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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
21 Add-On Sale 12614
22 Additional Mark-On 23774
23 ADL Matrix 41707
24 Administered Price 9695
25 Administered VMS 32071
26 Adopter Categories 27616
27 Adoption Process 19672
28 Advertiser 11703
29 Advertising 62293
30 Advertising Appeal 56161
31 Advertising Appropriation 8859
32 Advertising Awareness 18282
33 Advertising Brief 21092
34 Advertising Budget 38375
35 Advertising Campaign 9638
36 Advertising Channel 28515
37 Advertising Copy 41489
38 Advertising Coverage 12894
39 Advertising Elasticity of Demand 20671
40 Advertising Frequency 10456
41 Advertising Media 88731
42 Advertising Message 24220
43 Advertising Plan 20883
44 Advertising Research 21130
45 Advertising Strategy 16965
46 Advertising Supplement 14529
47 Advertising Theme 32650
48 Advertising to Sales Ratio 12970
49 Advertising Weight 9086
50 Advertorial 8139
51 Affinity Marketing 8722
52 Affirmative Disclosure 8614
53 After-Marketing 16887
54 Age and Life Cycle 15192
55 Agency of Record 7143
56 Aggressive Exporter 4720
57 Aided Recall 14405
58 AIO- Activities, Interests and Opinions 35491
59 All the Traffic Will Bear 10210
60 Alternative Close 14771
61 Alternative Evaluation 25295
62 Alternative Media 14212
63 Ambient Media 11874
64 Ambush Marketing 7106
65 Ansoff Matrix 45393
66 Arrow Information Paradox 8328
67 Asset Led Marketing 12970
68 Assumptive Close 9047
69 Atmospherics 8921
70 Attitude 27056
71 Attitude Survey 14471
72 Attitudinal Research 13290
73 Audience Profile 18100
74 Automatic Merchandising 7049
75 Autoship 11844
76 Available Market 30693
77 Average Price Paid 5418
78 Average Profit 24443
79 Awareness, Attitude and Usage (AAU) 8041
80 B2B Marketing 12485
81 Back End 17765
82 Backgrounder 9891
83 Balanced scorecard 11441
84 Balloon Test 9893
85 Barometric Price Leadership 19845
86 Barter 7738
87 Bass Diffusion Model 8328
88 Battle of Brands 9467
89 BCG Matrix 23663
90 Behavioral Segmentation 70362
91 Benefit Segmentation 33811
92 Benjamin Franklin Method 5397
93 Black Box Model 45488
94 Blind Box Ad 12931
95 Blue Ocean Strategy 19235
96 Body Copy 29108
97 Bonus Scheme 12274
98 Boomerang Method 14603
99 Bottom Up Forecasting 7397
100 Bottom-Up Pricing 15971
101 Brand 13678
102 Brand Asset Valuator (BAV) 50906
103 Brand Association 16190
104 Brand Awareness 24018
105 Brand Building 68121
106 Brand Development 26937
107 Brand Development Index (BDI) 27954
108 Brand Equity 74434
109 Brand Essence 15459
110 Brand Identity 11741
111 Brand Image 44868
112 Brand Insistence 13354
113 Brand Knowledge 26803
114 Brand Ladder 31091
115 Brand Licensing 9200
116 Brand Loyalty 36379
117 Brand Management 32812
118 Brand Mapping 11712
119 Brand Mark 13095
120 Brand Messaging 9737
 
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