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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
21 Add-On Sale 12344
22 Additional Mark-On 23466
23 ADL Matrix 41062
24 Administered Price 9478
25 Administered VMS 31530
26 Adopter Categories 27323
27 Adoption Process 19448
28 Advertiser 11459
29 Advertising 60095
30 Advertising Appeal 55382
31 Advertising Appropriation 8614
32 Advertising Awareness 17844
33 Advertising Brief 20720
34 Advertising Budget 37961
35 Advertising Campaign 9499
36 Advertising Channel 28151
37 Advertising Copy 40863
38 Advertising Coverage 12604
39 Advertising Elasticity of Demand 20246
40 Advertising Frequency 10220
41 Advertising Media 87674
42 Advertising Message 23968
43 Advertising Plan 20589
44 Advertising Research 20850
45 Advertising Strategy 16621
46 Advertising Supplement 14204
47 Advertising Theme 32244
48 Advertising to Sales Ratio 12677
49 Advertising Weight 8831
50 Advertorial 7967
51 Affinity Marketing 8485
52 Affirmative Disclosure 8384
53 After-Marketing 16570
54 Age and Life Cycle 14919
55 Agency of Record 6922
56 Aggressive Exporter 4506
57 Aided Recall 14136
58 AIO- Activities, Interests and Opinions 34867
59 All the Traffic Will Bear 9976
60 Alternative Close 14518
61 Alternative Evaluation 24969
62 Alternative Media 13898
63 Ambient Media 11604
64 Ambush Marketing 6869
65 Ansoff Matrix 44756
66 Arrow Information Paradox 8004
67 Asset Led Marketing 12692
68 Assumptive Close 8822
69 Atmospherics 8655
70 Attitude 26435
71 Attitude Survey 14153
72 Attitudinal Research 12953
73 Audience Profile 17734
74 Automatic Merchandising 6811
75 Autoship 11524
76 Available Market 30119
77 Average Price Paid 5179
78 Average Profit 24066
79 Awareness, Attitude and Usage (AAU) 7707
80 B2B Marketing 12130
81 Back End 17485
82 Backgrounder 9492
83 Balanced scorecard 11253
84 Balloon Test 9610
85 Barometric Price Leadership 19546
86 Barter 7509
87 Bass Diffusion Model 8173
88 Battle of Brands 9182
89 BCG Matrix 23199
90 Behavioral Segmentation 69433
91 Benefit Segmentation 33522
92 Benjamin Franklin Method 5173
93 Black Box Model 44527
94 Blind Box Ad 12617
95 Blue Ocean Strategy 19088
96 Body Copy 28801
97 Bonus Scheme 12005
98 Boomerang Method 13962
99 Bottom Up Forecasting 7224
100 Bottom-Up Pricing 15609
101 Brand 13385
102 Brand Asset Valuator (BAV) 50153
103 Brand Association 15957
104 Brand Awareness 23386
105 Brand Building 66820
106 Brand Development 26561
107 Brand Development Index (BDI) 27247
108 Brand Equity 73437
109 Brand Essence 15198
110 Brand Identity 11424
111 Brand Image 44136
112 Brand Insistence 13048
113 Brand Knowledge 26135
114 Brand Ladder 30596
115 Brand Licensing 8942
116 Brand Loyalty 35261
117 Brand Management 32289
118 Brand Mapping 11470
119 Brand Mark 12881
120 Brand Messaging 9563
 
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