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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
11 Acquisition Integration Approaches 16080
12 Action Device 4285
13 Active Customers 10047
14 Active Listening 9538
15 Active Marketing 10886
16 Activity Report 19163
17 Actual Product 34331
18 Actual Value 12363
19 Adaptive Marketing 17216
20 Adaptive Selling 12465
21 Add-On Sale 12531
22 Additional Mark-On 23670
23 ADL Matrix 41524
24 Administered Price 9633
25 Administered VMS 31944
26 Adopter Categories 27528
27 Adoption Process 19608
28 Advertiser 11630
29 Advertising 61657
30 Advertising Appeal 55974
31 Advertising Appropriation 8801
32 Advertising Awareness 18158
33 Advertising Brief 20987
34 Advertising Budget 38265
35 Advertising Campaign 9593
36 Advertising Channel 28420
37 Advertising Copy 41327
38 Advertising Coverage 12801
39 Advertising Elasticity of Demand 20560
40 Advertising Frequency 10383
41 Advertising Media 88407
42 Advertising Message 24152
43 Advertising Plan 20797
44 Advertising Research 21057
45 Advertising Strategy 16870
46 Advertising Supplement 14428
47 Advertising Theme 32524
48 Advertising to Sales Ratio 12879
49 Advertising Weight 9027
50 Advertorial 8095
51 Affinity Marketing 8662
52 Affirmative Disclosure 8545
53 After-Marketing 16790
54 Age and Life Cycle 15115
55 Agency of Record 7077
56 Aggressive Exporter 4660
57 Aided Recall 14336
58 AIO- Activities, Interests and Opinions 35331
59 All the Traffic Will Bear 10142
60 Alternative Close 14690
61 Alternative Evaluation 25161
62 Alternative Media 14119
63 Ambient Media 11813
64 Ambush Marketing 7034
65 Ansoff Matrix 45178
66 Arrow Information Paradox 8217
67 Asset Led Marketing 12868
68 Assumptive Close 8982
69 Atmospherics 8839
70 Attitude 26879
71 Attitude Survey 14385
72 Attitudinal Research 13201
73 Audience Profile 17998
74 Automatic Merchandising 6982
75 Autoship 11763
76 Available Market 30523
77 Average Price Paid 5355
78 Average Profit 24338
79 Awareness, Attitude and Usage (AAU) 7939
80 B2B Marketing 12368
81 Back End 17670
82 Backgrounder 9787
83 Balanced scorecard 11386
84 Balloon Test 9811
85 Barometric Price Leadership 19731
86 Barter 7667
87 Bass Diffusion Model 8273
88 Battle of Brands 9378
89 BCG Matrix 23525
90 Behavioral Segmentation 70095
91 Benefit Segmentation 33719
92 Benjamin Franklin Method 5337
93 Black Box Model 45216
94 Blind Box Ad 12841
95 Blue Ocean Strategy 19187
96 Body Copy 28997
97 Bonus Scheme 12196
98 Boomerang Method 14424
99 Bottom Up Forecasting 7339
100 Bottom-Up Pricing 15893
101 Brand 13585
102 Brand Asset Valuator (BAV) 50706
103 Brand Association 16136
104 Brand Awareness 23857
105 Brand Building 67748
106 Brand Development 26826
107 Brand Development Index (BDI) 27749
108 Brand Equity 74148
109 Brand Essence 15379
110 Brand Identity 11663
 
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