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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
21 Add-On Sale 12361
22 Additional Mark-On 23483
23 ADL Matrix 41096
24 Administered Price 9492
25 Administered VMS 31572
26 Adopter Categories 27337
27 Adoption Process 19461
28 Advertiser 11469
29 Advertising 60236
30 Advertising Appeal 55423
31 Advertising Appropriation 8632
32 Advertising Awareness 17871
33 Advertising Brief 20736
34 Advertising Budget 37990
35 Advertising Campaign 9505
36 Advertising Channel 28172
37 Advertising Copy 40890
38 Advertising Coverage 12619
39 Advertising Elasticity of Demand 20274
40 Advertising Frequency 10232
41 Advertising Media 87733
42 Advertising Message 23983
43 Advertising Plan 20613
44 Advertising Research 20865
45 Advertising Strategy 16643
46 Advertising Supplement 14220
47 Advertising Theme 32276
48 Advertising to Sales Ratio 12701
49 Advertising Weight 8847
50 Advertorial 7977
51 Affinity Marketing 8494
52 Affirmative Disclosure 8396
53 After-Marketing 16588
54 Age and Life Cycle 14938
55 Agency of Record 6937
56 Aggressive Exporter 4517
57 Aided Recall 14154
58 AIO- Activities, Interests and Opinions 34904
59 All the Traffic Will Bear 9994
60 Alternative Close 14533
61 Alternative Evaluation 24983
62 Alternative Media 13921
63 Ambient Media 11620
64 Ambush Marketing 6886
65 Ansoff Matrix 44785
66 Arrow Information Paradox 8025
67 Asset Led Marketing 12704
68 Assumptive Close 8837
69 Atmospherics 8667
70 Attitude 26474
71 Attitude Survey 14165
72 Attitudinal Research 12972
73 Audience Profile 17757
74 Automatic Merchandising 6824
75 Autoship 11543
76 Available Market 30155
77 Average Price Paid 5198
78 Average Profit 24084
79 Awareness, Attitude and Usage (AAU) 7729
80 B2B Marketing 12149
81 Back End 17497
82 Backgrounder 9512
83 Balanced scorecard 11268
84 Balloon Test 9630
85 Barometric Price Leadership 19560
86 Barter 7522
87 Bass Diffusion Model 8182
88 Battle of Brands 9204
89 BCG Matrix 23222
90 Behavioral Segmentation 69494
91 Benefit Segmentation 33536
92 Benjamin Franklin Method 5192
93 Black Box Model 44580
94 Blind Box Ad 12637
95 Blue Ocean Strategy 19095
96 Body Copy 28817
97 Bonus Scheme 12015
98 Boomerang Method 14005
99 Bottom Up Forecasting 7233
100 Bottom-Up Pricing 15633
101 Brand 13403
102 Brand Asset Valuator (BAV) 50199
103 Brand Association 15975
104 Brand Awareness 23431
105 Brand Building 66902
106 Brand Development 26579
107 Brand Development Index (BDI) 27289
108 Brand Equity 73500
109 Brand Essence 15216
110 Brand Identity 11442
111 Brand Image 44177
112 Brand Insistence 13071
113 Brand Knowledge 26171
114 Brand Ladder 30627
115 Brand Licensing 8956
116 Brand Loyalty 35333
117 Brand Management 32322
118 Brand Mapping 11485
119 Brand Mark 12893
120 Brand Messaging 9575
 
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