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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
21 Add-On Sale 12489
22 Additional Mark-On 23628
23 ADL Matrix 41412
24 Administered Price 9592
25 Administered VMS 31869
26 Adopter Categories 27473
27 Adoption Process 19575
28 Advertiser 11589
29 Advertising 61324
30 Advertising Appeal 55886
31 Advertising Appropriation 8769
32 Advertising Awareness 18091
33 Advertising Brief 20922
34 Advertising Budget 38204
35 Advertising Campaign 9576
36 Advertising Channel 28360
37 Advertising Copy 41199
38 Advertising Coverage 12754
39 Advertising Elasticity of Demand 20487
40 Advertising Frequency 10361
41 Advertising Media 88242
42 Advertising Message 24113
43 Advertising Plan 20762
44 Advertising Research 21014
45 Advertising Strategy 16816
46 Advertising Supplement 14382
47 Advertising Theme 32464
48 Advertising to Sales Ratio 12838
49 Advertising Weight 8993
50 Advertorial 8073
51 Affinity Marketing 8627
52 Affirmative Disclosure 8516
53 After-Marketing 16744
54 Age and Life Cycle 15072
55 Agency of Record 7048
56 Aggressive Exporter 4641
57 Aided Recall 14305
58 AIO- Activities, Interests and Opinions 35232
59 All the Traffic Will Bear 10103
60 Alternative Close 14655
61 Alternative Evaluation 25105
62 Alternative Media 14072
63 Ambient Media 11771
64 Ambush Marketing 6998
65 Ansoff Matrix 45090
66 Arrow Information Paradox 8163
67 Asset Led Marketing 12830
68 Assumptive Close 8949
69 Atmospherics 8800
70 Attitude 26791
71 Attitude Survey 14339
72 Attitudinal Research 13147
73 Audience Profile 17941
74 Automatic Merchandising 6939
75 Autoship 11724
76 Available Market 30446
77 Average Price Paid 5327
78 Average Profit 24287
79 Awareness, Attitude and Usage (AAU) 7894
80 B2B Marketing 12317
81 Back End 17622
82 Backgrounder 9742
83 Balanced scorecard 11363
84 Balloon Test 9769
85 Barometric Price Leadership 19676
86 Barter 7636
87 Bass Diffusion Model 8254
88 Battle of Brands 9341
89 BCG Matrix 23466
90 Behavioral Segmentation 69951
91 Benefit Segmentation 33672
92 Benjamin Franklin Method 5302
93 Black Box Model 45038
94 Blind Box Ad 12796
95 Blue Ocean Strategy 19160
96 Body Copy 28954
97 Bonus Scheme 12155
98 Boomerang Method 14310
99 Bottom Up Forecasting 7317
100 Bottom-Up Pricing 15861
101 Brand 13538
102 Brand Asset Valuator (BAV) 50585
103 Brand Association 16102
104 Brand Awareness 23750
105 Brand Building 67533
106 Brand Development 26760
107 Brand Development Index (BDI) 27636
108 Brand Equity 73963
109 Brand Essence 15336
110 Brand Identity 11615
111 Brand Image 44555
112 Brand Insistence 13233
113 Brand Knowledge 26502
114 Brand Ladder 30863
115 Brand Licensing 9080
116 Brand Loyalty 35906
117 Brand Management 32595
118 Brand Mapping 11613
119 Brand Mark 13005
120 Brand Messaging 9662
 
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