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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
21 Add-On Sale 12694
22 Additional Mark-On 23849
23 ADL Matrix 41871
24 Administered Price 9763
25 Administered VMS 32181
26 Adopter Categories 27690
27 Adoption Process 19744
28 Advertiser 11778
29 Advertising 62883
30 Advertising Appeal 56329
31 Advertising Appropriation 8915
32 Advertising Awareness 18398
33 Advertising Brief 21174
34 Advertising Budget 38483
35 Advertising Campaign 9687
36 Advertising Channel 28597
37 Advertising Copy 41679
38 Advertising Coverage 12980
39 Advertising Elasticity of Demand 20793
40 Advertising Frequency 10504
41 Advertising Media 89018
42 Advertising Message 24289
43 Advertising Plan 20993
44 Advertising Research 21193
45 Advertising Strategy 17057
46 Advertising Supplement 14626
47 Advertising Theme 32754
48 Advertising to Sales Ratio 13040
49 Advertising Weight 9147
50 Advertorial 8185
51 Affinity Marketing 8791
52 Affirmative Disclosure 8694
53 After-Marketing 16978
54 Age and Life Cycle 15267
55 Agency of Record 7201
56 Aggressive Exporter 4773
57 Aided Recall 14462
58 AIO- Activities, Interests and Opinions 35716
59 All the Traffic Will Bear 10278
60 Alternative Close 14846
61 Alternative Evaluation 25410
62 Alternative Media 14281
63 Ambient Media 11954
64 Ambush Marketing 7161
65 Ansoff Matrix 45601
66 Arrow Information Paradox 8419
67 Asset Led Marketing 13071
68 Assumptive Close 9092
69 Atmospherics 9012
70 Attitude 27219
71 Attitude Survey 14555
72 Attitudinal Research 13375
73 Audience Profile 18193
74 Automatic Merchandising 7101
75 Autoship 11933
76 Available Market 30847
77 Average Price Paid 5498
78 Average Profit 24541
79 Awareness, Attitude and Usage (AAU) 8131
80 B2B Marketing 12584
81 Back End 17858
82 Backgrounder 9981
83 Balanced scorecard 11498
84 Balloon Test 9976
85 Barometric Price Leadership 19931
86 Barter 7803
87 Bass Diffusion Model 8363
88 Battle of Brands 9550
89 BCG Matrix 23789
90 Behavioral Segmentation 70566
91 Benefit Segmentation 33885
92 Benjamin Franklin Method 5467
93 Black Box Model 45748
94 Blind Box Ad 13015
95 Blue Ocean Strategy 19271
96 Body Copy 29219
97 Bonus Scheme 12363
98 Boomerang Method 14770
99 Bottom Up Forecasting 7444
100 Bottom-Up Pricing 16050
101 Brand 13758
102 Brand Asset Valuator (BAV) 51039
103 Brand Association 16245
104 Brand Awareness 24164
105 Brand Building 68453
106 Brand Development 27036
107 Brand Development Index (BDI) 28136
108 Brand Equity 74755
109 Brand Essence 15524
110 Brand Identity 11823
111 Brand Image 45047
112 Brand Insistence 13429
113 Brand Knowledge 26990
114 Brand Ladder 31267
115 Brand Licensing 9270
116 Brand Loyalty 36675
117 Brand Management 32967
118 Brand Mapping 11780
119 Brand Mark 13164
120 Brand Messaging 9785
 
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