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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
11 Acquisition Integration Approaches 15082
12 Action Device 3864
13 Active Customers 9454
14 Active Listening 9082
15 Active Marketing 10248
16 Activity Report 18492
17 Actual Product 33165
18 Actual Value 11690
19 Adaptive Marketing 16821
20 Adaptive Selling 11944
21 Add-On Sale 11892
22 Additional Mark-On 22877
23 ADL Matrix 39952
24 Administered Price 9096
25 Administered VMS 30747
26 Adopter Categories 26846
27 Adoption Process 19104
28 Advertiser 10945
29 Advertising 55775
30 Advertising Appeal 54358
31 Advertising Appropriation 8212
32 Advertising Awareness 17164
33 Advertising Brief 20135
34 Advertising Budget 37286
35 Advertising Campaign 9234
36 Advertising Channel 27465
37 Advertising Copy 40028
38 Advertising Coverage 12121
39 Advertising Elasticity of Demand 19512
40 Advertising Frequency 9847
41 Advertising Media 85905
42 Advertising Message 23566
43 Advertising Plan 20094
44 Advertising Research 20346
45 Advertising Strategy 15976
46 Advertising Supplement 13645
47 Advertising Theme 31445
48 Advertising to Sales Ratio 12219
49 Advertising Weight 8487
50 Advertorial 7592
51 Affinity Marketing 8054
52 Affirmative Disclosure 8058
53 After-Marketing 16051
54 Age and Life Cycle 14454
55 Agency of Record 6516
56 Aggressive Exporter 4209
57 Aided Recall 13660
58 AIO- Activities, Interests and Opinions 33837
59 All the Traffic Will Bear 9586
60 Alternative Close 14110
61 Alternative Evaluation 24623
62 Alternative Media 13260
63 Ambient Media 11209
64 Ambush Marketing 6459
65 Ansoff Matrix 43720
66 Arrow Information Paradox 7527
67 Asset Led Marketing 12310
68 Assumptive Close 8511
69 Atmospherics 8232
70 Attitude 25201
71 Attitude Survey 13596
72 Attitudinal Research 12356
73 Audience Profile 17122
74 Automatic Merchandising 6516
75 Autoship 10995
76 Available Market 28897
77 Average Price Paid 4630
78 Average Profit 23535
79 Awareness, Attitude and Usage (AAU) 7057
80 B2B Marketing 11347
81 Back End 17001
82 Backgrounder 8864
83 Balanced scorecard 10918
84 Balloon Test 9085
85 Barometric Price Leadership 19108
86 Barter 7082
87 Bass Diffusion Model 7865
88 Battle of Brands 8732
89 BCG Matrix 22366
90 Behavioral Segmentation 67665
91 Benefit Segmentation 33068
92 Benjamin Franklin Method 4705
93 Black Box Model 42982
94 Blind Box Ad 11931
95 Blue Ocean Strategy 18820
96 Body Copy 28316
97 Bonus Scheme 11424
98 Boomerang Method 12756
99 Bottom Up Forecasting 6926
100 Bottom-Up Pricing 15114
101 Brand 12889
102 Brand Asset Valuator (BAV) 48981
103 Brand Association 15541
104 Brand Awareness 22231
105 Brand Building 64537
106 Brand Development 25921
107 Brand Development Index (BDI) 25946
108 Brand Equity 71470
109 Brand Essence 14815
110 Brand Identity 10937
 
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