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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
21 Add-On Sale 12458
22 Additional Mark-On 23591
23 ADL Matrix 41334
24 Administered Price 9560
25 Administered VMS 31794
26 Adopter Categories 27434
27 Adoption Process 19550
28 Advertiser 11554
29 Advertising 61052
30 Advertising Appeal 55738
31 Advertising Appropriation 8722
32 Advertising Awareness 18028
33 Advertising Brief 20861
34 Advertising Budget 38148
35 Advertising Campaign 9556
36 Advertising Channel 28305
37 Advertising Copy 41115
38 Advertising Coverage 12722
39 Advertising Elasticity of Demand 20424
40 Advertising Frequency 10329
41 Advertising Media 88121
42 Advertising Message 24079
43 Advertising Plan 20725
44 Advertising Research 20980
45 Advertising Strategy 16774
46 Advertising Supplement 14337
47 Advertising Theme 32412
48 Advertising to Sales Ratio 12804
49 Advertising Weight 8948
50 Advertorial 8050
51 Affinity Marketing 8597
52 Affirmative Disclosure 8490
53 After-Marketing 16710
54 Age and Life Cycle 15038
55 Agency of Record 7022
56 Aggressive Exporter 4621
57 Aided Recall 14269
58 AIO- Activities, Interests and Opinions 35149
59 All the Traffic Will Bear 10075
60 Alternative Close 14622
61 Alternative Evaluation 25057
62 Alternative Media 14035
63 Ambient Media 11728
64 Ambush Marketing 6970
65 Ansoff Matrix 45004
66 Arrow Information Paradox 8130
67 Asset Led Marketing 12796
68 Assumptive Close 8920
69 Atmospherics 8764
70 Attitude 26715
71 Attitude Survey 14284
72 Attitudinal Research 13080
73 Audience Profile 17890
74 Automatic Merchandising 6914
75 Autoship 11685
76 Available Market 30373
77 Average Price Paid 5296
78 Average Profit 24222
79 Awareness, Attitude and Usage (AAU) 7857
80 B2B Marketing 12280
81 Back End 17587
82 Backgrounder 9676
83 Balanced scorecard 11337
84 Balloon Test 9727
85 Barometric Price Leadership 19641
86 Barter 7613
87 Bass Diffusion Model 8236
88 Battle of Brands 9307
89 BCG Matrix 23413
90 Behavioral Segmentation 69838
91 Benefit Segmentation 33633
92 Benjamin Franklin Method 5269
93 Black Box Model 44915
94 Blind Box Ad 12750
95 Blue Ocean Strategy 19144
96 Body Copy 28910
97 Bonus Scheme 12116
98 Boomerang Method 14220
99 Bottom Up Forecasting 7299
100 Bottom-Up Pricing 15788
101 Brand 13496
102 Brand Asset Valuator (BAV) 50493
103 Brand Association 16069
104 Brand Awareness 23654
105 Brand Building 67391
106 Brand Development 26718
107 Brand Development Index (BDI) 27539
108 Brand Equity 73853
109 Brand Essence 15312
110 Brand Identity 11568
111 Brand Image 44464
112 Brand Insistence 13198
113 Brand Knowledge 26425
114 Brand Ladder 30787
115 Brand Licensing 9045
116 Brand Loyalty 35729
117 Brand Management 32529
118 Brand Mapping 11578
119 Brand Mark 12972
120 Brand Messaging 9640
 
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