1. Business Concepts
    2. ›
  2. Marketing and Strategy

Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
11 Acquisition Integration Approaches 15689
12 Action Device 4115
13 Active Customers 9836
14 Active Listening 9363
15 Active Marketing 10654
16 Activity Report 18920
17 Actual Product 33909
18 Actual Value 12105
19 Adaptive Marketing 17073
20 Adaptive Selling 12243
21 Add-On Sale 12298
22 Additional Mark-On 23407
23 ADL Matrix 40910
24 Administered Price 9439
25 Administered VMS 31391
26 Adopter Categories 27266
27 Adoption Process 19400
28 Advertiser 11398
29 Advertising 59639
30 Advertising Appeal 55254
31 Advertising Appropriation 8571
32 Advertising Awareness 17764
33 Advertising Brief 20655
34 Advertising Budget 37888
35 Advertising Campaign 9466
36 Advertising Channel 28079
37 Advertising Copy 40776
38 Advertising Coverage 12542
39 Advertising Elasticity of Demand 20169
40 Advertising Frequency 10180
41 Advertising Media 87478
42 Advertising Message 23914
43 Advertising Plan 20530
44 Advertising Research 20787
45 Advertising Strategy 16548
46 Advertising Supplement 14139
47 Advertising Theme 32158
48 Advertising to Sales Ratio 12629
49 Advertising Weight 8792
50 Advertorial 7916
51 Affinity Marketing 8438
52 Affirmative Disclosure 8335
53 After-Marketing 16515
54 Age and Life Cycle 14855
55 Agency of Record 6874
56 Aggressive Exporter 4467
57 Aided Recall 14057
58 AIO- Activities, Interests and Opinions 34742
59 All the Traffic Will Bear 9925
60 Alternative Close 14460
61 Alternative Evaluation 24925
62 Alternative Media 13833
63 Ambient Media 11559
64 Ambush Marketing 6834
65 Ansoff Matrix 44616
66 Arrow Information Paradox 7952
67 Asset Led Marketing 12636
68 Assumptive Close 8786
69 Atmospherics 8599
70 Attitude 26312
71 Attitude Survey 14090
72 Attitudinal Research 12883
73 Audience Profile 17675
74 Automatic Merchandising 6772
75 Autoship 11465
76 Available Market 30004
77 Average Price Paid 5123
78 Average Profit 24002
79 Awareness, Attitude and Usage (AAU) 7630
80 B2B Marketing 12041
81 Back End 17430
82 Backgrounder 9420
83 Balanced scorecard 11218
84 Balloon Test 9544
85 Barometric Price Leadership 19497
86 Barter 7468
87 Bass Diffusion Model 8141
88 Battle of Brands 9139
89 BCG Matrix 23106
90 Behavioral Segmentation 69253
91 Benefit Segmentation 33466
92 Benjamin Franklin Method 5125
93 Black Box Model 44367
94 Blind Box Ad 12569
95 Blue Ocean Strategy 19056
96 Body Copy 28735
97 Bonus Scheme 11949
98 Boomerang Method 13803
99 Bottom Up Forecasting 7188
100 Bottom-Up Pricing 15558
101 Brand 13337
102 Brand Asset Valuator (BAV) 50012
103 Brand Association 15913
104 Brand Awareness 23274
105 Brand Building 66574
106 Brand Development 26481
107 Brand Development Index (BDI) 27056
108 Brand Equity 73227
109 Brand Essence 15161
110 Brand Identity 11365
 
Page 1 of 11