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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
21 Add-On Sale 12598
22 Additional Mark-On 23758
23 ADL Matrix 41677
24 Administered Price 9686
25 Administered VMS 32050
26 Adopter Categories 27598
27 Adoption Process 19657
28 Advertiser 11687
29 Advertising 62214
30 Advertising Appeal 56128
31 Advertising Appropriation 8851
32 Advertising Awareness 18264
33 Advertising Brief 21078
34 Advertising Budget 38356
35 Advertising Campaign 9628
36 Advertising Channel 28502
37 Advertising Copy 41466
38 Advertising Coverage 12878
39 Advertising Elasticity of Demand 20653
40 Advertising Frequency 10445
41 Advertising Media 88673
42 Advertising Message 24206
43 Advertising Plan 20867
44 Advertising Research 21114
45 Advertising Strategy 16948
46 Advertising Supplement 14512
47 Advertising Theme 32633
48 Advertising to Sales Ratio 12954
49 Advertising Weight 9074
50 Advertorial 8132
51 Affinity Marketing 8710
52 Affirmative Disclosure 8604
53 After-Marketing 16879
54 Age and Life Cycle 15177
55 Agency of Record 7134
56 Aggressive Exporter 4711
57 Aided Recall 14390
58 AIO- Activities, Interests and Opinions 35472
59 All the Traffic Will Bear 10201
60 Alternative Close 14752
61 Alternative Evaluation 25279
62 Alternative Media 14200
63 Ambient Media 11861
64 Ambush Marketing 7093
65 Ansoff Matrix 45353
66 Arrow Information Paradox 8314
67 Asset Led Marketing 12949
68 Assumptive Close 9037
69 Atmospherics 8901
70 Attitude 27029
71 Attitude Survey 14457
72 Attitudinal Research 13278
73 Audience Profile 18084
74 Automatic Merchandising 7039
75 Autoship 11826
76 Available Market 30668
77 Average Price Paid 5409
78 Average Profit 24428
79 Awareness, Attitude and Usage (AAU) 8025
80 B2B Marketing 12460
81 Back End 17751
82 Backgrounder 9879
83 Balanced scorecard 11430
84 Balloon Test 9878
85 Barometric Price Leadership 19832
86 Barter 7728
87 Bass Diffusion Model 8321
88 Battle of Brands 9456
89 BCG Matrix 23638
90 Behavioral Segmentation 70314
91 Benefit Segmentation 33795
92 Benjamin Franklin Method 5388
93 Black Box Model 45442
94 Blind Box Ad 12922
95 Blue Ocean Strategy 19227
96 Body Copy 29093
97 Bonus Scheme 12266
98 Boomerang Method 14577
99 Bottom Up Forecasting 7388
100 Bottom-Up Pricing 15960
101 Brand 13663
102 Brand Asset Valuator (BAV) 50880
103 Brand Association 16182
104 Brand Awareness 23988
105 Brand Building 68059
106 Brand Development 26918
107 Brand Development Index (BDI) 27920
108 Brand Equity 74378
109 Brand Essence 15449
110 Brand Identity 11729
111 Brand Image 44825
112 Brand Insistence 13342
113 Brand Knowledge 26775
114 Brand Ladder 31072
115 Brand Licensing 9188
116 Brand Loyalty 36326
117 Brand Management 32786
118 Brand Mapping 11704
119 Brand Mark 13087
120 Brand Messaging 9727
 
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