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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
21 Add-On Sale 12777
22 Additional Mark-On 23922
23 ADL Matrix 42093
24 Administered Price 9822
25 Administered VMS 32268
26 Adopter Categories 27784
27 Adoption Process 19808
28 Advertiser 11864
29 Advertising 63481
30 Advertising Appeal 56584
31 Advertising Appropriation 8964
32 Advertising Awareness 18516
33 Advertising Brief 21264
34 Advertising Budget 38587
35 Advertising Campaign 9727
36 Advertising Channel 28695
37 Advertising Copy 41875
38 Advertising Coverage 13082
39 Advertising Elasticity of Demand 20911
40 Advertising Frequency 10559
41 Advertising Media 89315
42 Advertising Message 24357
43 Advertising Plan 21089
44 Advertising Research 21270
45 Advertising Strategy 17151
46 Advertising Supplement 14806
47 Advertising Theme 32852
48 Advertising to Sales Ratio 13111
49 Advertising Weight 9218
50 Advertorial 8237
51 Affinity Marketing 8875
52 Affirmative Disclosure 8785
53 After-Marketing 17078
54 Age and Life Cycle 15345
55 Agency of Record 7265
56 Aggressive Exporter 4827
57 Aided Recall 14539
58 AIO- Activities, Interests and Opinions 35955
59 All the Traffic Will Bear 10350
60 Alternative Close 14932
61 Alternative Evaluation 25493
62 Alternative Media 14360
63 Ambient Media 12023
64 Ambush Marketing 7223
65 Ansoff Matrix 45846
66 Arrow Information Paradox 8512
67 Asset Led Marketing 13147
68 Assumptive Close 9163
69 Atmospherics 9098
70 Attitude 27355
71 Attitude Survey 14652
72 Attitudinal Research 13473
73 Audience Profile 18291
74 Automatic Merchandising 7157
75 Autoship 12028
76 Available Market 31007
77 Average Price Paid 5581
78 Average Profit 24748
79 Awareness, Attitude and Usage (AAU) 8236
80 B2B Marketing 12695
81 Back End 18026
82 Backgrounder 10094
83 Balanced scorecard 11554
84 Balloon Test 10066
85 Barometric Price Leadership 20012
86 Barter 7867
87 Bass Diffusion Model 8404
88 Battle of Brands 9654
89 BCG Matrix 24009
90 Behavioral Segmentation 70796
91 Benefit Segmentation 33970
92 Benjamin Franklin Method 5532
93 Black Box Model 46019
94 Blind Box Ad 13103
95 Blue Ocean Strategy 19317
96 Body Copy 29319
97 Bonus Scheme 12445
98 Boomerang Method 14976
99 Bottom Up Forecasting 7492
100 Bottom-Up Pricing 16135
101 Brand 13848
102 Brand Asset Valuator (BAV) 51200
103 Brand Association 16307
104 Brand Awareness 24315
105 Brand Building 68832
106 Brand Development 27118
107 Brand Development Index (BDI) 28337
108 Brand Equity 75056
109 Brand Essence 15595
110 Brand Identity 11978
111 Brand Image 45241
112 Brand Insistence 13498
113 Brand Knowledge 27158
114 Brand Ladder 31398
115 Brand Licensing 9350
116 Brand Loyalty 36983
117 Brand Management 33109
118 Brand Mapping 11843
119 Brand Mark 13224
120 Brand Messaging 9836
 
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