1. Concepts

Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
11 ABC Analysis 10524
12 Above the Line 7862
13 Acquisition Integration Approaches 8890
14 Action Device 383
15 Active Customers 4608
16 Active Listening 6187
17 Active Marketing 4929
18 Activity Report 10065
19 Actual Product 14818
20 Actual Value 3487
21 Adaptive Marketing 12806
22 Adaptive Selling 7026
23 Add-On Sale 4991
24 Additional Mark-On 8844
25 ADL Matrix- Arthur D. Little 26345
26 Administered Price 5490
27 Administered VMS 20797
28 Adopter Categories 12529
29 Adoption Process 15156
30 Advertiser 4226
31 Advertising 20192
32 Advertising Appeal 26159
33 Advertising Appropriation 3689
34 Advertising Appropriation Methods 6109
35 Advertising Awareness 5675
36 Advertising Brief 9910
37 Advertising Budget 19198
38 Advertising Campaign 5768
39 Advertising Channel 14067
40 Advertising Copy 24106
41 Advertising Coverage 3791
42 Advertising Elasticity 4346
43 Advertising Elasticity of Demand 6467
44 Advertising Frequency 5296
45 Advertising Material 3800
46 Advertising Media 37083
47 Advertising Medium 9838
48 Advertising Message 13937
49 Advertising Plan 9449
50 Advertising Research 12961
51 Advertising Strategy 5785
52 Advertising Supplement 4668
53 Advertising Theme 11657
54 Advertising to Sales Ratio 5983
55 Advertising Weight 3496
56 Advertorial 5003
57 Affinity Marketing 3257
58 Affirmative Disclosure 4231
59 After-Marketing 6264
60 Age and Life Cycle 7097
61 Agency of Record 3385
62 Aggressive Exporter 504
63 Aided Recall 5819
64 AIO- Activities, Interests and Opinions 14670
65 All the Traffic Will Bear 3773
66 Alternative Close 7593
67 Alternative Evaluation 15722
68 Alternative Media 6013
69 Ambient Media 6379
70 Ambush Marketing 3812
71 Ansoff Matrix 21906
72 Arrow Information Paradox 3213
73 Asset Led Marketing 7062
74 Assumptive Close 5161
75 Atmospherics 3385
76 Attitude 5954
77 Attitude Survey 3473
78 Attitudinal Research 1482
79 Audience Profile 3643
80 Automatic Merchandising 3313
81 Autoship 3878
82 Available Market 8870
83 Average Price Paid 427
84 Average Profit 12773
85 Awareness, Attitude and Usage (AAU) 792
86 B2B Marketing 3233
87 Back End 7750
88 Backgrounder 871
89 Balanced scorecard 7541
90 Balanced Scorecard Kaplan Norton 5067
91 Balloon Test 3208
92 Barometric Price Leadership 11070
93 Barter 3618
94 Bass Diffusion Model 4147
95 Battle of Brands 3860
96 BCG Matrix 11494
97 Behavioral Segmentation 40460
98 Benefit Segmentation 23118
99 Benjamin Franklin Method 585
100 Blind Box Ad 4060
101 Blue Ocean Strategy 15338
102 Body Copy 14736
103 Bonus Scheme 6152
104 Boomerang Method 5047
105 Bottom Up Forecasting 3775
106 Bottom-Up Pricing 7158
107 Brand 8393
108 Brand Asset Valuator (BAV) 36210
109 Brand Association 11674
110 Brand Awareness 7176
 
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