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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
21 Add-On Sale 12356
22 Additional Mark-On 23480
23 ADL Matrix 41088
24 Administered Price 9487
25 Administered VMS 31559
26 Adopter Categories 27333
27 Adoption Process 19456
28 Advertiser 11466
29 Advertising 60197
30 Advertising Appeal 55411
31 Advertising Appropriation 8627
32 Advertising Awareness 17864
33 Advertising Brief 20733
34 Advertising Budget 37977
35 Advertising Campaign 9504
36 Advertising Channel 28166
37 Advertising Copy 40880
38 Advertising Coverage 12617
39 Advertising Elasticity of Demand 20265
40 Advertising Frequency 10227
41 Advertising Media 87715
42 Advertising Message 23977
43 Advertising Plan 20605
44 Advertising Research 20863
45 Advertising Strategy 16639
46 Advertising Supplement 14216
47 Advertising Theme 32266
48 Advertising to Sales Ratio 12694
49 Advertising Weight 8846
50 Advertorial 7974
51 Affinity Marketing 8492
52 Affirmative Disclosure 8392
53 After-Marketing 16580
54 Age and Life Cycle 14932
55 Agency of Record 6933
56 Aggressive Exporter 4513
57 Aided Recall 14146
58 AIO- Activities, Interests and Opinions 34899
59 All the Traffic Will Bear 9988
60 Alternative Close 14529
61 Alternative Evaluation 24975
62 Alternative Media 13913
63 Ambient Media 11614
64 Ambush Marketing 6882
65 Ansoff Matrix 44775
66 Arrow Information Paradox 8020
67 Asset Led Marketing 12700
68 Assumptive Close 8835
69 Atmospherics 8664
70 Attitude 26464
71 Attitude Survey 14162
72 Attitudinal Research 12967
73 Audience Profile 17750
74 Automatic Merchandising 6820
75 Autoship 11540
76 Available Market 30147
77 Average Price Paid 5195
78 Average Profit 24079
79 Awareness, Attitude and Usage (AAU) 7722
80 B2B Marketing 12143
81 Back End 17494
82 Backgrounder 9506
83 Balanced scorecard 11263
84 Balloon Test 9622
85 Barometric Price Leadership 19557
86 Barter 7517
87 Bass Diffusion Model 8180
88 Battle of Brands 9198
89 BCG Matrix 23214
90 Behavioral Segmentation 69478
91 Benefit Segmentation 33530
92 Benjamin Franklin Method 5187
93 Black Box Model 44569
94 Blind Box Ad 12632
95 Blue Ocean Strategy 19092
96 Body Copy 28813
97 Bonus Scheme 12012
98 Boomerang Method 13993
99 Bottom Up Forecasting 7231
100 Bottom-Up Pricing 15627
101 Brand 13398
102 Brand Asset Valuator (BAV) 50189
103 Brand Association 15970
104 Brand Awareness 23418
105 Brand Building 66878
106 Brand Development 26575
107 Brand Development Index (BDI) 27279
108 Brand Equity 73479
109 Brand Essence 15211
110 Brand Identity 11436
111 Brand Image 44168
112 Brand Insistence 13069
113 Brand Knowledge 26164
114 Brand Ladder 30618
115 Brand Licensing 8951
116 Brand Loyalty 35321
117 Brand Management 32314
118 Brand Mapping 11483
119 Brand Mark 12888
120 Brand Messaging 9570
 
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