1. Business Concepts
    2. ›
  2. Marketing and Strategy

Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
21 Add-On Sale 12323
22 Additional Mark-On 23435
23 ADL Matrix 40985
24 Administered Price 9460
25 Administered VMS 31449
26 Adopter Categories 27297
27 Adoption Process 19422
28 Advertiser 11431
29 Advertising 59852
30 Advertising Appeal 55321
31 Advertising Appropriation 8590
32 Advertising Awareness 17804
33 Advertising Brief 20682
34 Advertising Budget 37924
35 Advertising Campaign 9485
36 Advertising Channel 28118
37 Advertising Copy 40807
38 Advertising Coverage 12575
39 Advertising Elasticity of Demand 20208
40 Advertising Frequency 10198
41 Advertising Media 87580
42 Advertising Message 23942
43 Advertising Plan 20556
44 Advertising Research 20820
45 Advertising Strategy 16578
46 Advertising Supplement 14166
47 Advertising Theme 32197
48 Advertising to Sales Ratio 12654
49 Advertising Weight 8809
50 Advertorial 7950
51 Affinity Marketing 8462
52 Affirmative Disclosure 8364
53 After-Marketing 16545
54 Age and Life Cycle 14887
55 Agency of Record 6899
56 Aggressive Exporter 4484
57 Aided Recall 14095
58 AIO- Activities, Interests and Opinions 34798
59 All the Traffic Will Bear 9948
60 Alternative Close 14490
61 Alternative Evaluation 24947
62 Alternative Media 13862
63 Ambient Media 11581
64 Ambush Marketing 6852
65 Ansoff Matrix 44679
66 Arrow Information Paradox 7975
67 Asset Led Marketing 12666
68 Assumptive Close 8803
69 Atmospherics 8632
70 Attitude 26371
71 Attitude Survey 14128
72 Attitudinal Research 12922
73 Audience Profile 17703
74 Automatic Merchandising 6789
75 Autoship 11492
76 Available Market 30051
77 Average Price Paid 5151
78 Average Profit 24032
79 Awareness, Attitude and Usage (AAU) 7677
80 B2B Marketing 12084
81 Back End 17460
82 Backgrounder 9457
83 Balanced scorecard 11234
84 Balloon Test 9575
85 Barometric Price Leadership 19521
86 Barter 7490
87 Bass Diffusion Model 8155
88 Battle of Brands 9160
89 BCG Matrix 23163
90 Behavioral Segmentation 69327
91 Benefit Segmentation 33492
92 Benjamin Franklin Method 5149
93 Black Box Model 44436
94 Blind Box Ad 12591
95 Blue Ocean Strategy 19074
96 Body Copy 28765
97 Bonus Scheme 11973
98 Boomerang Method 13873
99 Bottom Up Forecasting 7207
100 Bottom-Up Pricing 15581
101 Brand 13361
102 Brand Asset Valuator (BAV) 50086
103 Brand Association 15929
104 Brand Awareness 23322
105 Brand Building 66684
106 Brand Development 26515
107 Brand Development Index (BDI) 27145
108 Brand Equity 73326
109 Brand Essence 15179
110 Brand Identity 11390
111 Brand Image 44059
112 Brand Insistence 13012
113 Brand Knowledge 26063
114 Brand Ladder 30540
115 Brand Licensing 8926
116 Brand Loyalty 35130
117 Brand Management 32233
118 Brand Mapping 11444
119 Brand Mark 12863
120 Brand Messaging 9546
 
Page 1 of 11