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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
21 Add-On Sale 12577
22 Additional Mark-On 23732
23 ADL Matrix 41637
24 Administered Price 9670
25 Administered VMS 32017
26 Adopter Categories 27576
27 Adoption Process 19643
28 Advertiser 11668
29 Advertising 62041
30 Advertising Appeal 56085
31 Advertising Appropriation 8834
32 Advertising Awareness 18235
33 Advertising Brief 21050
34 Advertising Budget 38326
35 Advertising Campaign 9618
36 Advertising Channel 28474
37 Advertising Copy 41428
38 Advertising Coverage 12858
39 Advertising Elasticity of Demand 20630
40 Advertising Frequency 10427
41 Advertising Media 88577
42 Advertising Message 24189
43 Advertising Plan 20844
44 Advertising Research 21094
45 Advertising Strategy 16928
46 Advertising Supplement 14489
47 Advertising Theme 32600
48 Advertising to Sales Ratio 12929
49 Advertising Weight 9059
50 Advertorial 8120
51 Affinity Marketing 8694
52 Affirmative Disclosure 8587
53 After-Marketing 16856
54 Age and Life Cycle 15156
55 Agency of Record 7118
56 Aggressive Exporter 4698
57 Aided Recall 14372
58 AIO- Activities, Interests and Opinions 35415
59 All the Traffic Will Bear 10185
60 Alternative Close 14733
61 Alternative Evaluation 25246
62 Alternative Media 14176
63 Ambient Media 11844
64 Ambush Marketing 7073
65 Ansoff Matrix 45302
66 Arrow Information Paradox 8287
67 Asset Led Marketing 12916
68 Assumptive Close 9021
69 Atmospherics 8886
70 Attitude 26994
71 Attitude Survey 14435
72 Attitudinal Research 13256
73 Audience Profile 18059
74 Automatic Merchandising 7020
75 Autoship 11803
76 Available Market 30615
77 Average Price Paid 5391
78 Average Profit 24398
79 Awareness, Attitude and Usage (AAU) 8001
80 B2B Marketing 12432
81 Back End 17726
82 Backgrounder 9851
83 Balanced scorecard 11416
84 Balloon Test 9858
85 Barometric Price Leadership 19803
86 Barter 7706
87 Bass Diffusion Model 8307
88 Battle of Brands 9434
89 BCG Matrix 23600
90 Behavioral Segmentation 70243
91 Benefit Segmentation 33769
92 Benjamin Franklin Method 5372
93 Black Box Model 45380
94 Blind Box Ad 12898
95 Blue Ocean Strategy 19215
96 Body Copy 29065
97 Bonus Scheme 12244
98 Boomerang Method 14528
99 Bottom Up Forecasting 7371
100 Bottom-Up Pricing 15933
101 Brand 13646
102 Brand Asset Valuator (BAV) 50821
103 Brand Association 16169
104 Brand Awareness 23946
105 Brand Building 67968
106 Brand Development 26888
107 Brand Development Index (BDI) 27870
108 Brand Equity 74309
109 Brand Essence 15421
110 Brand Identity 11713
111 Brand Image 44758
112 Brand Insistence 13323
113 Brand Knowledge 26732
114 Brand Ladder 31037
115 Brand Licensing 9170
116 Brand Loyalty 36263
117 Brand Management 32757
118 Brand Mapping 11684
119 Brand Mark 13073
120 Brand Messaging 9718
 
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