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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
21 Add-On Sale 12570
22 Additional Mark-On 23723
23 ADL Matrix 41619
24 Administered Price 9666
25 Administered VMS 32008
26 Adopter Categories 27569
27 Adoption Process 19639
28 Advertiser 11663
29 Advertising 61970
30 Advertising Appeal 56069
31 Advertising Appropriation 8830
32 Advertising Awareness 18224
33 Advertising Brief 21044
34 Advertising Budget 38321
35 Advertising Campaign 9616
36 Advertising Channel 28467
37 Advertising Copy 41412
38 Advertising Coverage 12848
39 Advertising Elasticity of Demand 20620
40 Advertising Frequency 10420
41 Advertising Media 88553
42 Advertising Message 24183
43 Advertising Plan 20839
44 Advertising Research 21089
45 Advertising Strategy 16919
46 Advertising Supplement 14481
47 Advertising Theme 32586
48 Advertising to Sales Ratio 12924
49 Advertising Weight 9054
50 Advertorial 8116
51 Affinity Marketing 8689
52 Affirmative Disclosure 8580
53 After-Marketing 16847
54 Age and Life Cycle 15148
55 Agency of Record 7111
56 Aggressive Exporter 4691
57 Aided Recall 14366
58 AIO- Activities, Interests and Opinions 35402
59 All the Traffic Will Bear 10176
60 Alternative Close 14726
61 Alternative Evaluation 25241
62 Alternative Media 14165
63 Ambient Media 11840
64 Ambush Marketing 7067
65 Ansoff Matrix 45290
66 Arrow Information Paradox 8275
67 Asset Led Marketing 12911
68 Assumptive Close 9017
69 Atmospherics 8880
70 Attitude 26976
71 Attitude Survey 14425
72 Attitudinal Research 13250
73 Audience Profile 18049
74 Automatic Merchandising 7016
75 Autoship 11796
76 Available Market 30602
77 Average Price Paid 5387
78 Average Profit 24391
79 Awareness, Attitude and Usage (AAU) 7992
80 B2B Marketing 12425
81 Back End 17716
82 Backgrounder 9844
83 Balanced scorecard 11412
84 Balloon Test 9846
85 Barometric Price Leadership 19793
86 Barter 7704
87 Bass Diffusion Model 8300
88 Battle of Brands 9420
89 BCG Matrix 23590
90 Behavioral Segmentation 70225
91 Benefit Segmentation 33760
92 Benjamin Franklin Method 5368
93 Black Box Model 45361
94 Blind Box Ad 12889
95 Blue Ocean Strategy 19209
96 Body Copy 29049
97 Bonus Scheme 12237
98 Boomerang Method 14510
99 Bottom Up Forecasting 7367
100 Bottom-Up Pricing 15924
101 Brand 13635
102 Brand Asset Valuator (BAV) 50805
103 Brand Association 16166
104 Brand Awareness 23928
105 Brand Building 67938
106 Brand Development 26883
107 Brand Development Index (BDI) 27859
108 Brand Equity 74281
109 Brand Essence 15415
110 Brand Identity 11707
111 Brand Image 44740
112 Brand Insistence 13313
113 Brand Knowledge 26717
114 Brand Ladder 31024
115 Brand Licensing 9167
116 Brand Loyalty 36241
117 Brand Management 32745
118 Brand Mapping 11677
119 Brand Mark 13065
120 Brand Messaging 9714
 
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