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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
21 Add-On Sale 12628
22 Additional Mark-On 23781
23 ADL Matrix 41734
24 Administered Price 9702
25 Administered VMS 32093
26 Adopter Categories 27627
27 Adoption Process 19681
28 Advertiser 11717
29 Advertising 62390
30 Advertising Appeal 56190
31 Advertising Appropriation 8869
32 Advertising Awareness 18299
33 Advertising Brief 21105
34 Advertising Budget 38395
35 Advertising Campaign 9647
36 Advertising Channel 28527
37 Advertising Copy 41528
38 Advertising Coverage 12910
39 Advertising Elasticity of Demand 20693
40 Advertising Frequency 10468
41 Advertising Media 88794
42 Advertising Message 24232
43 Advertising Plan 20907
44 Advertising Research 21139
45 Advertising Strategy 16977
46 Advertising Supplement 14546
47 Advertising Theme 32672
48 Advertising to Sales Ratio 12979
49 Advertising Weight 9099
50 Advertorial 8148
51 Affinity Marketing 8731
52 Affirmative Disclosure 8624
53 After-Marketing 16906
54 Age and Life Cycle 15201
55 Agency of Record 7156
56 Aggressive Exporter 4728
57 Aided Recall 14412
58 AIO- Activities, Interests and Opinions 35533
59 All the Traffic Will Bear 10219
60 Alternative Close 14785
61 Alternative Evaluation 25327
62 Alternative Media 14227
63 Ambient Media 11891
64 Ambush Marketing 7111
65 Ansoff Matrix 45427
66 Arrow Information Paradox 8340
67 Asset Led Marketing 12984
68 Assumptive Close 9054
69 Atmospherics 8939
70 Attitude 27077
71 Attitude Survey 14489
72 Attitudinal Research 13305
73 Audience Profile 18120
74 Automatic Merchandising 7057
75 Autoship 11863
76 Available Market 30727
77 Average Price Paid 5431
78 Average Profit 24464
79 Awareness, Attitude and Usage (AAU) 8056
80 B2B Marketing 12498
81 Back End 17785
82 Backgrounder 9913
83 Balanced scorecard 11449
84 Balloon Test 9905
85 Barometric Price Leadership 19861
86 Barter 7753
87 Bass Diffusion Model 8333
88 Battle of Brands 9477
89 BCG Matrix 23681
90 Behavioral Segmentation 70382
91 Benefit Segmentation 33823
92 Benjamin Franklin Method 5411
93 Black Box Model 45528
94 Blind Box Ad 12946
95 Blue Ocean Strategy 19242
96 Body Copy 29126
97 Bonus Scheme 12293
98 Boomerang Method 14626
99 Bottom Up Forecasting 7403
100 Bottom-Up Pricing 15984
101 Brand 13693
102 Brand Asset Valuator (BAV) 50925
103 Brand Association 16198
104 Brand Awareness 24042
105 Brand Building 68178
106 Brand Development 26949
107 Brand Development Index (BDI) 27981
108 Brand Equity 74478
109 Brand Essence 15468
110 Brand Identity 11755
111 Brand Image 44892
112 Brand Insistence 13364
113 Brand Knowledge 26830
114 Brand Ladder 31121
115 Brand Licensing 9210
116 Brand Loyalty 36425
117 Brand Management 32836
118 Brand Mapping 11720
119 Brand Mark 13105
120 Brand Messaging 9746
 
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