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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
21 Add-On Sale 12372
22 Additional Mark-On 23493
23 ADL Matrix 41124
24 Administered Price 9503
25 Administered VMS 31612
26 Adopter Categories 27354
27 Adoption Process 19473
28 Advertiser 11482
29 Advertising 60342
30 Advertising Appeal 55460
31 Advertising Appropriation 8647
32 Advertising Awareness 17892
33 Advertising Brief 20757
34 Advertising Budget 38010
35 Advertising Campaign 9512
36 Advertising Channel 28192
37 Advertising Copy 40917
38 Advertising Coverage 12632
39 Advertising Elasticity of Demand 20289
40 Advertising Frequency 10245
41 Advertising Media 87782
42 Advertising Message 23998
43 Advertising Plan 20631
44 Advertising Research 20874
45 Advertising Strategy 16661
46 Advertising Supplement 14235
47 Advertising Theme 32296
48 Advertising to Sales Ratio 12721
49 Advertising Weight 8859
50 Advertorial 7983
51 Affinity Marketing 8510
52 Affirmative Disclosure 8411
53 After-Marketing 16604
54 Age and Life Cycle 14957
55 Agency of Record 6948
56 Aggressive Exporter 4528
57 Aided Recall 14171
58 AIO- Activities, Interests and Opinions 34932
59 All the Traffic Will Bear 10004
60 Alternative Close 14545
61 Alternative Evaluation 24993
62 Alternative Media 13933
63 Ambient Media 11637
64 Ambush Marketing 6897
65 Ansoff Matrix 44809
66 Arrow Information Paradox 8039
67 Asset Led Marketing 12713
68 Assumptive Close 8845
69 Atmospherics 8678
70 Attitude 26505
71 Attitude Survey 14183
72 Attitudinal Research 12986
73 Audience Profile 17775
74 Automatic Merchandising 6831
75 Autoship 11559
76 Available Market 30187
77 Average Price Paid 5209
78 Average Profit 24099
79 Awareness, Attitude and Usage (AAU) 7743
80 B2B Marketing 12167
81 Back End 17510
82 Backgrounder 9530
83 Balanced scorecard 11275
84 Balloon Test 9645
85 Barometric Price Leadership 19569
86 Barter 7535
87 Bass Diffusion Model 8185
88 Battle of Brands 9212
89 BCG Matrix 23245
90 Behavioral Segmentation 69538
91 Benefit Segmentation 33552
92 Benjamin Franklin Method 5205
93 Black Box Model 44616
94 Blind Box Ad 12646
95 Blue Ocean Strategy 19103
96 Body Copy 28829
97 Bonus Scheme 12027
98 Boomerang Method 14032
99 Bottom Up Forecasting 7239
100 Bottom-Up Pricing 15653
101 Brand 13415
102 Brand Asset Valuator (BAV) 50239
103 Brand Association 15986
104 Brand Awareness 23463
105 Brand Building 66957
106 Brand Development 26600
107 Brand Development Index (BDI) 27322
108 Brand Equity 73543
109 Brand Essence 15224
110 Brand Identity 11457
111 Brand Image 44206
112 Brand Insistence 13079
113 Brand Knowledge 26204
114 Brand Ladder 30644
115 Brand Licensing 8966
116 Brand Loyalty 35387
117 Brand Management 32355
118 Brand Mapping 11497
119 Brand Mark 12902
120 Brand Messaging 9581
 
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