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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
21 Add-On Sale 12582
22 Additional Mark-On 23739
23 ADL Matrix 41644
24 Administered Price 9672
25 Administered VMS 32021
26 Adopter Categories 27580
27 Adoption Process 19646
28 Advertiser 11671
29 Advertising 62077
30 Advertising Appeal 56095
31 Advertising Appropriation 8835
32 Advertising Awareness 18240
33 Advertising Brief 21059
34 Advertising Budget 38333
35 Advertising Campaign 9621
36 Advertising Channel 28480
37 Advertising Copy 41433
38 Advertising Coverage 12861
39 Advertising Elasticity of Demand 20632
40 Advertising Frequency 10427
41 Advertising Media 88592
42 Advertising Message 24191
43 Advertising Plan 20849
44 Advertising Research 21096
45 Advertising Strategy 16932
46 Advertising Supplement 14492
47 Advertising Theme 32605
48 Advertising to Sales Ratio 12934
49 Advertising Weight 9060
50 Advertorial 8122
51 Affinity Marketing 8695
52 Affirmative Disclosure 8589
53 After-Marketing 16861
54 Age and Life Cycle 15158
55 Agency of Record 7118
56 Aggressive Exporter 4699
57 Aided Recall 14375
58 AIO- Activities, Interests and Opinions 35423
59 All the Traffic Will Bear 10187
60 Alternative Close 14734
61 Alternative Evaluation 25249
62 Alternative Media 14177
63 Ambient Media 11850
64 Ambush Marketing 7076
65 Ansoff Matrix 45316
66 Arrow Information Paradox 8289
67 Asset Led Marketing 12922
68 Assumptive Close 9024
69 Atmospherics 8887
70 Attitude 27004
71 Attitude Survey 14442
72 Attitudinal Research 13262
73 Audience Profile 18063
74 Automatic Merchandising 7023
75 Autoship 11810
76 Available Market 30630
77 Average Price Paid 5392
78 Average Profit 24407
79 Awareness, Attitude and Usage (AAU) 8005
80 B2B Marketing 12436
81 Back End 17731
82 Backgrounder 9854
83 Balanced scorecard 11421
84 Balloon Test 9862
85 Barometric Price Leadership 19810
86 Barter 7711
87 Bass Diffusion Model 8310
88 Battle of Brands 9437
89 BCG Matrix 23609
90 Behavioral Segmentation 70260
91 Benefit Segmentation 33772
92 Benjamin Franklin Method 5375
93 Black Box Model 45393
94 Blind Box Ad 12900
95 Blue Ocean Strategy 19218
96 Body Copy 29069
97 Bonus Scheme 12247
98 Boomerang Method 14540
99 Bottom Up Forecasting 7372
100 Bottom-Up Pricing 15936
101 Brand 13651
102 Brand Asset Valuator (BAV) 50842
103 Brand Association 16175
104 Brand Awareness 23954
105 Brand Building 67984
106 Brand Development 26894
107 Brand Development Index (BDI) 27876
108 Brand Equity 74320
109 Brand Essence 15428
110 Brand Identity 11715
111 Brand Image 44773
112 Brand Insistence 13326
113 Brand Knowledge 26741
114 Brand Ladder 31042
115 Brand Licensing 9180
116 Brand Loyalty 36277
117 Brand Management 32765
118 Brand Mapping 11687
119 Brand Mark 13076
120 Brand Messaging 9721
 
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