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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
21 Add-On Sale 12551
22 Additional Mark-On 23698
23 ADL Matrix 41567
24 Administered Price 9646
25 Administered VMS 31971
26 Adopter Categories 27547
27 Adoption Process 19623
28 Advertiser 11645
29 Advertising 61793
30 Advertising Appeal 56013
31 Advertising Appropriation 8816
32 Advertising Awareness 18187
33 Advertising Brief 21008
34 Advertising Budget 38295
35 Advertising Campaign 9606
36 Advertising Channel 28445
37 Advertising Copy 41358
38 Advertising Coverage 12822
39 Advertising Elasticity of Demand 20584
40 Advertising Frequency 10402
41 Advertising Media 88473
42 Advertising Message 24168
43 Advertising Plan 20811
44 Advertising Research 21075
45 Advertising Strategy 16891
46 Advertising Supplement 14449
47 Advertising Theme 32552
48 Advertising to Sales Ratio 12900
49 Advertising Weight 9044
50 Advertorial 8107
51 Affinity Marketing 8673
52 Affirmative Disclosure 8564
53 After-Marketing 16816
54 Age and Life Cycle 15132
55 Agency of Record 7091
56 Aggressive Exporter 4675
57 Aided Recall 14348
58 AIO- Activities, Interests and Opinions 35364
59 All the Traffic Will Bear 10159
60 Alternative Close 14709
61 Alternative Evaluation 25187
62 Alternative Media 14134
63 Ambient Media 11823
64 Ambush Marketing 7048
65 Ansoff Matrix 45237
66 Arrow Information Paradox 8240
67 Asset Led Marketing 12883
68 Assumptive Close 8997
69 Atmospherics 8862
70 Attitude 26915
71 Attitude Survey 14402
72 Attitudinal Research 13224
73 Audience Profile 18023
74 Automatic Merchandising 6997
75 Autoship 11774
76 Available Market 30558
77 Average Price Paid 5371
78 Average Profit 24358
79 Awareness, Attitude and Usage (AAU) 7963
80 B2B Marketing 12390
81 Back End 17688
82 Backgrounder 9808
83 Balanced scorecard 11400
84 Balloon Test 9827
85 Barometric Price Leadership 19758
86 Barter 7683
87 Bass Diffusion Model 8285
88 Battle of Brands 9390
89 BCG Matrix 23551
90 Behavioral Segmentation 70160
91 Benefit Segmentation 33740
92 Benjamin Franklin Method 5350
93 Black Box Model 45279
94 Blind Box Ad 12862
95 Blue Ocean Strategy 19197
96 Body Copy 29020
97 Bonus Scheme 12215
98 Boomerang Method 14461
99 Bottom Up Forecasting 7356
100 Bottom-Up Pricing 15905
101 Brand 13604
102 Brand Asset Valuator (BAV) 50735
103 Brand Association 16154
104 Brand Awareness 23885
105 Brand Building 67828
106 Brand Development 26848
107 Brand Development Index (BDI) 27798
108 Brand Equity 74199
109 Brand Essence 15395
110 Brand Identity 11692
111 Brand Image 44678
112 Brand Insistence 13292
113 Brand Knowledge 26658
114 Brand Ladder 30980
115 Brand Licensing 9149
116 Brand Loyalty 36155
117 Brand Management 32716
118 Brand Mapping 11658
119 Brand Mark 13048
120 Brand Messaging 9702
 
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