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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
21 Add-On Sale 12441
22 Additional Mark-On 23571
23 ADL Matrix 41305
24 Administered Price 9549
25 Administered VMS 31761
26 Adopter Categories 27424
27 Adoption Process 19530
28 Advertiser 11543
29 Advertising 60942
30 Advertising Appeal 55700
31 Advertising Appropriation 8705
32 Advertising Awareness 18005
33 Advertising Brief 20846
34 Advertising Budget 38124
35 Advertising Campaign 9549
36 Advertising Channel 28282
37 Advertising Copy 41076
38 Advertising Coverage 12708
39 Advertising Elasticity of Demand 20399
40 Advertising Frequency 10314
41 Advertising Media 88064
42 Advertising Message 24064
43 Advertising Plan 20706
44 Advertising Research 20965
45 Advertising Strategy 16755
46 Advertising Supplement 14321
47 Advertising Theme 32392
48 Advertising to Sales Ratio 12783
49 Advertising Weight 8932
50 Advertorial 8039
51 Affinity Marketing 8583
52 Affirmative Disclosure 8477
53 After-Marketing 16695
54 Age and Life Cycle 15019
55 Agency of Record 7009
56 Aggressive Exporter 4609
57 Aided Recall 14253
58 AIO- Activities, Interests and Opinions 35108
59 All the Traffic Will Bear 10066
60 Alternative Close 14609
61 Alternative Evaluation 25043
62 Alternative Media 14016
63 Ambient Media 11709
64 Ambush Marketing 6958
65 Ansoff Matrix 44973
66 Arrow Information Paradox 8110
67 Asset Led Marketing 12785
68 Assumptive Close 8908
69 Atmospherics 8749
70 Attitude 26685
71 Attitude Survey 14267
72 Attitudinal Research 13067
73 Audience Profile 17869
74 Automatic Merchandising 6897
75 Autoship 11665
76 Available Market 30341
77 Average Price Paid 5283
78 Average Profit 24204
79 Awareness, Attitude and Usage (AAU) 7838
80 B2B Marketing 12260
81 Back End 17568
82 Backgrounder 9650
83 Balanced scorecard 11325
84 Balloon Test 9708
85 Barometric Price Leadership 19631
86 Barter 7598
87 Bass Diffusion Model 8228
88 Battle of Brands 9292
89 BCG Matrix 23383
90 Behavioral Segmentation 69790
91 Benefit Segmentation 33621
92 Benjamin Franklin Method 5258
93 Black Box Model 44867
94 Blind Box Ad 12730
95 Blue Ocean Strategy 19134
96 Body Copy 28894
97 Bonus Scheme 12101
98 Boomerang Method 14194
99 Bottom Up Forecasting 7288
100 Bottom-Up Pricing 15768
101 Brand 13481
102 Brand Asset Valuator (BAV) 50457
103 Brand Association 16056
104 Brand Awareness 23622
105 Brand Building 67331
106 Brand Development 26703
107 Brand Development Index (BDI) 27507
108 Brand Equity 73802
109 Brand Essence 15297
110 Brand Identity 11548
111 Brand Image 44426
112 Brand Insistence 13179
113 Brand Knowledge 26388
114 Brand Ladder 30760
115 Brand Licensing 9031
116 Brand Loyalty 35688
117 Brand Management 32507
118 Brand Mapping 11568
119 Brand Mark 12961
120 Brand Messaging 9633
 
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