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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
21 Add-On Sale 12411
22 Additional Mark-On 23538
23 ADL Matrix 41237
24 Administered Price 9530
25 Administered VMS 31689
26 Adopter Categories 27393
27 Adoption Process 19505
28 Advertiser 11518
29 Advertising 60695
30 Advertising Appeal 55587
31 Advertising Appropriation 8672
32 Advertising Awareness 17955
33 Advertising Brief 20811
34 Advertising Budget 38071
35 Advertising Campaign 9531
36 Advertising Channel 28242
37 Advertising Copy 41011
38 Advertising Coverage 12668
39 Advertising Elasticity of Demand 20348
40 Advertising Frequency 10276
41 Advertising Media 87941
42 Advertising Message 24039
43 Advertising Plan 20677
44 Advertising Research 20929
45 Advertising Strategy 16721
46 Advertising Supplement 14283
47 Advertising Theme 32351
48 Advertising to Sales Ratio 12754
49 Advertising Weight 8893
50 Advertorial 8011
51 Affinity Marketing 8562
52 Affirmative Disclosure 8449
53 After-Marketing 16652
54 Age and Life Cycle 14991
55 Agency of Record 6981
56 Aggressive Exporter 4587
57 Aided Recall 14213
58 AIO- Activities, Interests and Opinions 35024
59 All the Traffic Will Bear 10037
60 Alternative Close 14579
61 Alternative Evaluation 25024
62 Alternative Media 13982
63 Ambient Media 11677
64 Ambush Marketing 6932
65 Ansoff Matrix 44909
66 Arrow Information Paradox 8076
67 Asset Led Marketing 12759
68 Assumptive Close 8874
69 Atmospherics 8715
70 Attitude 26616
71 Attitude Survey 14232
72 Attitudinal Research 13032
73 Audience Profile 17831
74 Automatic Merchandising 6865
75 Autoship 11625
76 Available Market 30267
77 Average Price Paid 5248
78 Average Profit 24143
79 Awareness, Attitude and Usage (AAU) 7798
80 B2B Marketing 12219
81 Back End 17544
82 Backgrounder 9589
83 Balanced scorecard 11301
84 Balloon Test 9684
85 Barometric Price Leadership 19604
86 Barter 7572
87 Bass Diffusion Model 8213
88 Battle of Brands 9262
89 BCG Matrix 23322
90 Behavioral Segmentation 69691
91 Benefit Segmentation 33588
92 Benjamin Franklin Method 5233
93 Black Box Model 44759
94 Blind Box Ad 12697
95 Blue Ocean Strategy 19121
96 Body Copy 28863
97 Bonus Scheme 12074
98 Boomerang Method 14128
99 Bottom Up Forecasting 7264
100 Bottom-Up Pricing 15705
101 Brand 13451
102 Brand Asset Valuator (BAV) 50354
103 Brand Association 16025
104 Brand Awareness 23551
105 Brand Building 67191
106 Brand Development 26658
107 Brand Development Index (BDI) 27422
108 Brand Equity 73703
109 Brand Essence 15265
110 Brand Identity 11497
111 Brand Image 44334
112 Brand Insistence 13132
113 Brand Knowledge 26315
114 Brand Ladder 30714
115 Brand Licensing 8999
116 Brand Loyalty 35540
117 Brand Management 32435
118 Brand Mapping 11537
119 Brand Mark 12929
120 Brand Messaging 9608
 
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