1. Concepts

Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
21 Adaptive Marketing 12798
22 Adaptive Selling 7019
23 Add-On Sale 4978
24 Additional Mark-On 8833
25 ADL Matrix- Arthur D. Little 26318
26 Administered Price 5488
27 Administered VMS 20774
28 Adopter Categories 12503
29 Adoption Process 15143
30 Advertiser 4214
31 Advertising 20176
32 Advertising Appeal 26144
33 Advertising Appropriation 3683
34 Advertising Appropriation Methods 6103
35 Advertising Awareness 5656
36 Advertising Brief 9890
37 Advertising Budget 19155
38 Advertising Campaign 5760
39 Advertising Channel 14045
40 Advertising Copy 24088
41 Advertising Coverage 3781
42 Advertising Elasticity 4338
43 Advertising Elasticity of Demand 6463
44 Advertising Frequency 5289
45 Advertising Material 3795
46 Advertising Media 36999
47 Advertising Medium 9821
48 Advertising Message 13908
49 Advertising Plan 9424
50 Advertising Research 12956
51 Advertising Strategy 5773
52 Advertising Supplement 4656
53 Advertising Theme 11643
54 Advertising to Sales Ratio 5971
55 Advertising Weight 3492
56 Advertorial 4998
57 Affinity Marketing 3249
58 Affirmative Disclosure 4224
59 After-Marketing 6260
60 Age and Life Cycle 7091
61 Agency of Record 3381
62 Aggressive Exporter 504
63 Aided Recall 5801
64 AIO- Activities, Interests and Opinions 14646
65 All the Traffic Will Bear 3766
66 Alternative Close 7570
67 Alternative Evaluation 15714
68 Alternative Media 6005
69 Ambient Media 6373
70 Ambush Marketing 3803
71 Ansoff Matrix 21837
72 Arrow Information Paradox 3211
73 Asset Led Marketing 7055
74 Assumptive Close 5150
75 Atmospherics 3379
76 Attitude 5934
77 Attitude Survey 3467
78 Attitudinal Research 1466
79 Audience Profile 3628
80 Automatic Merchandising 3309
81 Autoship 3870
82 Available Market 8856
83 Average Price Paid 425
84 Average Profit 12761
85 Awareness, Attitude and Usage (AAU) 788
86 B2B Marketing 3231
87 Back End 7736
88 Backgrounder 861
89 Balanced scorecard 7535
90 Balanced Scorecard Kaplan Norton 5058
91 Balloon Test 3204
92 Barometric Price Leadership 11057
93 Barter 3612
94 Bass Diffusion Model 4144
95 Battle of Brands 3857
96 BCG Matrix 11482
97 Behavioral Segmentation 40394
98 Benefit Segmentation 23093
99 Benjamin Franklin Method 581
100 Blind Box Ad 4056
101 Blue Ocean Strategy 15332
102 Body Copy 14718
103 Bonus Scheme 6134
104 Boomerang Method 5031
105 Bottom Up Forecasting 3767
106 Bottom-Up Pricing 7147
107 Brand 8388
108 Brand Asset Valuator (BAV) 36179
109 Brand Association 11656
110 Brand Awareness 7143
111 Brand Building 28366
112 Brand Development 14387
113 Brand Development Index (BDI) 8261
114 Brand Equity 35995
115 Brand Essence 10374
116 Brand Identity 7119
117 Brand Image 21101
118 Brand Insistence 6146
119 Brand Knowledge 4135
120 Brand Ladder 17405
 
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