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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
21 Add-On Sale 12399
22 Additional Mark-On 23526
23 ADL Matrix 41205
24 Administered Price 9522
25 Administered VMS 31665
26 Adopter Categories 27382
27 Adoption Process 19495
28 Advertiser 11506
29 Advertising 60585
30 Advertising Appeal 55538
31 Advertising Appropriation 8667
32 Advertising Awareness 17934
33 Advertising Brief 20796
34 Advertising Budget 38053
35 Advertising Campaign 9525
36 Advertising Channel 28229
37 Advertising Copy 40987
38 Advertising Coverage 12657
39 Advertising Elasticity of Demand 20326
40 Advertising Frequency 10266
41 Advertising Media 87898
42 Advertising Message 24028
43 Advertising Plan 20664
44 Advertising Research 20919
45 Advertising Strategy 16702
46 Advertising Supplement 14268
47 Advertising Theme 32334
48 Advertising to Sales Ratio 12743
49 Advertising Weight 8881
50 Advertorial 8003
51 Affinity Marketing 8547
52 Affirmative Disclosure 8440
53 After-Marketing 16639
54 Age and Life Cycle 14978
55 Agency of Record 6971
56 Aggressive Exporter 4577
57 Aided Recall 14201
58 AIO- Activities, Interests and Opinions 34998
59 All the Traffic Will Bear 10027
60 Alternative Close 14569
61 Alternative Evaluation 25014
62 Alternative Media 13967
63 Ambient Media 11663
64 Ambush Marketing 6920
65 Ansoff Matrix 44876
66 Arrow Information Paradox 8061
67 Asset Led Marketing 12742
68 Assumptive Close 8864
69 Atmospherics 8710
70 Attitude 26580
71 Attitude Survey 14223
72 Attitudinal Research 13019
73 Audience Profile 17811
74 Automatic Merchandising 6854
75 Autoship 11608
76 Available Market 30236
77 Average Price Paid 5239
78 Average Profit 24131
79 Awareness, Attitude and Usage (AAU) 7780
80 B2B Marketing 12203
81 Back End 17537
82 Backgrounder 9574
83 Balanced scorecard 11292
84 Balloon Test 9670
85 Barometric Price Leadership 19591
86 Barter 7562
87 Bass Diffusion Model 8207
88 Battle of Brands 9253
89 BCG Matrix 23294
90 Behavioral Segmentation 69653
91 Benefit Segmentation 33577
92 Benjamin Franklin Method 5224
93 Black Box Model 44718
94 Blind Box Ad 12678
95 Blue Ocean Strategy 19118
96 Body Copy 28849
97 Bonus Scheme 12061
98 Boomerang Method 14093
99 Bottom Up Forecasting 7257
100 Bottom-Up Pricing 15684
101 Brand 13443
102 Brand Asset Valuator (BAV) 50325
103 Brand Association 16017
104 Brand Awareness 23517
105 Brand Building 67118
106 Brand Development 26649
107 Brand Development Index (BDI) 27395
108 Brand Equity 73656
109 Brand Essence 15250
110 Brand Identity 11483
111 Brand Image 44298
112 Brand Insistence 13116
113 Brand Knowledge 26282
114 Brand Ladder 30698
115 Brand Licensing 8991
116 Brand Loyalty 35490
117 Brand Management 32407
118 Brand Mapping 11523
119 Brand Mark 12922
120 Brand Messaging 9601
 
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