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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
21 Add-On Sale 12634
22 Additional Mark-On 23794
23 ADL Matrix 41763
24 Administered Price 9717
25 Administered VMS 32109
26 Adopter Categories 27638
27 Adoption Process 19692
28 Advertiser 11727
29 Advertising 62467
30 Advertising Appeal 56214
31 Advertising Appropriation 8873
32 Advertising Awareness 18317
33 Advertising Brief 21115
34 Advertising Budget 38411
35 Advertising Campaign 9657
36 Advertising Channel 28537
37 Advertising Copy 41553
38 Advertising Coverage 12922
39 Advertising Elasticity of Demand 20711
40 Advertising Frequency 10472
41 Advertising Media 88840
42 Advertising Message 24245
43 Advertising Plan 20919
44 Advertising Research 21147
45 Advertising Strategy 16987
46 Advertising Supplement 14559
47 Advertising Theme 32683
48 Advertising to Sales Ratio 12991
49 Advertising Weight 9110
50 Advertorial 8157
51 Affinity Marketing 8741
52 Affirmative Disclosure 8630
53 After-Marketing 16919
54 Age and Life Cycle 15213
55 Agency of Record 7162
56 Aggressive Exporter 4738
57 Aided Recall 14421
58 AIO- Activities, Interests and Opinions 35555
59 All the Traffic Will Bear 10228
60 Alternative Close 14796
61 Alternative Evaluation 25337
62 Alternative Media 14235
63 Ambient Media 11902
64 Ambush Marketing 7119
65 Ansoff Matrix 45453
66 Arrow Information Paradox 8354
67 Asset Led Marketing 13005
68 Assumptive Close 9059
69 Atmospherics 8949
70 Attitude 27106
71 Attitude Survey 14495
72 Attitudinal Research 13318
73 Audience Profile 18133
74 Automatic Merchandising 7066
75 Autoship 11870
76 Available Market 30752
77 Average Price Paid 5442
78 Average Profit 24475
79 Awareness, Attitude and Usage (AAU) 8064
80 B2B Marketing 12508
81 Back End 17798
82 Backgrounder 9925
83 Balanced scorecard 11460
84 Balloon Test 9914
85 Barometric Price Leadership 19874
86 Barter 7759
87 Bass Diffusion Model 8341
88 Battle of Brands 9494
89 BCG Matrix 23697
90 Behavioral Segmentation 70417
91 Benefit Segmentation 33833
92 Benjamin Franklin Method 5425
93 Black Box Model 45569
94 Blind Box Ad 12959
95 Blue Ocean Strategy 19250
96 Body Copy 29153
97 Bonus Scheme 12305
98 Boomerang Method 14651
99 Bottom Up Forecasting 7415
100 Bottom-Up Pricing 15996
101 Brand 13710
102 Brand Asset Valuator (BAV) 50943
103 Brand Association 16206
104 Brand Awareness 24070
105 Brand Building 68242
106 Brand Development 26965
107 Brand Development Index (BDI) 28017
108 Brand Equity 74522
109 Brand Essence 15478
110 Brand Identity 11768
111 Brand Image 44920
112 Brand Insistence 13378
113 Brand Knowledge 26856
114 Brand Ladder 31147
115 Brand Licensing 9223
116 Brand Loyalty 36463
117 Brand Management 32853
118 Brand Mapping 11734
119 Brand Mark 13120
120 Brand Messaging 9751
 
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