1. Business Concepts
    2. ›
  2. Marketing and Strategy

Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
21 Add-On Sale 12266
22 Additional Mark-On 23373
23 ADL Matrix 40829
24 Administered Price 9413
25 Administered VMS 31311
26 Adopter Categories 27226
27 Adoption Process 19371
28 Advertiser 11372
29 Advertising 59389
30 Advertising Appeal 55188
31 Advertising Appropriation 8533
32 Advertising Awareness 17718
33 Advertising Brief 20591
34 Advertising Budget 37842
35 Advertising Campaign 9446
36 Advertising Channel 28037
37 Advertising Copy 40725
38 Advertising Coverage 12506
39 Advertising Elasticity of Demand 20116
40 Advertising Frequency 10156
41 Advertising Media 87357
42 Advertising Message 23888
43 Advertising Plan 20499
44 Advertising Research 20754
45 Advertising Strategy 16510
46 Advertising Supplement 14094
47 Advertising Theme 32119
48 Advertising to Sales Ratio 12589
49 Advertising Weight 8769
50 Advertorial 7886
51 Affinity Marketing 8413
52 Affirmative Disclosure 8306
53 After-Marketing 16481
54 Age and Life Cycle 14821
55 Agency of Record 6845
56 Aggressive Exporter 4446
57 Aided Recall 14021
58 AIO- Activities, Interests and Opinions 34660
59 All the Traffic Will Bear 9899
60 Alternative Close 14435
61 Alternative Evaluation 24899
62 Alternative Media 13779
63 Ambient Media 11534
64 Ambush Marketing 6806
65 Ansoff Matrix 44556
66 Arrow Information Paradox 7919
67 Asset Led Marketing 12607
68 Assumptive Close 8765
69 Atmospherics 8556
70 Attitude 26245
71 Attitude Survey 14048
72 Attitudinal Research 12842
73 Audience Profile 17630
74 Automatic Merchandising 6752
75 Autoship 11426
76 Available Market 29928
77 Average Price Paid 5093
78 Average Profit 23963
79 Awareness, Attitude and Usage (AAU) 7595
80 B2B Marketing 11993
81 Back End 17396
82 Backgrounder 9379
83 Balanced scorecard 11196
84 Balloon Test 9508
85 Barometric Price Leadership 19468
86 Barter 7440
87 Bass Diffusion Model 8117
88 Battle of Brands 9109
89 BCG Matrix 23047
90 Behavioral Segmentation 69127
91 Benefit Segmentation 33434
92 Benjamin Franklin Method 5087
93 Black Box Model 44243
94 Blind Box Ad 12532
95 Blue Ocean Strategy 19039
96 Body Copy 28704
97 Bonus Scheme 11926
98 Boomerang Method 13719
99 Bottom Up Forecasting 7169
100 Bottom-Up Pricing 15531
101 Brand 13303
102 Brand Asset Valuator (BAV) 49920
103 Brand Association 15882
104 Brand Awareness 23211
105 Brand Building 66431
106 Brand Development 26429
107 Brand Development Index (BDI) 26952
108 Brand Equity 73095
109 Brand Essence 15134
110 Brand Identity 11332
111 Brand Image 43924
112 Brand Insistence 12948
113 Brand Knowledge 25884
114 Brand Ladder 30448
115 Brand Licensing 8887
116 Brand Loyalty 34885
117 Brand Management 32125
118 Brand Mapping 11383
119 Brand Mark 12816
120 Brand Messaging 9508
 
Page 1 of 11