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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
11 Acquisition Integration Approaches 15435
12 Action Device 4027
13 Active Customers 9703
14 Active Listening 9252
15 Active Marketing 10497
16 Activity Report 18746
17 Actual Product 33613
18 Actual Value 11943
19 Adaptive Marketing 16979
20 Adaptive Selling 12129
21 Add-On Sale 12148
22 Additional Mark-On 23214
23 ADL Matrix 40530
24 Administered Price 9305
25 Administered VMS 31093
26 Adopter Categories 27085
27 Adoption Process 19280
28 Advertiser 11245
29 Advertising 58375
30 Advertising Appeal 54916
31 Advertising Appropriation 8429
32 Advertising Awareness 17539
33 Advertising Brief 20452
34 Advertising Budget 37657
35 Advertising Campaign 9386
36 Advertising Channel 27834
37 Advertising Copy 40508
38 Advertising Coverage 12381
39 Advertising Elasticity of Demand 19907
40 Advertising Frequency 10071
41 Advertising Media 86885
42 Advertising Message 23780
43 Advertising Plan 20375
44 Advertising Research 20624
45 Advertising Strategy 16374
46 Advertising Supplement 13929
47 Advertising Theme 31915
48 Advertising to Sales Ratio 12437
49 Advertising Weight 8678
50 Advertorial 7788
51 Affinity Marketing 8281
52 Affirmative Disclosure 8208
53 After-Marketing 16343
54 Age and Life Cycle 14683
55 Agency of Record 6734
56 Aggressive Exporter 4364
57 Aided Recall 13886
58 AIO- Activities, Interests and Opinions 34374
59 All the Traffic Will Bear 9794
60 Alternative Close 14333
61 Alternative Evaluation 24809
62 Alternative Media 13616
63 Ambient Media 11431
64 Ambush Marketing 6700
65 Ansoff Matrix 44294
66 Arrow Information Paradox 7782
67 Asset Led Marketing 12498
68 Assumptive Close 8684
69 Atmospherics 8439
70 Attitude 25930
71 Attitude Survey 13887
72 Attitudinal Research 12660
73 Audience Profile 17425
74 Automatic Merchandising 6671
75 Autoship 11289
76 Available Market 29600
77 Average Price Paid 4877
78 Average Profit 23830
79 Awareness, Attitude and Usage (AAU) 7400
80 B2B Marketing 11797
81 Back End 17292
82 Backgrounder 9210
83 Balanced scorecard 11105
84 Balloon Test 9373
85 Barometric Price Leadership 19336
86 Barter 7337
87 Bass Diffusion Model 8038
88 Battle of Brands 8973
89 BCG Matrix 22816
90 Behavioral Segmentation 68654
91 Benefit Segmentation 33313
92 Benjamin Franklin Method 4957
93 Black Box Model 43854
94 Blind Box Ad 12368
95 Blue Ocean Strategy 18976
96 Body Copy 28593
97 Bonus Scheme 11835
98 Boomerang Method 13410
99 Bottom Up Forecasting 7085
100 Bottom-Up Pricing 15395
101 Brand 13178
102 Brand Asset Valuator (BAV) 49565
103 Brand Association 15774
104 Brand Awareness 22937
105 Brand Building 65876
106 Brand Development 26267
107 Brand Development Index (BDI) 26566
108 Brand Equity 72575
109 Brand Essence 15040
110 Brand Identity 11221
 
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