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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
21 Add-On Sale 12652
22 Additional Mark-On 23812
23 ADL Matrix 41796
24 Administered Price 9734
25 Administered VMS 32131
26 Adopter Categories 27657
27 Adoption Process 19706
28 Advertiser 11744
29 Advertising 62579
30 Advertising Appeal 56252
31 Advertising Appropriation 8887
32 Advertising Awareness 18349
33 Advertising Brief 21132
34 Advertising Budget 38437
35 Advertising Campaign 9665
36 Advertising Channel 28559
37 Advertising Copy 41587
38 Advertising Coverage 12942
39 Advertising Elasticity of Demand 20739
40 Advertising Frequency 10484
41 Advertising Media 88883
42 Advertising Message 24260
43 Advertising Plan 20938
44 Advertising Research 21160
45 Advertising Strategy 17004
46 Advertising Supplement 14583
47 Advertising Theme 32708
48 Advertising to Sales Ratio 13003
49 Advertising Weight 9122
50 Advertorial 8167
51 Affinity Marketing 8757
52 Affirmative Disclosure 8646
53 After-Marketing 16937
54 Age and Life Cycle 15229
55 Agency of Record 7172
56 Aggressive Exporter 4748
57 Aided Recall 14432
58 AIO- Activities, Interests and Opinions 35609
59 All the Traffic Will Bear 10246
60 Alternative Close 14812
61 Alternative Evaluation 25366
62 Alternative Media 14248
63 Ambient Media 11922
64 Ambush Marketing 7135
65 Ansoff Matrix 45498
66 Arrow Information Paradox 8369
67 Asset Led Marketing 13027
68 Assumptive Close 9071
69 Atmospherics 8971
70 Attitude 27148
71 Attitude Survey 14513
72 Attitudinal Research 13338
73 Audience Profile 18149
74 Automatic Merchandising 7074
75 Autoship 11889
76 Available Market 30780
77 Average Price Paid 5456
78 Average Profit 24496
79 Awareness, Attitude and Usage (AAU) 8082
80 B2B Marketing 12529
81 Back End 17822
82 Backgrounder 9947
83 Balanced scorecard 11472
84 Balloon Test 9933
85 Barometric Price Leadership 19890
86 Barter 7775
87 Bass Diffusion Model 8350
88 Battle of Brands 9506
89 BCG Matrix 23724
90 Behavioral Segmentation 70469
91 Benefit Segmentation 33852
92 Benjamin Franklin Method 5436
93 Black Box Model 45622
94 Blind Box Ad 12979
95 Blue Ocean Strategy 19258
96 Body Copy 29173
97 Bonus Scheme 12324
98 Boomerang Method 14681
99 Bottom Up Forecasting 7427
100 Bottom-Up Pricing 16013
101 Brand 13722
102 Brand Asset Valuator (BAV) 50974
103 Brand Association 16222
104 Brand Awareness 24093
105 Brand Building 68302
106 Brand Development 26987
107 Brand Development Index (BDI) 28051
108 Brand Equity 74598
109 Brand Essence 15490
110 Brand Identity 11789
111 Brand Image 44958
112 Brand Insistence 13395
113 Brand Knowledge 26906
114 Brand Ladder 31183
115 Brand Licensing 9236
116 Brand Loyalty 36530
117 Brand Management 32892
118 Brand Mapping 11748
119 Brand Mark 13135
120 Brand Messaging 9764
 
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