1. Business Concepts
    2. ›
  2. Marketing and Strategy

Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
21 Add-On Sale 12608
22 Additional Mark-On 23765
23 ADL Matrix 41700
24 Administered Price 9691
25 Administered VMS 32063
26 Adopter Categories 27610
27 Adoption Process 19663
28 Advertiser 11697
29 Advertising 62261
30 Advertising Appeal 56145
31 Advertising Appropriation 8856
32 Advertising Awareness 18275
33 Advertising Brief 21088
34 Advertising Budget 38367
35 Advertising Campaign 9633
36 Advertising Channel 28510
37 Advertising Copy 41482
38 Advertising Coverage 12890
39 Advertising Elasticity of Demand 20665
40 Advertising Frequency 10451
41 Advertising Media 88710
42 Advertising Message 24212
43 Advertising Plan 20876
44 Advertising Research 21123
45 Advertising Strategy 16958
46 Advertising Supplement 14522
47 Advertising Theme 32644
48 Advertising to Sales Ratio 12965
49 Advertising Weight 9081
50 Advertorial 8136
51 Affinity Marketing 8717
52 Affirmative Disclosure 8610
53 After-Marketing 16885
54 Age and Life Cycle 15188
55 Agency of Record 7141
56 Aggressive Exporter 4717
57 Aided Recall 14400
58 AIO- Activities, Interests and Opinions 35480
59 All the Traffic Will Bear 10206
60 Alternative Close 14763
61 Alternative Evaluation 25289
62 Alternative Media 14208
63 Ambient Media 11868
64 Ambush Marketing 7100
65 Ansoff Matrix 45375
66 Arrow Information Paradox 8323
67 Asset Led Marketing 12957
68 Assumptive Close 9043
69 Atmospherics 8914
70 Attitude 27046
71 Attitude Survey 14464
72 Attitudinal Research 13283
73 Audience Profile 18094
74 Automatic Merchandising 7047
75 Autoship 11837
76 Available Market 30686
77 Average Price Paid 5414
78 Average Profit 24434
79 Awareness, Attitude and Usage (AAU) 8035
80 B2B Marketing 12479
81 Back End 17759
82 Backgrounder 9885
83 Balanced scorecard 11437
84 Balloon Test 9887
85 Barometric Price Leadership 19838
86 Barter 7733
87 Bass Diffusion Model 8324
88 Battle of Brands 9463
89 BCG Matrix 23652
90 Behavioral Segmentation 70345
91 Benefit Segmentation 33804
92 Benjamin Franklin Method 5395
93 Black Box Model 45469
94 Blind Box Ad 12928
95 Blue Ocean Strategy 19232
96 Body Copy 29103
97 Bonus Scheme 12271
98 Boomerang Method 14594
99 Bottom Up Forecasting 7393
100 Bottom-Up Pricing 15964
101 Brand 13673
102 Brand Asset Valuator (BAV) 50899
103 Brand Association 16187
104 Brand Awareness 24011
105 Brand Building 68101
106 Brand Development 26927
107 Brand Development Index (BDI) 27940
108 Brand Equity 74410
109 Brand Essence 15459
110 Brand Identity 11736
111 Brand Image 44849
112 Brand Insistence 13348
113 Brand Knowledge 26795
114 Brand Ladder 31085
115 Brand Licensing 9198
116 Brand Loyalty 36360
117 Brand Management 32798
118 Brand Mapping 11710
119 Brand Mark 13093
120 Brand Messaging 9736
 
Page 1 of 11