test 7333
85 Barometric Price Leadership 17306
86 Barter 5789
87 Bass Diffusion Model 6602
88 Battle of Brands 7121
89 BCG Matrix 19372
90 Behavioral Segmentation 61915
91 Benefit Segmentation 31311
92 Benjamin Franklin Method 3262
93 Blind Box Ad 9561
94 Blue Ocean Strategy 17640
95 Body Copy 26496
96 Bonus Scheme 10240
97 Boomerang Method 10649
98 Bottom Up Forecasting 5979
99 Bottom-Up Pricing 13192
100 Brand 11265
101 Brand Asset Valuator (BAV) 45708
102 Brand Association 14361
103 Brand Awareness 18359
104 Brand Building 57461
105 Brand Development 24135
106 Brand Development Index (BDI) 22160
107 Brand Equity 64323
108 Brand Essence 13695
109 Brand Identity 9935
110 Brand Image 38385
111 Brand Insistence 11079
112 Brand Knowledge 19963
113 Brand Ladder 25948
114 Brand Licensing 7648
115 Brand Loyalty 26357
116 Brand Management 28094
117 Brand Mapping 9913
118 Brand Mark 11512
119 Brand Messaging 8176
120 Brand Mix 24312
 
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