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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
21 Add-On Sale 12145
22 Additional Mark-On 23210
23 ADL Matrix 40525
24 Administered Price 9300
25 Administered VMS 31089
26 Adopter Categories 27085
27 Adoption Process 19278
28 Advertiser 11239
29 Advertising 58350
30 Advertising Appeal 54910
31 Advertising Appropriation 8429
32 Advertising Awareness 17536
33 Advertising Brief 20447
34 Advertising Budget 37651
35 Advertising Campaign 9385
36 Advertising Channel 27833
37 Advertising Copy 40505
38 Advertising Coverage 12377
39 Advertising Elasticity of Demand 19903
40 Advertising Frequency 10069
41 Advertising Media 86877
42 Advertising Message 23778
43 Advertising Plan 20373
44 Advertising Research 20621
45 Advertising Strategy 16366
46 Advertising Supplement 13924
47 Advertising Theme 31909
48 Advertising to Sales Ratio 12435
49 Advertising Weight 8677
50 Advertorial 7786
51 Affinity Marketing 8278
52 Affirmative Disclosure 8202
53 After-Marketing 16340
54 Age and Life Cycle 14678
55 Agency of Record 6732
56 Aggressive Exporter 4362
57 Aided Recall 13886
58 AIO- Activities, Interests and Opinions 34364
59 All the Traffic Will Bear 9792
60 Alternative Close 14329
61 Alternative Evaluation 24807
62 Alternative Media 13609
63 Ambient Media 11430
64 Ambush Marketing 6698
65 Ansoff Matrix 44289
66 Arrow Information Paradox 7780
67 Asset Led Marketing 12496
68 Assumptive Close 8683
69 Atmospherics 8436
70 Attitude 25926
71 Attitude Survey 13881
72 Attitudinal Research 12654
73 Audience Profile 17419
74 Automatic Merchandising 6670
75 Autoship 11283
76 Available Market 29593
77 Average Price Paid 4876
78 Average Profit 23826
79 Awareness, Attitude and Usage (AAU) 7396
80 B2B Marketing 11796
81 Back End 17289
82 Backgrounder 9204
83 Balanced scorecard 11104
84 Balloon Test 9369
85 Barometric Price Leadership 19333
86 Barter 7336
87 Bass Diffusion Model 8036
88 Battle of Brands 8973
89 BCG Matrix 22811
90 Behavioral Segmentation 68647
91 Benefit Segmentation 33312
92 Benjamin Franklin Method 4956
93 Black Box Model 43843
94 Blind Box Ad 12363
95 Blue Ocean Strategy 18973
96 Body Copy 28592
97 Bonus Scheme 11835
98 Boomerang Method 13404
99 Bottom Up Forecasting 7084
100 Bottom-Up Pricing 15392
101 Brand 13175
102 Brand Asset Valuator (BAV) 49557
103 Brand Association 15773
104 Brand Awareness 22931
105 Brand Building 65863
106 Brand Development 26263
107 Brand Development Index (BDI) 26559
108 Brand Equity 72567
109 Brand Essence 15038
110 Brand Identity 11218
111 Brand Image 43593
112 Brand Insistence 12817
113 Brand Knowledge 25531
114 Brand Ladder 30175
115 Brand Licensing 8800
116 Brand Loyalty 34326
117 Brand Management 31875
118 Brand Mapping 11251
119 Brand Mark 12720
120 Brand Messaging 9412
 
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