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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
21 Add-On Sale 12593
22 Additional Mark-On 23752
23 ADL Matrix 41667
24 Administered Price 9682
25 Administered VMS 32041
26 Adopter Categories 27594
27 Adoption Process 19654
28 Advertiser 11681
29 Advertising 62183
30 Advertising Appeal 56117
31 Advertising Appropriation 8848
32 Advertising Awareness 18257
33 Advertising Brief 21073
34 Advertising Budget 38345
35 Advertising Campaign 9624
36 Advertising Channel 28496
37 Advertising Copy 41458
38 Advertising Coverage 12872
39 Advertising Elasticity of Demand 20646
40 Advertising Frequency 10440
41 Advertising Media 88642
42 Advertising Message 24201
43 Advertising Plan 20861
44 Advertising Research 21108
45 Advertising Strategy 16945
46 Advertising Supplement 14507
47 Advertising Theme 32627
48 Advertising to Sales Ratio 12948
49 Advertising Weight 9068
50 Advertorial 8129
51 Affinity Marketing 8706
52 Affirmative Disclosure 8599
53 After-Marketing 16871
54 Age and Life Cycle 15168
55 Agency of Record 7129
56 Aggressive Exporter 4706
57 Aided Recall 14387
58 AIO- Activities, Interests and Opinions 35461
59 All the Traffic Will Bear 10195
60 Alternative Close 14745
61 Alternative Evaluation 25276
62 Alternative Media 14194
63 Ambient Media 11858
64 Ambush Marketing 7089
65 Ansoff Matrix 45341
66 Arrow Information Paradox 8306
67 Asset Led Marketing 12940
68 Assumptive Close 9031
69 Atmospherics 8897
70 Attitude 27025
71 Attitude Survey 14452
72 Attitudinal Research 13273
73 Audience Profile 18075
74 Automatic Merchandising 7035
75 Autoship 11823
76 Available Market 30653
77 Average Price Paid 5404
78 Average Profit 24421
79 Awareness, Attitude and Usage (AAU) 8017
80 B2B Marketing 12452
81 Back End 17745
82 Backgrounder 9871
83 Balanced scorecard 11426
84 Balloon Test 9873
85 Barometric Price Leadership 19823
86 Barter 7723
87 Bass Diffusion Model 8317
88 Battle of Brands 9451
89 BCG Matrix 23630
90 Behavioral Segmentation 70300
91 Benefit Segmentation 33791
92 Benjamin Franklin Method 5383
93 Black Box Model 45427
94 Blind Box Ad 12917
95 Blue Ocean Strategy 19224
96 Body Copy 29084
97 Bonus Scheme 12261
98 Boomerang Method 14568
99 Bottom Up Forecasting 7381
100 Bottom-Up Pricing 15952
101 Brand 13662
102 Brand Asset Valuator (BAV) 50867
103 Brand Association 16182
104 Brand Awareness 23980
105 Brand Building 68040
106 Brand Development 26912
107 Brand Development Index (BDI) 27908
108 Brand Equity 74366
109 Brand Essence 15445
110 Brand Identity 11725
111 Brand Image 44811
112 Brand Insistence 13341
113 Brand Knowledge 26768
114 Brand Ladder 31064
115 Brand Licensing 9187
116 Brand Loyalty 36317
117 Brand Management 32782
118 Brand Mapping 11696
119 Brand Mark 13085
120 Brand Messaging 9725
 
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